Behind every brilliant idea is the p .Behind every brilliant idea is the process.S

PR

ING

20

10 Why Print? Proving there’s power in the printed piece, we give you 10 reasons why the medium will help you prosperPage 14

Silver LiningFor Colorado printer, cloudy economy equals positive change

Mandate PressUtah letterpress designer Ben Webster makes his mark

22

44processmag.com

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TEN qu ti

the cover:Just like the flamed-out rumors of Y2K’s impending doom, the belief that print is dead has also fizzled out. Instead, print is loud, it’s proud and it’s here to stay. So get used to it.

queesstioonns44

features14 Why Print?

Discover the top 10 ways print

will help you prosper.

20 Forty

Phoenix-based design agency

packs a powerful punch.

22 CPC Solutions

Integration is the key to

success for Colorado printer.

the source28 Industry Organizations

It’s not what you know,

it’s who you know.

41 Resource Guide

Printing services

with press sizes.

how to6 Into the Fold

Get an edge with innovative

folding ideas.

8 Mod Marketing

Four trends that can

lead to growth.

10 On the Hunt

Tips for getting the

design job you want.

12 Power of Purpose

Can tweeting change the world?

show time24 AAF Tucson

ADDY Awards

25 AIGA Colorado

Heart Art

26 PRSA Las Vegas

Pinnacle Awards

creative mind44 Ben Webster

Letterpress designer/printer

is all about making a great

impression.

departments4 Editor’s Letter

5 Letters to the Editor

29 Calendar +

Events + News

14the contents:

3

Jennifer Berry…is the public and strategic relations manager

at Earth911.com, an environmental services

company that offers solutions for products’ end-

of-life for businesses and consumers. With more

than 100,000 recycling locations in its data-

base, the company has become recognized as

a leading source in recycling and has been

featured on the “Oprah Winfrey Show,” “Good

Morning America” and The New York Times.

Deborah Budd…is senior editor and content developer for

Second Wind, an international association of

advertising agencies, graphic design studios

and marketing firms. A graphic designer and art

director by trade, Deb contributes to and co-edits

The Second Wind Newsletter, and draws on 30

years of experience in the advertising business

to produce content and training materials

Justin Hackworth…is an internationally recognized photographer

based in Utah who specializes in wedding, por-

trait, corporate and editorial photography. His

work has been shown in a number of art gal-

leries, including the Kimball Art Center in

Park City and the Millennium Arts Center in

Washington, D.C. Justin’s pieces have also been

acquired by the Utah Arts Council for its perma-

nent collection.

Trish Witkowski…is chief folding fanatic at FoldFactory.com. An

award-winning designer, she has a specialized

expertise in the area of folding and is the creator

of the FOLDRite™ and FOLDRite Template

Master. Host of “60-second Super-cool FOLD

of the WEEK,” a weekly e-video, she serves as

Finishing Editor for Graphic Arts Monthly maga-

zine, and has written three books on folding.

the editor

the contributors

our people: editor/publisher

Kevin Runbeckinfo@processmag.com

associate publishersTammy White

twhite@processmag.com

Jim Frey jim@processmag.com

managing editorMichelle Jacoby

editor@processmag.com

art directionSW!TCH s t u d i o

Jim Nissen, Chaidi Lobato, Erin Loukiliprocess@switchstudio.com

advertising salesChuck Runbeck

circulation fulfillmentDana DeDona

dana@processmag.com

MAGAZINE is published quarterly (Spring, Summer, Fall and Winter). MAGAZINE is a professional journal published for the communications industry – advertising, design, print, Web, public relations, photography, illustration and paper. Subscriptions are free to qualified individ-uals. Single copies may be obtained from the pub-lisher for $4. The Buyer’s Guide is available within the first quarter annually and can be purchased for

$50 and viewed at southwestgraphics.net.

©2010 by MAGAZINE. All rights re-served. Contents of this magazine may not be reproduced in any manner without written consent from the publisher. Mention of any product or opin-ions expressed in bylined articles do not constitute the endorsements or the opinions of the magazine or its owners. Information obtained by MAGAZINE is from sources believed to be reli-able. However, while every effort is made to ensure the accuracy of the information contained herein,

MAGAZINE is not responsible for any errors or omissions or the results obtained from the use of such information. MAGAZINE assumes no responsibility for unsolicited materials and reserves the right to reject any editorial and

advertising submissions.

2404 West 14th Street, Suite 110

Tempe, Arizona 85281-6929PHONE: 602.437.1311

FAX: 602.437.1411Toll-free: 888-333-1237www.processmag.com

Spring 2010 + v.2 + no.1

Phot

o by

Mar

k W

. Lip

czyn

ski

Automobile and industrial designer Freeman Thomas once said, “Good design begins with honesty,

asks tough questions, comes from collaboration and from trusting your intuition.” Computer scien-

tist Philip Greenspun was a bit more direct when he said, “Even the lamest page can be saved by

collaboration.” Whichever train of thought you subscribe to, collaboration is what makes you great,

especially in our industry, where feeding off each other’s creative energy and the “you scratch my

back, I’ll scratch yours” mentality fuels a unified and positive environment. In this issue of Process,

you’ll see great examples of people working together—from the crew at Forty (page 20), a tight-knit

group of talented creatives who work cohesively to produce first-rate work, to the AIGA Colorado

Heart Art event (page 25), where the design community enjoyed an evening of fun while helping

those living with HIV/AIDS. It’s true when they say by working together, people can perform extraor-

dinary feats. What’s also true is that, contrary to popular belief, print isn’t dead. Find out why in “Why

Print?” on page 14. You’ll never see print the same way again.

Michelle Jacoby

01

02 04

03

4

yourLETTERS

Thanks for the

great piece in the

winter issue on the

crew at Cultivator.

The magazine looks

great. Keep up the

good work.

Chris Beatty

Cultivator Advertising

and Design, Denver

The winter issue was my first exposure to

Process magazine and I read it cover-to-

cover. The design, the format, the content

was all very special and in the busy world

we live in, reading a magazine from begin-

ning to end and saving it on a bookshelf

is, well, unheard of! We were profiled in

the “Giving Back” feature and although

we are a printer, we love to be known for

much more. Thank you for honoring that

important part of who we are. I am proud

to be associated with your team and so

glad we connected. I look forward to

future issues!

Deb Durand | COLT Print

Services Inc., Boulder

I just wanted to take a moment to tell

you what a surprise it was to see the new

Process magazine in my inbox! Great

content, great design and a great forum for

the exchange of creative ideas and indus-

try trends. As a creative copywriter, it’s

always refreshing to welcome new ideas

and insight from other creative profes-

sionals. Thank you!

David Woodruff | WordsOut!

Communications, San Diego

On behalf of my company and SOS

Outreach, thank you for the wonder-

ful “Giving Back” piece last month. I’m

increasingly impressed with every issue

of Process. It’s refreshing to see a publi-

cation that is not only still printing, but

doing an amazing job at it. Even those

of s in the interactive world still en

well-made print pub every once in a while.

Keep up the great work!

Alex Porter | Location3 Media, Denver

We received your latest issue of Process

magazine and were pleasantly surprised

by the fine article that was written for

the “Giving Back” feature on the Wilder

& Wilder Bowl for Charity event. We are

honored to be singled out in your publica-

tion as it helps us in our efforts to aid the

homeless children in the Valley. Thank

you so much for the article. We loved it.

Larry & Linda Wilder | Wilder & Wilder

Inc., Phoenix

I received a great reaction to “The

Eternal Question,” the article I wrote on

the ever-growing question of “design by

committee” that appeared in the Winter

issue of Process. Creatives wholeheartedly

agreed the process is “infuriating,” “coun-

ter-productive” and “insulting to (his/her)

abilities as a professional designer.” There

was also a general show of frustration with

a process of total inclusion based on the

fear of an unknown outcome/cause and

effect, as well as a voiced concern for who

takes the heat if it doesn’t exceed expecta-

tions. It seems to fall on the designer for

not “hitting the mark.” Interestingly, I got

no word from the people on the other side

of the equation.

Jonathan Schneider | The Afterlife,

Phoenix

us in the interactive world still enjoy a

ll made print p b e er once in a hile

Got something to say? Tell us about it! E-mail your letters to the editor to editor@processmag.com.

from the inbox

5

Tired of the old folding stand-bys? Here are two fresh ideas for you:

Pop-out AccordionThe pop-out accordion is a dynamic way to create a dimen-

sional piece. What makes this folding style exciting is the

little reversed pop-out boxes that create a textural, sculp-

tural folded piece. The symmetrical balance of an accordion

also allows it to stand on its own for display, which is an

added bonus.

This folding style requires a score and die, a heavier

sheet and hand work, so it’s definitely not for the low-bud-

get project. However, if it’s a short press run and you have

some volunteers who would be willing to pop all the little

boxes for pizza, you might be okay.

The way it works is that there must be a score at each

fold, and two short parallel scores—one on either side of

those folds—that serve as the hinges for the pop-out boxes.

Then, there must be two horizontal die cuts that basically

draw a line from top to top and bottom to bottom of the

short scores, cutting right across the fold. To create the

pop-out effect, simply use your finger to punch the die-cut

section in the opposite direction of the fold.

Bear in mind that the “popped” boxes add to the overall

thickness of the piece when it’s folded. So if you’re mailing

it, check the postal specifications. Sometimes, the boxes can

be left flat and the recipient pops them, which keeps the

piece thinner, but this assumes the audience knows what to

do. Either way, if you do your homework on this one, it can

be a very memorable piece.

“ cked” Letter Fold with Angled DieThis is one of my favorite new folding samples. This inno-

vative solution takes a simple letter fold and transforms it

into something special.

The fold-in panel is given a diagonal die cut and a short,

vertical cut is placed on the cover, which allows the diago-

nal panel to slide into the cover and “lock” the piece shut.

Ingenious. For a piece like this, it’s important to make the

most of the angles and shapes that occur when folded and

unfolded. The designer of this piece did an exceptional job

with the eye-catching graphics.

Not every folding style needs fancy extra production

processes to create impact. Like the pop-out accordion, this

style does require a heavier sheet, a die/score and some

handwork, but it’s worth the effort.

TRISH WITKOWSKI is the hief folding fanatic at FoldFactory.com and host of the “60-second Super-cool FOLD of the EEK” weekly e-video blast. For information, visit foldfactory.com or e-mail trish@foldfactory.com.

Give your work an edge with innovative folding ideas

Into the Fold

how to: print

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STORY: TRISH WITKOWSKI

6

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how to: market

With the direct marketing industry in the grip of a

series of upheavals, from the digital revolution

to the economic meltdown, figuring out what’s

coming next is becoming progressively more difficult.

Creating effective strategies based on these expectations

is the toughest part of all.

And so, faced with one new challenge after another—

from increasing costs for production and materials to rising

environmental concerns among consumers—marketers have

intensified their push to get ahead of the industry curve. This

has led to a massive scramble to determine where the most

significant industry trends for next year will emerge.

To help, Deliver® sat down with experts from around the

country to attempt to divine what’s in store for direct in 2010.

While a number of potential trends were discussed, there were

four key areas—targeting, measurement, channel integration

and prospecting among baby boomers—that kept coming up

as likely hot spots for growth and innovation.

As a result, we decided to take a closer look at these four

fields and what possibilities they hold for marketers this year.

TargetingIf there’s a one-word formula for marketing

success next year, it’s “precision,” industry leaders

say. Traditionally, of course, the trend has been toward

amassing as much information as possible about prospect

and customer groups, then bombarding them with offers. But

that approach is no longer viable.

