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FAIRMONT SCOTTSDALE PRINCESS

www.nace.net/experience2015Produced by the National Association for Catering and Events

REGISTER TODAY!NACE.NET/EXPERIENCE2015

A TASTE OF NEW TRENDS AND TECHNIQUESThe Experience! 2015 Conference and Expo is the only major industry conference that serves everyone in the catering and events industry. At Experience! 2015, attendees find education in every moment that they are on site, from the meals they are served to

high-ranking breakout sessions and award winning national keynote speakers. And that is still not to mention the networking with industry leaders and celebrities. Join us in Scottsdale, Arizona and experience a taste of new trends and techniques.

DESIGN EXPERIENCENEW TRENDS IN DESIGN

Monday, July 13, 2015 > 9:00 amRespected around the world as an arbiter of taste and style, Colin Cowie is known for hosting spectac-ular celebrations. As an authority on living with style, Colin Cowie is proficient in topics from style and design trends to luxury markets, wedding trends, event planning and design, customer service and brand building.

CULINARY EXPERIENCEWednesday, July 15, 2015 > 9:30 amThis year’s Culinary Experience is set to impress, inform and indulge you about what the “clean eating” concept is all about and how you can incorporate this idea into the world of catering and events.

MARKETPLACE EXPOTuesday, July 14, 2015 > 8:00 am

Marketplace Expo is the premier one-day tradeshow during the Experience! conference. Over the last 7 years exhibitors from a wide range of industry-related

companies presented their wares and services to the Experience! audience of caterers, event planners and other industry professionals.

Marketplace Expo has been restructured to provide budget-friendly booth prices to local and regional vendors, as well as those companies with a national market presence. If your company is in the Southwest or Arizona markets you can take advantage of the opportunity to rent a 6’ x 30”

display tabletop without the frills and expense of pipe and drape that you would find at most national shows.

For vendors who prefer to be in the center of the show with traditional pipe and drape there are 10’ x 10’ booths available for you. Increase your brand visibility

and add a second booth for a 10’ x 20’ presence. Secure the booth location and price of your choice now!

For more information, email Mary Ellen Wyrick, Director of Business Development at mwyrick@nace.net or visit nace.net/exhibit.

CHARLES WILEYEXECUTIVE CHEF > HOTEL VALLEY HO

KAUSHIK CHOWDURYEXECUTIVE CHEF > CHATEAU LUXE

CHRIS KNOUSECHEF DE CUISINE > LITCHFIELD’S

DAVID MORRISEXECUTIVE CHEF > FAIRMONT SCOTTSDALE PRINCESS

KEYNOTE LUNCHEONLOYALTY LESSONS FROM LADY GAGA

Monday, July 13, 2015 > 12:30 pmWith 58 million Facebook fans and 39 million Twit-ter followers, pop superstar Lady Gaga sure knows how to build a following. But it’s not just the cra-zy outfits, weird performances and catchy tunes that create passionate loyalty. By focusing on her super fans, Gaga is building the foundation for the customer base that she hopes to have 25 years from now. Her fan philosophy and the ways that Gaga engages with her fans, or “Little Mon-sters” as she calls them, are a model for brands to emulate. Join Jackie and learn how to leverage lessons from Gaga and grow your business!

FEATURED SPEAKERS

Colin Cowie

Jackie Huba

EXPERIENCE! 2015 CONFERENCE & EXPO

Jackie Huba

NACE AWARDSRemember the challeng-ing wedding design, the spectacular event on a shoestring budget, the successful community

service program in your chapter? Wherever you’ve channeled your inspiration, your vi-sion and your imagination, your beautiful-ly executed event could be the next NACE Award! The deadline for submissions is April 15, 2015. For more information, visit nace.net/industryawards.

HOTEL & TRAVEL INFORMATIONFAIRMONT SCOTTSDALE PRINCESS7575 EAST PRINCESS DRIVESCOTTSDALE, AZ 85255$139 per night plus tax

Visit nace.net/experience2015 to book your room online or call the Fairmont at 1-800-344-4758 or their Global Reserva-tions Centre at 1-800-441-1414.

