Professor Shumow

Privacy, Profits and Security in the Age of Big Data

Tensions of the digital age

Will we use these new technologies to their full potential?Or will they use us?There has always been great promise in a networked worldThe actual outcomes have not always lived up to that promise

Start at the beginning: Web 2.0.

• Uh, what’s Web 2.0?• The convergence of a number of techniques,

technologies and usage patterns.• Based on developments in:

oWeb applications and protocolsoTechnologies (hardware and software)oUser participation and contribution

Components of Web 2.0

• Search engines• Wikis• Web Feeds (RSS)• Blogs• Social Media

Social Network vs Email: Which is more popular?

Global Internet Penetration

Web 2.0 and Mobile phones

7+ billion people on Earth4 billion have access to mobile phones1+ billion more will after 2 yearsOnly one-fifth of the world has web accessBut time spent on the net viaphone is exploding

Location-Based Services: “Geolocators”

Zimbabwe

Monitoring illegal forestry…

disaster…

Haiti Earthquake

and protests.

But be careful

So, our ideas about privacy have changed. How?

Private/Public divide is now blurred.

But what do we even mean by privacy?

Did these people have an expectation of privacy?

No, probably not. Expectations of privacy are an outcome of modernity.

The Fourth Amendment of the U.S Constitution

“The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized.”

Three facets of privacy in the digital age

• TMI (Too Much Information)• Data Tracking and Gathering

(Commercial)• Data Tracking and Gathering

(Government)

TMI

• Silly – does anyone really care what you had for breakfast?

• Serious – cyber bullying, risk to minors, stupid/criminal behavior

• Unthinking, uncritical: Example of Facebook graph search

Data Tracking and Gathering (Commercial)

• First, a question: What is the primary goal of Facebook?

• Right. The number one goal is making money.• So, how do they make money?• Selling data – your data.• And you are the one who helps them do that.• Claims of differences between what is anonymous

and what is personal start to lose their credibility in this data rich environment

Data Tracking and Gathering (Government Surveillance)

• All of this data production/collection has been great for governments worldwide.

• In the U.S., the National Security Agency (NSA) leaks are BIG news.

• Globally, government surveillance is on the rise.

• We can find examples in Russia, Iran, China, Syria, Germany, Brazil…and everywhere else.

Data Tracking and Gathering (Government Surveillance)

Data requests received by Google

Data Tracking and Gathering (Government Surveillance)

Data requests received by Google (by country)

Privacy, Profits, and SecuritySir Iain Lobban (T1) Mark Zuckerberg (T2) Dilma Rousseff (T3)

Eric Schmidt (T4) Julian Assange (T5) Keith Alexander (T6)

Barack Obama (T7) Satya Nadella (T8) Dick Costolo (T9)

Angela Merkel (T10) Laura Poitras (T11) Vladimir Putin (T12)

Edward Snowden (T13) David Cameron (T14) Randall Stephenson (T15)

John O. Brennan (T16) Alan Rusbridger (T17) James B. Comey (T18)

Gregg Steinhafel (T19) Zaheer ul-Islam (T20)

Spend 15 minutes researching your subject and decide what his/her view on the proper balance between these three might be. Pick a presenter from your team. Each team will have two minutes to make there case.