Product Comparison

Report: Women’s

UnderwearBy: Lauren Spann

Dillard’s

Victoria’s Secret

Walmart

Bluefly.com

Style/Type Price Style Details

Fiber Content

Cautions/Claims Care Recommendations

Dillard’s(Made in China)

-Modern Movement-Breif-Microfiber

$12.003 for 30

-nudes, blacks, teal, wine, animal prints-seamless

Body: 91% Nylon9% spandexCrotch:79% nylon13% cotton8% spandex

-Dry on low heat only -Machine wash warm with similar colors-Non chlorine bleach-Cool Iron if needed

Victoria’s Secret(Made in China)

-Victoria’s Secret-Hiphugger brief

$12.003 for 30

-nudes, solids, patterns-patterned trim-seamless

78% Nylon22% Spandex(Excludes trim)

N/A Symbols Only: Machine wash, non chlorine bleach, Tumble dry on low

Walmart(Imported)

-Vassarette-Body curve bikini-Microfiber

$4.00 -white, brown, pink-serged on trim

Body: 76% Nylon 24% spandexGussett: 100% cotton

-Do not iron Symbols Only: Machine wash, non chlorine bleach, tumble dry low

Bluefly.com(Imported)

-On Gossamer-Boy Briefs

Retail: $44.00($22.00)BF: $26($13.00)

-aqua green-Lace trim-full seat coverage-partial lining

94 % Nylon6% Spandex

N/A Machine Wash

Target Markets/Market Approach

• Dillard’s– shapewear

• Victoria’s Secret– Sexy, has cute trim

• Walmart– Low price

• Bluefly– Low price plus quality.com