Problem Statement Presentation Birds

8/11/2019 Problem Statement Presentation Birds

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Why were passionate.4th most popular pet behind cats/dogs/fish


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20.6million birds

6.9million homes

2013-14 National Pet Owners survey from American Pet Product AssociationAverage of 3 birds/home


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Depending on the breed,pet birds can live anywhere

from 580 years old.


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Most birds mate for life.

you are suddenly their favorite flock matethis is a monogamous relationship


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Research Phase


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Went to three pet stores:

Mission Pet Mart (Mission, KS)

small variety, worker had 0 experience handling birds, not a lot of people come in to buy birds

PetSmart (Lenexa, KS)

tons of informational pamphlets, small variety, attached vets office (no idea of local all avian vet)

Pet World (Lawrence, KS)

Large variety, handled regularly by staff & customers, staff knowledgable, informational books


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Beak & Wings Rescue

Beak n Wings

Been around for 15 years (est. 1999)

Dont have a physical space, opening up a store front soon in the Great Mall of the Great Plains

Run through foster care

Larger geographic area b/c of foster care system

Most $ comes from adoption fees and biannual bird conventions

Used to do adoptions at pet stores (PetCo, PetSmart) but stopped b/c of zoonosis (infections that can be passed to humans)


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Burge Bird Service

Burge Bird Service

Run by Dr. Julie Burge, DVMonly vet in the area that treats avian exclusively>56 other area vets that she feels comfortable recommendingInvolved in Vet Medical communityMember of Veterinary Information Sharing groups (VIN>Veterinary Information Network


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Burge Bird Rescue

Burge Bird Rescue

Rescue brings in approx. 300 birds/yearHas a space specifically for her rescue birds (attached to her veterinary practice)ie no foster homes involved.Been around 6 years (est. 2008) >received 501 (c) 3Much of their funding comes from grants (others come from donated used cages, small adoption fees, clients donations)Provides free medical care for the birds in her rescueHas 1 full time nurse, and works mostly with volunteers


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Fewer than 100Avian Rescues exist nationwide.

*(not connected to breeders)

Add adopted bird stat.


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Whats the problem?


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There is a huge lack of knowledge surrounding the ownership andcare of exotic birds. This leads to problems such as abandonment,misinformed choices and mistreatment of pets.

There is a huge lack of knowledge surrounding the ownership andcare of exotic birds. This leads to problems such as abandonment, misinformed choices and mistreatment of pets.


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What social behaviors are we looking to change?


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Abandonment


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Most parrots are taken to rescuesbecause of behavior issues.

Most given up because of behavior issues (ie noisy, destructive, aggressive)Given to sanctuaries and rescues (if lucky) often released into the wild (to die)


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Abuse & Neglect


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Only captiveparrots self-mutilate or pluck.

People dont know how to take care of their birds. nu!said.Only captive parrots pluck>>Parrots are often excluded from statutes that prevent animal cruelty, making it almost impossible to define abuse/neglect and enforce those statutes.


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Ignorant & Impulsive Choices


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People just dont know what theyre geing in to.

Birds can be as smart as a toddler.

PRETTY BIRDY, ME WANT.TODDLERS WITH CAN OPENERS ON FACESLong term investment>> large birds such as macaws can live up to 80 yearsPeople dont know that birds are di"cult to care for:Medical treatment is harder> cant pick up on issues early, knowledge of avian medicine is years behind small/large animal medicineProblems like household hazards and diet arent widely known


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Who is our audience?


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Veterinary Practices

Ages: 2560

Receptivity: These people are advocates!

Exotic vets are well educated and share that information. Normal (large/small animal) vets tend to lack the training to work with birds or know where to send people to get

treatment for their feathered friends.

Many vets are working to advance avian care but theres not much research being done to help them.

Problem: Many bird owners dont take their bird to the vet regularly, if at all.


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Potential Pet Parents

Ages:

Families (children 5+), Female Adults (20+)

Receptivity: Ready to know but dont know the facts.

Those looking to adopt are already bird owners looking to get another pet.

Many people do not think through the pros/cons of having a pet bird. Often its an impulse buy, based off misconceptions (ie talking, cuddling, singing, being tame). We want

potential pet parents to make informed decisions.


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How will we measure change?


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Short Term

Survey audience and ask if they feel beer informed.


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Long Term

Seeing a drop in number of birds in rescues/shelters.


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We just want everyone to have these feelings.Large problem, narrow to specificSegment of the audience and how to reach them

Documents

Problem Statement Presentation Birds