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©2016 by Crain Communications Inc. All rights reserved. WED | 4:30 PM | MESA Interviewed by: Bryan Peña, SVP, Contingent WorkforceStrategies, Staffing Industry Analysts, CCWP Probing the Human Cloud Interview Max Yankelevich, CEO, WorkFusion Sponsored by:

Probing&the&Human&Cloud& Interview Max&Yankelevich ,CEO, … · 2020-06-11 · ©2016&by&Crain&Communications&Inc.&All&rights&reserved. Probing&the&Human&Cloud:& WorkFusion Speaker:

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Page 1: Probing&the&Human&Cloud& Interview Max&Yankelevich ,CEO, … · 2020-06-11 · ©2016&by&Crain&Communications&Inc.&All&rights&reserved. Probing&the&Human&Cloud:& WorkFusion Speaker:

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

WED  |  4:30  PM  |  MESA

Interviewed   by:  § Bryan  Peña,  SVP,  Contingent  Workforce  Strategies,  Staffing  Industry  Analysts,  CCWP

Probing  the  Human  Cloud  Interview

Max  Yankelevich,  CEO,  WorkFusion

Sponsored  by:

Page 2: Probing&the&Human&Cloud& Interview Max&Yankelevich ,CEO, … · 2020-06-11 · ©2016&by&Crain&Communications&Inc.&All&rights&reserved. Probing&the&Human&Cloud:& WorkFusion Speaker:

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

Probing  the  Human  Cloud:  WorkFusion

Speaker:Max  Yankelevich,  CEO  and  Chief  Architect,  WorkFusion

Moderated  by:Bryan  Pena,  CCWPSVP,  Contingent  Workforce  Strategies,   Staffing  Industry  Analysts

Page 3: Probing&the&Human&Cloud& Interview Max&Yankelevich ,CEO, … · 2020-06-11 · ©2016&by&Crain&Communications&Inc.&All&rights&reserved. Probing&the&Human&Cloud:& WorkFusion Speaker:

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

Future  of  Workforce  Management• Employees

– Full  time  or  part  time  – Apprentices,   trainees,   and  paid  interns

• Non-­‐Employees– Temporary  workers– Independent   contractors  or  consultants/freelancers– Online  workers   (e.g.   micro  tasks,  crowdsourced,   etc.)– Professional   services   (e.g.  management  consultants,   lawyers)– Outsourced   services   (e.g.   security  guards,  maintenance)– Partners   (e.g.   supply  chain,  partnerships,   joint  ventures)  – Formal  and  informal  volunteers   (e.g.   self-­‐service   customers)– Franchisees/affiliates/associates   (e.g.  marketing,   sales  activities,   etc.)– Robots/drones/cognitive   computing  applications

Page 4: Probing&the&Human&Cloud& Interview Max&Yankelevich ,CEO, … · 2020-06-11 · ©2016&by&Crain&Communications&Inc.&All&rights&reserved. Probing&the&Human&Cloud:& WorkFusion Speaker:

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

Before  you  freak  out!

Page 5: Probing&the&Human&Cloud& Interview Max&Yankelevich ,CEO, … · 2020-06-11 · ©2016&by&Crain&Communications&Inc.&All&rights&reserved. Probing&the&Human&Cloud:& WorkFusion Speaker:

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

Page 6: Probing&the&Human&Cloud& Interview Max&Yankelevich ,CEO, … · 2020-06-11 · ©2016&by&Crain&Communications&Inc.&All&rights&reserved. Probing&the&Human&Cloud:& WorkFusion Speaker:

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

It’s  not  :

or

Page 7: Probing&the&Human&Cloud& Interview Max&Yankelevich ,CEO, … · 2020-06-11 · ©2016&by&Crain&Communications&Inc.&All&rights&reserved. Probing&the&Human&Cloud:& WorkFusion Speaker:

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

More  Like:Definitely   Blue

Definitely   Green

?

Page 8: Probing&the&Human&Cloud& Interview Max&Yankelevich ,CEO, … · 2020-06-11 · ©2016&by&Crain&Communications&Inc.&All&rights&reserved. Probing&the&Human&Cloud:& WorkFusion Speaker:

Confidential

Smart Process AutomationOperations transformation through robotics,

workforce orchestration, and cognitive automation.

February 2016

Page 9: Probing&the&Human&Cloud& Interview Max&Yankelevich ,CEO, … · 2020-06-11 · ©2016&by&Crain&Communications&Inc.&All&rights&reserved. Probing&the&Human&Cloud:& WorkFusion Speaker:

Confidential 9

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Confidential

I. A helicopter viewof automation.

10

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Confidential 11

What’s the difference between Robotics and Cognitive Automation?

Hand  Work.Robotics

Example:  operating   the  user  interface  of  desktop  applications  

Head  work.Cognitive  

Automation

Example:  categorizing  and  

extracting  unstructured  data  from  websites,  

documents,   news  feeds,   etc.

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Confidential

This  is  WorkFusion’s view  of  customer  adoption:  the  automation  stairway  to  heaven.

HUMANS

Orchestration

SCRIPTING

MOW  Descriptions

Most  enterprises  are  here.

RPA

Change  &  Exceptions  

Management

COGNITIVE

SQC  &Machine  Learning

Each  AUTOMATION   STEP of  the  stairway  comes  with  operational   impacts  and   requirements

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Confidential

II. What problems does WorkFusion solve?

13

Page 14: Probing&the&Human&Cloud& Interview Max&Yankelevich ,CEO, … · 2020-06-11 · ©2016&by&Crain&Communications&Inc.&All&rights&reserved. Probing&the&Human&Cloud:& WorkFusion Speaker:

Confidential

High-volume manual processes

with variable, unstructured data

performed by valuable FTEs

and fragile point tools.

6

Problem:

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Confidential

Back Office Client Driven EventseInvoice (P2P) KYC – Legal Entity, People Search, Monitoring

Data Entry /Compliance Standard Settlement Instructions (SSI)Marketing Research Tax – K1 forms/foot notes processing

Travel & Expense Management (T&E)Data Entry / Compliance Consumer Personal Assistant

Lockbox processing BookingsTravel Research

Commerce ReservationsCategory Management PurchasesPlanogram Compliance Customer SupportSearch Relevancy Optimization Scheduling AppointmentsCollectionsMaster Data Management Entities & Instruments

Company Legal & Financial InformationCorporate Actions Business ClassificationM&A Transactions Announcements ETF/Bonds/Term Sheets/Prospectus AttributesCorporate News Extraction Filings ExtractionRealtime Dividend/ETF/Bond/Shares Outstanding/etc. Announcements

Hierarchies / TaxonomiesLegal Entity MonitoringCompany Products and ServicesLoan Data Extraction 7

“85% of a typical firm’s 900+ processes can be automated.”

Page 16: Probing&the&Human&Cloud& Interview Max&Yankelevich ,CEO, … · 2020-06-11 · ©2016&by&Crain&Communications&Inc.&All&rights&reserved. Probing&the&Human&Cloud:& WorkFusion Speaker:

Confidential

Cost ofgoing from 50% to

90%?

But true automation costs a fortune and takes an eternity.

8

%AUTOMATED

COST TO AUTOMATE

0% 50% 60% 70% 80% 90% STP

Easy to automate

Hurdles:# of exceptions

Human quality limits (92%)Decreasing marginal volume

Page 17: Probing&the&Human&Cloud& Interview Max&Yankelevich ,CEO, … · 2020-06-11 · ©2016&by&Crain&Communications&Inc.&All&rights&reserved. Probing&the&Human&Cloud:& WorkFusion Speaker:

Confidential

Automation at the edges

Humans at the core

Point toolsFeeds

Rules BPM

Most “automated” processes have humans at the core.

10

Page 18: Probing&the&Human&Cloud& Interview Max&Yankelevich ,CEO, … · 2020-06-11 · ©2016&by&Crain&Communications&Inc.&All&rights&reserved. Probing&the&Human&Cloud:& WorkFusion Speaker:

Confidential

III.What is WorkFusion’s Solution?

18

Page 19: Probing&the&Human&Cloud& Interview Max&Yankelevich ,CEO, … · 2020-06-11 · ©2016&by&Crain&Communications&Inc.&All&rights&reserved. Probing&the&Human&Cloud:& WorkFusion Speaker:

Confidential

Labor  at  the  edges

WorkFusion automates at the core to deliver true STP.

19

Automation at the core

Page 20: Probing&the&Human&Cloud& Interview Max&Yankelevich ,CEO, … · 2020-06-11 · ©2016&by&Crain&Communications&Inc.&All&rights&reserved. Probing&the&Human&Cloud:& WorkFusion Speaker:

Confidential

WorkFusion combines process improvement with RPA and machine learning to surpass the limits of current automation.

20

Have machines do most of the workGetting the right work to the right personChange process in software vs in people

Human Machine

50% efficiency gains

Smart Process Automation

+

+

Process Improvement

1. Break  down   the  process  2. Qualify  workers3. Orchestrate  the  work

Machine Learning

4.    Take  high  quality   data5.    Train  the  models6.    Deploy  machine  workers

Page 21: Probing&the&Human&Cloud& Interview Max&Yankelevich ,CEO, … · 2020-06-11 · ©2016&by&Crain&Communications&Inc.&All&rights&reserved. Probing&the&Human&Cloud:& WorkFusion Speaker:

Confidential

Customers use WorkFusion for hard-to-automate work done by large operations teams.

