Print Version - JD Power

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Need for SpeedGrand Ballroom 1

Fast and FuriousGrand Ballroom 2

Grand Theft AutoGrand Ballroom 3

Session Rooms Key

Tuesday, October 15, 20132:00 p.m. Check-In Opens Grand Foyer

4:00 p.m. Afternoon Keynote Sponsored by: Grand Ballroom 4-9Marketing Challenges for the FutureSPEAKER:

— Joel Ewanick, Managing Partner, Global Auto Systems, Inc.Q&A:

— Finbarr O’Neill, President, J.D. Power

4:45 p.m. Afternoon Keynote Sponsored by: Grand Ballroom 4-9Transparency: A Candid Conversation with Scott PainterTransparency is a reality for automotive retailers in the 21st century, as the Internet and “big data” have given consumers access to car-pricing data like never before, creating both challenges and opportunities for the industry. Scott Painter, founder and CEO of TrueCar, will engage in an open dialogue about the company, its role in transparency, and share his outlook for future trends in the automotive marketing space.SPEAKER:

— Scott Painter, Founder and Chief Executive Officer, TrueCar, Inc.Q&A:

— Finbarr O’Neill, President, J.D. Power

5:45 p.m. – 8:00 p.m.

Meet & Greet Reception Sponsored by: Bellagio Ballroom

Wednesday, October 16, 20137:00 a.m. Check-In Opens Grand Foyer

7:00 a.m. Networking Breakfast Bellagio Ballroom

8:45 a.m. Welcome and Announcements Grand Ballroom 4-9

9:00 a.m. J.D. Power Automotive Marketing Review: How Digital Living Impacts the Automotive Industry Grand Ballroom 4-9Findings from the latest research provide insight into consumer behavior in the automotive digital marketplace in the context of the ever-changing digital landscape. The discussion will focus on how consumers are leveraging digital information through digital devices to help them with their vehicle-shopping process.PRESENTER:

— Arianne Walker, Senior Director, Media & Marketing Solutions, J.D. Power

9:45 a.m. Morning Keynote Sponsored by: Grand Ballroom 4-9Starting Something SpecialHonda’s success was built upon incredible word of mouth support from loyal customers who love the Honda brand. The key to Honda’s future is leveraging mobile, social media, and other marketing strategies that resonate with Millennials and continue to make strong word of mouth a competitive advantage for Honda.SPEAKER:

— Michael Accavitti, Senior Vice President, Automobile Operations, American Honda Motor Co., Inc.

10:30 a.m. Networking Break Sponsored by: Grand Ballroom 4-9

10:50 a.m. Reaching Millennials: Need for Speed The Power of Original Premium ContentThe rise of original premium episodic content is prevalent in our industry. With the threat of cord cutters and cord nevers, brands should be aware of these new programming strategies and how they can be part of the disruption of traditional media. Hear from major players Machinima, VEVO, and Xbox that are innovating in this space and elsewhere to reach the ever-desirable Millennial audience.MODERATOR:

— Mike Shields, Digital Editor, AdweekPANELISTS:

— Andrew Budkofsky, Executive Vice President, Sales and Partnerships, Break Media

— Luke Kallis, Senior Vice President, Sales and Strategy West Coast, VEVO

— Jay Sampson, Executive Vice President, Sales and Operations, Machinima

— Randy Shaffer, Director - Xbox West Sales, Microsoft

Connected Marketing: Fast and Furious How to Harness the Power of Data to Exceed Your Customers’ ExpectationsToday, nearly 40% of adverting dollars are wasted on mistimed, misplaced, and mis-messaged campaigns. The source of the problem can be found in the disconnects that exist in marketing: online disconnected from offline; advertisers’ data disconnected from publishers’ data; and marketing disconnected from customers’ experiences. This panel will discuss how to drive success by breaking down the silos and connecting with their audience for a more satisfying customer experience and longer-lasting relationship.MODERATOR:

— Scott Howe, Chief Executive Officer and President, Acxiom

PANELISTS: — Jon Budd, Senior Group Manager, New Media, Hyundai Motor America

— Kass Dawson, Head of Automotive, Global Vertical Strategies, Facebook

— Sara Morton, Director, Interactive Media, Search, Social and Digital Strategy and New Technology, Saatchi & Saatchi

— Sean Stapleton, Vice President of Sales, VinSolutions

Authenticity Sells: Grand Theft Auto Drive More Sales through Trusted, Transparent Reviews That Reach ShoppersShoppers expect to find consumer reviews regarding dealers and vehicles as they conduct their research. The challenge is that many review programs used by dealers don’t provide the information consumers really want, which undermines reputation and leaves sales on the table. This candid discussion will focus on what shoppers want and expect from online reviews and what information drives purchase decisions and sales; building trust through transparent reviews: how to do it and what happens if you don’t; and three questions every dealer general manager should ask about their review program.MODERATOR:

— Chris Sutton, Senior Director, Automotive Retail Practice, J.D. Power

PANELISTS: — James Cadena, Manager, Merchandising, Advertising and Promotions, Lennox Industries Inc.

— Dustin Manocha, Global Leader, Bazaarvoice Dealer Advocacy Programs, Bazaarvoice, Inc.

— David Mingle, Executive Director, U.S. Customer Experience, General Motors

— William Swislow, Senior Vice President, Product and Chief Information Officer, Cars.com

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Session Rooms Key

11:35 a.m. Need for Speed How In-Market Shoppers Use Social Media During the Vehicle-Shopping ProcessVehicle shoppers use a variety of online information sources—including social networks—to help them make various purchasing decisions as they move through the funnel. Auto marketers have been experimenting with Facebook and Twitter for years, but recent research finds that other types of social media may influence the vehicle-shopping process. The session begins with a brief presentation by comScore on results of a recent market survey conducted to better understand which social media sites and content are being used most frequently by in-market shoppers, how the sites are being used, and the relative importance of each type of social media site in helping vehicle shoppers decide what to buy, how much to pay, and where to buy. Following the presentation, a panel of industry experts will discuss implications for auto social media marketers, and highlight research, case studies, and best practices for auto marketers so they can use social media more effectively.MODERATOR:

— Jeff Pabst, Vice President of Sales, ShareThisPANELISTS:

— Lee Brown, Vice President of Sales, