Process of __________, arranging, & ______________ visual
elements of art to accomplish or address a particular purpose
Elements of Visual Design ___________
Slide 3
Visual Elements should: Add ____________ appeal Improve clarity
of multimedia projects Which elements you use depends on:
_____________
Slide 4
Line Element of art that is a continuous ___________ made on
some surface by a ____________ point, such a pen Used to: Guide the
users _________ movement up, down, & across the page Suggest
_____________ _______________ parts of project
Slide 5
_____________ Lines Outline Banner on web page Suggests a
relaxed, flowing movement Create calm, natural tone __________,
Jagged Lines More dynamic & aggressive _______________ Lines
Convey tranquility & rest _____________ Lines Associated with
power or Strength
Space Refers to the real or implied __________ between, around,
above, below, & within objects When creating multimedia
projects: Leave enough room around objects so that elements are
_______ too close together _________ Space Area w/o content where
the eye can take a _________ as it scans a page Helps draw
________________ to content
Slide 9
Slide 10
Shadows & Shading Creates the appearance of _________ You
can use: _____________ _____________ shaded areas _____________
Depth Created through the ______________ of objects or
components
Slide 11
Slide 12
Depth Guidelines to follow: 1.Put most important elements in
the foreground (_________) Create a _______________ element that
you want to _________ attract attention of viewer 2.Place
_____________ important elements in the background Such as
______________ or _______________ Supports the content w/o
overpowering it 3.Middle ground (_____________) area in b/w
foreground & background Includes most of the ____________
Slide 13
Color One of the most _________________ elements in art Derived
from _________ 3 Distinct Properties ________ refers to the name of
a color (red, blue, yellow) ________ refers to the lightness or
darkness of a color _________ refers to the brightness or dullness
or a color RGB Color Model Red, Green, Blue light Designed
specifically to display color _____-____________ Computer
_____________ & __________ emit color as RGB
Slide 14
Slide 15
Color Schemes (color ____________) The _____________ of colors
you use throughout your multimedia project Contain a combination of
_______________ & _____________________ colors Complementary
Colors ________ in hue & intensity Make content more consistent
Contrasting Colors ______________ from each other Make information
_______________to read Keeps items from
_______________together
Slide 16
Slide 17
Color Schemes (color palette) cont _____________ # of colors as
much as possible Many colors & color combinations have:
________________ ________________ ____________________ to certain
audiences Examples: Red, white & blue associated w/ 4 th of
July Green associated w/ St. Patricks Day
Slide 18
Slide 19
Texture Surface _____________________ or quality that you
___________ or ___________ Common textures: _____________ or Smooth
Dull or ____________ _____________ or Sandy Can imply:
____________________ or rhythm Add energy to a multimedia
design
Slide 20
Slide 21
PrinciplePurpose BalanceCreates stability ______________Creates
visual interest HarmonyCreates unity ________________Creates a
focal point & draws attention ProportionCreates size
relationships ________________Creates a consistency MovementCreates
action or a sense of perspective or space _______________Creates
movement & visual tempo or pace
Slide 22
Balance __________________ of elements so that no one part of
the work overpowers or having the elements _____________ properly
over the entire project ________________ (Formal Balance)
____________ mirror reflection __________________(Informal Balance)
Does not have symmetry Objects are not perfectly mirrored on each
side Different ___________, _________, ___________, or
_________
Slide 23
Slide 24
Variety, Harmony, & Emphasis Variety ______________ art
elements w/ slight changes to increase visual interest Harmony
occurs when elements have ______________ Use color, patterns or
common shapes to create harmony Emphasis a point of __________ that
the user sees first Creates a focal point
Slide 25
Proportion The ________ relationships of certain elements to
the whole & to each other Decide how ___________or
__________elements will be in relation to each other Distort make
and image ____________ than its original proportion Use exaggerated
proportion to create a humorous effect
Slide 26
Slide 27
Pattern, Movement & Rhythm Pattern 2-D decorative effect
achieved through the _________________ of colors, lines, shapes, or
texture Used to create consistency in visual design Movement
combines elements to create the appearance of _____________ to
guide a viewers eye through the project Rhythm regular ___________
of elements to indicate activity or create the feeling of movement
or dynamic energy
Slide 28
Slide 29
Slide 30
Slide 31
Visual Design Elements Checklist Is the page balanced? What kid
of balance is employed? What kind of color scheme is employed? Is
there variety in how the elements are used? Is space used
effectively? Is there harmony among all of the content? Are visual
elements used to create pattern, movement, or rhythm? Do size
relationships emphasize the level of importance among items?
Slide 32
Layout _____________ of text & graphics on each page or
display screen A good layout uses these elements to _____ the
entire project together Principles of a Good Layout 1.Content
should be __________ to read 2.Text should ___________ _______ from
graphics & other objects 3.Graphics should be both visually
appealing & ______________ 4.Elements should not be
____________. Content should follow rules of proximity
Slide 33
Closeness of items to each other on a page Works w/
________________ & _______________
Slide 34
Slide 35
Page Layout Guidelines for the Principles of Visual Design
PrincipleQuestions BalanceIs there an equal amount of elements in
each area? Are there too many elements on the page? VarietyIs there
enough variation in the design? Can I vary the types or thickness
of a line, the size of a shape, or a colors hue to enhance visual
interest? HarmonyDo lines, shapes, & colors complement each
other? Do all the elements work together to create a unifies
design? EmphasisIs focus placed on the correct objects or content?
How can I draw more attention to the focal point? ProportionDo all
the elements relate well to each other? Are elements on the page
sized in proportion to their importance? PatternIs there
consistency in the elements used in the layout? How can I make the
design more consistent? MovementDoes the page layout guide the
viewers eye throughout the design? How can I use perspective &
space to improve upon the design? RhythmIs repetition used to
strengthen the pages visual interest? How can I use repetition to
make users more comfortable?
Slide 36
Making sure that all ____________of people can access & use
its content Disabilities that can affect multimedia usability:
1.___________ impairment 2.Hearing impairment 3.Different
____________ styles 4.______________ skills impairments