According to a recent Winterberry Group report, the orga-

nizations struggling hardest are those that have depended

most heavily on “batch blast”–style mailings—that is, using the

mail as a saturation tool with little or no regard for rich person-

alization or the particular needs of the individual recipient.

Liz Miller, CMO Council vice president of programs

and operations, sums up the trend: “We’re moving away

from saying, ‘I want to connect with women who are 34 to

54’ to ‘I want to connect with that particular woman.’”

Such customized approaches are already possible, but

to date, have typically included only recipients’ names and,

in some cases, their locations. But, Miller says, continuing

advancements in database management and variable data

printing (VDP) have industry experts predicting more

robust personalization techniques in 2010.

Backroads, an active- and adventure-travel company, is

already learning the value of tightly focused personalization,

especially for generating repeat business. The organiza-

tion uses automated marketing engine technology from

Nimblefish to mail thousands of postcards to past customers

that contain not only personalized messages but also photos

of regions recipients have traveled to in the past.

“The message might say, ‘Barbara, remember Yellowstone

in May 2002? Have another memorable trip—and here are

Four trends that can lead to growth

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STORY: ANNE STUART

ModMarketing

1

8

how to: market

BIO: ANNE STUART is a contributing writer for Deliver Magazine, a publication for marketing professionals. For information, visit delivermagazine.com.

programs, according to the Winterberry Group.

Backroads’ Prioreschi says that postcard mailers his

company sends also drive recipients to a personalized Web

site with several highly targeted offers.

“If someone went to Yellowstone, Alaska and Glacier

National Park, we know there’s a definite pattern there indi-

cating he or she is a mountain wilderness person,” he adds.

Thus, the personalized site might include offers for

upcoming trips to the Canadian Rockies or Himalayas,

complete with slideshows and videos. Prioreschi says inte-

gration is working well. During one campaign, sales were

50 percent higher among people who received a postcard

and clicked through to a personalized site than those who

just visited the site on their own.

ProspectingSince World War II, the 18 to 25 age range has

been the sweet spot of American marketing.

“There was a good reason for that,” says Dr.

Ken Dychtwald, founder and CEO of Age Wave, a San

Francisco research and consulting firm that specializes

in helping companies market to older customers. “Young

people historically represented an area of growth because of

their willingness to try new things. They were still forming

their brand preferences. The idea was that if you captured

their hearts at that stage, you had them for life.”

And, of course, the postwar baby boom filled the sweet

spot with tens of millions of potential young targets for

marketers. Although the baby boomers have since aged,

marketing experts say that, in many ways, they still rep-

resent a marketing sweet spot for industry innovators.

Consequently, many in the industry are predicting a

renewed focus on baby boomers in the coming year.

“People should be swooning over the baby boomers as

they move out of youth and into middle age,” Dychtwald says.

“This is an age group that has traditionally been sidelined, but

we’re going to see growth in sectors catering to them.

“Reinvention is normal for this generation,” Dychtwald

continues. “They change careers many more times than

their moms and dads did. They’re willing to try new things.

So if you think you can rest on your laurels—if you think

you’ve got them for life—you’re wrong. Today, everybody

at every stage of life is open to marketing.”

In courting boomers, he says, marketers also are reacting to

another growing trend in marketing: the end of brand loyalty and

the return to brand experimentation. People are more willing to

try new brands than ever—and those over 50 years old are par-

ticularly open to these new messages, Dychtwald says.

“They’re more likely than any other group to read

and respond to catalogs and direct mail pieces,” he adds,

citing research from the Direct Marketing Association. “They

enjoy reading a good catalog and leafing through their mail

looking for deals. Good pitches attract their attention. It’s a

mistake not to take direct marketing seriously for mature

populations—and the time to start is right now.”

Of course, the same could also be said about any of the

other trends marketers are expecting to get bigger in 2010.

three options,’” says Massimo Prioreschi, vice president of

sales and marketing for the Berkeley, Calif., company.

Miller says these kinds of highly tailored mail pieces

offer a good glimpse of the direction that targeting will con-

tinue to take. “That’s going beyond just putting one person’s

name on a piece of paper,” she adds. “It’s saying, ‘We want to

give you everything that’s relevant to you right now.’”

Measurement / AnalysisWhile the need to tally ROI has always been

essential to marketers, they are more pressed to

prove that their campaigns are impacting consumers and

generating revenue.

Experts predict that, as measurement tools become more

precise, how brands measure the return on their investment

is likely to become more complicated. They will have to pay

attention to a broader range of data, and companies will have

to work even harder to make sure that other parts of the organi-

zation operate in conjunction with the marketing department.

The CMO Council’s Miller recommends organizations

extend their ROI measurement to the entire marketing

supply chain.

“Don’t focus on the return at the expense of managing

investment costs,” she says. “Map, track, measure and put a

dollar amount on everything you do.”

She adds that marketers also will have to improve customer

experience, mostly by learning to better mine data. Businesses

like Harrah’s Entertainment—owners of 54 casino and hotel

properties worldwide—know the value of the detailed data their

programs generate. The company’s mail-driven loyalty program,

for instance, has allowed its marketers to collect and analyze

data on how often program participants visit their properties,

how much members contribute to overall gaming revenue

and what games of chance they prefer, among other things.

In-depth analysis of members’ behavior lets Harrah’s

construct more effective messages, says David Norton,

senior vice president and CMO for Harrah’s.

“If we know a player has been to past slot tourna-

ments, we’ll make sure he or she gets invited to the next

one,” he adds. “If they’ve never come to a mid-week event,

we exclude them from mailings about mid-week events

because, obviously, they’re not going to respond.”

IntegrationIn 2010, improved integration of channels, such as

e-mail, direct mail, billboards and TV, will become

more of a focal point for even the most reluctant marketers.

“That’s always been a goal, but the economy has made

it imperative,” CMO Council’s Miller says.

And even though the past two years brought plenty of

dire speculation about—and even premature eulogies for—the

future of print marketing, the people who keep an eye on these

things insist that traditional channels like direct mail will con-

tinue to earn their place at the marketing table in 2010.

“The favorite thing to say in 2008 was that, in 2009,

print would be dead because everybody was going to

e-mail,” Miller recalls. “That didn’t happen. Actually, both

modes of communication took a hit during the past year.”

For that reason, most marketers have found that online

channels demonstrate greater value as a complement to

direct mail applications, reinforcing the value of integrated

2

3

4

9

Of all the skills that art and design colleges

fail to teach graduates, the worst oversight is

not teaching grads how to pitch their skills to

prospective employers. Talent only goes so far with your

typical harried agency owner. And to show your talent, you

have to be interesting enough to be invited in the door.

If you’re on the job hunt, here are some tips to gain entré

to the most desirable agencies.

Pick Your JobJust because a particular agency is not advertising an

opening is no reason to cross them off your list. The best

way to get the design job you really want is to knock on the

door of that high-class agency with the great street-cred

and yell, “Hey! I’d be a perfect addition to your creative

department. Let me show you my book and we’ll talk about

how I can contribute to your agency’s success.” Decide

where you would like most to work, then go for it.

Research the AgencyLook at the agency’s Web site. Learn about their culture,

employees, work, client list and services. Read (and comment

on) their blog; participate on their Facebook page. Scan the

trade magazines or Web sites for news about the agency.

You want to be able to speak intelligently about the agency

when you make your first call or gain an interview.

Be Different from Your CompetitionFigure out how to make your letter, portfolio and terrific self

stand out. This self-branding effort should focus on what

you can bring to the agency, not on how spectacular you are

as a candidate. It’s about them, not you—just as if they were

the client and you were pitching to win their business.

21st Century PortfoliosMany resumé submitters enclose portfolio samples—often

in the form of miniature photocopies that fail to convey

your brilliance. Put your portfolio prep dollars into making

your portfolio digital, either on a Web site or an interactive

PDF burned to a CD or DVD. Add audio to make the “tour”

of your work more personal. Do more than just show photos;

describe the problem and how you arrived at the solution.

Talk about your research and how you approached the

problem. Basically, write a “case study” about each sample.

Customize your portfolio to each agency you contact.

Also, consider putting your portfolio online as part of your

Facebook page, or on Flickr, or as a YouTube video, where you

talk about a project from start to finish and show the process

you used. Agencies need interactive creatives. Be brilliant.

Share your knowledge of social networks, mobile, and video.

Show you can do more than just talk about an idea.

Note: Copyright or watermark your work before

posting it online or loading it to CD, to deter anyone from

plagiarizing your work.

Pursue!A follow-up call to everyone you contact is a must. Given the

competition for design jobs, the most persistent person is

most likely to make the short list. If you can’t get through by

phone, send a follow-up e-mail with a PDF of a new sample

or a link to your updated online portfolio. Also, consider a

second mailing enclosing a new sample of your work or a

clever 3-D mailer with agift and great piece of copy.

Send another letter reminding the contact about your

resumé and interest. Ask for feedback on your work. Inquire

whether they offer freelance work and how you can get on

their list. Keep contacting the agency until you gain an

interview. Do not give up!

Job hunting is very much like agency new business

pursuit. The winners are often the most persistent, and

definitely the most interesting. Learn how to make your

own pitch the most interesting one on the block, then keep

adjusting and adapting it until your “bait” gets a bite.

BIO: DEBORAH BUDD is senior editor and content developer for Second Wind, an association of advertising agencies, graphic design studios and marketing firms. For information, visit secondwindonline.com or e-mail deb@secondwindonline.com.

how to: design

© 2

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Tips for getting the design job you want

STORY: DEBORAH BUDD

On the

Hunt

10

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According to a conference featuring executives

from Facebook, more than 721 million people in

the world use social media, which is 73 percent

of all Internet users. Consumers have rapidly ramped up

their social network activity, with 35 percent joining up in

the U.S., 18 percent in Europe, 51 percent in Korea and 30

percent in Japan from 2007 to 2008, according to Forrester

Research.

But what does this mean for the “green” persuasion?

Does social media help or hinder groups’ efforts to get the

word out about the environment? Let’s break it down:

Like-Minded ParticipantsOne of the best parts about being involved in social media

is hearing what your friends, colleagues or complete

strangers have to say on various topics. You can gener-

ate an organic conversation (no pun intended) simply by

asking a question and waiting a few minutes for a reply.

For example, Earth911.com asked their Twitter follow-

ers and Facebook fans if they think that social media is

helping “green.” Here are some of the responses:

@ReadyAimOrganiz said “@Earth911 Yes, I’ve learned

and shared more about green-living. Here are examples…

http://is.gd/3zxxA and http://is.gd/3zxE4

@mattsaling said “@Earth911 I find this ’social site’

helpful, http://www.2milechallenge.com, from clif bar.

shows what is with in a 2 mile radius 2 ride 2”

The consensus from these replies? Social media helps

people find new resources and share information about

various environmental topics. In addition, a quick search

on Facebook for “green” found more than 1,500 pages,

groups and events, while “recycle” (a topic close to our

hearts) came up with more than 1,000 similar results.

As Mashable’s “Social Media and Web Guide to Going

Green” so eloquently puts it, “green” is so ingrained in

social media now that “there are so many [Web sites]

and apps built for green goals that the Earth2Tech blog

devoted an entire conference to them. Meanwhile, Al Gore

and other eco-luminaries are trying to establish the .ECO

domain as the virtual parking space for all things green.”

ut knowing about topics and being connected to them

is only one part of the puzzle. What about doing something?

