HYPOTHESIS: WHAT IS PREFERABLE WHILE LAUNCHING A NEW PRODUCT; BRAND EXTENSION OR A NEW BRAND??

TOPIC: TO IDENTIFY THE PRIVATE LABEL BRANDS OF ATTA AND APPAREL

GROUP MEMBERS:

ABHINAV JAIN ADHISHREE SINGH MONIKANKANA BORA NEHA SINGH NISHTHA SHARMA PURBITA BAL

INTRODUCTION:

The following two tasks enlist some of the private label products in the category of ATTA and APPARELS that are found in the market. Private Label products are basically brand owned not by a manufacturer or producer but by a retailer or supplier who gets its goods made by a contract manufacturer under its own label.

Task 1: Finding out various brands of ATTA and APPAREL

Private Labels in Apparels:

Lifestyle 1. Code2. Fame Forever3. Ginger4. Melange

Shopper’s Stop 1. Kashish2. Austin Reed3. Acropolis

Future Group 1. DJ&C2. Spunk3. Buffalo4. Honey

Reliance Trends 1. Sparsh2. DNMX3. TeamSpirit4. Pureza

Other Online Brands 1. Bevakoof.com2. SouledStore.com3. Myntra – Roadster, Dressberry, Anouk, Kook n Keech, Mast & Harbor

Private Labels in Atta:

1. Cargill India Ltd. – Nature’s Fresh Chakki Atta

2. Patanjali

3. Bharti Walmart – Great Value

4. Future Group – Desi Atta

5. Shakti Bhog

Task 2: Finding distant categories of ATTA and APPAREL

Distant Products (Atta) –

Rice Powder Cornmeal Barely Oats Semolina

Distant product (Apparel)

Accessories:

Belts Footwear Watches Goggles Earrings Bracelets Bangles