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Private Practice as an RD. Aptitude Personal characteristics Pros/cons Nitty-gritty Brainstorming a business plan. Personal characteristics. Business savvy (Help people, but you must charge them money to help them!) Solid communication skills. Risk taker Disciplined Confident Adaptable - PowerPoint PPT Presentation
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•Aptitude
• Personal characteristics
• Pros/cons
•Nitty-gritty
• Brainstorming a business plan
Risk taker Disciplined Confident Adaptable Tenacious Organized
Business savvy (Help people, but you must charge them money to help them!)
Solid communication skills
Control of schedule Balanced life (?) Earnings potential Pride
Responsibility is yours alone
Earnings risk Professional
isolation
• Business structure• Tax structure; self-employment
taxes (6.2%; 1.45% times two)• Benefits• Insurance:
MalpracticeHealth
•HIPAA regulations•Need for licensure/seller's permit/permit to run a
home business• Business/office expenses
•NOTE: You cannot discuss fees with other RDs—potential violation of anti-trust lawsanti-trust laws
•Organizational planBusiness structure, locationEquipment and resources neededYour services•Marketing plan
Target marketCurrent trends/competitionPricing structureMarketing strategy
• Financial planCash flow analysis• Supporting documents (resume, contracts,
leases, financial statements…)
• Private practice (counseling individuals•Consulting
Health care facilities (LTC, rehab hospitals…)
Allied health professionalsSchoolsMedia•Writing• PR firms
•Wellness programs (corporations)• Fitness centers
•Wellness programs (corporations)• Fitness centers
• 4 Ps of the marketing mixProductPricePlacePromotion
• Litt, A.S. and F.B. Mitchell (2004) American Dietetic Association Guide to Private Practice, American Dietetic Association.•King, K. (1991) The Entrepreneurial
Nutritionist, Helm Publishing, Lake Dallas, TX.