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SYLLABUS PRODUCT, BUSINESS, & INNOVATION MANAGEMENT

PRODUCT, BUSINESS, & INNOVATION MANAGEMENT

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Page 1: PRODUCT, BUSINESS, & INNOVATION MANAGEMENT

SYLLABUSPRODUCT, BUSINESS, & INNOVATION MANAGEMENT

Page 2: PRODUCT, BUSINESS, & INNOVATION MANAGEMENT

Developing World Class Product & Business Leaders

Innovation driven companies like Apple, IBM, Nike, P&G have continued to outperform others in the past 12 years by accumulating 211% of what is called the Design Value Index, which is a portfolio of 16 organizations who have integrated design thinking into their business strategy.

To achieve long term growth and sustainable competitive advantage, these organizations focus on developing adaptive product and business management processes, and, highly innovative and agile talent.

These workshops and programs have been designed to include the latest and best practices from top performing B2B organizations, and to lead participants through a step by step process to achieving similarly desired results.

Page 3: PRODUCT, BUSINESS, & INNOVATION MANAGEMENT

• Business/ Ecosystem Understanding

• Business Plan Creation & Maintenance

• Business Model Creation

• Priority Setting

• “Must-win” Customer Focus

• Portfolio Offering

• Risk on Trade

• Systems Thinking

• Margin Expansion & Sustainable Differentiation

• Service & Product Life Cycle Strategy and Management

• Product Platform and Roadmap Strategy

• Product Operations Mindset

• Relentless Cost Focus

• Technical Depth

• Breakout Mindset

• Cross Industry Perspective

• Customer Value Creation

• Digital Mindset

• Market Problems, Distinctive Capabilities, and Potentials

• Market Leadership

• Entrepreneurial Mindset

• Strategic Thinking

• Analytical & Critical Thinking

• Influence

• Accountability

• Change Agent

• Judgment & Courage

• Thrives in Ambiguity

CORE CAPABILITIES

FOR PRODUCT, BUSINESS, & INNOVATION

LEADERS

INNOVATIONBUSINESS MANAGEMENTPRODUCT MANAGEMENT LEADERSHIP

Entrepreneurial Leadership & Agility

Strategic Growth Mindset

Adaptive Product Management

Leading Margin Expansion

Innovation Coaches TTT

Product Lifecycle Management

Business Process Management

Product Design to Differentiate

Digital Product & Services Management

Competitive Differentiation + Leadership Capabilities = Overall Effectiveness** Benchmark Analysis 2016, GE Global Research Center, NY USA

2019

Wor

ksho

ps &

Pro

gram

s20

19 W

orks

hops

& P

rogr

ams

Page 4: PRODUCT, BUSINESS, & INNOVATION MANAGEMENT

Develop a highly innovative and agile team within your business, and hone your own entrepreneurial skills and toolkit.• Target: Product Team Leaders• Boulder, CO: 10/8 – 11• Boulder, CO: 12/10 - 13• On site upon request• Duration: 3.5 Days• $3,500 USD

Create an innovation strategy that results in market leadership and sustainable competitive advantage.• Target: Portfolio Managers• Austin, TX: 3/18 – 22 • Crotonville, NY: 6/17 - 21• Crotonville, NY: 7/22-26• Crotonville, NY: 8/5 - 9• Duration: 4.5 Days• $5,000 USD

Understand PM science, strategies, and tools toincrease margins throughout the product operations & lifecycle.• Target: All P&L Managers• Online Demand & Self

Paced • Duration: 15 Hours• Open Registration• Complimentary Access

2019 Workshops and Programs at a glance

Entrepreneurial Leadership & Agility

Strategic Growth MindsetAdaptive Product Management

Leading Margin Expansion

Develop highly innovative processes and leaders who deliver unbeatable customer and commercial value.During this six month program, you’ll develop strategies and apply a framework, tools, and coaching to develop an Innovation discipline for your business. The program is delivered in 5 Courses:1. Innovation Management2. Defining Customer Value3. Innovative Problem Solving

and Ideation4. Prototyping,

Experimentation, and Validation

5. Business Model Innovation• Target: Innovation Managers• XLP Orlando: 7/15 - 19• Boulder, CO: See October• Duration: 3 Days Each• $3,000 USD/ Course

Apply PM science, strategies and tools throughout the product lifecycle process and increase profitability.• Target: New Product Managers• Waukesha, WI: 3/26 - 29• Denver, CO: 4/23 – 26• On site/Virtual upon request• Duration: 3.5 Days• $3,500 USD

