Private & Confidential – Copyright Addictive Ltd 2011 HELPING BRANDS PROFIT FROM THE DECADE OF MOBILE

Private & Confidential – Copyright Addictive Ltd 2011

HELPING BRANDS PROFIT FROM THE DECADE OF MOBILE


Mary Meeker – Morgan Stanley – April 2010

“Rapid Ramp of Mobile Internet usage will be a boon to consumers &some companies will likely win big (potentially very big)while many will wonder what just happened”


This used to be the centre of our world


Now It’s This


CLOUD COMPUTING CHANGES EVERYTHING

http://www.youtube.com/watch?v=Hhgfz0zPmH4



http://www.youtube.com/watch?v=rdftOloAH9Q


http://www.youtube.com/watch?v=MpjpVAB06O4


http://www.youtube.com/watch?v=MXpPhTM3a6c



http://www.youtube.com/watch?v=h2OfQdYrHRs


“ANY SUFFICIENTLY ADVANCED TECHNOLOGY IS INDISTINGUISHABLE FROM MAGIC”

• Arthur C. Clarke


Morgan Stanley believe each computing cycle is 10 times bigger than the lastSo mobile web is potentially 10 times bigger than the PC internet


The iPhone changed everything



c70% of sales are Smartphones



THE IDEA OF THE FIXED PHONE LINE BEMUSES KIDS


THE FIXED WEB WILL SOON SEEM EQUALLY ODD



“The new rule. Mobile First”

Eric Schmidt –Google


“We found out that we were the largest [mobile company] in the world measured by revenue. So yes, you should look at Apple as a mobile device company,"

Tim Cook – COO Apple


Facebook have 350mmobile users & talk of reaching billions…



F8 - Mobile & Social merge


http://www.html5rocks.com/en/


MOBILE IS DISRUPTIVE


People

Physical

Places

Promo’s

Devices

THE NEW 4Ps OF MARKETING


Places


SMS as web command

People


Physical

10 million mobile shoppers in the UK in December alone.

Mobile will influence up to $110 billion in sales in Europe


Physical


Square

Physical


Mobile Couponing

Promo’s


O2 signs Starbucks & L’Oréal for location-based mobile offers

Promo’s


People


FUTURE. NOW




15% of all US searches are mobile

“Mobile users are more prone to take immediate action. People searching on mobile have a higher intent.The time between intent and action has been narrowed.”



80% of brand sites are closed to mobile browsers


The opportunity; $50 billion


DEEP DIVE - TESCO


Loyalty card on mobile


QR codes instore


QR codes in ads


Range of apps






In store navigation?


Tesco app ad


FRICTION


IT’S COMPLICATED….


IT KEEPS CHANGING…


MOST ADVISORS STILL DON”T GET IT OR ARE SELLING THEIR TECH



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@addictivemobile

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Documents

Private & Confidential – Copyright Addictive Ltd 2011 HELPING BRANDS PROFIT FROM THE DECADE OF MOBILE