PRODUCT BRANDING A S · PRODUCT BRANDING DANCE&CHEMISTRY TM Art Science AKOTT analyzes the MOLECULES movement that generates a DANCE to develop INNOVATIVE TECHNOLOGY for sophisticated

PRODUCT BRANDING DANCE&CHEMISTRY TM

ArtScience

AKOTT analyzes the MOLECULES movement

that generates a DANCE to develop

INNOVATIVE TECHNOLOGY for sophisticated

ACTIVES

AKOTT combines the SCIENCE of CHEMISTRY with the ART of REDISCOVERING the ANCIENT VALUES and the TRUE MEDITERRANEAN TASTES found in FORGOTTEN TRADITIONS

Dance is the mother of all Arts as Chemistry is the mother of all Sciences

DANCE&CHEMISTRY TM

DANCE&CHEMISTRY TM

INSPIRE

A UNIQUE TREND OF ACTIVESWITHaSOULTM

MERGING THE WISDOM OF SCIENCE AND THE ART OF CREATIVITY

PASSIONATE INSPIRATION

inspired by

ACTIVESWITHaSOULTM

Through the artistic and scientific synergy of DANCE&CHEMISTRY

TM ...

AKOACTIVE®

LINE AKOACTIVE® LINE

AKOACTIVE® LINE

AKOTT DEVELOPS A UNIQUE LINE OF

ACTIVES WITH RE-DISCOVERED ANCIENT VALUES

The SkinArtHistoryTM BRAND CONCEPT:

FROM THE FASCINATING WORLD’S ANCIENT HISTORY

WITH ITS CULTURE AND TRADITION ...

PRODUCT

ROMAN EMPIRE

ANCIENT CHINA

ANCIENT THAILAND

ANCIENT ENGLAND

AKOACTIVEROMAE BG

AKOACTIVEROMAE GL

AKOACTIVEDRAGON

AKOACTIVEGARUDA

AKOACTIVEQUEEN

INCI NAME

Butylene Glycol, Aqua (Water), Mel (Honey),

Iris Florentina (Iris) Root Extract,

Myrtus Communis (Myrtle) Extract, Laurus Nobilis

(Laurel) Leaf Extract

Glycerin, Aqua (Water), Mel (Honey),

Iris Florentina (Iris) Root Extract,

Myrtus Communis (Myrtle) Extract, Laurus Nobilis

(Laurel) Leaf Extract

Caprylic/Capric Triglyceride,

4-Butylresorcinol, Paeonia Officinalis

(Peony) Flower Extract,

Glycereth-6 Tricocoate

*Caprylic/Capric Triglyceride,

4-Butylresorcinol, Paeonia Officinalis

(Peony) Flower Extract, PEG-7 Glyceryl

Cocoate


Orchid Extract, Magnolia Officinalis

Bark Extract

Glycerin, Aqua (Water), Rosa Gallica

Flower Extract

SOURCING

Iris Roots, Myrtle and

Laurel Bay Leaves macerated in Honey. The leaves

are carefully hand-picked

without damazing the plant.

Pure honey is used as a

natural solvent.

Peony petals macerate. The flower is carefully

hand-picked without damaging

the plant.

Fresh Orchid Flower and

Magnolia Bark. The flower is carefully

hand-pickedwithout damaging

the plant.

Fresh Rose Petals. The flower is carefully


the plant.

EFFICACY

ANTI-WRINKLE: clinical studies

show improvement

of skin elasticity, smoothness,

texture, hydration.

SKIN BRIGHTENING: in vitro testing

shows melanin reduction

due to 4-Butyl Resorcinol

and soothing properties due to

Peony extract. Clinical studies show

reduction of dark spots.

SKIN LIFTING: clinical studies demonstrate

reduction of skin roughness,

wrinkles and sagging,

improving skin elasticity and firmness.

SKIN HYDRATION: clinical studies

show improvement

of skin hydration.

P(*)

Sodium Benzoate, Potassium Sorbate

Free

Free


(*) P = preservative / S = solubility / U = use level / R = regulatory

U(*)

3%

1%

1%

1%

R(*)

UE USA

China Japan

UE USA

China* Japan*

UE USA

China Japan

UE USA

China Japan

S(*)

Water Soluble

Oil Soluble

Oil Soluble

Water Soluble

MECHANISM OF ACTION

It’s rich in polyphenols

and micro-nutrients that promotes

healing.

It’s rich in natural

antioxidants that protect and soothe the skin. It is combined with 4-Butyl Resorcinol

to bring additional brightening properties.

It’s rich in polyphenols that stimulateskin elasticity and firmness.

It’s rich in natural flower polyphenols and carbohydrates that protect and hydrate

the skin.