Innovation Coaches Program

Optimize your complete product lifecycle processes, tools, and strategies from launch to retirement for the complex market situations and customer pain points.• Target: Product Managers• Boulder, CO: 10/24 - 25• On site/Virtual upon request• Duration: 2 Days• $1,600 USD

Use the 7FE Process Improvement framework to tune up your business practices and workflows, and deliver predictable financial performance. • Target: Product, Portfolio, &

Business Managers• Boulder, CO: 10/31 – 11/1• On site/Virtual upon request• Duration: 2 Days• $1,600 USD

Create customer value by leveraging emerging and disruptive technology to solve complex problems and pain points. • Target: New Digital/ Service

Product Managers• Boulder, CO: 9/24 - 26• On site/Virtual upon request• Duration: 3.5 Days• $3,500 USD

Product Lifecycle Management

Business Process Management

Product Design to Differentiate

Digital Product & Services Management

Apply design thinking to launch highly differentiated and valuable products., and significantly improve your success on innovations.• Target: Designers/Developers• Boulder, CO: 7/30 – 8/1• Boulder, CO: 10/15 - 17• On site/Virtual upon request• Duration: 2.5 Days• $2,000 USD

2019 Workshops and Programs at a glanceXL

P/ A

ccel

erat

ors

Core

Page 5: PRODUCT, BUSINESS, & INNOVATION MANAGEMENT

LEADING MARGIN EXPANSION

Overview Managing industrial B2B products requires a specific skill and tool set, including wing to wing financial performance of products, and strategies for sustainable market leadership.

At GE's Global Research Center, we have compiled the best practices and latest in research and development. This 6 hour online course introduces you to these concepts and services as a reference for application back on the job.

Discover the science behind differentiating for value and building your product's path to market leadership. In this self-paced course, you will learn the key approaches to creating customer value, price entitlement, best in class cost, and measurable differentiation, all in the context of your industry's ecosystem.

ImpactYou will understand key financial terms and principles that drive profit margins, and how your product-related decisions affect cash flow and financial performance. Having this financial acumen enables you to provide clearer input and better decisions into the development & commercialization processes, leading to higher levels of profitability.

*Leading Margin Expansion is the Pre-Requisite online course to Adaptive Product Management.

Journey Map

1. Leading Margin Expansion

2. Gaining Financial Clarity

3. Value Differentiation and Derivatives

4. Industry Ecosystems

5. Value Based Pricing

6. Business Modeling

7. Financial Modeling

8. Cost Modeling

9. Managing Cash Flow

10. Driving Results

Course Modules

“”

“”

“”

Very informative videos, cases and examples and also the timing of the course.

Thank you for the the pre-work videos. It was a lot to

take in, however it significantly increased my ability to analyze our cash flow and make immediate changes.

I led our team through a competitive teardown and it was eye opening.

We’ve made significant updates after it.

Explore the

framework

behind

Product

Management

Science

Build and test

your financial

acumen

Explore best

practices and

models that

lead to higher

profit margins

Identify key

financial

metrics,

terms, and

timelines

Review your

financial plans

and models

LEADING MARGIN EXPANSIONCore

Page 6: PRODUCT, BUSINESS, & INNOVATION MANAGEMENT

ADAPTIVE PRODUCT MANAGEMENT

Overview

Alert! We need to raise our profit margins and free up cash flow. What opportunities are you missing to capture commercial value, reduce cost, or grow market share?

At GE’s Global Research Center, we found several critical practices that product leaders use to achieve higher profit

margins and a market leadership position.

Adaptive Product Management is a 3 ½ day LAB designed to apply the PM Science building blocks to current product lines in order to increase our profitability. You will work in teams to learn the process of product teardowns, and creating margin expansion roadmaps.

After this, you will individually identify and create margin expansion opportunities for their current product lines. You will gather insights from peers during the lab, and will present your plans to key stakeholders and/or managers on the last day, to gain additional insights, direction, and/or best practices.

Impact

You will leave the lab with an updated playbook, multiple templates and techniques for increasing the profit margins in a B2B Industrial business, a set of actions and initiatives for the products and services to guide operations, and a new network of colleagues, though leaders, analysts, and experts

who are dedicated to product management excellence. This enables stronger profit margins for your business.

