Prism Cement Stock Idea 14052014

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    Prism Cem Sensex

    IndiaNivesh Research IndiaNivesh Securities Private Limited601 & 602, Sukh Sagar, N. S. Patkar Marg , Girgaum Chowpatty, Mumbai 400 007. Tel: (022) 66188800

    IndiaNivesh Research is also available on Bloomberg INNS, Thomson First Call, Reuters and Factiva INDNIV.

    Prism Cement Ltd.

    STOCK INFO

    BSE 500338

    NSE PRISMCEM

    Bloomberg PRSC IN

    Reuters PRIS.BO

    Sector Cement & Cement Products

    Face Value (Rs) 10Equity Capital (Rs mn) 5,034

    Mkt Cap (Rs mn) 25,168

    52w H/L (Rs) 51/ 23

    3m Avg Daily Vol. in mn (BSE+NSE) 542,121

    SHAREHOLDING PATTERN %

    (as on 31st Mar. 2014)

    Promoters 74.9

    FIIs 2.8

    DIIs 3.7

    Public & Others 18.7

    Source: BSE

    STOCK PERFORMANCE (%) 1m 3m 12mPRISM CEMENT 19 119 18

    SENSEX 5 16 19

    PRISM CEMENT v/s SENSEX

    Source: Capitaline, IndiaNivesh Research

    Source: Capitaline, IndiaNivesh Research

    Stock IdeaMay 14, 2014

    CMP : Rs.50

    Rating : BUY

    Target : Rs.60

    Rating : NR

    Target : NR

    Current Previous

    (NR-Not Rated)

    Daljeet S. Kohli

    Head of Research

    Mobile: +91 77383 93371, 99205 94087

    Tel: +91 22 66188826

    [email protected]

    Y. Santosh

    Research Analyst

    Mobile: +91 77383 93416

    Tel: +91 22 66188840

    [email protected]

    Prism Cement is one of the few integrated building materials company (given

    their wide presence across entire range of building solutions) with: (1) ~5.6 mtpacement plant capacity in central India; (2) with 54 msm of Ceramic tile capacity;

    & (3) being a key domestic players in RMC space.

    ~5.6 mtpa cement plant to benefit from revival in Cements space duringFY15-16E

    Currently Prism Cement operates the ~5.6 mtpa plant at Satna, Madhya Pradesh,

    which also happens to be limestone belt. This access to limestone reserves ensure

    adequate availability of raw materials. Currently, the plant in our view is operating

    at ~80% levels. Post new government coming to power, we expect Infra activity to

    pick-up and Prism would be no exception to gain from such revival in cement

    demand. This demand revival would contribute to Prisms business as no major

    capacity addition is there except for R-Infras 2.3 mtpa cement plant (at Maihar,

    MP).

    Particulars (Rs mn) FY14E FY15E FY16E

    Net Sales 49,309 52,127 56,178

    EBITDA 1,715 4,078 5,983

    PAT (742) 173 1,816

    Earnings Per Share (1.5) 0.3 3.6

    Source: IndiaNivesh Research

    EBITDA margins to expand from FY15E onwardsWe are of view that Prism Cement would experience sharp EBITDA margin expansion

    during FY15-16E, owing to the ongoing cost saving initiatives across all segments-

    Cement, Tiles Bathroom Kitchen (TBK) and RMC. Our view is on the back of (1) New

    silo Unit commencing operations at Satna: (2) Higher pet-coke consumption leading

    to lower power consumption, (3) commencement of captive coal procurement at

    chindwara, and (4) substitution of expensive LNG with three captive gasifiers across

    TBK segment. All these initiatives, coupled with uptick in Cement/ Tiles business

    demand would translate to higher return ratios (indicating benefits of operating

    leverage coming in to play). We expect EBITDA margins to expand from ~3.0% levels

    in FY14E to over 10% by FY16E.

    Turnaround in Tiles business on Cards

    H&R Johnson has been market leader in Tiles business for over last few years.

    (1) Aggressive marketing by peers, (2) Chinese aggressive pricing policy and (3) peers

    expansion has affected the growth prospects of H&R up to certain extent. Also,

    H&Rs plants have been impacted due to higher fuel costs, resulting in margin

    pressures. With new gasifiers getting commissioned, coupled with revival in demand

    trends, we expect H&R to witness ramp-up in their Tiles business, which in turn

    would translate to margins/ return ratios revival.

    Cash Flow Generating Potential to help in Balance Sheet de-leveraging

    Prism has been generating cash flow from operations to the tune of ~Rs 2 bn during

    FY12-14E. With demand revival across Cements and Tiles business coupled with

    EBITDA margin expansion comforts us that Prism is poised to generate Cash flow

    from Operations to the tune of over Rs 3.5 bn each for FY15-16E. Again this cashbeing generated could be partly used towards capex and partly for debt repayment.

    As a result we expect de-leveraging to happen going forward.

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    IndiaNivesh Research Prism Cement Ltd | Stock Idea

    Stock Idea (contd...)

    May 14, 2014 | 2

    Prism Cement is likely to announce good set of Q4FY14 results, on the back of

    likely turn-around in its Cements business.

    Recommend BUY with PT of Rs 60/share

    At CMP of Rs 50, Prism is trading at FY15E EV/EBITDA multiple of 9.6x. We have

    valued all 3 business by assigning target EV/EBITDA multiple of 6.0x for cement

    business, 7.0x for Tiles business and 5.0x for RMC business, respectively to arrive atthe business value. We have valued Prism using Sum of the Parts (SoTP) based

    valuation methodology to arrive at Price target of Rs 60. Given the 20% upside we

    recommend BUY on the stock.

    Our target price is taking into account conservative estimates. Post Q4 results and

    meeting with the management, for any potential the target price could be revised

    upwards.

    Particulars (Rs mn)FY16E

    EBITDA

    Target

    Multiple (x)

    Cements Business 3,316 6.0x 19,896

    TBK Business 2,021 7.0x 14,147

    RMC Business 646 5.0x 3,230

    Enterprise Value 37,273

    Debt 19,784

    Cash 11,989

    M-Cap for Prism Cement 29,478

    Equity Shares 503

    Treasury Stock 1

    Target Price 60

    Source: IndiaNivesh Research

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    IndiaNivesh Research Prism Cement Ltd | Stock Idea

    Stock Idea (contd...)

    May 14, 2014 | 3

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