Out in the Real WorldPark Howell, president of Park&Co., a Phoenix-based sus-

tainable marketing firm, says social media helps level the

playing field for organizations that may not have the big

bucks to spend on conventional forms of advertising.

“A lot of these green movements don’t have a lot of

money that they can throw at traditional advertising, but

social media gives them that stage or platform,” says

Howell. “When you’re talking about cause marketing,

it’s an absolute boon to groups that don’t have the big

budgets—they can really use it effectively.”

At Park&Co., this low-budget grassroots awareness

has been key to the success of various campaigns, such as

“Water – Use it Wisely.”

“Again, we found a tremendous amount of power to

connect with people out there without the funds typically

required for such a large campaign,” he says. “We couldn’t

have done it without social media.”

Also prevalent in the green sphere is the idea of utiliz-

ing company transparency to help build an organization’s

credibility.

“For those marketers that do have the money, compa-

nies are coming out with big, green products. They can

get some very real customer reaction (good or bad) about

how effective it is in the marketplace. It is a terrific proving

ground if they’ve got the guts to be transparent about it.

This way they get real time, real input that the rest of the

world can look in on.”

BIO: JENNIFER BERRY is the strategic relations manager at Earth911.com, a Phoenix-based environmental services company. For information, visit earth911.com or e-mail jberry@earth911.com.

how to: network

n tweeting change the world?

STORY: JENNIFER BERRY

Power of

Purpose

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ways print helps you prosper

1. Print is for keepsWho’s minding your messages when the screens fade to

black? Electronic content comes and goes and when it’s

gone, your marketing initiative disappears with it. Print,

on the other hand, is there for the long run. Think about

magazine pass-along rates. They range as high as two

to three persons per issue, giving advertisers double

and triple bonuses on their marketing investments.

For example, A 2004 BPA Pass Along Audit of

Ziff Davis Media’s eWEEK magazine shows that, on

average, subscribers pass along their printed issue to

an additional 3.6 industry decision-makers. So, even the

elite of the IT world recognize and benefit from print.

What’s more, specific magazine content can be

spotlighted and passed along on a one-to-one basis.

A Magazine Publishers of America survey found that

24 percent of readers typically pass an article along

to someone else, 23 percent save the article for future

reference and 13 percent visit a related Web site.

In action, print’s durability has a positive impact

on every message it touches. It says: Your message is

significant. That you cared enough to put it on paper.

That you are authentic rather than virtual, and you will

be there when we need you.

66% of people surveyed read custom

publications.

91% of polled graphic designers’ projects involved

print exclusively or were comprised of a substantial print

component.

We all take printing for granted. Perhaps it’s because print has been the world’s No. 1 communications medium for so long we tend to over-look its impact and power.

That oversight could be fatal to a marketing campaign, a product launch or a branding initiative that is trying to connect with people. People trust print. They feel comfortable using it. And they can’t fast forward past it.

Here are 10 reasons why you should consider using print in your next campaign. It doesn’t have to be the only medium you use, but you most definitely should consider print whenever you want to persuade, inform or entertain.

Reprinted with permission of The Print Council. For information, visit theprintcouncil.org.

15

2. Print is portableLong after their iPod battery is drained, people will still

be reading what you send them in print. Print is the

ultimate in portability and playability. They can pick

up a magazine at a newsstand, buy a book on the fly

or grab your brochure from a trade show exhibit. There

are no compatibility issues, no need to keep anything

charged and never a worry about screen glare. You can

fold print, stuff it, clip it, even scratch-and-sniff it.

Print can be carried and consumed anywhere, at

anytime: On trains, planes and automobiles. Take it to

bed, to the beach or to the bath. There’s no need to boot

it up or power it down. Print is always there and always

ready to instruct, inform and entertain.

3. Print drives a higher ROIPrinting is particularly persuasive as direct mail.

According to research by the Direct Marketing

Association and the Wharton Economic Forecasting

Associates, print’s performance through the mail can be

measured in dollars and cents.

The DMA researchers found that U.S. advertis-

ers spend $167 per person in direct mail marketing

to earn $2,095 worth of goods per person, scoring a

return on investment of 13 to 1. Why? Because people

gravitate toward print. A total of 38 percent of house-

holds surveyed by the U.S. Postal Service in 2006

found direct mail pieces interesting. That study also

found that 85 percent of mail is either read or visually

scanned by recipients.

And direct mail is also a great way to expand

business relationships and keep customers loyal. A

study by the Rochester Institute of Technology Printing

Industry Center found that 67 percent of respondents

like getting mail about new products from companies

they do business with.

4. Print is beautifulWhy do they call it the graphic arts? Because print is

beautiful and printers continue to consider every job

they do a personal masterpiece. And now, advanced

printing techniques—like high-fi color and advanced

screening — make their work more appealing and

more compelling.

Photos seem to jump off the page. Special effects

draw the eye to the printed content, and a new

generation of papers and substrates make readers

want to touch and feel your message. You can’t get

any closer than that. The beauty of print will enhance

your product or service, giving it a special appeal of its

own and an extra tangible dimension that no electronic

media can impart.

5. Print plays well with othersSure, the Internet is cool. What’s cooler is using a

printed direct mail campaign to draw prospects to a

personalized Web site, then following up with a printed

thank-you card or closer.

Yes, the World Wide Web provides a real-time

interactive environment, but so do the telephone

and the television. Print enhances the impact of all

of those media by providing your client’s prospects

with an extra dimension. One that’s friendly. One

that’s warm. One that’s inviting. And, one that they

can’t very well ignore because they’re holding it right

in their hands.

Consider the 2003 research published in the Journal

of Advertising Research, which examined the advertis-

ing impact on weekly sales of a pizza franchiser. It

found that the best combination of media in driving

sales is direct mail and national TV advertising used

together. The print/broadcast duo doubled the impact

of using any one medium alone.

An American Business Media study adds more

insight into the effectiveness of combining print

with other media. According to that research, B-to-B

magazines were viewed by prospects as trustworthy

and objective, Web sites were seen as the place where

they received timely information, and trade shows

were viewed as the place for interactions and to

improve their awareness of alternatives. That must

be why smart marketers are using all three outlets to

maximize their ROI.

of polled designers’ total work hours

were devoted to print-driven projects.

71

16

6. Buyers seek printThe success of retail Web sites means printed

catalogs can be relegated to the doornail file. Or so

says the conventional wisdom. But, recent research

indicates otherwise.

Online consumers who received a printed catalog

from any given retailer were nearly twice as likely to

make an online purchase at that retailer’s Web site.

The finding comes from a comScore survey based on

6,400 responses from online shoppers.

The reason for the sales windfall? Consumers

seek print when they’re ready to buy. That’s a

fact supported by a 2005 field study by the Direct

Marketing Association. Scoring the primary channels

for generating orders, the research found that 60

percent came from printed catalogs, 24 percent were

inspired by retail settings and only 9 percent arrived

via Internet.

The percent of sales by channel also showed

print’s pulling power. Paper catalogs accounted for

42 percent of sales, retail 20 percent, Web sites 26

percent and other channels 12 percent.

In a 2006 study of newspaper readers sponsored

by the Newspaper Association of America, 78 percent

reported that they use newspaper inserts to plan

shopping and 76 percent say that these inserts have

helped them save money.

The moral: If you’re not using print, you’re missing

out on big numbers.

7. Print is credibleThe phrase “get it down on paper” has never been

more meaningful. Having words and images that

you can examine and hold in your hand, review,

show to others and keep in a safe place provides a

degree of reassurance that no bit-and-byte medium

can match.

People love the speed and scope of the Internet,

but the WWW’s fleeting nature makes them wonder:

Am I getting the fast shuffle here? And what’s all

this contradictory information? Conversely, our ink-

on-paper medium is believable because print is real,

print is timeless and print is focused.

An increasing number of marketers are lever-

aging print’s high credibility by using custom

publications to get their messages out and absorbed.

More than 32 billion custom publications circulate

annually in the United States, according to the

Custom Publishing Review’s 2006 Annual Report.

Total expenditures on the medium amounted to

$29.9 billion for the year. The researchers also found

that 66 percent of people surveyed read custom

publications and that 80 percent agree that custom

publications contain useful information. They are

believers because print is the credible medium.

24% of readers typically pass an article along to someone else.

23% save the article for

future reference.

13% visit a related Web site.

to

13 to 1 The ROI of direct mail marketing.

The averageresponse rate for

customized color direct mail campaigns.

21

The phraseget it down

on paperhas never been more

meaningful. Having words

and images that you can

examine and hold in your hand,

review, show to others and

keep in a safe place provides a

degree of reassurance that no

bit-and-bytemedium can match.

17

8. Print puts them in controlTelemarketing is the crudest form of cold calling and,

with the growth in do-not-call lists, its effectiveness

has sunk to an all-time low. In fact, a Time magazine

poll ranked telemarketing No. 4 on the list of the worst

ideas of the 20th century. Today, it has gotten to the

point that many companies stay away from the phone

because they don’t want their reputations damaged by

overeager telemarketers.

But what happens when we add print to the equation?

Send prospects a personalized mailing that introduces

the caller and lets them tell you the best time to call.

Now you’re putting the potential customer in control of

the situation. There are no more interruptions at dinner.

There is only a positive flow of information between

the marketer and the consumer. The bond starts to get

stronger, the relationship grows, and the sale becomes

a natural progression of the power of print rather than

a rude intrusion.

9. Print is personalIt’s time to put each prospect’s name up in lights,

literally. Or use a skywriter to put your personalized

message to them in the clouds. Or maybe you want

to include a photo or the specific product in which

they expressed interest. Print can do all that and more

because print takes marketing personally.

Using new variable data printing (VDP) and one-

to-one messaging techniques, you can personalize

each and every piece of your print campaign—right

down to the specific photos you use and every word of

your pitch.

Did someone say relationship building? According

to a 2004 report by Interquest, the response rate for cus-

tomized color direct mail campaigns ranged from 6 to

75 percent, with an average of 21 percent. The response

rates were, on average, 5.6 times higher for customized

color versions than for simple mail merge applications.

The more you individualize print, the more indi-

viduals you will inspire.

10. Print is everywherePrint has been the world’s favorite medium ever since

a little known monk asked Gutenberg, “How much do

you want for that Bible?”

We’re used to being surrounded by print. We’re

comfortable with it. We want more.

What do the numbers say? Consider a 2006 survey

by the magazine Graphic Design USA. It found that 9

out of 10 of the designers polled have worked in print

during the last year. What’s more, a total of 91 percent of

the respondents’ projects involved print exclusively or

were comprised of a substantial print component. The

survey also discovered that 71 percent of the designers’

total work hours were devoted to print-driven projects.

Look at event marketing. It wouldn’t be possible

without print. Programs, posters, signage of all kinds,

special commemorative publications—print is on the

scene at ball games, motorsports venues, concerts,

shows, fairs, museums, galleries and rallies. Wherever a

crowd gathers, print can provide a platform for market-

ers and a fresh perspective for fans.

There is even evidence that we like print more

than television. A study by the Magazine Publishers

of America found that for 36 brands that shifted

ad expenditures from TV to magazines, media

effectiveness scores doubled over time. Those are the

vital signs of a medium that’s vibrant and valuable.

That medium is print.

custom publicationscirculate annually in

the United States.

32BILLION

...we like print more than television.A study by the Magazine

Publishers of America

found that for 36 brands that shifted ad

expenditures from

TV to magazines,media effectiveness scores

doubled over time.