REGISTRATIONNow through April 30, 2015 enjoy discounted rates. As a benefit, NACE mem-bers save at least 20% off their registration fees. Not a member? Join now at www.nace.net/join to receive 20% off of your Experience! 2015 registration. We have options available for groups, young professionals and students. Spread payments out by using our installment plan option (30% deposit required). Need help? Email conference@nace.net for assistance.

PACKAGES > The all-inclusive package offers a full education pass, with general sessions and breakout sessions. In addition, you will receive access to all daytime meals and refreshment breaks, 3 evening events (Foundation Event, Opening Reception and Awards Gala) and admission to the Marketplace Expo.

> The education package provides access to all education at Experience! 2015. This package includes general ses-sions and breakout sessions. You will also have the opportunity to enjoy all daytime meals and refreshment breaks. This package includes admission to the Marketplace Expo on Tuesday, July 14.

Register today! The early bird deadline ends April 30, 2015. For more informa-tion, visit nace.net/experience2015 or email conference@nace.net.

BREAKOUT SESSIONSLooking to earn the Certified Professional in Catering and Events (CPCE) designation? At-tendees can earn up to 11.5 contact hours by attending the Experience! Conference and Expo. With more than 30 breakout sessions plus three general sessions… there are some many things to learn at Experience! 2015. Take a look at our lineup of dynamic speakers.

LGBT WEDDING TRENDS AND TRADITIONSBernadette Smith, President, 14 Stories Gay Wedding Institute

SO YOU WANT TO BE A NACE ROCK STAR?Bonnie Fedchock, CAE, Executive Director, NACELisa Hopkins Barry, CPCE, CMP, Director of Catering, The Houstonian Hotel, Club and Spa

FROM ORDINARY TO EXTRAORDINARY: TAKING YOUR INDEPENDENT EVENT BUSINESS TO THE NEXT LEVELBrit Bertino, CSEP, Owner, Brit Bertino Event Excellence

INSTAGRAM: CONVERTING FOLLOWERS INTO CUSTOMERSBrit Bertino, CSEP, Owner, Brit Bertino Event Excellence

IS YOUR WEBSITE A POISONED COW?Chris Behan, President, Socius Marketing

CULINARY TRENDS IN BAR AND BAT MITZVAHSCigall Goldman, Founder and CEO, MazelmomentsSheryl Daboosh, Chief Sales and Marketing Director, Mazelmoments

BRINGING SEXY BACK TO EVENT DESIGNDavid Caruso, President and Creative Director, Dynamic Events by David Caruso

WINNING CUSTOMERS FOR LIFE BY WINNING RELATIONSHIPS THAT LASTDoug Sandler, Owner, Nice Guys Finish First

DESTINATION CUISINE: HOW TO REGIONALIZE MENUS FOR DESTINATION WEDDING CLIENTSEmily Sullivan, Founder and Owner, Get Polished Events

THE ART OF MANAGING PERSONALITIESEmily Sullivan, Founder and Owner, Get Polished Events

TREND SETTINGGabrielle Rolon, Director of Education, The Knot Wedding Network

MAINTAINING A COHESIVE AND LOYAL TEAM IN THE EVENT INDUSTRYJon’ll Boyd, MBA, CEO, Completely Yours Events

TRENDS FORECAST: TRANSLATING TOP TRENDS IN DESIGN TO YOUR EVENT Kevin Dana, Director of Marketing and Product Development, Trade Show and Event Furnishings, CORTJosh Parker, Chief Operating Officer, VerTerraBruce Vassar, Vice President, The Wedding GuysPaula Fenner, CPCE, Director, Catering and Conference Services, Fairmont Dallas

FASHION FORWARD EVENTS, PART 1: RUNWAY TO TABLETOPKate Patay, CPCE, Executive Director of Sales and Marketing, Creative Coverings

FASHION FORWARD EVENTS, PART 2: STYLE BY DESIGNKate Patay, CPCE, Executive Director of Sales and Marketing, Creative Coverings

BLOGGING FOR PROFIT: THE 5 PILLARS OF A BANKABLE BLOGKatherine DalPra, Founder and Owner, Bride Appeal

