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High-speed creation & printing of one-to-one communications PrintShop Mail Suite

PrintShop Mail Suite - Pitney Bowes · PrintShop Mail Suite is a standalone variable data printing composition tool, easy to use for beginners with advanced capabilities for experts

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Page 1: PrintShop Mail Suite - Pitney Bowes · PrintShop Mail Suite is a standalone variable data printing composition tool, easy to use for beginners with advanced capabilities for experts

High-speed creation & printing of one-to-one communications

PrintShopMail Suite

Page 2: PrintShop Mail Suite - Pitney Bowes · PrintShop Mail Suite is a standalone variable data printing composition tool, easy to use for beginners with advanced capabilities for experts

It optimizes VDP production process by minimizing set-up time and maximizing printing speed.

With PrintShop Mail Suite, merge any design with any database and print on any printer, now from anywhere around the world with PrintShop Mail Web as a central production server.

Typical applications> Addressing, postal barcoding

> Production level mail merge

> Postcards and other direct mail pieces

> Numbering, tickets, serialized leaflets

> Business cards

Outstanding Performance

PrintShop Mail Suite is a standalone variable data printing composition tool, easy to use for beginners with advanced capabilities for experts.

We deliver solutions

> Use any design

> Use any database

> DRAG-N-DROP the resources on the layout

> Print to any printer

> From anywhere around the world

1 2

> Learn how to use it quickly with a very user- friendly interface and dynamic online training tools

> Create VDP print jobs in minutes with extensive drag-and-drop functionalities

> Cut down on production time with short set-up time and speedy print stream creation

> Print high-volume mail merge fast with output optimization

> Save on postage with an extensive barcode library

What Is VDP?VDP stands for Variable Data Printing. It is a printing process in which elements such as images and text change from one printed piece to the next, using information from a database.

What is it used for?In its simplest form, mail merge constitutes VDP. But, the true potential of VDP lies in the personalization of promotional documents.

Why do it?Because VDP is proven to:> Increase response rates> Increase order value

Because it will allow you to master VDP without the hassle! You can’t go wrong; PrintShop Mail Suite has been the leading VDP software for over 15 years.

Why PrintShop Mail Suite?

Key Features

Intuitive drag-and-drop interface

Expression wizard for creating conditions

High-speed optimized output generation(Optimized Postscript, PPML, PPML/VDX, PDF, VIPP, PDF/VT, VPS)

N-up, step-and-repeat and print through-the-stack

Subset finishing with access to all printer functionality

Web-based central production server

CSS based skinnable web interface

> Increase revenues> Decrease response time

Page 3: PrintShop Mail Suite - Pitney Bowes · PrintShop Mail Suite is a standalone variable data printing composition tool, easy to use for beginners with advanced capabilities for experts

Perfect for the Keller home.

Explore our universe of unique home decor accessories and collectibles

from around the world --candles, clocks, vases and mirrors, unusual

sculptures, hand-blown figurines, chairs, tables, designer lighting and more.

Decorate your walls, shelves and tabletops with fine art pieces that will be

admired for their beauty, expert craftsmanship and true individuality.

Electric, eclectic.

From classic to contemporary

to cutting edge, MyStyle has

the finest selection of lamps and

furniture designs out there. And

yes, some of them are truly out

there...our European boutique

features the very latest furniture-

as-art styles from Arbreé, Pierre

DuSault, and Rebellion Designs.

Step into MyStyle, and leave ordinary outside on the curb...

Awe-inspiring, eye-widening art that adds a touch of distinction to your living spaces.

StyleMyFu r n i s h i n g s

Colour and style, comfort and charm.

Cozy up with our selection

of eye-catching occasional

cushions and throws.

There’s something

delightful for every room

and every taste -- choose

a fabric and a fashion, and

make yourself at home.

3 4

Brochures Letters

Create promotional brochures that are sure to grab readers’ attention!

Brochures

Bright Ideasfor your small space

Ho

me

StyleMyFu r n i s h i n g s

> Communicate effectively with your customers

> Personalize the message for each recipient

> Shorten the printing process

> Decrease network congestion

Mail merge is a common task when communicating vital information to customers. Make sure your message gets through by creating a high impact colour document with personalized messages and images.