18

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creative

Q&Acreative

Q&A

Describe Forty. Who makes up your creative

team? What’s the company culture and philosophy? Forty is a small design and marketing

agency made up of four intense, creative

and clever individuals—myself; Sunny

Thaper, production director; Amy

Lamp, design director; and Kim Stearns,

marketing director. As with any small

shop, our roles overlap in interesting

ways, but we’re each genuinely passionate

fortyabout our respective professions, and

we’re known for being highly involved

in industry-related initiatives (including

having co-founded several of them).

As a team, we’re bold, open, fun,

curious and flexible. We love our jobs,

we love working together and we love

helping good companies find their

voice in the marketplace. Passersby may

get the impression we joke around all

day, but we’re actually tremendously

productive; we just have fun while we’re

doing it!

If you were to compare a typical day to a movie, TV

show or song, what would it be and why? A similar question came up for us at

a conference last year and without

hesitation, Sunny answered “Teenage

Mutant Ninja Turtles.” It was actually a

surprisingly accurate answer. Like the

Ninja Turtles, we have very different skills

and personalities, but we mesh together

surprisingly well.

Phoenix-based design agency channels their inner Teenage Mutant Ninja Turtles and attack projects with an all-for-one, one-for-all attitude.

21

CONTACT: FORTYinfo@fortyagency.com + fortyagency.com

PHOT

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CZYN

SKI

We also don’t quite fit in with the tra-

ditional agency world, so we kinda go out

and do our own thing. We’re in this to help

people, not get rich or win awards.

Oh, and we live in a sewer.

What types of projects do you work on? Do you

specialize in any certain area? Our client list ranges from solopreneurs

to Fortune 500 companies, across every

sector, from across the street to around

the world. It’s not the size or industry that

defines our clients, but their mindset.

We look for clients who are willing to

push beyond the obvious. It doesn’t have

to be edgy or outlandish—those campaigns

often don’t work either—but we really have

no interest in churning out generic, ineffec-

tual marketing placeholders. They’re a waste

of the client’s money. We want to create

refreshing, memorable work that moves

people to action.

Let’s face it. There’s a lot of competition out there.

What’s the most challenging thing about giving your clients something new, something fresh, something they’ve never seen before?

Actually, we’ve had really great luck

with that over the years. Our brand discov-

ery process helps us quickly dig into the

real identity of a business, and once we

really understand that brand, everything

that follows has a sense of natural inevitabil-

ity. When you design around a distinctive

brand, there’s no reason it should look like

anything other than itself.

Design is about much more than aes-

thetics. It’s about communicating emotion,

providing comfort, inspiration action, and

advancing an overall strategy. Those princi-

ples are deeply engrained into the approach

we take to our work, which helps everything

else sort itself out.

Tell us about your projects. What have been the most

memorable or challenging? While we’ve worked on a lot of notable

projects (most recently, John McCain’s new

Web site), I think the most memorable or

challenging has always been our own mar-

keting efforts. We put a lot of effort into

our own work and we’re able to push it in

creative ways that we often can’t do with

client projects. We try to experiment on

ourselves first.

We’re currently working on the 12th

version of our own Web site and I person-

ally can’t wait for it to launch. It’s got a lot

of innovative features that’ll significantly

enhance our ability to educate and entertain

our fans. Stay tuned!

forty’scurrent work

& projects

(Left to right) Amy Lamp, James Archer, Kim Stearns, Sunny Thaper.

printerspread

“The silver lining in our

dark cloud was the realization that change happens.” (Left to Right) Front row:

Josh Weaver, Adrian Burke, Brittany Christian.

Cock pit: Mike Antonucci, Dan Thurlow.

Back row: Scott Brett, Kim Schifelbein,

Eric Leighton Downing, A.J. Egli.

2222

printerspread

Formerly Colorado Printing Company, CPC

Solutions was founded in 1947 by three local

businessmen, and purchased two years later

by father and son R.J. Thurlow Sr. and Reg

Thurlow of Wahpeton, N.D. In 1969, Reg’s

son, Dan Thurlow, entered the business and

later acquired his grandfather’s share in the

company. By 1991, the Grand Junction-based

company had expanded its territory and was

experiencing significant growth.

“By that year, the company had con-

sistently grown by at least 25 percent per

year. Some years we even doubled that,”

says company president Mike Antonucci.

“Then came the ‘Great Recession’ and our

numbers, like many others in the industry,

have dropped substantially.”

That, interestingly enough, may have been

the best thing to happen to the company.

“The silver lining in our dark cloud

was the realization that change happens,”

Antonucci says. “The market crash forced us

to reevaluate our core business model and

to recognize that we no longer could afford

to just put ink on paper. We had to become

something different, something more.”

The first step in the company’s transfor-

mation was to change its name from Colorado

Printing Company to CPC Solutions, a name

that better reflects the company’s move

into becoming more than just a printer.

According to Antonucci, the company has

invested technology and human capital to

integrate print, the Internet, e-mail and cus-

tomer relationship management into one

functioning system.

“CPC Solutions is multi-channel mar-

keting. With the integration of traditional

print, variable data printing and e-mail mar-

keting, we are experiencing response rates

never seen in conventional direct mail or

e-mail,” he says.

On the technology side, the company has

invested in some of the industry’s most state-

of-the-art equipment, including Heidelberg

long perfectors (8 and 10 color), sophisticated

color management systems, an Indigo digital

press with front-end web store automation,

computer-integrated bindery equipment and

an in-house paper converting operation.

“But the most impressive addition to our

arsenal is the people we have recruited over

the last two years,” says Antonucci. “We’ve

added programmers, designers, e-mail and

direct marketing executives, CRM specialists

and those IT geniuses that make it all work

seamlessly for us and the customer.”

With the foundation in place, CPC

Solutions’s next goal is to get customers

to see them for who they really are: an

integrated marketing provider and not just

another printer. According to Antonucci, for

the first time, clients are able to measure

results through the integrated reporting solu-

tions the company offers.

“In other words, the size and shape of

the dot and the tightness of the registration

is no longer good enough for our new client

base. It’s all about the ROI—and that’s a

scary proposition for the typical commercial

printer,” he says.

“The only way we are going to meet and

exceed these challenges is to continually

prove that our solutions are working for our

clients, that they make money because of

what we provide. It’s that simple.”

CPC SolutionsIntegration is the key to success for Colorado printer Hey, there.

Like what you’re seeing?

Hope so, because what you’re holding in your

hands is the professional work of the printer

featured on this spread. Collaboration. It’s a

wonderful thing.

In an industry that is so influenced and affected by not only trends but also economy, change is

constant, change is inevitable. The truth is, the one thing that separates the company that thrives from the one that folds is the ability to embrace it.

CPC Solutions Services

+ Integrated marketing solutions – Includes graphic design, strategic mailing list develop-ment, personalized direct mail, customized e-mail marketing, PURL marketing, real-time sales leads, digital printing and imaging, direct mail fulfillment, direct mail tracking and CRM integration.

+ Digital publications – Convert print-ready files to a user-friendly, page-flipping publication.

+ PURLs and GURLs – Personalized URLs and general URLs track response rates in real time, change the message based on the user’s action and responses and forwards the user to the most relevant page on your Web site.

+ Variable data printing – Customized direct mail pieces that create more targeted and personalized contact with prospects. Pieces can feature images and messages based on such things as interests, gender, age and location, resulting in higher response rates.

+ Web2Print – Allows you to personalize collateral by location and sales person, create a virtual warehouse with templates and static documents, and eliminate bulk print purchases and unneces-sary storage.

+ High-quality printing – Printing process based on computer integrated manufacturing that ensures faster, more accurate output of products.

+ Closed loop color management – Incorporating Spectrophotometry technology to guarantee color accuracy throughout the press run.

+ G7 printing certification – Certified in the G7 Proof-to-Print process, which specifies the com-ponents of an image that define a similar visual appearance to the human eye.

+ One pass productivity – Heidelberg equipment featuring Speedmaster long perfectors create Perfecting, the process of printing both sides of the sheet in a single pass,

+ Post press – Includes stitching, folding, emboss-ing, foiling, die cutting and gluing capabilities.

+ Mailing services – Fast, high-resolution, high-quality direct mail production with up-to-date infor-mation from the United States Postal Service.

+ Environmental responsibility – Utilize practices and techniques that include—and exceed—recycling and the use of vegetable-based inks and responsible paper products.

CONTACT: CPC SOLUTIONS970.683.7823 + cpcsolutions.com

23

PHOTOGRAPHY: ROB KURTZMAN

It was a fun-filled, whimsical evening

at the 2010 ADDY Awards, hosted by

the American Advertising Federation

Tucson on Feb. 20 at the Westin La Paloma

Resort & Spa. Complete with Mad Hatter

and Queen of Arts, “ADDYs in Wonderland”

honored the best and brightest advertising

projects and campaigns by Tucson firms,

individuals and students.

Bookmans took home two Best of Show

awards—one in Broadcast for their Late

Night Cult Classics trailer and one in Print

for the Fight Censorship 2009 bookmark.

Best of Show Interactive went to LP&G

Inc. for HaciendaWelcome.com and Frank

Williams Design received the Best Art

Direction award for Salud Scent Studio.

Best of Show Student went to Hadassah

Cruz from Pima Community College for his

Smooth Criminal illustration, while Bree Jessie

Richmond from The University of Arizona

received this year’s Mosaic Award for her

creative work that best represented diversity

and multiculturalism, titled “From Cedars to

Saguaros: The Mabarak Family Cookbook.”

A total of 407 entries competed in 116

categories, with 177 gold, silver and bronze

awards earned. Proceeds from the evening’s

event will benefit AAF Tucson’s educational

programs, public service projects and proac-

tive government relations efforts.

AAF TucsonADDY Awards

SHOWTIME

Best of Show – BroadcastBookmans, Late Night

Cult Classics trailer

Best of Show – Art DirectionFrank Williams Design,

Salud Scent Studio

Best of Show – InteractiveLP&G Inc., HaciendaWelcome.com

Best of Show – StudentHadassah Cruz, Pima Community

College | Smooth Criminal

Best of Show – PrintBookmans, Fight Censorship

2009 bookmark

24

PHOT

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EFLE

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Y LA

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FORD

-FYF

FE

The Colorado design and creative

community came out in full force to

participate in AIGA Colorado’s Heart

Art 2010. Held on Feb. 11 at Cassleman’s Bar

& Venue in Denver, the art auction and fund-

raiser featured a burlesque theme, complete

with candy girls, fortune teller and a racy

performance by aerialist Tatianna Ta Ta.

But it was the art that stole the show, from

gorgeous ceramics and jewelry to eye-catch-

ing paintings and photography. Participating

artists included Gemma, Dan Chick, Tiffany

Totays, Betsy Gill, and Larry Beard Jr. and

Bruce Littlehorn of urbandwellers.

As guests mixed and mingled, they

were treated to such diversions as Madame

Sylvie’s Mysterious Art Drop Machine; the

“Dirty Little Secret,” Heart Art’s very own

cocktail; Happy Cakes cupcakes; and a

chance to vamp it up in the Peek-a-Booth

photo booth.

Now in its 16th year, this event features

Denver area artists who donate works of art

to benefit AIGA Colorado and Project Angel

Heart, a nonprofit organization dedicated to

providing meals to those living with HIV/AIDS,

cancer and other life-threatening illnesses.

AIGA Colorado Heart Art

SHOWTIME

25

PHOT

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ANA

MCG

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PHO

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APHY

On Nov. 12, 2009, Las Vegas’s PR pro-

fessionals celebrated excellence in

their field at the 13th Annual PRSA

Pinnacle Awards. Held at the Las Vegas

Springs Preserve, the evening kicked off

with a silent auction benefitting the chapter’s

scholarship program, followed by a gourmet

dinner catered by the Wolfgang Puck Group

and awards program.