Journey Map

1. Leading Margin Expansion

2. Building Measurably Differentiated Products

3. Understanding Ecosystems

4. Value Based Pricing

5. Path to Market Leadership

6. Business Modeling

7. Financial Modeling

8. Cost Modeling

9. Managing Cash Flow

10. Innovation Strategy

Course Modules

“ ”“

”“

”Extremely well done. Enough time to exercise, you actually go home with some results &

some practical stuff done. Great approach!

Fabulous class. Thank you ... It was a lot to take in, however it significantly increased my ability to absorb what we did in class. Also, thank you for making me own creating a model

for my product - this was a high impact exercise. This is

the most practical class that I have ever taken.

This course provided a good wing to

wing view of product management that will fuel much better questions around development and costing.

Apply the framework

behind Product

Management Science

Present your final

playbooks and roadmaps,

and get feedback

Use best practices and

models to increase profit

margins

Identify gaps in the

commercial & customer

value creation process

Analyze and update your

product roadmaps and

playbooks

ADAPTIVE PRODUCT MANAGEMENTCore

Page 7: PRODUCT, BUSINESS, & INNOVATION MANAGEMENT

DIGITAL PRODUCT & SERVICES MANAGEMENT

Overview

Your customer wants a complete digital overhaul of their products and services, and wants your help to revolutionize their position in the industry.

Are you ready for this digital innovation challenge?

Digital Product Management is a 3 day workshop where you'll explore common types of digital technology used in B2B and B2B2C organizations today, build a digital prototype, product roadmap, and create a business model for your solution/product.

You’ll understand how new and emerging technology in the fields of robotics, Internet of Things (IoT), engineering, medical industries are applied across multiple industries. You’ll use key Agile principles, rapid prototyping, and design experiments to validate your concept.

At the end of the workshop, you will leave with a clearly defined digital strategy, a new understanding of the technology available today, and roadmap to launch your first MVP.

Impact

A keener understanding of how to use emerging and disruptive technology to solve complex problems and pain points gives you a competitive advantage in the market.

Templates for developing multi-generation product plans , and a clear path to drive commercial value through digitalization allows your team to operate efficiently and enjoy better results.

Journey Map

1. Types of Digital Products

2. Digital Innovation Case

3. Vision & Conceptualization

4. Digital Design Strategies

5. Ecosystems, Data Analytics & Architecture

6. Revenue Models

7. Pricing Strategy

8. Multi-Generational Product Planning

9. Business & Financial Modeling

10. Lifecycle Management

Course Modules

“”

“”

“”

Understanding new technology and product value, and interaction with other GE businesses, their products, and experiences was highly valuable. I see the long term benefit of digitalization and product management tools.

Very useful frameworks and structured approaches for value creation & capture, customer and product value map. B2B revenue models. Instructors provided great structure on how to understand and apply new frameworks.

This course showed me how to maximize customer value. This is where there is the most

potential for growth with my product.

Identify how emerging and

disruptive technology is used across

B2B Industries

Present your prototype and

business playbook, and get feedback

Create your prototype, business

model, and multi-gen roadmap

Design a multi-

generational digital

solution to solve an

unmet need

Spot customer opportunities, needs, trends,

and ecosystems

DIGITAL PRODUCT & SERVICES MANAGEMENTXLP/ Accelerators

Page 8: PRODUCT, BUSINESS, & INNOVATION MANAGEMENT

PRODUCT LIFECYCLE MANAGEMENT

Overview Product Managers rigorously ensure that operations are clearly aligned throughout the product lifecycle in order to deliver value and increase customer engagement. They plan, strategize, and measure the wing to wing performance of a product in the market.

Will your portfolio outperform the competition and stay current with the industry’s cycles and trends?

Product Lifecycle Management is a 2 day workshop where you’ll analyze the health of your product operations and lifecycle management to deliver unmatched customer and commercial value. You’ll identify how gaps in your product and service portfolios create customer pain points, and turn these into solutions. You’ll fine tune your product operations and metrics to drive accountability, and achieve higher levels of productivity, organizational readiness and customer adoption.

ImpactAligning your development roadmaps to your competitive strategy, and using templates, and management models will enable you to deliver customer outcomes with efficiency and agility.

Deepening your acuity and empathy (EQ) and building stronger customer relationships will lead to higher customer loyalty. Delighted customers are more willing to co-create and fund your innovative projects, and promote your products!