PrintShop Mail’s powerful PostScript print stream and caching technology allows for a greatly shortened printing process and network congestion decrease by sending only the data to the printer. This is especially obvious when comparing with traditional mail merge tools.

Transform your traditional mail merge by automatically adding targeted promotions to the mix, and increase sales, brand awareness and customer retention!

Take mail merge to the next level with automated personalization and faster production.

Letters

D r . M a r k N e a l & a s s o c i a t e s

1 2 1 2 C h u rc h S t . E .Va n c o u v e r B C ,

V 5 Y 1 V 1

July 18, 2011

Mr. and Mrs. Jacobs 32 Cross Ave. North Vancouver

Dear Mike and Jenny,Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eget risus nec erat euismod viverra tempus id mi. Morbi eget metus a velit cursus interdum. Vivamus in erat sit amet metus elementum lacinia vitae vitae purus. Proin vehicula tempor ante ut sollicitudin. Nullam semper elit nec ligula bibendum quis vestibulum augue placerat. In hac habitasse platea dictumst. Sed nec aliquam massa. Vivamus sed ligula quam. Fusce ultricies blandit nisl lobortis elementum. Pellentesque vitae neque tempus metus dapibus tristique. Duis cursus venenatis enim, et lacinia ligula aliquet sit amet. Pellentesque consectetur, enim id sollicitudin ultricies, ante leo gravida odio, vitae congue augue dui a orci. Maecenas dapibus fringilla accumsan. Vestibulum urna ante, viverra sed porta nec, condimentum et felis.

Donec quis tellus at dui pretium cursus. Maecenas id sem vitae velit ullamcorper porttitor at vitae ligula. Maecenas leo libero, viverra ac sollicitudin ut, fermentum sit amet risus. Integer quis erat mauris, at convallis erat. Curabitur mi tortor, semper at sagittis ac, facilisis sit amet orci. Vestibulum enim arcu, ornare sit amet porta id, semper a felis. Proin velit odio, tincidunt ut ultrices vitae, aliquam ut sem. Donec sodales enim ut leo mattis scelerisque. Sed nunc enim, placerat a tempus at, egestas ut urna. In neque velit, suscipit et commodo in, venenatis a erat. Suspendisse magna ligula, venenatis eu auctor non, iaculis sed sem. Ut porta tellus quis lorem lacinia scelerisque.

Best regards,

Laura Sadler

Dr. SadlerDentist555-5772

Mike and Jenny, be sure to enter our

contest for a chance to win a 6 month teeth

whitening package

> Easily customise content and messages for each recipient

> Increase response rates, revenues and brand awareness

> Speed up production time while reducing costs

> Benefit from postal discounts

PrintShop Mail allows easy creation of promotional personalized documents using information found in a database, increasing response rates, revenues, and brand awareness.

Produce dynamic documents that will adjust automatically based on the recipient’s profile and characteristics such as language, location and purchasing habits easily and quickly using PrintShop Mail’s advanced and intuitive document design features. As a result, reduce production time, benefit from cost and error reductions and reduced time to market.

Create a self-addressed brochure easily, thus eliminating the need for envelopes and their associated cost. No envelope stuffing required! Easily add postal barcodes to benefit from postal discount or print through the stack for additional discounts.

Page 4: PrintShop Mail Suite - Pitney Bowes · PrintShop Mail Suite is a standalone variable data printing composition tool, easy to use for beginners with advanced capabilities for experts

5 6

> Significantly increase your campaigns’ ROI

> Save time and money with powerful design and production features

> Benefit from postal discounts

Personalization is more than a name on a card. Adding personalized messages and images based on customer information your already have in your database has a proven positive impact on a campaign’s ROI. Create instant appeal with personalized images and eliminate envelopes for an eye catching mailing.

In this case, the picture in the background changes according to gender, tailoring the message to a specific audience. The promotional offer also varies from one customer to the next based on purchasing history, which helps maintain customer loyalty and increase retention and response rates.

