8/13/2019 [Privacy and Security] Blue Paper and INFOGRAPHIC by promotional products retailer 4imprint.

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Implementing privacy controls now will help prepare

you for whats coming next as the debate continues.

SourcesRainie, Lee. Pew Research Centers Internet & American Life Project. Anonymity, Privacy, and Security Online. N.p., 5 Sept. 2013. Web. 13 Nov. 2013..

Boyles, Jan Lauren. Privacy and Data Management on Mobile Devices. Privacy and Data Management on Mobile Devices. N.p., 5 Sept. 2012. Web. 15 Nov. 2013..

United States. Federal Trade Commission. Protecting Consumer Privacy in an Era of Rapid Change. Federal Trade Commission, Mar. 2012. Web. 15 Nov. 2013..

United States. Federal Trade Commission. Protecting Consumer Privacy in an Era of Rapid Change. Federal Trade Commission, Mar. 2012. Web. 15 Nov. 2013..

United States. Federal Trade Commission. Protecting Consumer Privacy in an Era of Rapid Change. Federal Trade Commission, Mar. 2012. Web. 15 Nov. 2013..

Nadeau, Michael. To Win Consumer Trust, You Need Transparent Data Collection Policies - See More At: Http://data-informed.com/win-consumer-trust-need-transparent-data-collection-policies/#sthash.omc8YzVF.dpuf. Data Informed: Big Data and Analytics in the Enterprise. N.p., 20 Sept. 2013. Web. 17 Nov. 2013. .

We Cant Wait: Obama Administration Unveils Blueprint for a Privacy Bill of Rights to Protect Consumers Online. The White House. N.p., 23 Feb. 2012. Web. 14 Nov. 2013..

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Infographic created by www.4imprint.com, based on thePrivacy and Security Blue Paper. Download Blue Paper at:http://info.4imprint.com/bluepapers/privacy-and-security/

WHATdata iscollected and WHY?

1

WHEREis thedata stored and

WHOsees it?

3

HOWdoes thedata collection

technology work?

2

HOWis thedata analyzedand reported?

4

HOWdoes datacollection benefit

the consumer?

5

Is there a right to privacy?

Locking down the data

Key things every companyshould tell its customers

NSA officials Civil liberties

groupsand other intelligence agencies

Is constitutional

Occurs under rigorouscongressional andjudicial oversight

Is essential to protectthe public fromterrorist attacks

say surveillance:

Goes beyond whatCongress intended

Violates constitutionalrights

A look throughthe keyhole:Why privacy is

important?

86%Internet usersattempt to mask digital footprints

55%Internet users

attempt to avoid observation by specific

organizations or the government

30%Mobile app users

uninstall an app after learning it was collectingpersonal information they didnt wish to share

privacy and securityUnlocking the debate on online

PresidentObamachalleng

escompaniestoimmediatelybegin

addressingconsumerpriva

cyconcernsincludingthe

irrightsto:

Controlwhatscollected

andhowitsused

Easilyaccessplaininfo

aboutprivacyand

securitypractices

Secureandresponsible

handlingofdata

Accesspersonaldata

andcorrectinaccuracies

Expectcompaniesto

adheretodataregulation

s

Limitwhatcompanies

collectandretain

Expectdataiscollected,

usedanddisclosedunder

thecontextdiscussed

The key to protecting consumerprivacy: Ready to get started?

Privacy by designConsumer privacy is a top priority

Data security Data accuracy Reasonable collection limits Sound retention and disposal practices

Simplified consumer choiceTell consumers how youll use their data

Give them choices Obtain consent

Transparency

Short and simple data practices Clear and standardized privacy notices Reasonable access to maintained data Educate consumers on data privacy

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