WHAT FIRES YOU UP: SETTING MEANINGFUL GOALS AND MAKING IT HAPPENLeanza Kauffman, Sales and Catering Manager, Mountain Lake Lodge

CREATING YOUR PERSONAL BRAND: IT’S A PIECE OF CAKEMatt Blank, Business Development Strategist, Event Strategy Group

BE YOUR OWN BRAND JOURNALISTMeghan Ely, Owner and President, OFD Consulting, LLC

CREATING COHESIVE RELATIONSHIPS WITH YOUR CO-WORKERSMelanie Marconi, Partner and Chief Operating Officer, BDI Events and Where Will They Stay?Joe Martin, Partner and Creative Director, BDI Events and Where Will They Stay?

MANAGING AND MARKETING TO MILLENIALSMeredith Commender, CSEP, Owner and Lead Event Producer, Significant Events of Texas

SPARKLING WINE TRENDSMonique G. Studak, CS, CSW, Manager, National Chains, On-Premise, Pernod Ricard USA

ROCKIN’ RECEPTIONS: HOW TO PUT THE FUN IN YOUR FUNCTIONSPeter Merry, WED, Owner, Merry WeddingsElisabeth Scott Daley, WED, ABC, Owner, Liz Daley Events

PYRO AS ART: PYRO WITH ATTITUDERandy Beckham, President and Creative Director, Pyrotex, Inc.

A JOURNEY THROUGH AMERICA: UNDERSTANDING AMERICAN WHISKEYRussell Kempton, CSS, Owner, Speaking of Grapes and Grains

CURRENT BEVERAGE TRENDS: HOW TO SELL IN CATERING AND EXECUTE IN BANQUETSSharon Charny-Woschitz, CTC, Headquarter Director-Hotels, Charmer Sunbelt GroupJessica Bernosky, Headquarter Director and Drink Specialist, Charmer Sunbelt Group

WICKED SMART FOLLOW UP: HOW TO GET A FAST RESPONSEStephanie and Jeff Padovani, Owners, Book More Brides

KICK YOUR “TO-DO’S” TO THE CURB: ACHIEVING SUCCESS THROUGH PROCESSESSusan Southerland, President and Founder, Just Events Group, Inc.

IS YOUR VENUE READY, WILLING AND ABLE?Therese Cole-Hubbs, President and Creative Director, Electric Karma International

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SCHEDULE AT A GLANCESATURDAY, JULY 11

9:00 am - 6:15 pm CPCE Fast Track

SUNDAY, JULY 129:00 am - 7:00 pm Registration

9:00 am -12:00 pm CPCE Exam

12:00 pm - 2:00 pm Joint Meeting & Luncheon

2:30 pm - 4:30 pm CPC Meeting

3:00 pm - 4:15 pm Breakout Sessions

5:00 pm - 5:30 pm First Time Attendees Meeting

6:00 pm - 9:00 pm Opening Reception Chateau Luxe

MONDAY, JULY 137:00 am - 5:00 pm Registration

9:00 am - 10:30 am Design Experience

10:30 am - 11:00 am Morning Break

11:00 am - 12:15 pm Breakout Sessions

12:00 pm - 9:00 pm Exhibitor Move-in

12:30 pm - 2:30 pm Keynote Luncheon

2:45 pm - 4:00 pm Breakout Sessions

9:00 pm - 12:00 am Foundation of NACE Signature Event

TUESDAY, JULY 147:30 am - 5:00 pm Registration

8:00 am - 3:00 pm Marketplace

8:00 am - 10:00 am Breakfast (Marketplace)

10:00 am - 11:15 am Breakout Sessions

11:15 am - 11:45 am Morning Break

11:45 am - 1:00 pm Breakout Sessions

1:00 pm - 3:00 pm Lunch (Marketplace)

3:00 pm - 4:15 pm Breakout Sessions

3:00 pm - 8:00 pm Marketplace Teardown

6:00 pm - 6:45 pm Cocktail Reception

7:00 pm - 9:00 pm Gala Awards Dinner

9:00 pm - 11:00 pm After Party

WEDNESDAY, JULY 158:00 am - 12:00 pm Registration

8:30 am - 9:30 am Breakout Sessions

9:30 am - 11:00 am Culinary Experience

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