“Do you know you could bet on eSports & be more confident about winning?

PROBLEM & GOALSunawarein denial

not confident

users are hypothesis

what eSports betting is?of whether this is legal

about odds of winning

teach howto bet

establish trust

increaseno. of bets

increase engagement

switch towhite design change

information architecture

add history & player

statistics

PRODUCT ROADMAP

User InterfaceUser Flows

Product Feature

eSportsbook

& 2 more have

better userflows

Daily Fantasy eSports

& 3 more have

betterstatistics

UX Mantra = “mobile + social + instant gratification”

REDESIGNED UX

USER RESEARCH

12users interviewedand many others

observed

experienced better enthusiast

personas created

200m+unique global users

16user flows designed

and tested

TEAM GAME ON!

Atinderpal Singh Saini Nikita Redij

“This new interface is very intuitive and engaging. I feel confident about winning!”