PRODUCT

AKOACTIVEWIRAQUTRA

AKOACTIVEINTI

AKOACTIVEILYAPA

AKOACTIVENILE LILY

AKOACTIVEHORUS

INCI NAME

Propanediol, Aqua (Water), Gentianella Alborosea

(Hercampuri) Leaf Extract

Propanediol, Aqua (Water),

Maytenus Macrocarpa

(Chuchuhuasi) Bark Extract

Propanediol, Aqua (Water),

Phyllanthus Niruri (Stonebreaker)

Extract

Propanediol, Aqua (Water), Cyclanthera

Pedata (Caigua)

Fruit Extract

Caprylic/Capric Triglyceride, Zantedeschia

Elliottiana Flower Extract,

Bakuchiol


Nigella Sativa Seed Extract,

Moringa Oleifera Seed Oil

SOURCING

Hercampuri Leaf.

The leaves are carefully hand-picked

without damaging the plant.

Chuchuhuasi Tree Bark. The bark

is carefully hand-picked from different

parts of the tree.

Chancapiedra Leaf.

The leaves are carefully hand-picked


Caigua Fruit. The fruits

are carefully hand-picked


Fresh Yellow Calla Flower.

The flower is carefully


the plant.

Nigella Sativa Seeds and

Virgin Moringa Oil.

POLLUTION PROTECTION: in vitro testing

shows protection from

pollution-induced cytotoxicity.

SKIN SOOTHING: clinical studies

show skin soothing properties

after mechanical-induced

irritation or an inflamed blemish.

ANTI-AGING: in vitro testing demonstrates anti-oxidant properties.

ANTI-OXIDANT: in vitro testing demonstrates

protection from oxidative stress.

SEBUM REGULATION:

in vitro testing shows decrease of sebum

oxidation and inhibition of bacterial growth. Clinical studies

show immediate rebalance of

sebum production after only

30 minutes.

ANTI-OXIDANT: in vitro testing

shows protection from oxidative stress.

P(*)

Free

Free

Free

Free

Free

Free


U(*)

1%

3%

1%

1%

3%

2%

R(*)

UE USA

UE USA

UE USA

UE USA

UE USA

UE USA

China Japan

S(*)

Water Soluble

Water Soluble

Water Soluble

Water Soluble

Oil Soluble

Oil Soluble

MECHANISM OF ACTION

It’s rich in antioxidants to protect from oxidative stress.

It’s rich in polyphenols.

It helps to relieve irritated skin.

It’s rich in antioxidants

that protect from skin aging.

It’s rich in antioxidants

that protect from

oxidative stress.

It’s rich in flower waxes

that protect the skin

and rebalance sebum.

Bakuchiol brings additional

anti-microbial and antioxidant

properties.

It’s rich in Omega 6, Omega 7, Omega 9

and phytosterols that soothe

the skin.

AKOACTIVECHASCA

EFFICACY

INCAS EMPIRE

“INKALINE”

ANCIENT EGYPT

“NESULINE”

ITALINE®

LINE ITALINE® LINE

FROM THE RICH AGRICULTURE OF ITALIAN REGIONS, THE TYPICAL HEALTHY ITALIAN FOOD SOURCE

FOR FLAVORFUL ACTIVES WITH TRUE MEDITERRANEAN TASTE

The SkinArtFoodTM

BRAND CONCEPT:

MEDITERRANEAN SKIN DIET ITALIAN TASTY FOOD

INSIDE OUT OUTSIDE IN

TRASH TO GLAMOUR RECYCLING FOOD

BY-PRODUCTS INTO BEAUTY

PRODUCT

ITALINE A

ITALINE B

ITALINE G

ITALINE T

INCI NAME

Glycerin, Aqua (Water), Pyrus Malus

(Apple) Fruit Extract

Glycerin, Aqua (Water),

Vaccinium Corymbosum (Blueberry) Fruit Extract


Coffea Arabica (Coffee) Seed Oil,

Vitis Vinifera (Grape)

Fruit Extract

Glycerin, Aqua (Water), Olea Europaea

(Olive) Fruit Extract, Piper Nigrum (Black Pepper) Seed Extract, Coriandrum

Sativum (Coriander) Fruit Extract,

Acacia Senegal Gum

Solanum Lycopersicum

Seed Oil

SOURCING

Italian Annurca Apple

concentrate. Due to its sour,

unpleasant taste the Annurca Apple is not often found in the food chain.

Cosmetic application brings value

to the Annurca tree and helps

its preservation.

Blueberry Skin Concentrate. By-products from Blueberry Juice

production. Blueberry skins

and seeds are recovered and recycled

to bring active ingredients for cosmetic applications.

Italian Red Grape skin macerate

and cold-pressed Coffee Seed Oil. By-product of the

wine industry. Grape skin

is recovered and recycled to bring active ingredients

for cosmetic applications.

