PRO TV InternationalA Successful Model of Cross-border Distribution

Corporate Profile

• Central European Media Enterprises (CME) is the leading vertically integrated media company in Central and Eastern Europe

• CME TV operates 23 stations in 6 countries:• Bulgaria• Czech Republic• Croatia• Romania• Slovakia• Slovenia

• CME is the largest local content producer in the region

• As of 2010, the company operates with three divisions• Broadcasting • Internet • Content

Corporate Profile – PRO TV Group

• PRO TV Group is the market leader in Romania.

• PROTV stations:• Pro TV• Acasa TV• Pro Cinema• Sport.ro• MTV Romania• Pro TV International •

• PRO TV International is a model which CME intends to apply in other countries

PRO TV Internationalfaqs

• Launched in April 2000• Specifically targets Romanian communities in Europe and

throughout the world• Broadcasts only Romanian-language local productions

which are best-rated on Romanian market• Is the number-one TV choice for Romanians living abroad• Channel is licensed for satellite distribution, holds content

rights for global distribution by all means• PRO TV International is distributed by major local content

carriers in main target countries (see map)

Romanian communities

Business Model

• Distribution: • Ensure access to channel for all major Romanian

communities through all types of distribution means• Develop different approaches for each market

• Revenue: • as a pan-European channel revenue mix is:

• 75% from distribution• 25% from advertising in local markets

• Content:• Content rights are secured for global distribution

Content and Programming

PRO TV International Distribution

On-line Distribution

• Service launched in March 2005

• Main motivation: to reach Romanians in areas where channel is not available by classic distribution means (satellite, cable, etc.)

• Streams PRO TV International channel in real-time

• Subscription-only viewing, access point is PRO TV International web-site

• Model to be further developed based on changes in markets

Conclusions

• Programming approach: (long and medium term) to reach target of 100% own productions, which will ensure content rights for global distribution.

• Distribution approach: to adapt to the rapid changes in field of content carriage, to ensure that channel is not only available, but easily accessible for all viewers.