Journey Map

1. Customer GEMBA

2. Observational Acuity, Interviews and User Groups

3. Industry Ecosystems & Trends

4. Sustainable Competitive Strategy

5. Product Lifecycle Management Framework

6. Product Conceptualization

7. Development Planning

8. Validation & Testing

9. Product Launch and Delivery

10. Product Retirement

Course Modules

“”

“”

“”

We quickly were able to identify and replace bureaucratic processes with simple & value added work, and making sure that each role had clear responsibilities and deliverables.

We looked at our complete product lifecycle processes, and roadmaps and found we had significant gaps in the end of life cycle for several products, which put a strain on our customer support teams over time. This was my greatest insight.

The templates really helped me to identify best practices and gave me a robust set of tools to take back to the team.

Visit a key customer and see how your

product currently adds

value and creates pain

Get feedback and insights on driving

results back in business

Submit your analysis,

solutions, and action plan

Identify gaps, opportunities, or root causes

in your product lifecycle

Identify customer

needs, trends, and

ecosystems

PRODUCT LIFECYCLE MANAGEMENTXLP/ Accelerators

Page 9: PRODUCT, BUSINESS, & INNOVATION MANAGEMENT

ENTREPRENEURIAL LEADERSHIP & AGILITY

Overview

Are you ready to launch and grow a small business?

In this program, you’ll experience the nuances of launching a small start up and applying modern mental models like Agile, Design Thinking and Lean Product Management to create flow and agility within your operations, sales, and services.

The program comprises of a 3.5 day instructor led workshop, your start up project, and follow up (Virtual) sessions. The workshop is focused on how to build better products faster and drive outcomes that are desirable, feasible, and profitable.

You’ll learn how to better position your business to execute in high-tech industrial domain that sees an increasing amount of volatility, uncertainty, complexity and ambiguity. You'll leave with a strategy to develop a culture of innovation back in your business, and hone your entrepreneurial skills and toolkit.

Impact

Having the ability to look across industries, spot an opportunity before anyone else, and bring it to market quickly (and profitably) will create significant competitive and career advantage while building organizational agility, and long term financial growth.

Journey Map

1. Emerging & Disruptive Technologies

2. Customer Profiles & Segments

3. Industry Ecosystems

4. Innovative Problem Solving

5. Agile Product Lifecycles

6. Agile Product Launch

7. Business Model Innovation

8. Business Process Mapping

9. Prototyping, Experimentation & Validation

10. Launch Planning & Roadmaps

11. Business Check In (A)

12. Business Check In (B)

Course Modules

“”

“”

“”

The course prepared me to propose new products that will benefit GE, customers, and the world.

Great course for people who want to learn more about how to develop new innovative business ideas.

Attending as a team helped us to understand our unique

skills and strengths which is important when you are trying to run a business as lean as possible, while staying on top

of new opportunities.

Learn the steps to

launching new products and/or services

Present your launch plans

and roadmaps,

and get feedback

Create and test your

prototype and business plan

Design a concept and

business model

Understand ecosystem trends, and customer segments

ENTREPRENEURIAL LEADERSHIP & AGILITYCore

Page 10: PRODUCT, BUSINESS, & INNOVATION MANAGEMENT

BUSINESS PROCESS MANAGEMENT

Overview

Top CEOs say that they rigorously track key performance and market indicators and trends, and smoothly move their organization through various economic cycles.

How agile and scalable are your business systems?

Business Process Management is a 2 day workshop where you’ll identify key performance and market indicators, use a framework to promote business agility, and move your organization through the 5 business stages (STARS).

You’ll learn the techniques to enhance your business model and design optimal processes before automating them. You’ll apply the fundamentals of process improvement, and use the 7FE Process Improvement framework to tune up your

business operations and workflows.

Impact

Redesigning optimal processes before automating them will result in no less than 20% increase in team productivity, and higher predictability of financial performance.

Implementing streamlined processes allows your team to respond quickly to changing conditions. Developing acumen and pattern recognition for economic cycles and market indicators allows you to position your team where it is most

profitable for sustainable growth and expansion.

Journey Map

1. Business Process Modeling & Design

2. BPM Implementation Scenarios

3. 7FE Framework

4. Foundations

5. Enablement

6. Launch, Understand, and Innovate

7. People, Development and Implementation,

8. Realization & Sustainable Performance

9. BPM Adoption & Maturity

10. Organizational Agility

Course Modules

“”

“”

“”

Getting this much visibility to issues and activities is key to solving and addressing them. Managing the process

removes the need to manage the crisis.