Save time and money by using PrintShop Mail’s layout repetition and multi-up printing feature and add postal barcodes to save on mailing costs.

Postcards Business Cards

The secret to a successful promotional campaign is a well-targeted audience. Add personalization to the mix and yield significant results!

Postcards

Paul Joyce142 Kennedy Street

Suite 101Toronto ON M5H 1A9

Tim, you’re due for your annual

check-up on

Please have someone call our office at 555-4567 to arrange an

appointment with Dr. Ross Martin.

Remember, an apple a day keeps the doctor away.

Monday, April 23

Dr. ross MartiN

This do-it-yourself direct marketing piece was created using pbsmartmarketer.ca

Dr. Ross Martin, DMD. Visit us online at drrossmartindentistry.com

> Increase productivity in day-to-day office tasks

> Save time with powerful production features

Make the recurrent task of creating business cards for new employees a breeze by creating a template once and simply modifying the database when needed.

PrintShop Mail will automatically adjust the multi-ups layout to the number of records in the database and offers print-through-the-stack feature to reduce paper waste and allow easier sorting of the business cards after cutting, making production more efficient.

Powerful yet easy to use multi-up and layout repetition features.

Business Cards

Dr. s. PaNielv e t e r i n a r y s e r v i c e s

Sandra LeeReception555-4567

1462 Lance Street.Kitchener, ONB0W 0W0

Dr. s. PaNielv e t e r i n a r y s e r v i c e s

Dr. Roger SheldonVeterinarian555-4567

1462 Lance Street.Kitchener, ONB0W 0W0

Hey, Tim.It’s time for a check-up.

Page 5: PrintShop Mail Suite - Pitney Bowes · PrintShop Mail Suite is a standalone variable data printing composition tool, easy to use for beginners with advanced capabilities for experts

7 8

> Increase production speed with powerful design features

> Enhance brand awareness and corporate image

> Print in-house for quick turnaround

Raffle tickets are a great way to collect data on your customers while generating customer traffic in your place of business. You can use the data collected to launch a targeted promotional campaign at a later time, thus increasing this activity’s ROI dramatically.

The sequential numbering functionality is one of PrintShop Mail’s powerful and yet easy to use features that allow to rapidly create a template documents such as raffle tickets, while the multi-up design capability increases production speed.

Once the template is created it becomes easy to repeat the activity but customise the tickets for different events for an enhanced image and better brand recognition.

Tickets Gift Certificates

Easily create colourful branded tickets at low cost for successful promotional activities.

Tickets

D r . M a r k N e a l & a s s o c i a t e s

Win a 6 month teeth whitening package

• gestas ut urna. In neque velit, • suscipit et commodo in, venenatis• a erat. Suspendisse magna ligula,

065432065432

Name _________________________

Address _______________________

______________________________

City __________________________

Prov.______ Postal Code__________

Phone ________________________

Email _________________________

Sign me up for the newsletter

StyleMy

054336

Christy, Brighten up your home with

a gift from Print Shop

Date: 2011-09-16 Expires: 2012-09-16

MyStyle Furnishings

1777 Reggie Rd.

Calgary, AB

H0M 3S1 $75Gift Certificate

> Differentiate yourself with value- added services

> Save time and money with powerful design and production features

> Increase efficiency in internal processes

> Boost brand awareness and improve corporate image

Gift Certificates personalized to the recipient and with the name of the person or company offering it, are a very interesting value-added service for corporate clients.

Use the powerful design tools of PrintShop Mail to create and print books of gift certificates, personalized for each of your branch offices or simply vary the look and feel, depending on the occasion.

Use PrintShop Mail’s multi-up feature to save on printing costs and increase production speed for a quick turn-around. The serialization and barcode capabilities adapt to any internal pricing process and make for easier tracking.

Use the power of personalization and exceed your customers’ expectations.

Gift Certificates

Page 6: PrintShop Mail Suite - Pitney Bowes · PrintShop Mail Suite is a standalone variable data printing composition tool, easy to use for beginners with advanced capabilities for experts

> Save on postage costs

> Easily send targeted promotional communications

> Increase production speed with powerful design features

PrintShop Mail’s powerful design capabilities allow to create self-mailing flyers easily, with no envelops or shipping labels, by integrating the recipients name and address in the layout for one-step printing.

