P R O C E S S B O O K

PROJECT OVERVIEWThis pro ject ’s goa l was to des ign promot iona l mater ia ls for a f ic t iona l TEDx event .

The event I imagined was ca l led Hear t . I t hosted ta lks and d iscuss ions that exp lored compassion and how we as humans interact wi th i t in the modern wor ld . Whi le p lanning th is event I hoped that at tendees of th is event would learn how to connected to others at deeper and more meaningfu l leve l . The target audience of Hear t was those of wi th some co l lege to co l lege educated profess ionals .

F I C T I O N A L S P E A K E R S A N D T H E I R TA L K S I N C L U D E D :

• Joan Hal i fax : Compassion and the t rue meaning of empathy

• K i rs ta T ippet t : Reconnect ing wi th Compassion

• Chade Meng Tan: Everyday Compassion at Google

• Pope Franc is : The Future Wor th bu i ld ing Inc ludes Everyone

• His Hol iness the Karampa: Technology of the Hear t

OBJECTIVES:

• Des ign a un ique and recognizable word mark .

• Create a sty le gu ide for the event inc lud ing , logo use ,

co lor pa let te , typography, photography or i l lust rat ions ,

and other graphic e lements .

• Implement the sty le gu ide through des ign of a poster and

post cards.

• Create a book let to be used at the event that engages

readers and fo l lows the estab l ished sty le gu ide.

W O R D M A R K

WORDMARK

WORDMARK SKETCHES

REFINED WORDMARK SKETCHES

P O S T E R

ILLUSTRATION SKETCHES

REFINED ILLUSTRATION SKETCHES

S T Y L E G U I D E S

P O S T C A R D S

E V I T E S

B O O K L E T

FA L L 2 0 1 7

N A T A L I E L U T Z