Having a process vs silo-ed focus was one of my greatest insights. I can see how this helps teams to streamline and do only value added work. The teams who worked together on their process model were more engaged and they could see how their daily work contributed to results.

As a snr project manager, using the 7FE framework gives our services team more oversight so we can scale our internal processes

quickly to meet customer demand.

Learn the concepts that drive business performance & economic

cycles

Get feedback and insights on driving

results back in business

Create a strategy and

set of key performance

indicators

Identify gaps, opportunities,

and challenges in the business

operating system

Use the 7FE Framework to align business

strategy to operations

BUSINESS PROCESS MANAGEMENTXLP/ Accelerators

Page 11: PRODUCT, BUSINESS, & INNOVATION MANAGEMENT

STRATEGIC GROWTH MINDSET

Overview

How well are you positioning your business to lead in the marketplace?

In a world of dynamic opportunity, successful business leaders are able to generate future growth while managing multi-generational portfolios, building innovative partnerships across the industry, investing in innovation, and increasing collaboration within (and outside of) their own organization.

In this workshop you’ll work with business designers, makers, and analysts to pick a product concept or differentiator, use an innovation framework to guide development, understand the financial impacts of your plans and models, create a prototype and validate with customers, and pitch your plan to investors and stakeholders.

ImpactHoning your innovation strategy allows your business to stay ahead of the competition by balancing investments on feature and value upgrades with breakthrough innovation. Connecting to cross industry designers, makers, and entrepreneurs will broaden your creative network and business opportunities.

Journey Map

1. Innovation Today

2. Emerging and Disruptive Technology

3. Markets & Ecosystems

4. Innovation Defined

5. Innovation Strategy

6. Innovation Management

7. Innovation Process

8. Product/ Service Ideation

9. Business Modeling

10. Strategic Business Plans

Course Modules

“”

“”

“”

Course was good, I learned how to use visualization tools to model new business opportunities and revenue streams, validate ideas and models for feasibility/profitability and decide to invest in a certain project or not

The course was very insightful and informative and forced me to think how I can differentiate by offering value that the customer is willing to pay for. This course is definitely designed to provide us with the tools to drive business growth.

This course gives a good direction on how our business innovation SHOULD be managed, the tools are good and the people on the training are very good as well. .

Understand disruptive &

emerging technologies

and Ecosystem

trends

Pitch your plan to

investors and stakeholders

Create a prototype and validate with

customers

Apply an innovation

framework to create a business model

Create a winning

product or concept

STRATEGIC GROWTH MINDSETCore

Page 12: PRODUCT, BUSINESS, & INNOVATION MANAGEMENT

PRODUCT DESIGN TO DIFFERENTIATE

Overview

In this workshop, you'll apply a robust framework and toolkit that includes concept development, creative problem solving, rapid prototyping, and experimentation.

Bring your concept to the Design Studio, and:

• Build customer profiles and set a design strategy that delivers sustainable and valuable outcomes.

• Understand emerging and disruptive technology that can be applied to create new solutions and business models

• Design to deliver measurable product differentiation

• Enhance your creative and analogous thinking

• Breakthrough mental blocks, assumptions and bias

• Create appealing, relevant and rapid prototypes and experiments

• Validate customer needs and gain financial buy in

• Use an innovation framework to increase adoption

Impact

When design thinking approaches are applied to business, your success rate for innovation improves significantly.

Journey Map

1. User Experience & EQi

2. Breakthrough Bias

3. Ecosystems Pains & Gains

4. Customer Value Creation

5. Outcomes Driven Design

6. Value Differentiators and Derivates

7. Biomimicry

8. Rapid Prototyping

9. Design of Experiments and Validation

10. Realization & Marketing

Course Modules

“”

“”

“”

Emotional intelligence, meets design thinking and agile ways of working. This is key in re-framing customer problems through their lenses.

Beyond brainstorming, the creative visualization, and ideation tools help to break through mental blocks and biases, and create what we (including our customer) had otherwise felt was impossible.

Nothing provides more insight than watching how your customer uses and interacts with your product in real-time…GO & SEE!.

Learn the concepts

behind value driven &

differentiated products

Launch your product or

service!

Develop a market

validation & launch plan

Create a prototype,

storyboard, or wireframe

and get feedback

Apply these concepts and frameworks

to your design

PRODUCT DESIGN TO DIFFERENTIATEXLP/ Accelerators

Page 13: PRODUCT, BUSINESS, & INNOVATION MANAGEMENT

INNOVATION COACHES PROGRAM

Overview

What replaces your product in 2030?

