2017 PRISM AwardsRecognising Excellence in Public Relations

and Communication Management

CALL FOR ENTRIES

Student Campaign of the Year

Deadline 17 March 2017

Website will open January 2017

www.prism-awards.co.za

The PRISM Awards, celebrating its 20th year, are presented to public relations and communication professionals who have successfully incorporated strategy, creativity and professionalism in public relations and communication programmes and strategies that showcase a successful public relations campaign.

In 2017 we are also making an award for the “Student Campaign of the Year”. We urge lecturers to encourage their students to submit entries. This is an exciting opportunity for students to benchmark their work – and gain industry recognition! And there is no charge for entering!

Student Campaign of the YearStudents should enter their second year work at the start of their third year. They can enter as an individual or in a Group no larger than eight. It needs to be a service learning module, that will be judged according to its achieved learning outcomes as well as the public relations objectives. Evidence (i.e. testimonials from community or NPO/NGO) should be included in the submission.

The lead lecturer is responsible for selecting the best work from each tertiary institution. It is critical in the elevation that certain elements of the programme should have been implemented.*

Please note the scoring below and align your submission to these criteria. Storytelling is encouraged and will be rewarded.

Measurement criteria and weighting Statement of the Problem (10) Research (10) Methodology / planning (10) The creative idea / concept (20) Execution (20) Evaluation (10) Which elements of the campaign were implemented (10) Testimonials from the beneficiary and lecturer (10)

Best communication plan or research report developed on behalf of a client while at a tertiary institution. An official letter from your lecturer will need to be included in the submission. Attach as a pdf on the online entry form.

The entry must be a service learning module, and will be judged according to its achieved learning outcomes as well as the public relations objectives. Evidence such as testimonials from the community or NPO/NGO should be included in the submission.

Student entry form to include the learning institution and names of the participants / entrants.

Entries should not be longer than 1 200 words. Captions on photographs etc do not count. NB. Your 100 word summary is part of the 1 200 word limit. Submit your entry online in pdf format. Photographs and graphs may be used – imbed these in your pdf. Follow the guidelines above. However, judging criteria will be as per the above list of

measurement criteria and weighting. Summary slide (PowerPoint) to be sent to info@prisa.co.za. There is no cost for entering the Student category