Olive Vegetation water concentrate.

By-product of Virgin Olive Oil

production from Tuscany.

Instead of being wasted, olive vegetation

water is recycled to bring

cosmetic benefits.

Italian Tomato Fruit.

By-product of the food

industry. Tomato skin and seeds

are recovered and recycled

to bring active ingredients

for cosmetic applications.

SKIN GLOWING, DARK CIRCLES

AND PUFFINESS REDUCTION: in vitro testing

shows antioxidant and soothing activity.

Clinical study shows

reduction of dark circles

and eye puffiness for instant glow.

BLUE LIGHT PROTECTION: in vitro testing

shows reductionof blue light

induced protein oxidation;

ex vivo testing demonstrates inhibition of blue light

induced skin differentiation, oxidation and

melanogenesis.

SKIN FIRMNESS AND REDUCTION

OF CELLULITE: in vitro testing

shows increased Collagen and

Hyaluronic Acid production.

Clinical study shows improvement of

skin firmness and reduction of

cellulite.

SKIN DETOX: in vitro testing

shows soothing,

antioxidant and detox activity.

ANTI-OXIDANT PROTECTION: in vitro testing

shows protection

from oxidative stress.

P(*)

Free

Sodium Benzoate, Potassium Sorbate,

Lactic Acid

Free

Free

Free


U(*)

2%

1-2%

2%

2%

2%

R(*)

UE USA

China Japan

UE USA

Japan

UE USA

China Japan

UE USA

China Japan

UE USA

China Japan

S(*)

Water Soluble

Water Soluble

Oil Soluble

Water Soluble

Oil Soluble

MECHANISM OF ACTION


to reduce skin oxidation

and inflammation.


and anthocyanins that block blue light induced

skin oxidation.

It’s rich in polyphenols that stimulate

skin’s regeneration.

It’s rich in antioxidants that stimulate proteasome

activity and neutralize free radicals.

It’s rich in natural

antioxidants including

tocopherols and stabilized

lycopene to stimulate

skin protection.

ITALINE O

EFFICACY

NAPLES TASTY

CILENTO TASTY

BASSANO DEL GRAPPA

TASTY

TUSCANY TASTY

APULIA TASTY

AKOSKY®

LINE AKOSKY® LINE

FROM NATURE’S KINETIC MOVEMENTTHE MOLECULAR AND CELLULAR REBIRTHFOR REGENERATION AND TISSUE REPAIR

Inspired by the fascinating effects of Nature that brings remarkable benefits to human health and body,

Akott has created a line of

multifunctional ACTIVES by using innovative BIOTECHNOLOGY for a powerful REBIRTH

of skin and hair damaged by stressful life.

The SkinArtNatureTM BRAND CONCEPT:

PRODUCT

AKOSKY APIUM

AKOSKY AZUKI

AKOSKY PINK

BEAUTY

INCI NAME SOURCING P(*)


U(*) R(*) S(*) MECHANISM OF ACTION

EFFICACY

PINK BEAUTY


Caprylic/Capric triglyceride,

Raphanus Sativus Sprout Extract,

Lecithin, Caprylyl/Capryl

Glucoside, Leuconostoc/Radish Root

Ferment Filtrate, Xanthan Gum

*Glycerin, Aqua (Water),


Raphanus Sativus Seed Extract,

Lecithin, Caprylyl/Capryl

glucoside, Leuconostoc/Radish root

Ferment Filtrate, Xanthan Gum

Fresh Organic Raphanus

Sprout Extract.The extract is produced

in the laboratory under controlled

conditions, avoiding plant depletion from environment.

EPIGENETIC DNA CONTROL AGAINST

INFLAMMAGING: in vitro testing shows a reduction of CPDs, an increase in BrdU

uptake and inhibition of HDAC activity

to repair DNA following UV damage. Clinical studies show

visible reddening reduction

after UV radiation and a substantial

support to skin barrier.

Free 1% Water Soluble

Isothiocyanates protect skin’s DNA

from sunlight damage

and stimulate DNA self-repair

processes through epigenetic

mechanisms.

APIUM Body

APIUM Face

AZUKI Hair


Apium Graveolens (Celery)

Callus Extract


Apium Graveolens (Celery) Extract


(Trifolium Pratense (Clover)/

Vigna Radiata) Sprout Extract


Trifolium Pratense (Clover) Extract, Vigna Radiata Seed Extract

Fresh Organic Celery Plant Cells

Concentrate. The extract is produced


conditions, avoiding plant

depletion from environment.

Fresh Organic Mung Bean and

Red Clover Sprout Concentrate. The extract is produced


conditions, avoiding plant depletion from environment.