This is a six month on the job innovation acceleration program. During this period, coaches will complete 5 essential workshops (3 days each) while working on their current book of business.

The first work shop, Innovation Management will kick off the program and introduce you to the innovation framework and strategy for building highly innovative teams.

Following this, workshops Defining Customer Value, Innovative Problem Solving and Ideation, Prototyping, Experimentation, and Validation, and Business Model Innovation provide a deep dive into case studies, tools, and strategies for planning and executing for strategic growth in your business.

ImpactThink, innovate, and work like a start up, and build products and services that deliver top value in the market. Develop systems, processes, and strategies that Lead in the marketplace and deliver sustainable competitive advantage now and beyond.

A program of 5 courses + on the job mentoring:

1. Innovative Leadership and Strategy

2. Culture of Innovation

3. Innovation Matrix

4. Ecosystems, Trends, Pains & Gains

5. Customer Empathy & Design Thinking

6. Team Collaboration & Feedback Loops

7. Agile & Lean Development

8. Customer & Commercial Value Creation

9. Design to Value & Engineering Productivity

10. Commercialization & Revenue Modeling

Course Modules

“”

“”

“”

You cannot compete on cost alone, because it is only a matter of time before your competition beats your price. You have to develop an innovation strategy, beyond bug fixes and upgrades.

As a VP, I wanted to see a more entrepreneurial way of thinking, and work habits from my business team. Their ability to see a customer need and work with the customer to bring it to life is critical to our success.

Innovation strategy is a core part of developing a competitive strategy. When they align, we can move our business easier through long and short term milestones .

Innovation Management

Business Model

Innovation

Prototyping, Experiments & Validation

Innovative Problem

Solving & Ideation

Defining Customer

Value

INNOVATION COACHES PROGRAMCore

Work on your business initiatives during and between courses over a 6 month period, and get expert & peer feedback

Page 14: PRODUCT, BUSINESS, & INNOVATION MANAGEMENT

TEAM BUILDING WORKSHOPSPRODUCT, BUSINESS, & INNOVATION MANAGEMENT

Page 15: PRODUCT, BUSINESS, & INNOVATION MANAGEMENT

• Loyalty Drivers

• Communication and Value Stream Mapping

• Digital Transformation

• Key Capabilities and Skill Selection

• Training & Development

• Peak Performance Coaching

• Leading Difficult Conversations

• Building Rapport & Loyalty

• Negotiating Outcomes

• Diffusing Conflict

• Caring for Customer Service & Field Services Teams

• Building a Customer Care Mindset & Culture

• Campaign Planning (12 Month)

CUSTOMER LOYALTY

CUSTOMER TEAM DEVELOPMENT & COACHING

CUSTOMER EXPERIENCE

SERVICE CULTURE & CAMPAIGNS

Develop processes and supporting tools that promote a positive customer experience.O

BJEC

TIVE

Coach teams to excellence as they adopt and operate in your desired customer service culture.

Build the communication skills, resilience, and adaptability of your teams, as part of your day to day operations

Use a communication framework and techniques to build loyalty, reduce conflict, and increase customer advocacy.

TIM

E On Site FacilitationDuration: 8 Hours

TOPI

CS

MODULE 1 MODULE 2 MODULE 3 MODULE 4

Upon RequestEmail: [email protected] CARE & COMMUNICATION FOR TEAMSCUSTOMER CARE & COMMUNICATION FOR TEAMS

On Site FacilitationDuration: 8 Hours

On Site FacilitationDuration: 8 Hours

On Site FacilitationDuration: 8 Hours

Page 16: PRODUCT, BUSINESS, & INNOVATION MANAGEMENT

• Role of the Product Manager

• 21st Century Leader

• Digital Product Types

• Value Curve

• Value Derivatives and Revenue Modeling

• Prioritization

• Path to Market Leadership

• Ecosystems: 2019 Outlook

• Market Trends

• Industry Analysis

• Competitive Landscape

• Price Entitlement

• Cost Entitlement

• Competitive Teardown and Analysis

• Cash Flow

• Lifecycle Management and Strategy

• Lean Canvas

• Portfolio and Product Roadmaps

THE DIGITAL PRODUCT LEADER

CUSTOMER & ECONOMIC VALUE CREATION

SUSTAINABLE COMPETITIVE ADVANTAGE

MARGIN EXPANSION & REVENUE MODELING

PRODUCT LIFECYCLE MANAGEMENT

• User Personas, Storyboards, Wireframes,

• Information Architecture

• Customer validation

INNOVATION: UX DESIGN & VALIDATION

Gain clarity on your role in driving profitability andcustomer success, and build a digital leadership brand