Individual, Best of Show and Pinnacle

awards were given to some of the area’s

most respected public relations profession-

als and firms. Taking home the Newcomer

of the Year award was Michelle Mosbacher

of Harrah’s Entertainment, who was recog-

nized for her work on a number of projects

and campaigns, including the “Donny &

Marie!” Puppy Love promotion.

In the Best of Show category, MassMedia

Corporate Communications was awarded

in the Public Relations Programs category

for its “Supporting Nevada’s Children

Campaign,” and in the Tools and Techniques

category for the Southern Nevada Real

Estate Monthly Newsletter.

Pinnacle Awards were also given in

categories ranging from multicultural pro-

grams to annual reports to direct mail. In

its 13th year, the awards program is open

to public relations professionals and agen-

cies in southern Nevada, southern Utah and

northern Arizona.

PRSA Las Vegas Pinnacle Awards

Best of Show – Newcomer of the YearMichelle Mosbacher of Harrah’s

Entertainment, “Donny & Marie!”

Puppy Love promotion.

Best of Show – PR ProgramsMassMedia Corporate

Communications, Supporting

Nevada’s Children Campaign

Best of Show – Tools & TechniquesMassMedia Corporate

Communications, Southern Nevada

Real Estate Monthly Newsletter

state of nevada d vision of welfare and supportive services

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(800) 992.0900

Is he getting the support he needs?

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NAI Horizon Shutters Local Office, Reopens Under NAI Global BrandNAI Hori on ast mon h c osed ts 35-pe son b anch n Las Vegas The

firm s 14 000 SF loc l o fi es were loca ed in ide Marnell Corpora e

Cent r t 6275 Via Au ti Parkway The company has b en n Las V gas

ince 1996 fi st as NAI Ame icana G oup and ater as NAI Ho izon

The fi m h nd ed $524 m ll on worth of local real es ate t ansact ons

n 2006 tr il ng only CB Richa d El is and Coll ers Int rnat onal n

otal t ansact on vo ume NAI Horizon has p ayed a prominent ro e n

he d sposi ion f se eral mu ti mi l on dol ar propert es in Sou hern

Nevada It spec al zed n broke age and p operty management in he

eta l office ndustr al mult - ami y and inves ment markets

Ron McM nemy who founded NAI Hori on wi h partne s John

Scho tens ein and Reggie Win singer of Phoen x l ft to aunch

McMenemy Inves ment Servic s – a comm rcial re l e tate firm n

Las V gas But of Prince on N J based NAI Global has since set up

a new Nevada LLC and re ained office space a ong w th 1 of he

b okers who were et go by he firm s c osing inc uding pr ncipal

b oker Dave Johnson

We are not eaving Las Vegas in ny way shape or orm vowed

David B anchard execut ve v ce pres dent of NAI G obal We a e

go ng o be leaner and meaner Th s s a key marke place

The n w 2 000 SF office is loca ed at 4069 Dean Mar in Dr n Las

Vegas Other NAI Horizon broke s have s nce migra ed o o her firms

nclud ng top b okers Brian B ume and Edd e Gu zman who have

oined ReMax M l ennium Comme cial broke age Las Vegas Grubb

& El is rec u ted three fo mer NAI brokers spec aliz ng n the mu t -

am ly market

Commerc al real es ate brokerage ike ny other bus ness re ies on

expe ience market knowledge and good serv ce sa d John Re trepo

a ocal real esta e analyst and ounder of Re trepo Consult ng

Group Those comp n es wi h a s rong nfras ructu e communi y

nvolvement and high eve s of customer ervice are better prepa ed

o weather a mark t downturn which are a cyc ical pa t of eal esta e

ike any o her ndust y

New $58 Million Industrial Complex Planned in Northeast Las Vegas ValleyA new $58 mil ion deve opment may soon ease he Las V gas va l y s

indu tr al mark t crun h Las Vega -bas d DM Ho lo an affi ia e of

Ter aspec Commerc al and RJR Capi al Mana emen of San Jose are oin ly

bui ding a 552 8 3 SF b g-box indu tr al com lex at Las Veg s Bou evard

and L mb Dr ve in nor heast Las Vegas The pro ect s t ll unnamed

The 3-ac e p oje t s fi st phase wi l cons st of wo bui dings combin ng for

300 000 SF of dis r but on pace Cons ruct on w ll s art his summer w th

comple ion schedu ed or the first qua ter of 2009 Pan tt ni Cons ruc ion

Co is the gen ral con rac or and Sco t Ba er is the a chi ect

The s ngle- evel doub e- all concr te il -wall bui dings fea ure 30 ft

c earance heigh s as we l as grad -l vel and dock-h gh lo ding doo s

Each truc ure is 150 000 SF in si e Ask ng p ices range fr m $124 to

$128 PSF CB R chard E l s Greg Tassi and Donna Alde son are the

ma ket ng ag nts

Big box products cont nue o remain tab e w th h al hy absorp ion

and i t e new spa e coming on ine aid Gr g Tassi vice pre ident of

CB Ri hard El is There are ew opt ons ava lab e when look ng to

buy b g box bui dings due to h gh and nd cons ruc ion costs as well as

in ti ut onal own rs who se dom se l space

Southe n Nevada had 02 3 MSF of ndust ial pace n 3 987 bui dings in

the first qua ter wi h a 71% al ey-wide vacancy ra e repor s Re trepo

Consul ing Group a Las Vegas based re l es ate resea ch company

A though vacancy ra es a e 2 3% higher than a y ar go there was ti l

an mp ess ve 1 6 MSF of wo th of net ab orpt on n he first qua ter or

5 26% more than the pr or quar er

The va ley s indus ri l mark t has s ar ed o f well his year d spi e an

economic sl wdown sa d ohn Res repo of Re tr po Consul ing G oup

A hea thy indu tr al ma ket demand is in egral o he v ll y s sus ained

economic sta il ty

The pr ject s second phase al s or hree addi ional bui dings ota ing

252 33 SF w th space d vi ib e down to 16 000 SF The five-bui ding

comp ex s xp cted to each final bu ld-out in 2010

Top Sto ies 2P oject Spo ligh s 3Pe sona it es 4Ca endar 5Office 5ndust ial 9

Re ail 11 Mul ifami y 14The R tes 14The Numbers 15

Vol 4 No 4 April 2008

INSIDE:

SHOWTIME

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Dedicated and Personalized Service for theGraphics Community for Over 26 Years

Contact us today or visit our website at tuinc.com

Quality, Service and Value

4005 N. 31st

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ARIZONAAmerican Advertising Federation (AAF)Promotes advertising through a grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.Metro Phoenix: aafmetrophoenix.comTucson: tucsonadfed.org

Ad 2 PhoenixPremier organization in the Valley for young professionals in advertising, marketing and communication.ad2phoenix.com

AIGA ArizonaServes the graphic design community in the state of Arizona and augments the activities of the national AIGA. arizona.aiga.org

American Marketing Association (AMA)Professional association for those involved in the practice, teaching and study of marketing worldwide.Phoenix: amaphoenix.orgTucson: tucsonama.com

AZ Ad ClubDiscussion group for advertising strategy and resources for companies in the greater Phoenix area and on the West Coast. azadclub.com

Creative ConnectDedicated to promoting collaboration and community through networking events and other programs to people working in a variety of creative disciplines.creativeconnect.org

International Association of Business Communicators (IABC)The Valley’s most comprehensive resource for communications professionals.Phoenix: iabcphoenix.comTucson: iabctucson.com

Phoenix InDesign User Group (IDUG)Connect with fellow Adobe InDesign users for free support. All user levels welcome.www.indesignusergroup.com

PIA of Arizona and New MexicoDedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship. piaz.org

Public Relations Society of America (PRSA)Pre-eminent organization that builds value, demand and global understanding for public relations.Phoenix: phoenixprsa.orgTucson: prsatucson.com

COLORADOAd2 DenverThe future of Denver’s advertising and marketing community. ad2denver.com

Ad Directors Club of DenverFocused on strengthening the creative community through education, workshops, informative events, and annual design competitions.adcd.com

AIGA ColoradoOffers a diverse series of monthly events and programs to connect people throughout Colorado that will ultimately help them succeed as a designer. aigacolorado.org

Colorado AMAProvides education on emerging marketing trends, connects key resources and confers with marketing experts for collaborative power. coloradoama.com

Colorado Business Marketing AssociationProfessional development organization providing B2B education, networking, resources, and job listings in Colorado. bmacolorado.org

IABCValuable resource to Colorado-based communicators committed to delivering strategic, integrated communications. iabc-colorado.com

New Denver Ad ClubDesigned to elevate Denver’s profile as a national ad community, promote education, professional development, networking and public service.newdenveradclub.com

Printing Industries of ColoradoDedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship.printincolorado.org

PRSABased in Denver, the Colorado chapter is part of the world’s largest organization for public relations professionals.prsacolorado.org

Rocky Mountain Direct Marketing AssociationProvides quality programs to educate, encourage, nurture and grow the Rocky Mountain region’s direct marketing community. rmdma.org

NEVADAAAFLas Vegas’ advocate for the advertising and communications industries through public education, public service, networking and recognition of excellence.aaflasvegas.org

a2n2A professional organization in Northern Nevada dedicated to serving as the ultimate resource for education, networking and recognition within the marketing and advertising industries. a2n2.com

Ad2RenoYoung professional organization in the Reno area for advertising, marketing, design, and public relations professionals aged 32 and younger. ad2reno.com

AIGAServes the graphic design community in the state of Nevada and augments the activities of the national AIGA.Las Vegas: lasvegas.aiga.orgReno: renotahoe.aiga.org

AMAProfessional association for those involved in the practice, teaching and study of marketing worldwide.Las Vegas: amalasvegas.comReno: renotahoeama.com

IABCPart of an international network of professionals engaged in strategic business communication management.iabclasvegas.comPRSAPre-eminent organization that builds value, demand and global understanding for public relations.Las Vegas: prsalasvegas.comReno: prsareno.org

NEW MEXICOAAFNetwork of ad agencies, design firms, Web developers, media suppliers and educators, and broadcasters in New Mexico. nmadfed.org

AIGAServes the graphic design community in the state of New Mexico and augments the activities of the national AIGA. newmexico.aiga.org

AMAProvides a forum for educational and professional development of marketing professionals throughout New Mexico. nmama.org

PRSAProvides professional information, networking and social activities to New Mexico’s communication professionals. nmprsa.com

SAN DIEGOAd 2 San DiegoHelp young advertising and marketing professionals learn the ropes of a fast-paced and fascinating career field.ad2sd.com

AIGAServes the graphic design community San Diego and augments the activities of the national AIGA.sandiego.aiga.org

AMADedicated to enhancing San Diego’s marketing community through networking, industry information exchange, educational and career opportunities. sdama.org

IABCPart of an international network of professionals engaged in strategic business communication management.sandiego.iabc.com

PIA of San DiegoDedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship. piasd.org

PRSAProvides professional information, networking and social activities to San Diego’s communication professionals.prsasandiego.org

UTAHAAFEncourage camaraderie, build knowledge and facility open communication among Utah agencies, media, clients and suppliers. utahadfed.com

AIGAServes the graphic design community in the Salt Lake City area and augments the activities of the national AIGA. slc.aiga.org

IABCPart of an international network of professionals engaged in strategic business communication management. utah.iabc.com

Printing Industries of UtahDedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship. piofutah.com

PRSAProvides professional information, networking and social activities to Utah’s communication professionals.Greater Salt Lake: slcprsa.orgUtah Valley: uvprsa.com

NATIONALAAFPromotes advertising through a grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.aaf.org

AMAProfessional association for those involved in the practice, teaching and study of marketing worldwide.marketingpower.com

AIGAStimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. aiga.org

IABCA professional network of more than 15,500 business communication professionals in over 80 countries. iabc.com

International Digital Enterprise Alliance (IDEAlliance)Develops standards and best practices to enhance efficiency and speed information across the end-to-end digital media supply chain. idealliance.org

Printing Industries of AmericaEnhances the growth, efficiency and profitability of the industry through advocacy, education, research and technical information. printing.org

Promotion Marketing Association (PMA)Foster a better understanding of promotion and integrated marketing and its role in the overall marketing process.pmalink.org

PRSAPre-eminent organization that builds value, demand and global understanding for public relations. prsa.org

Specialty Graphic Imaging Association (SGIA)Provide imaging professionals with the tools and information needed to make the best possible business decisions.sgia.org

Industry Organizations: “It’s not what you know, it’s who you know.”

