Prepared by: Shannon Flores

PRLN 2150

Assignment #2: Case Study Analysis

• Mark Zuckerberg• Founded in 2004• 2.41 billion active users

“ACSI results show a dramatic loss in user satisfaction with Facebook, and the site plummets 6% to the industry’s bottom with an ACSI score of 63 (Pegoraro, 2019).”

Recommendations & Strategies

Thank you!

References• Home. (n.d.). Retrieved from http://pngimg.com/imgs/logos/facebook_logos/.

• Facebook users worldwide 2019. (n.d.). Retrieved from https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/.

• Buni, J. (2019, July 11). Mark Zuckerbergs new rules for the internet happen to benefit Facebook. Retrieved from https://thenextweb.com/podium/2019/07/10/mark-zuckerbergs-new-rules-for-the-internet-happen-to-benefit-facebook/.

• Facebook Security Breach Exposes Accounts of 50 Million ... (n.d.). Retrieved from https://www.nytimes.com/2018/09/28/technology/facebook-hack-data-breach.html.

• TODAY. (2018, October 1). Facebook Data Breach Affects 50 Million: What You Need To Know | TODAY. Retrieved from https://www.youtube.com/watch?v=ihQhBpgVdyE

• Facebook. (2018, April 25). Facebook Here Together (UK). Retrieved from https://www.youtube.com/watch?time_continue=47&v=Q4zd7X98eOs

• Stebbins, S., Comen, E., Sauter, M. B., & Stockdale, C. (2018, February 12). Bad reputation: America's Top 20 most-hated companies. Retrieved from https://www.usatoday.com/story/money/business/2018/02/01/bad-reputation-americas-top-20-most-hated-companies/1058718001/.

• Aydin, R. (2019, July 26). The biggest scandals that rocked Facebook over the past 15 years, from Mark Zuckerbergs infamous leaked Harvard IMs to a $5 billion fine. Retrieved from https://www.businessinsider.com/biggest-facebook-scandals-list-mark-zuckerberg-leaked-harvard-messages-2019-7#july-2019-the-ftc-officially-announces-facebook-will-pay-a-5-billion-penalty-to-settle-its-investigation-into-the-social-network-11.

• Tiku, N. (2018, April 26). Facebook Launches a New Ad Campaign With an Old Message. Retrieved from https://www.wired.com/story/facebook-launches-a-new-ad-campaign-with-an-old-message/.

• Study shows Facebook's customer-satisfaction scores plunging. (2019, July 30). Retrieved from https://finance.yahoo.com/news/facebook-consumer-satisfaction-falling-125048639.html.

• account, P. K. V. (2019, September 12). Peter Kafka (@pkafka). Retrieved from https://twitter.com/pkafka.

• Download Fake HQ Image Free PNG HQ PNG Image. (n.d.). Retrieved from https://freepngimg.com/png/41175-fake-hq-image-free-png.

• facebook thumbs down png 7. (n.d.). Retrieved from https://pngimage.net/facebook-thumbs-down-png-7/.

• Ready to Express yourself with Facebook Reactions: Video: How to memorize things, You videos, Facebook. (n.d.). Retrieved from https://www.pinterest.pt/pin/334392341072480997/.

• Doorley, J., & Garcia, H. F. (2015). Reputation management the key to succesfull public relations and corporate communication. New York: Routledge.