OB

JEC

TIV

E Build measurably

differentiated products that outperform the competition

Use value based pricing, cost modeling, and competitive teardowns to increase profits and cash flow

Manage products through their lifecycle using an annual planning process, models, and roadmaps

Develop a competitive strategy to deliver ongoing value in the B2B market place

Apply key UX design principles, customer research and validation in your development process

TIM

E Facilitation: 90 Mins

Group Work: 2 Hours

TO

PIC

S

Facilitation: 90 Mins

Group Work: 8 Hours

Facilitation: 90 Mins

Group Work: 6 Hours

Facilitation: 90 Mins

Group Work: 8 Hours

Facilitation: 90 Mins

Group Work: 8 Hours

Facilitation: 90 Mins

Group Work: 8 Hours

MODULE 1 MODULE 2 MODULE 3 MODULE 4 MODULE 5 MODULE 6

GROUP WORK: Teams apply the tools to their current products and projects, and report out on their progress each week. Modules can be customized and adapted to the team’s needs.

VIRTUAL & LIVE INSTRUCTION: This workshop can be delivered to your team over a period of 6 weeks and uses self directed and Instructor led sessions, videos, and other learning media.

Upon RequestEmail: [email protected] PRODUCT TEAM BUILDERACCELERATED PRODUCT TEAM BUILDER

Page 17: PRODUCT, BUSINESS, & INNOVATION MANAGEMENT

Our WorkshopsPeer review, feedback, and real world applicability is at the center of our learning experience. Join a group of our top innovative leaders around the world, in an engaging and inspiring environment, and stretch beyond what you thought was possible.

Real World Challenges

We learn best by working on real cases, challenges, and scenarios. Our courses are designed for maximum interactivity and action-based learning.

Template, Tools and Frameworks

We use contemporary tools, frameworks and templates to shape our strategy, design, and operations, and to share a common understanding amongst our team.

Peer Review, Feedback, and Networking

We get immediate feedback from subject matter experts and peers across multiple industries and disciplines, and from our customers and stakeholders.

Career Growth

We develop world class product and business leaders by connecting top performers to the latest research, technology, and concepts that enable them to take their teams and businesses to the next level.

Page 18: PRODUCT, BUSINESS, & INNOVATION MANAGEMENT

Participants By Job Function/Role

• Business Strategy Manager

• Change Strategy Consultant

• Chief Information Officer

• Digital Product Managers

• Director of Innovation

• Director of Design and Research

• Director of Manufacturing

• Director of Marketing

• Director Of Sales

• Director of User Experience

• Engineering Manager• General Manager• Industrial Design

Director• Innovation Manager• Marketing Manager• Portfolio Manager• Product Manager• Project Manager• QA Lead• Senior Engineer• Services Manager

Page 19: PRODUCT, BUSINESS, & INNOVATION MANAGEMENT

Our VisionProvide a collaborative space and tools for product leaders, engineers, and innovation managers to work together to design, build and refine their conceptions.

Our MissionEnhance interdisciplinary and cross industry innovation and synergy to develop talented, adaptable, and creative product and business leaders.

Rapid Prototyping and Experimentation

We use frameworks to build prototypes and test our ideas early and often. We co-create solutions with customers to share the risk on trade.

Agile Ways of Working

We build projects around motivated talent and provide them with optimal working environments, simple processes, and resources. We use Agile processes to promote sustainable development and momentum.

Design to Differentiate

We focus on technical excellence and breakthrough design using the best architectures, frameworks, and specifications that emerge from customer centric teams. Our designs focus on delivering measurable value, cost efficiency, and products that lead in the marketplace.

Operational Excellence

We use Lean, Six Sigma, Kaizen and other systems to promote quality, predictability, and higher levels of performance throughout the development, manufacturing, services, sales and support processes.

Core Principles

Customer Focus

We aim to satisfy the customer’s spoken and unspoken needs through early and ongoing delivery of valuable services and products. We remain flexible to changes that will lead to our customers’ competitive advantage.

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