8/18/2019 Product Content Management- A Highly Flexible Agile Solution to Leverage Across Channels and Touch Points

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Product Content management is the catch phrase of the moment

and its kin — WCM, ECM, and FCM — the lamb of technologyacronyms. ts predecessors naming — document management andinsight kno!ledge management along !ith relati"e ne!comer,digital asset management, nip at its heels as it leads the pack asthe end#all and do#all for managing today$s information clamantand accompanying o"erload.

n order to manage our millions of products e%caciously, !e ha"eal!ays been looking for!ard for a future#proof catalog structurethat could enable us to not only gro! online sales at much lo!ercosts, but also implement a true multi#channel approach.

Fortunately, the e"olution of Product nformation Management&PM' to Product Content Management &PCM'  has reduced thecomple(ities to distribute those products across a "ariety ofchannels, deli"ering consistent product data to key constituents.)esults, many organi*ations today rely on a centrali*ed PCM

solution to manage, update, consolidate + distribute product dataas part of a successful e#commerce strategy.

Product Content Management- A HighlyFleible Agile !olution to "e#erage

across Channels and Touch Points

http://www.enterworks.com/resources/enable-pim-solution-brief/http://www.enterworks.com/resources/enable-pim-solution-brief/

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8/18/2019 Product Content Management- A Highly Flexible Agile Solution to Leverage Across Channels and Touch Points

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/. Management of all structured and unstructured content on asingle platform.0. Centrali*es management of multiple data domains to reducecomple(ity and 1C2.3. Coordinates cross#organi*ational collaboration !ith integrated!ork4o! to retain control of content creation and its distributionacross channels.5. mpro"es customer satisfaction by o6ering consistent contentand seamless e(perience across channels.7. Pro"ides multi#lingual support for global initiati"es.8

!yndicating the /ey Ad#antages o( A PCM!olution at a 0lance,

8/18/2019 Product Content Management- A Highly Flexible Agile Solution to Leverage Across Channels and Touch Points

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9. :ggregation of all content from "arious sources to deli"er asingle, comprehensi"e "ie!.;. mpro"ed storage, structuring, and control of data, unstructuredcontent and digital assets.

uirements./?. Consistent and enhanced product information to all channelsand systems !hich takes direct bene-t from compelling social andmedia content.

@!eeping our deliberations to PCM$@ kin — ECMA is no di6erent. Wetalk to customers e"ery time about enterprise contentmanagement. We interpret ECM is all about managing anorgani*ation$s documents, that is the unstructured informationsuch as Word documents, E(cel spreadsheets, PBF -les andscanned images that play such essential roles in the organi*ation$smission#critical processes.

)egardless !hat !e call it, let$s 1ake a ook at 7 Dey 1rends 1hat:re :ctually @haping Enterprise Content Management 1oday in a

8/18/2019 Product Content Management- A Highly Flexible Agile Solution to Leverage Across Channels and Touch Points

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Enterprise Content Management &ECM' is de-ned by

:M nternational as the technologies, tools, and methods used tocapture, manage, store, preser"e, and deli"er content anddocuments related to organi*ational processes.

)elated Post 5 1rends @haking p ECM Market n 0?/9

Enterprise Content Management )ECM*,

http://www.aiim.org/http://www.cxotoday.com/story/4-trends-shaking-up-ecm-market-in-2016/http://www.cxotoday.com/story/4-trends-shaking-up-ecm-market-in-2016/http://www.aiim.org/

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ECM puts content to !ork in the conte(t of the organi*ation$s

business processes.

G ECM solutions ha"e robust security that encrypts data andpre"ents unauthori*ed access.

G t puts content to !ork in the conte(t of users, according to theirroles and goals.

G Many customers can bene-t from a soft!are#as#a#ser"ice &@aa@'ECM solution.

G BC research sho!s maHority of !orkers spent a huge amount oftime !orking from di6erent geographical solutions. 1herefore, :nECM solution should necessarily support remote access.

Whether it$s a marketing#focused landing page, a multi#site !eb

presence for a large corporation, or a !eb#based mobile app, PMand PCM collecti"ely has the po!er to transform any design to a

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