Product Concept Ahsan Marketing

8/14/2019 Product Concept Ahsan Marketing

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MARKETING CONCEPT:

Product Concept:

It is a fundamental idea of marketing that organisations survive and prosper through

meeting the needs and wants of customers. This important perspective is commonly

known as the marketing concept. Corollary the aim of marketing is to know andunderstand the customer so well the product or service fits him and sells itself. and this

was the only ancient foundation on which PRODUCT concept is based.

If u need it ! u want it buy it own it Simple !!!

The concept of Product Concept rely on the product

Let advertisers spend the same amount of money improving their product that they do

on advertising and they wouldn't have to advertise it.

The product concept in marketing says, that people concentrate themselves on theproduct itself. They are looking for products that offer them the best functions, productsthat are the most innovative and that satisfy their needs the most.

Here we consider some of the practical demonstrations from the following products listed

with its title holders operating in Pakistan

1. PAK ELEKTRON LIMITED (PEL): Split Air Conditioners:

Features being offered:

Free InstallationKitCompressorWarranty

Auto restart function

Environment friendly refrigerant R22

Anti-rust outdoor unit

Easy-cleaned panel

Self diagnosis and auto-protection

Two-direction air flow (SLR)

Independent dehumidification

Trapeziform Inner groove tube

Hydrophilic aluminum fin

The above mentioned features in the PEL Split air conditioners differentiate itself

in a manner that they itself dont require any advertisement but a need of customer to

acquire them & the denouement of all says,

Forget about the sales you hope to make and concentrate on the service you want to render.


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2. Lifes Good (LG): KM900 Cell phone (Touch Screen)

Mobile Phone with 3 WVGA Screen, 5 MP Camera, Dolby Mobile Music, 8GB Storage (KM900):

Inside the LG Arena touch screen phone is a powerful user interface that lets you control

an array of mobile media with the touch of your fingertips. The large, 3 touch screen

boasts gorgeous viewing possibilities for photos and DivX video. Scroll and play your

music with Dolby Mobile. Take high-resolution pictures with the 5 MP digital camera.

Browse the Internet. Plan your route with GPS. With the Arena, everything is just a touch

away.

Key Features

Dolby Mobile for Music

Impressive Screen Resolution

Touch Connectivity

3D S-Class UI

WiFi & A-GPS

Multi Format Dolby Mobile Sound

Sleek Metal & Tempered Glass

5 Megapixel Camera with Schneider

-Kreuznach-Certified Lens

Arena 3d view

Arena TV Advert

The first rule of any technology used in a business is that automation applied to an

efficient operation will magnify the efficiency. The second is that automation applied to

an inefficient operation will magnify the inefficiency but appealingly LG applied it ontechnology for differentiation to make it UNIQUE!

3. Procters & Gamblers Pakistan (P & G):

GILLETE FUSION POWER

Fusion Power has 5 PowerGlideTMblades spaced closer together. This distrubutes the

shaving force across the blades to help reduce pressure for extraordinary comfort.

PowerGlideTMblades, Gillettes most advanced and best blades, feature a patentedcoating for incredible glid and comfort. With the introduction of Gillete Fusion Power &

its 5- PowerGlideTM blade Shaving Surface Technology, men will get THE PERFECT

SHAVE FROM GILLETE solitarifying it with a slogan Shaving KO GILLETE SEZIADA KOI NA JANAY !!

Only Rs: 25000/=


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4. PTCL: Landline 3 in 1

With the concept of 3 in 1 wire a person can use this 1 wire for multi purpose as it forLandline Phone, Smart TV & Broadband Not only this but also

Customers can make On-net Local & NWD calls for only Rs,2 for3 minutes

Call 16 international destination for only Rs. 2 per minute

Make use of PTCLs Conference Call feature Enabling three people to talk

simultaneously (Nationwide as well as Internationally)

Thought feel the difference!!

5. UFONE GSM: Background Music Service

Recently under the cut throat market UFONE offered a VAS of Background MusicUfone Background music lets you play music and sound effects in the background of

your call. You can play your favorite song in the background, or the sound of the beach, amarket place and many more. So stop making those boring calls and personalize your

conversations by playing music that matches the mood in the background. Just activate

this service on your Ufone, select the song you want and hear the music play during the

call. And thats not all. You can also select different music for different people and playspecial sounds during the conversation at the press of a button !!!!!

Its simply says Its all about U

The most important word in the vocabulary of advertising is TEST. If you pretestyour product with consumers, and pretest your advertising, you will do well in the

marketplace.And, we have no such thing as a budget anymore. Our manager freaks when

we show him the bill. We're lavish to the bone, but all our money goes back into theproduct.In the end, all business operations can be reduced to three words: people,

product, and profits. Eventually above discussed are the most prevailing specimen having

eminence over a short span nevertheless affirming that PRODUCT makes the most of it

and Certainly the Product concept.

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Product Concept Ahsan Marketing