PRODUCT APPROACH TO GROWTH

KINDLE VS. NOOKAMAZON VS. BARNES AND

NOBLE

Presented by Bev VerseleSoutheast Michigan Model

ClubFebruary 20, 2010

INFORMATION NOOK INFORMATION The Nook offers countless

story-lines i.e. kindle killer, android OS.

The sharing feature has captured people’s imagination. 

There were 250-300 journalists who attended the B&N’s Conference and live-blogged and wrote articles. Can be used as a fancy Press Conference.

It’s Barnes and Noble’s formal entry into eReaders.

The ability to read ebooks free in B&N Stores.

It’s US centric.

KINDLE INFORMATION1. First, the Kindle has a strong

advantage because of its free Internet.

2. Second, the Kindle can be bought worldwide, as can the ebooks for it. Nook doesn’t sell ebooks outside of the US.

3. Third, usability is a big point for the Kindle. It offers an easy user interface and a physical keyboard which allows people to type in their notes which is the only current option on the Nook.

4. Finally, the Kindle is that it has a 30 day return period with no restocking fee. It's easy to back out with the Kindle.

Kindle Vs Nook Who Wins?

1. There is an interesting aspect to the Kindle vs. Nook debate that often doesn't get played in the general news. The question is how do they pay the authors who publish books?

2. Kindle Vs Nook creates an interesting question about how should royalties be handled for digital books?

3. in the Kindle vs. Nook battle, both machines use the same eInk Screen. So your reading shouldn't be any different on either device.

4. Continuing here, both the Kindle and the Nook support PDFs, making both eReaders comparable in that regard. For those of you who remember reading that the Kindle didn't support PDFs, this was a newly added feature in November, 2009.

5. Price point is the same for the Kindle vs. Nook. Both devices are priced at $259 and both eReaders sell the bestsellers for $9.99.

Barnes & Noble News 2-18-2010

Shares of competitor Barnes & Noble(BKS Quote) have fallen 1.2% to $21.40. Barnes & Noble makes the Nook e-book reader, which competes with the Kindle. Barnes & Noble said earlier this month that it quickly sold out of Nook stock online over the holidays due to unprecedented customer demand, and since then has ramped up production.

Amazon News 2-18-2010

Customers with BlackBerrys on AT&T, Sprint, T-Mobile, Verizon and other U.S. carriers can begin to access hundreds of thousands of popular Kindle books with easy wireless access.

The free "Kindle for Blackberry" application can be downloaded from www.amazon.com/kindlebb.

Amazon stock is trading up 1.3% at $117.80 Thursday afternoon.

Picture of the Kindle

Picture of the Nook

Kindle vs. Nook

Questions to ponder