Print vs Video (Online vs Offline)

Dana Ludviga6 February 2013TF-CPR, Utrecht

Print (offline):- Short message delivery time- Limited visual space- Habbits die hard

Video (online):- Longer message delivery time- Multiple key messages- Tutorial

- Unlimited visual space- Current

NoticedUnderstoodRemembered

Fact: we have better recall for visual information

What people remember is the story

Print conveys factsVideo conveys emotions

http://www.youtube.com/watch?v=qrLU97eVdz8&feature=share&list=UUP-tsF6bpyp03pEbSUzK-9Q

Print and Video should complement each other