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upcoming events Places to be. Things to do. People to see.

RMDMA January EventsBy the looks of the first of the year, it’s going to be a busy year for the

Rocky Mountain Direct Marketing Association (RMDMA). The

Colorado-based organization kicked off the new year with a series of

events that ran the gamut from a 30 Ideas in 90 Minutes breakfast

panel to their January Schmoozer networking event. And February

got off to another busy start with the recognition of the most recent

Certificate of Direct Marketing graduates at the group’s February

luncheon. Congratulations to Kristen Risby, Jessica Gordon, Anna

Smith, Myra Aronson and Emilee Schuchman.

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Regional Events: the local update

MARCH 1Image Space Object 6: Tools for TransformationFour-day event involving multi-dimensional environ-ments and brand strategies. Rocky Mountain College of Art + Design, 1600 Pierce St., Denver. imagespaceobject.com

MARCH 3Design Tastes: Part 1Featuring New York designer and James Beard award nominee Louise Fili. Denver Art Museum, 100 W. 14th Ave. Pkwy. 6 p.m. $5 members, $20 non-members in advance. aiga.colorado.org

Creating Irresistible OffersWorkshop on how to create offers that melt away inertia and get a response. Pepsi Center, 1000 Chopper Circle, Denver. 9:45 a.m. $35 members, $45 non-members. rmdma.org

Direct Marketing in Today’s EconomyLuncheon featuring Beth Smith, co-founder of Smith Browning Direct. Pepsi Center, 1000 Chopper Circle, Denver. 11:30 a.m. $35 members, $50 non-members. rmdma.org

MARCH 4Super Bowl Ad ReviewA look at the best ads from this year’s Super Bowl. Cili at Bali Hai Golf Club, 5160 Las Vegas Blvd. South, Las Vegas. 11:30 a.m. $35 members, $45 non-members. amalasvegas.com

Marketing VersatilityFeaturing New Mexico marketing expert Sophie Martin. Contact for lo-cation. 7:30 a.m. Free for members, $15 non-members. nmama.org

MARCH 5NMAF ADDY AwardsRecognizing excellence in advertis-ing. Hotel Albuquerque, 800 Rio

Grande Blvd., Albuquerque. 6 p.m. $50. nmadfed.org

MARCH 625th Annual Phoenix ADDYs GalaAnnual awards competition recogniz-ing creative excellence in the art of advertising. Sheraton Phoenix Down-town, 340 N. 3rd St. 5 p.m. Contact for price. aafmetrophoenix.com

MARCH 9Creative Connect – PhxMonthly networking event for de-signers, Web developers, illustrators, photographers, writers and other creative professionals. Location TBA. 6 p.m. creativeconnect.org

Creative Connect – SLCMonthly networking event for de-signers, Web developers, illustrators, photographers, writers and other creative professionals. Location TBA. 6 p.m. creativeconnect.org

MARCH 10SEO for Writers and CommunicatorsFeaturing Sheila Kloefkorn, president of KEO Marketing. Arizona Society of CPAs, 4801 E. Washington St., Phoenix. 8 a.m. $50 members, $70 non-members. iabcphoenix.com

Hayden Go SeekMembers of the New Denver Ad Club were treated to a special

appearance by Steve Hayden, industry guru responsible for shaping

such global brand campaigns for such companies as Apple, Pizza

Hut and American Express. The vice chairman of Ogilvy Worldwide

spoke to a packed house on Nov. 12, 2009 about “What a Difference

an ‘L’ Makes: Big Ideas to Big IdeaLs” and cited specific examples

from IBM, Shredded Wheat and Dove.

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Regional Events: the local update

MARCH 10The Good, the Bad and the Ugly of Social MediaPaul Bove will discuss the suc-cess and failures the U.S. Air Force experienced using social media. University of Denver, 2044 E. Evens Ave. 3:30 p.m. $25 members, $49 non-members. bmacolorado.org

Breaking Boundaries and Succeeding in a Social WorldLearn about the U.S. Air Force’s strategies in social media. Univer-sity of Denver, 2044 E. Evens Ave. 5:30 p.m. $49 members, $59 non-members. bmacolorado.org

USPS TourTake a tour of Denver’s general mail facility at 7500 E. 53rd St. 5:30 p.m. Free. rmdma.org

Go Further, Aim Higher, Finish Stronger12th annual AMA Cause Confer-ence. Joan B. Kroc Institute for Peace & Justice, University of San Diego. 7:30 a.m. $139 members, $149 non-members. sdama.org

MARCH 11Maximizing ROI in a Down EconomyLearn advanced targeting tech-niques of direct mail. Jobing.com, 4747 N. 22nd St., Phoenix. 3 p.m. $29 to $50. amaphoenix.org

Web Site Smack DownBlow-by-blow site reviews. The Lodge on the Desert, 306 N. Alvernon Way, Tucson. Contact for time and price. tucsonama.com

ASU Journalism School TourSchool tour followed by happy hour networking. 4:30 p.m. ASU Cronkite Bldg., 555 N. Central Ave., Phoenix. Free for members. phoenixprsa.org

The Making of My Coke RewardsFeaturing Julie Bowerman, group director of digital platforms, Coca-Cola North America. The Curtis Hotel, 1405 Curtis St., Denver.

11:15 a.m. $30 members, $45 non-members. coloradoama.com

MARCH 12ADDY Awards Show & PartyRecognizing excellence in advertising. California Building in Idlewild Park, 75 Cowan Drive, Reno. 5 p.m. $45 members, $55 non-members. a2n2.com

MARCH 16AMA Las Vegas MixerMonthly networking event. Double Helix Wine Bar & Boutique at the Palazzo, 3327 Las Vegas Blvd. South, Las Vegas. 6 p.m. $10 members, $15 non-members, $15 walk-ins. amalasvegas.com

The Re-Branding of Wal-MartFeaturing Jamie Sohosky, senior director of brand marketing, Wal-Mart. Westin La Paloma Resort, 3800 E. Sunrise Drive, Tucson. Contact for time and price. aaftucson.org

Marketing Boot CampFeaturing Pecanne Eby, founder of Brand Marketing. University Col-lege, University of Denver. 5 p.m. $25 members, $40 non-members. coloradoama.com

ADDY JudgingIt took three of the industry’s top experts holed up in the penthouse

suite of Scottsdale’s swanky Hotel Valley Ho to get the job done, but,

hey, someone’s gotta do it, right? In January, Mark Carlson, Creative

Director, US Marketing, McDonald’s Corp.; Alesandra Lariu, Digital

Group Creative Director, McCann Erickson NYC; and Jay Roth, Senior

Copywriter, The Integer Group, Denver, came together to evaluate

more than 700 professional entries for the 25th Annual ADDYs Gala.

Held on March 6, the awards program will recognize excellence in print,

radio, television, interactive and multimedia in the Phoenix market.

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upcoming events Places to be. Things to do. People to see.

30

upcoming events Places to be. Things to do. People to see.

Regional Events: the local update

B2B Seen Party and AuctionOn Nov. 19, 2009, BMA Colorado held its B2B Seen Party and

Auction, an annual event designed to raise funds for the organiza-

tion’s scholarship programs. Serving up a “Top Chef” theme, guests

noshed on tasty food and sipped on signature drinks while placing

their bids on an array of great auction items. In addition to support-

ing BMA’s educational programs, proceeds went towards helping

Denver nonprofits focused on feeding the hungry.

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Don’t see your event

listed here?Process Magazine is now

accepting event wrap-ups to run

in our Regional Events section.

Please submit 2-3 high resolution

photos and a 250-word blurb about

your event. Event submissions

should be sent to editor@

processmag.com. By submitting

your photographs, you authorize

Process Magazine to publish them.

Editor has right to choose events

based on available space.

upcoming events Places to be. Things to do. People to see.

MARCH 17Shadow Day 2010Students will get the opportunity to spend a day with a public rela-tions professional. 9 a.m. $15. prsacolorado.org

PRSA Colorado LuncheonMonthly luncheon series. Topic TBA. Curtis Hotel, 1405 Curtis St., Denver. Contact for time and price. prsacolorado.org

UP Happy HourColorado AMA happy hour at Spill Lounge, 1410 Market St., Denver. 5 p.m. coloradoama.com

MARCH 18Third Thursday

Happy HourMonthly networking event with AIGA New Mexico. Contact for location. 5:30 p.m. newmexico.aiga.org

6th Annual Paper Fashion ShowExperience an evening of couture fashion and creative expression, where everything is made of paper. Mile High Station, 2027 W. Lower Colfax Ave., Denver. 6 p.m. $20 members, $25 general admission, $50 VIP. adcd.com

Search Engine OptimizationFeaturing Chris Kenworthy. Embassy Suites, 1000 Woodward

Place NE, Albuquerque. Contact for time and price. nmama.org

MARCH 23Phoenix InDesign User GroupMcMurry Town Center, 1010 E. Missouri Ave., Phoenix. 5:30 p.m. Contact for price. indesignusergroup.com/ chapters/phoenix

The Job HuntLearn about reinventing your skills or finding that first step in your career. Contact for location and time. $25 members, $35 non-members. prsatucson.com

Be Ready…To Manage a Crisis

Featuring Megan Hayden Hakes, senior vice president and co-founder of Reputation Partners. University of Denver. 11:30 a.m. $30 members, $45 non-members. iabc-colorado.com

MARCH 24Bowling PartyIn its 29th year, this networking party promises to be a ball. Lucky Strike Lanes, 415 S. Teller St., Lakewood. 5:30 p.m. $25 adults, $10 children. rmdma.org

State of PR PanelFeaturing corporate, nonprofit, government, agency and inde-pendent representatives. Uni-versity Club, 39 E. Monte Vista

Road, Phoenix. 11:30 a.m. $25 members, $40 non-members, $45 walk-ins. phoenixprsa.org

PRSA San Diego Happy HourMonthly networking event. George’s at the Cove, 1250 Pros-pect St., San Diego. Contact for time and price. prsasandiego.org

MARCH 25How to Master Persuasive B2B Sales Writing SecretsFeaturing copywriter and consultant Casey Demchak. Qwest Learning Center, 3898 S. Teller, Lakewood. 7:30 a.m. $10 members, $25 non-members. bmacolorado.com

32

WEB101WEB DESIGN FOR EVERYONE

FREE for AIGA members($420 Value)

33

MARCH 25Book Beat Evening Featuring author James McGrath Morris. Denver Press Club, 1330 Glenarm Place, Denver. 6 p.m. Contact for price. prsacolorado.org

