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Produce Marketing Essentials
March 2014
Anne Arundel County Public Schools
Jodi Risse MS,RD,LDNSupervisor
Food and Nutrition Services
Anne Arundel County Public Schools
Supervisor of Food and Nutrition for 6 years
Registered/Licensed Dietitian
24 years of experience
Undergraduate Degree in Dietetics
Masters Degree in Marketing
I’m a Mom of two elementary school age children
Risse Girls
Anne Arundel County Public Schools
School Sites – 118
Student Enrollment – 79,000
Free and Reduced-Price Eligibility – 31.84%
Projected Revenue – 26 million dollars
Breakfast ADP – 12,660
Lunch ADP – 27,167
Afterschool Meals FY13 – 63,769
Summer Meals FY13 – 86,692
AACPS HistoryOffered traditional fruits and vegetables, mostly
canned, never fried
2007 wrote local produce into the produce bid
2008 began Tasting of the Rainbow
2008 Participated in the first farm to school week
2009 first Tasting of the Greens
2010 expanded to Tasting of the Reds and currently even the Blues
AACPS Produce BidAdd new language to include local
produce
Add new fruits and vegetables
Increase the amount of fruits and vegetables offered
Develop a plan to incorporate local produce
AACPS Local Language
2.12 Local Produce Program
●Anne Arundel County Public Schools intends to offer locally grown produce as often as price, availability and quality are acceptable. The Bid Work Sheet provides for pricing for locally grown produce that is not otherwise specified in the Bid Specifications. Bidders shall state their cost over the price paid per case by the Bidder. Successful Bidder shall be required to provide their invoice as proof of their purchase price.
●Locally grown produce is defined as produce that is grown within a one hundred – fifty (150) mile radius of Anne Arundel County. Items purchased by AACPS shall be determined by availability and school menus.
Local ProduceOffer Local Produce beginning in 2008
Expand offerings each year2008/2009 – 38,074 lbs.
2009/2010 – 46,225 lbs.
2010/2011 – 55,859 lbs.
2011/2012 – 93,009 lbs.
2012/2013 – 136,211 lbs.
Participate in State Celebrations
AACPS Tasting of the Rainbow Offer a new fruit or vegetable every month
Try produce not currently on the menu
Promote to parents and community on menu
Include Registered Dietitians from the Department of Health in selection of items
Tasting of the Rainbow Offerings
Yellow Pepper
Purple Cauliflower
Pumpkin
Rainbow Radish
Sugar Snap Peas
Chickpeas
AACPS Farm to School
Hebron-Harman Elementary
AACPS Farm to School
Southgate Elementary
AACPS Farm to School
Southern Middle
AACPS Tasting Parties Developed with Department of Health
Transitioned to parent sponsored event
Addition of colors each year
Offer to Elementary Schools with some Middle Schools
Maintain a tool kit for parents and community members
AACPS Tasting Party
Annapolis Elementary
AACPS Tasting PartyBates Middle
AACPS Tasting PartyTasting Event
Planning Guide
http://learntolivehealthy.org/ltl_healthykids.asp
Parent InvolvementHealthy Celebrations
Tasting Event
Healthy Fundraising
Role Modeling
Ask your child this question:
What fruit and/or vegetable did you have at school lunch today?
AACPS Unlimited F&V Focus on Fruits and Vegetables
Add fresh produce to the menu to include 8 items a day offered on the salad bar
Develop a standard for line setup and offerings
Begin to offer roasted vegetables
Enhance the roasted vegetables offered
AACPS Picture of Lunch
AACPS Picture of Lunch
Nutrition BreakOffered in all schools
Provide prior to exams
Include fruit, grain and protein
Began five years ago
Communicate the importance of healthy food choices
Develop good eating habits with starting the day with breakfast
AACPS Student Thank You
Thank You