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Perspectiveson Mars Fish Sustainability Program

11th October, 2011

1

NOTICE OF CONFIDENTIALITY

This document and the information contained in it are confidential and are the property of Mars Incorporated. Theymay not in any way be disclosed, copied or used by anyone except as expressly authorized by Mars Incorporated.The document should always be kept in a secure place, and should be destroyed or returned to Mars Incorporatedwhen it is no longer needed.

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Mars, Incorporated

CO-EXIST, NOT COMPETE

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In South East Asia, it’s all about Tuna

• Usage in 2007 in Thailand, at the start of the Sustainability journey– Tuna : 22,000 T

– Sardines/Maquerels : 3,000 T

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Global Mars Seafood Sourcing 2020 Targets

• We have shifted 100% to sustainable wild catch and sustainable aquaculture sources.

• The seafood products we source have no impact on the availability of food for human consumption in the region in which they are sourced.

• We have replaced all wild catch whole fish & fish fillet by sustainable fish by-products and sustainable aquaculture.

• We use sustainable alternatives to marine fish ingredients.

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What we have done

• Move to 100% healthy or healthier Tuna species

Skipjack

Bonito

Tongol

Yellow Fin

• Increase our Tuna red meat inclusion in our finished products– Up to 30% in main products

such as Whiskas® and Kalkan®

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• We have reduced our Tuna usage (whole fish equivalent) by 30% since 2007

• We have utilized our sustainability options to the limit of consumer expectations (Palatability, Appearance, Overall perception)

• To achieve our 2020 commitment, we need Breakthrough solutions to drive our Fish sustainability agenda forward.

What’s Next ?

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Approach taken on Aquaculture

Milk fishPangasiusTilapia

• Whole fish replacement : Sardines and Mackerels

• Fish loins replacement : Tuna filets

• By products : Palatant enhancer ; Fish meal

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Typical challenges met

• Reliable information on sustainability

• Channel to get right source to certified fish sustainability

• Are we really doing the right things e.g. is sustainable aquaculture a really good solution ?

• Delivery all business criteria including consumer expectation

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Our REQUEST

• We wish to develop a stronger collaboration with Governments and NGOs to : • Connect us to the experts and stakeholders to help us have an

objective approach of sustainability, take the right directions and do the right things

• Provide sufficient information to understand real sustainability

• Build strategies and action plans to educate consumers