Design = Rock and Roll (I Can Prove It)Featuring Jeff Barlow. Reno Collective, 250 Bell St., Reno. 6 p.m. Contact for price. renotahoe.aiga.org

MARCH 26NMPRSA LuncheonMonthly luncheon series. Topic TBA. Contact for location and price. 11:45 a.m. nmprsa.com

MARCH 30Ignite Phoenix #6Information exchange for Phoenix’s creative community. Mesa Center for the Arts, 1 E. Main St. 6 p.m. Contact for price. ignitephoenix.com

Creative Connect TooMonthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals. Café Carumba, 7303 E. Indian School Road, Scottsdale. 6 p.m. creativeconnect.org

MARCH 31Embracing ChangeLearn to work with millennials and harnessing their optimism in

today’s workplace. UCSD Exten-sion, 6925 Lusk Blvd., San Diego. 11:30 a.m. Contact for price. sandiego.iabc.com

APRIL 1Funny Side of MarketingMarketers share projects that went wrong. Contact for location and time. $35 members, $45 non-members, $45 walk-ins. amalasvegas.com

Green MarketingMonthly lunch including a spotlight on the ASU Decision Theater. Sheraton Phoenix Downtown, 340 N. 3rd St. 11:30 a.m. Contact for price. aafmetrophoenix.com

BMA Meet-UpMonthly networking event. The Event Gallery, 910 Santa Fe Drive, Denver. 5 p.m. bmacolorado.com

Emu AwardsCelebrating ideas that didn’t quite fly. Contact for location, time and price. renotahoe.aiga.org

AIGA New Mexico Showdown Meet the JudgesFeaturing DJ Stout, Lynda Wein-man and Louis Ocepak. Epazote, 416 N. Agua Fria, Santa Fe. 6:30 p.m. $15 members, $20 non-members. newmexico.aiga.org

APRIL 2Connect 2010: A Mentoring Day for StudentsNetworking/recruitment event for local graduates. Johnson & Wales University, 7150 Montview Blvd., Denver. 1 p.m. Contact for price. newdenveradclub.com

APRIL 3Harness the Power of Social MediaWorkshop on how to use social media in your e-mail marketing program. Pepsi Center, 1000 Chopper Circle, Denver. Contact for time and price. rmdma.org

It was an exciting evening at AAF Tucson’s 29th Annual ADDY Awards Gala, held Feb. 20

at the Westin La Paloma Resort. In addition to recognizing excellence in local advertising,

the organization presented their annual student scholarships. This year’s students include

Michelle Thayer from Pima Community College, Elizabeth Tanori from The University

of Arizona, Correne Hankins from The Art Center Design College; and Nicholas Brenden

from The Art Institute of Tucson. The Hispanic Marketing Student Scholarship was

awarded to Sofia Elena Wintzer from The Art Institute of Tucson.

Also that evening, AAF Tucson named Darrell Durham, director of market development

for Tucson Newspapers, the Advertising Professional of the Year, and awarded the Golden

Pen Award to David Hatfield, editor of Inside Tucson Business for Territorial Newspapers.

Presented in memory of Warren F. Olson, a Tucson radio sales manager, the Advertising

Professional of the Year award recognizes exceptional leadership in the field of advertising.

The Golden Pen Award recognizes a member of the advertising, public relations or print

media fields for his or her contributions to advertising and the Tucson community through

the use of words or drawings.

In addition, Ed Alexander, operations manager for Good News Radio Broadcasting’s

AM 1030 KVOI/690 KCEE, received the Golden Mic Award, which recognizes local media

personalities who have helped raise awareness for and contributed to area charities. Rich

Moret, president of Moret & Associates Advertising, took home the Silver Medal Award for

his outstanding contributions to the advertising community.

Finally, two accomplished businesswomen were recognized with an award named in

memory of Tucson’s “First Lady of Broadcasting,” Phyllis Ehlinger. Robyn Frey, vice presi-

dent of Bolchalk FReY Marketing, and Carol Zimmerman, principal/partner of Zimmerman

& Associates, received the prestigious award in recognition of their success in the industry

and for their dedication to philanthropy and mentoring.

In January, PODi, the Digital Printing

Initiative, announced the 2010 winners of

its annual Best Practices Awards, which

recognize outstanding examples of digital

print and variable data strategies. Taking

home an award was Scottsdale-based

Allegra Print & Imaging for their “Support

the Sash” campaign. Designed to engage

alumni and develop a network of new

donors, the campaign integrated digital

print, personalized URLs, e-mail, social

media and telesales, resulting in a total

response rate of 8.2 percent and an increase

in the average donation size.

upcoming events Places to be. Things to do. People to see.

Jane,

Co een Jenn ngs Roggensa kExe uti e Di ec o o ASU GammageAs is ant Vice P esi ent o Cu tu al A ai s

www.JaneSample.supportthesash.org

™

Jane,

Stephan e Ja naganP es dentThink Communi at ons

www.JaneSample.supportthesash.org

™

34

Regional News: the local update

Darrell Durham David Hatfield Ed Alexander Rich Moret Robyn Frey Carol Zimmerman

ADDY Award Winners

Prospect or DieWorkshop designed for non-profit. Pepsi Center, 1000 Chopper Circle, Denver. Contact for time and price. rmdma.org

Eat What You Kill…Monthly luncheon series. Pepsi Center, 1000 Chopper Circle, Denver. Contact for time and price. rmdma.org

APRIL 6Power LunchMonthly luncheon series. Topic TBA. Harrah’s Convention Center, 219 N. Center St., Reno. 11:30 a.m. $20 members, $30 non-members. a2n2.com

APRIL 7Design Tastes: Part 2Featuring Louis Gagnon, founder of the Montreal-based design firm Paprika. Denver Art Museum, 100 W. 14th Ave. Pkwy. 6 p.m. $5 members, $20 non-members in advance. aiga.colorado.org

APRIL 8Marketing Guerilla StyleLearn marketing tactics and strat-egies. Contact for location, time and price. tucsonama.com

APRIL 9Damon Runyon Award BanquetFeaturing guest speaker and

honoree P.J. O’Rourke. Denver Marriott City Center, 1701 Califor-nia St. Contact for time and price. prsacolorado.org

Cumbre AwardsRecognizing excellence in New Mexico public relations. Nativo Lodge, 6000 Pan American East Fwy. NE, Albuquerque. 5:30 p.m. Contact for price. nmprsa.com

APRIL 13Creative Connect – PhxMonthly networking event for de-signers, Web developers, illustrators, photographers, writers and other creative professionals. Location TBA. 6 p.m. creativeconnect.org

Creative Connect – SLCMonthly networking event for de-signers, Web developers, illustrators, photographers, writers and other creative professionals. Location TBA. 6 p.m. creativeconnect.org

APRIL 15Third Thursday Happy HourMonthly networking event with AIGA New Mexico. Location TBA. 5:30 p.m. newmexico.aiga.org Marketer of the Year AwardsCelebrating marketing excellence in New Mexico. Contact for location and price. 6:30 p.m. nmama.org

APRIL 20Children’s Consumer BehaviorA look at young consumers. Westin La Paloma Resort, 3800 E. Sunrise Drive, Tucson. Contact for time and price. aaftucson.org

Be Ready…To Be the BestHuman resources and recruit-ment experts present “Vail Resorts: A Case Study.” Univer-sity of Denver. 11:30 a.m. $30 members, $45 non-members. iabc-colorado.com

Curr ntl , one in five children in Arizona lives in poverty with the risk of

oi to bed hu gry at night. To help end hunger for adults and children, the

ciety for Ma keting Professional Services Arizona chapter, in partner-

hi with the ociety for Design Administration (SDA), hosted its fourth

nnual Canst uction® competition Feb. 19-20 in Mesa.

Combini g the competitive spirit of a design/build competition with

a unique wa to help feed the hungry, competing teams—led by archi-

tects, en in ers and contractors—designed and built giant structures

made entirely out of canned foods. Teams had 12 hours to build their

tructures, hich were on display for the public to see at Fiesta Mall Feb.

20-27. The ublic also casted a vote for the AIA Phoenix Metro People’s

Choice A rd and donated canned food at the simultaneous food drive.

Best Use of Labels, Best Meal, Structural Ingenuity and Jurors’

Favorite awards were also recognized. Winners from local competi-

tions around the nation will compete in the national Canstruction

competition through a slide photography submission.

At the close of the exhibition, all of the canned food used to create

the structures were donated to St. Mary’s Food Bank Alliance. Visit

phoenixcanstruction.org for more information.

ently, one in

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35

Regional News: the local update

“No More Hunger? When I See an Elephant Fly...” by DWL Architects + Planners / Mortenson Construction

“ ‘Cans’ Gone Wild” by FoRM Design Studio / Ryan Companies / Kendle Design CollaborativePH

OTO

BY S

HELL

EY M

ARIE

IMAG

ES

“St. Mary’s CANucopia–COPING

with Hunger, One CAN at a Time” by

Malcolm Pirnie

Phoenix-based Detail Design and Fabrication (DD&F) recently completed interior imaging

and donor signage for the Muhammad Ali Parkinson Center (MAPC) project at Barrow

Neurological Institute. The company teamed with architects and Trinity Healthgroup to

transform the brand-new 9,100 square foot space in the Muhammad and Lonnie Ali Pavilion

and expand their services to patients.

DD&F also created a special donor wall in honor of the Celebrity Fight Night Foundation,

recognized as one of the nation’s elite charity events, as well as an entry element for the

center that showcases a timeline of Muhammad Ali’s career and life. The 90-foot curved wall

has nine photos and images that are placed in a timeline format though out the wall.

36

In an effort to bring business-to-business

career tools to the local community, BMA

Colorado has launched its CareerLink Web

site (http://bmacolorado.org/careerlink.aspx),

a resource to help professionals and employ-

ers find job opportunities and candidates.

Because the site is geared for B2B mar-

keting professionals, it acts as a niche career

development resource, where the marketing

community can do more than search for

a job. The site offers research and human

resources tools that show market trends and

promote a company’s opportunities.

BMA members—and non-members

who can access the site’s features for

a nominal fee—can use it as an effec-

tive career development and business

resource that will help them manage and

grow their organizations.

Brad Whitford has joined

Canyon Communications, a

Mesa-based, full-service busi-

ness-to-business marketing

communications firm as account

coordinator. In his position, he will support

marketing efforts for a variety of clients,

including RSC Equipment Rental, Agrium

Advanced Technologies and Phoenix

Environmental Care. With a bachelor’s

degree in marketing from Michigan State

University, worked at a Michigan agency

with clients in the food and automotive

industries prior to joining the firm.