ANTI STRETCH MARKS:

in vitro testing shows increased

production of Collagen, Fibronectin and SPARC proteins

to rebuild skin architecture.Clinical studies

show improvement of skin smoothness,

as confirmed by evaluation of

skin texture in stretch marks.

SKIN REDENSIFIER: in vitro testing

shows increased production of

Collagen, Fibronectin and SPARC proteins

to rebuild skin architecture.Clinical studies

show visible wrinkles reduction and increase of skin thickness and density.

HAIR GROWTH: in vitro testing

shows modulation of IGF1, BMP4,

PDGF-A and SMC3 proteins

to restore healthy hair follicle cycling.

Clinical studies show improvement

of hair density and increase

of active hair follicles after 28 days.

Free


2%

1%

Water Soluble

Water Soluble

Polyphenols and secondary

metabolites stimulate

skin’s abilityto regenerate.

Polyphenols and secondary

metabolites re-balance

hair/eyelash follicle cycling.

UE USA

China* Japan*

UE USA

China* Japan*

EYELASHESLONGER AND

DENSER: in vitro testing

shows modulation of IGF1, BMP4,

PDGF-A and SMC3 proteins

to restore healthy lash follicle cycling.

Clinical studies show improvement of lash density and

length after 30 days.

AZUKI Eyelashes

UE USA

China*Japan*

Cosmetic Properties

PRODUCT

Akoactive ROMAE BG

Akoactive DRAGON

Akoactive QUEEN

Akoactive INTI

Akoactive CHASCA

Akoactive HORUS

Italine G

Italine B

Italine T

Akosky AZUKI

Akoactive ROMAE GL

Akoactive GARUDA

Akoactive WIRAQUTRA

Akoactive ILYAPA

Akoactive NILE LILY

Italine A

Italine O

Akosky APIUM

Akosky PINK BEAUTY

ANTIOXIDANT ANTI-AGING BRIGHTENING/GLOWING MOISTURIZING

AKOSKY® LINE

ITALINE® LINE

AKOACTIVE® LINE

SOOTHING/INFLAMMAGING

SEBUMREGULATION

ANTI CELLULITE

FIRMING/REDENSIFYING

ANTI POLLUTION

HAIR/EYELASHES

STRENGTHENING

Applications

PRODUCT

Akoactive ROMAE BG

Akoactive DRAGON

Akoactive QUEEN

Akoactive INTI

Akoactive CHASCA

Akoactive HORUS

Italine G

Italine T

Akosky AZUKI

Akoactive ROMAE GL

Akoactive GARUDA

Akoactive WIRAQUTRA

Akoactive ILYAPA

Akoactive NILE LILY

Italine A

Italine O

Italine B

Akosky APIUM

Akosky PINK BEAUTY

FAC

E C

ARE

EYE

CO

NTO

UR

BOD

Y C

ARE

HA

IR C

ARE

CO

LOR

CO

SMET

IC

SUN

CA

RE

WA

TER

SOLU

BLE

AN

HYD

RO

US

AKOSKY® LINE

ITALINE® LINE

AKOACTIVE® LINE

Age Target

Cosmos-Halal

PRODUCT

PRODUCT

Akoactive ROMAE BG

Akoactive ROMAE BG

Akoactive DRAGON

Akoactive DRAGON

Akoactive QUEEN

Akoactive QUEEN

Akoactive INTI

Akoactive INTI

Akoactive CHASCA

Akoactive CHASCA

Akoactive HORUS

Akoactive HORUS

Italine G

Italine GItaline B

Italine T

Italine B

Italine T

Akosky AZUKI

Akosky AZUKI

Akoactive ROMAE GL

Akoactive ROMAE GL

Akoactive GARUDA

Akoactive GARUDA

Akoactive WIRAQUTRA

Akoactive WIRAQUTRA

Akoactive ILYAPA

Akoactive ILYAPA

Akoactive NILE LILY

Akoactive NILE LILY

Italine A

Italine A

Italine O

Italine O

Akosky APIUM

Akosky APIUM

Akosky PINK BEAUTY

Akosky PINK BEAUTY

UNDER 20

COSMOS HALAL

CompliantCertifiedApproved Certificationin progress

20 - 30 30 - 40 40 - 50 OVER 50

AKOSKY® LINE

AKOSKY® LINE

ITALINE® LINE

ITALINE® LINE

AKOACTIVE® LINE

AKOACTIVE® LINE

AKOTT Evolution S.r.l. Via Rosso di san Secondo, 1 - 20134 MILAN - ITALY Tel.: +39 02 66985487 - Fax: +39 02 66715138

www.akott.com - [email protected]

Documents

PRODUCT BRANDING A S · PRODUCT BRANDING DANCE&CHEMISTRY TM Art Science AKOTT analyzes the MOLECULES movement that generates a DANCE to develop INNOVATIVE TECHNOLOGY for sophisticated