PRODUCT DESIGN

AND PACKAGING

Visual Puns and/or Catchy Slogans

Above: “Light as a Feather”

Group (2-4) or Individual Project

The Project: Visual Pun OR Visual Representation of a Slogan.

Create a visual representation of selected pun or words that will be used to develop a new product.

If you don’t want to create a Visual Pen, Create a slogan or a catch phrase.

“Time on my hands”

Visual Pun? The use of symbols

to suggest two or more meanings or different associations.

Combine two or  more symbols (picture and/or text) to form a new meaning. 

“Eyeball”* What could be the product here?

Invent, Design, Create 3D Product and Advertisement.

Student will Invent a product,

Design the packaging and produce in 3D form

Create a video OR graphic advertisement for it.

“Hairspray”

“Firedrill”

“Breadknife”

Buggy Software

Base guitar

Being Clever… or just Obvious?

Chocolate ______? ______ glasses?

Catchy Slogans

Principle of Design - Emphasis

Something dominant.

Where your eye goes first.

Exaggerate size, shapes, text.

Contrast! But, you don’t get

stuck there!

Package Design …Clever and Eye catching

Genki Juice Skull Candy

Colors, patterns, symbols and containers.

Benefit Cosmetics

Vajo

Fun and playful! Selling the Product!

What Sells? Packaging design of

any product has the value of an eye candy.

An effective packaging design can attract more customers and persuade them buy your products.

Target Audience? It is human psychology that

he judges the quality of products with its packaging.

a unique edge by designing a creative packaging for it.

Where’s the catch? Visually? Functionally?

Imajen Exploration Tools

Milagros Tea Packaging

Selling something Everyday

To Review… This means thinking of

your own product to design,

Creating it in 3D form. Then creating an

advertisement for it through graphic design or through video. 

2 Ideas and 2 sketches or 2 examples due by next class. 

-How could you make small 3D models of these?-Slogan?