Regional News: the local update

APRIL 21PRSA Colorado LuncheonMonthly luncheon series. Topic TBA. Curtis Hotel, 1405 Curtis St., Denver. Contact for time and price. prsacolorado.org

Happy Hour SchmoozerMonthly happy hour with the Rocky Mountain Direct Marketing Association. Rio Grande Restaurant, 1525 Blake St., Denver. 5 p.m. Free. rmdma.org

APRIL 21Mining the BlogospherePanel discussion with local blog-gers. UCSD Extension, 6925 Lusk Blvd., San Diego. 11:30 a.m. Call for price. sandiego.iabc.com

PRSA LuncheonMonthly luncheon series. Topic TBA. Contact for location and price. 11:30 a.m. prsasandiego.org

APRIL 22Generational LeadershipPresented by the Telocity Group. Location TBA. 7:30 a.m. $10 members, $25 non-members. bmacolorado.com

APRIL 23AAF Metro Phoenix Golf Tournament30th annual tournament. Club West Golf Club, 2010 S. 14th St., Phoenix. $120 to $540. 11 a.m. aafmetrophoenix.com

PRSA Las Vegas LuncheonMonthly luncheon seminar. Topic TBA. Contact for location and price. 11:30 a.m. prsalasvegas.com

APRIL 27Creative Connect TooMonthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals. Café Carumba, 7303 E. Indian School Road, Scottsdale. 6 p.m. creativeconnect.org

APRIL 28-30PRSA Western District ConferenceFeaturing Mark Weiner, CEO,

PRIME Research. Riviera Resort & Spa, 1600 N. Indian Canyon Drive, Palm Springs. $185 to $225. phoenixprsa.org

APRIL 30Gold Key AwardsAwards program recognizing excellence in marketing. Sherman Street Events Center, 1700 Sher-man St., Denver. 6 p.m. Contact for price. bmacolorado.com

MAYMilton Glaser: To Inform & DelightA documentary portrait of the iconic New York designer. Contact for location, time and price. renotahoe.aiga.org

MAY 5Design Tastes: Part 3Featuring Matteo Bologna of Muc-ca Design. Denver Art Museum, 100 W. 14th Ave. Pkwy. 6 p.m. $5 members, $20 non-members in advance. aiga.colorado.org

MAY 6Pre-emptive Public RelationsFeaturing John Brown, director of communications, UA Foundation. Call for location, time and price. iabctucson.com

Gold Pick AwardsCelebrating excellence in public relations. Call for location, time and price. prsacolorado.org

upcoming events Places to be. Things to do. People to see.

37

knoodle, a Phoenix-based advertising and

public relations agency, was in the national

spotlight during Super Bowl XLIV thanks

to TV ad spots it created for Fulton Homes.

Pre-production and conception began in

September 2009 in conjunction with a

local film company, along with an Emmy-

nominated Hollywood effects house. The

spots were filmed locally on location at

McClintock High School in Tempe and at

Glendale High School.

“The spots employ a lot of humor—a

little tongue-in-cheek—while still retaining

the brand essence of Fulton Homes that

we’ve helped to build for so many years,”

says Matthew Wilson, Vice President of

Creative for knoodle.

Web design and Internet strategy devel-

opment company Gatesix Inc. has

updated, streamlined and added inter-

active features in a redesigned Web

site for the Ronald McDonald House of

Phoenix. New features include a calendar

for groups that are preparing dinners

for families staying at the house, social

networking and photo gallery of house

events and the families participating.

According to Ronald McDonald House

development director Eric Spicer, the Web

site is much more visually appealing than

the previous site and lets visitors engage

with the Ronald McDonald House through

information, volunteer opportunities, a cal-

endar of upcoming events and a secure

online donation page.

“The fact that we’ll be able to offer a

much higher degree of interactivity and

information is extremely valuable to our

families, friends and donors,” he says.

Location3 Media, a Denver-based interac-

tive marketing company, has underwent

a dramatic shift and expansion within its

executive team. Former president Andrew

Beckman is now assuming a CEO role;

former vice president Alex Porter is taking

over as president; Samantha Bedford has

stepped up as senior vice president, account

services; Chris Wiederspan is now vice

president of technology; former strategic

optimization specialist Jared Schroder has

been promoted to director of paid search;

and Brian Murphy has been hired as the

new director of sales and marketing.

“Our roles have been evolving for some

time, we’re just now making it official,”

says Beckman.

Regional News: the local update

Location3 Media Crew

The Market Builder Inc. has

added Lyn Layton to its team as

business development specialist

and solutions provider. In her

new role, she will focus on build-

ing relationships with clients in need of a

greater ROI for their business communica-

tions. Layton’s expertise and talents in

direct marketing will also enhance current

clients’ strategy and the MBI team.

Originally from Chicago, Layton began

her sales career at Boise Cascade Envelope,

before joining Cenveo, where she achieved

top local and national sales awards during

her 15-year career with the company. For

nine years, she was the sales manager in

Cleveland, where her staff covered Michigan,

Pennsylvania and Ohio. In 1999, Layton was

promoted and transferred to Phoenix as

sales manager.

With a deep understanding of the print

industry, Layton has served on MSMA and

PCC boards while also being a featured

speaker for the National NCDC, NSFRE and

local DMA groups.

Marketing communications firm McMurry

has acquired Spark, a New York City-based

firm specializing in video creation for envi-

ronments, corporate communications and

broadcast. This marks the company’s 12th

acquisition since 1998, and its second acqui-

sition during 2009.

Spark opened in 1996 and has created

content for RadioShack, Foot Locker,

Deloitte, World Trade Center, Time

Warner Center, Nissan, Infiniti, HP,

Disney Epcot, Clinique, Estée Lauder,

Vogue, Canon, Pfizer, Verizon, The

Discovery Channel, Food Network and

Ringling Brothers. With on-site editing

suites and workstations, Spark also offers

cost-efficient post-production options for

broadcast clients, independent producers

and production companies.

The addition of Spark to McMurry

boosts McMurry’s staff to nearly 200 in four

offices, including in Phoenix and Scottsdale,

and Saratoga Springs, N.Y.

Phoenix-based advertising-

design firm Davidson & Belluso

has welcomed a new addition to

its design team. Nick Bradshaw

joins the firm as a graphic

designer, bringing three years of experi-

ence in graphic design and art direction

along with a strong background in Web

development.

Prior to joining the firm, Bradshaw

ran his own freelance design company

while attending school at the Art Institute

of Phoenix, where he was awarded Best

Graduate Portfolio. Originally from the

Seattle area, Bradshaw is a member of

AIGA and AFA (Advertising Federation of

America). He is currently attending De’vry

University studying Web development.

Pantone unveiled PANTONE 15-5519

Turquoise, an inviting, luminous hue, as the

color of the year for 2010.

“In many cultures, turquoise occu-

pies a very special position in the world

of color,” explains Leatrice Eiseman,

executive director of the Pantone Color

Institute. “It is believed to be a protective

talisman, a color of deep compassion and

healing, and a color of faith and truth,

inspired by water and sky. Through years

of color word-association studies, we also

find that turquoise represents an escape

to many—taking them to a tropical para-

dise that is pleasant and inviting, even if

only a fantasy.”

Whether envisioned as a tranquil ocean

surrounding a tropical island or a protective

stone warding off evil spirits, turquoise is a

color that most people respond to positively.

It is universally flattering, has appeal for

men and women, and translates easily to

fashion and interiors.

Regional News: the local update

MAY 8AIGA New Mexico ShowdownSecond annual event recognizing excellence in design. Call for loca-tion. 6 p.m. $35 members, $45 non-members. newmexico.aiga.org

MAY 11Creative Connect – PhxMonthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals. Location TBA. 6 p.m. creativecon-nect.org

MAY 11Creative Connect – SLCMonthly networking event for

designers, Web developers, illustrators, photographers, writers and other creative professionals. Location TBA. 6 p.m. creativeconnect.org

MAY 13Buzz MarketingDiscover a spin on social media. Call for location, time and price. tucsonama.com

MARCH 24PRSA San Diego Happy HourMonthly networking event. Alchemy, 1503 30th St., San Diego. Call for time and price. prsasandiego.org

MAY 20Third Thursday Happy HourMonthly networking event with AIGA New Mexico. Location TBA. 5:30 p.m. newmexico.aiga.org

Full Brain for the Small BizFeaturing DJ Heckes, author and owner of Exhib-It. Embassy Suites, 1000 Woodward Place NE, Albuquerque. Call for price. nmama.org

MAY 25Creative Connect TooMonthly networking event for designers, Web developers, illustrators, photographers, writers

and other creative professionals. Café Carumba, 7303 E. Indian School Road, Scottsdale. 6 p.m. creativeconnect.org

Be Ready…To StretchLearn how Briggs & Straton Corp. uses social media and interactive marketing. University of Denver. 11:30 a.m. $30 members, $45 non-members. iabc-colorado.com

MAY 26How to NetworkMonthly luncheon series. Contact for location, time and price. phoenixprsa.org

Employee Communications at QualcommFeaturing Michelle Gerevas, senior manager, and Greeta Chinai, man-ager, of Employee Communica-tions. UCSD Extension, 6925 Lusk Blvd., San Diego. 11:30 a.m. Call for price. sandiego.iabc.com

MAY 27B2B Corporate Social Media MarketingPresented by the Baxa Corpora-tion. Call for location. 7:30 a.m. $10 members, $25 non-members. bmacolorado.com

upcoming events Places to be. Things to do. People to see.

38

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43

creative MIND

Simple question: Why letterpress?

My love for letterpress grew entirely by acci-

dent. As a design student, I took a letterpress

class looking for a history lesson on typog-

raphy and not much else. Once I saw these

beautiful old machines in action, though, I

was hooked. I was working for an offset shop

at the time and had grown up on a farm.

The combination of heavy machinery and

printing really captivated me. There’s also a

history and a story to the process that is very

accessible just by seeing these machines.

Their roots stretch back to the invention of

printing, which was a very pivotal point for

society. It completely changed how ideas

were shared. You could argue that letter-

press was the Internet of its day.

As an industry, this question is much

more interesting and complex. Letterpress

is essentially obsolete printing that was

replaced by methods that were all bigger,

better, faster and stronger. So why have we

returned to it? I believe it’s because people

have grown tired of “bigger, better, faster”

Ben Webster, Letterpress Designer/Printer10 Questions

CONTACT: BEN WEBSTERben@themandatepress.com + themandatepress.com

and are at a place where they’d rather pay for

something that’s authentic and personal. It’s

a whole different experience. It’s like getting

a shave at the barber shop versus shaving

with a disposable razor.

Does letterpress change the way you look at and approach design? How?

Definitely. Letterpress is limited in some very

key ways and if you ignore those issues, your

design will simply not work like you envi-

sioned. If I may, one has to learn the “rules”

of letterpress. Learning to then play by those

rules opens up the door to creating more suc-

cessful designs, and more often. This applies

no matter what medium I’m working in. They

all have a different set of rules.

What has been your favorite project or creation and why?

That’s tough, there have been so many dif-

ferent ones. Some jobs are beautiful in their

simplicity and others that are exciting by

their complexity. One that comes to mind is

a birth announcement for one of my daugh-

ters. It was printed in four spot colors and

utilized overprinting and a fountain blend. I

was happy with the results.

Who or what inspires you? Who: my kids, Rube Goldberg, Frank

Chimero, Simon Cowell, Shawn White.

What: technical drawings, boxcar typogra-

phy, the mountains, movies.

If you could trade places with one person for one day, who would it be and why?

My wife. That way I could experience true

patience and really, truly, understand what

it’s like to put up with me.

In your professional life, what’s the one thing you cannot live without?

Without a doubt, music. I’m fortunate to

work in an environment where good music

is playing all day long.

What’s your idea of a perfect day?

One would definitely involve doing

nothing but restoring, fixing and updat-

ing my presses. I’m currently rebuilding a

Vandercook #4 from the ground up.

What’s your guilty pleasure?

When working late, I listen to “Love Line.” It

cracks me up. Also, bad TV and good food.

What’s on your iPod? Way too much to list but I can tell you

this, there is more rock than rap, more rap

than country, and almost no Cyndi Lauper.

The content of a person’s refrigerator says a lot about them. What’s in yours?

Caffeine. Lots and lots of caffeine.

PHOT

O BY

JUS

TIN

HACK

WO

RTH

44

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