21

Com

plex

ityof

pro

cess

Volume of workLow High

Hig

hLo

w WE CAN DO THIS IF YOU HAVE NOT

ALREADY DONE IT

OUR SWEET SPOTTHIS IS WHAT YOUR EXPERTS DO

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Confidential

Sample functional areas for WorkFusion addresses:

22

CustomerExperience

Human Resources

Finance & Accounting

Marketing Resources Supply Chain

Account Services Payroll Accounts

PayableContent

SourcingProduct Catalog

Management

Contracts & Entitlements Human Capital Order

ManagementPromotions

Management EDI

Billing Recruiting Invoicing ContentModeration

Inventory and Logistics

Management

Customer Experience

QualityTalent

Management CollectionsCompetitive Intelligence

Fixed Asset Accounting

Marketing Compliance

Page 23: Probing&the&Human&Cloud& Interview Max&Yankelevich ,CEO, … · 2020-06-11 · ©2016&by&Crain&Communications&Inc.&All&rights&reserved. Probing&the&Human&Cloud:& WorkFusion Speaker:

Confidential

SSI: quality increased while reducing headcount in client onboarding and account services

Problem§ 75-person offshore team § 1,000 inbound formats§ 1MM+ transactions per year§ 98.5% accuracy§ High trade repair and penalty costs§ SLA compliance costs

Solution§ WorkFusion mimicked process§ Replaced OCR solution§ Machine learning automation§ Statistical quality control on exceptions§ Robotics desktop integration

Impact after 8 weeksü 85% automation ü 100% qualityü 15min to 30s processing timeü 80% headcount reduction

CASE  STUDY

Note: Account numbers redacted

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Confidential

CASE STUDYAutomated Fax Conversion, Extraction, and Categorization with OCR, Rules, and Machine Learning

Situation§ Global  Information  Services  firm  receives  7MM  faxes  annually  on  behalf  of  clients

§ Peak  times  are  at  month-­end  and  quarter-­end  where    an  external  vendor  ramps-­up  to  120+  resources  in  India

§ 30  minute  SLA  with  clientsApproach§ WorkFusion’s OCR  process  converts  document  images  to  readable  text

§ User-­defined  rules  and  Machine  Learning  extract  data  for  automated  categorization

§ Algorithms  refined  and  fine-­tuned  over  time

§ Exceptions  identified  for  distribution  to  human  workforce

Impact

70%REDUCTION IN VEDOR’S HUMANWORKFORCE

IMPROVED ACCURACY ABOVE

99%

IMPROVED SLA ABOVE

99.5%

CASE  STUDY

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Confidential

3x coverage, 50% throughput, 72% headcount reduction in KYC process for global information provider

Situation§ Unstructured high-volume Annual Reports § ~3,500 PDFs per annum per language § Required SMEs with special language skills

Solution§ WorkFusion enabled global reach to cloud workers

with qualified language skills§ Cloud workers extract and validate data§ Client’s internal SMEs in the loop to moderate

crowd results § Data sanity checks embedded within UI§ Automated exceptions management

Impact in 4 monthsü Throughput increase by 50%ü Expansion to 3x number of languagesü 72% FTE reduction

CASE  STUDY

Note: Publicly available annual report

Page 26: Probing&the&Human&Cloud& Interview Max&Yankelevich ,CEO, … · 2020-06-11 · ©2016&by&Crain&Communications&Inc.&All&rights&reserved. Probing&the&Human&Cloud:& WorkFusion Speaker:

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

Page 27: Probing&the&Human&Cloud& Interview Max&Yankelevich ,CEO, … · 2020-06-11 · ©2016&by&Crain&Communications&Inc.&All&rights&reserved. Probing&the&Human&Cloud:& WorkFusion Speaker:

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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©2016  by  Crain  Communications  Inc.  All  rights  reserved.

Introducing  Staffing  Industry  Analysts  &Executive  Forum

Two  Easy  Ways  to  Give  Feedback§ Rate  sessions  on  the  Mobile  Community (all  sessions)§ Fill  out  Evaluation  Card on  your  chair  (concurrent  sessions)

Page 29: Probing&the&Human&Cloud& Interview Max&Yankelevich ,CEO, … · 2020-06-11 · ©2016&by&Crain&Communications&Inc.&All&rights&reserved. Probing&the&Human&Cloud:& WorkFusion Speaker:

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

Keynote

The  Rise  of  the  Machines:  Artificial  Intelligence  &  the  Future  of  Work

Sponsored  by:

Speaker:§ Neil  Jacobstein,  Faculty  Co-­‐Chair  of  the  AI  and  Robotics  Track  at  Singularity  University,  NASA  Research  Park  and  Distinguished  Visiting  Scholar,  MediaX  Program  at  Stanford  University

WED  |  3:00  PM  |  MCARTHUR BALLROOM