Save on postage costs by easily adding postal barcodes. Customise the look and feel of the flyer with simple business rules varying content and images for targeted communications and increased sales.

9 10

Flyers Newsletters

Differentiate yourself from the competition and increase your sales by sending targeted relevant information to your customers in one low-cost operation

Flyers

657 Main St. Call for your installation appt. at 416-555-4376

Don’t see your size? Call ahead and we’ll have it here when you arrive!

Tire CenTreTuffys

Come in to enter

DriveFree

ConTesT

Tuffys

Sam, you could WIN your Kumono™ tire purchase FREE!

Sam Walker142 Kennedy Street

Suite 101Toronto ON L5H 1A9

Tire CenTreTuffys

Don’t hit the road without Tuffys!

Tire CenTreTuffys

Don’t hit the road without Tuffys!

Sam, are you ready for BIG savings? You’re going to be all smiles!

D r . M a r k N e a l & a s s o c i a t e s

1 2 1 2 C h u r c h S t. E .

Va n c o u v e r B C , V 5 Y 1 V 1

> Deliver personalized targeted messages meaningful to your audience

> Increase brand awareness and corporate image

> Eliminate unnecessary handling

> Save on man-hours and production time

> Create low-cost high-ROI projects

PrintShop Mail allows you to create newsletters at low cost, by removing all the unnecessary steps and streamlining the print production process.

No envelops and no shipping labels eliminates a lot of handling and the associated costs. Adding automatically the correct return address and shipping address means one print job for the entire project, saving on man-hours and production time. You can also easily add barcodes to add to your postal discounts.

Add to that the high response rates generated by a personalized and colourful document and you end up with a low-cost high-ROI project!

Easily design striking and colourful newsletters that your customers will actually want to read.

Newsletters

straighten up and smile right!

Dr. Dennis Wallenberg (DMD) brings 20

years of cosmetic dentistry experience

to creating the straight, beautiful teeth

you’ve always wanted.

Your bite is the key to a beautiful smile.

Dr. Allison Muirhead (DDS) will

analyze your bite patterns and diagnose

Temporomandibular Joint Disorder (TMJD

or TMD) and other conditions that may

be affecting the health and appearance of

your teeth. This is the first step to a more

attractive, youthful look.

open your mouth and say “Wow...”

Make an appointment for a consultation

with any of our dental professionals, and

let us help you face the world with a more

confident smile!

Discover the confidence that comes with whiter, brighter teeth.

D r . M a r k N e a l & a s s o c i a t e s

show the world a whiter, brighter smile.

Why trust your smile to Dr. Mark Neal & associates?

Since 1997, Dr. Mark Neal, Dr. Dennis Wallenberg and Dr. Allison Muirhead have helped

thousands of patients just like you get the more confident smiles they’ve been looking for.

Our team approach to caring for your teeth is what makes the difference.

Dr. Mark Neal (DMD, DDS) uses the

latest teeth whitening techniques to

enhance the brightness of your smile

by up to 6 shades, in just three simple

treatments. Dr. Neal also specializes in

tooth bonding, veneers and more.

let us help you face

the world with a more

confident smile!

This do it yourself direct marketing piece was created using pbsmartmarketer.ca

Page 7: PrintShop Mail Suite - Pitney Bowes · PrintShop Mail Suite is a standalone variable data printing composition tool, easy to use for beginners with advanced capabilities for experts

Pitney Bowes

5500 Explorer Drive

Mississauga, ON L4W 5C7

www.pitneybowes.ca

1-800-672-6937Recycle Please

FPO

Visit www.pitneybowes.ca/MyAccount for Supplies and Service

To learn more about how Pitney Bowes can help make your businessmore efficient, profitable and successful, visit pbdoesmore.ca or talkto your Pitney Bowes representative today.Pitney Bowes and the Corporate logo are trademarks owned by Pitney Bowes Inc. © 2011 Objectif Lune Incorporated. All rights reserved. All other trademarks are the property of their respective owners.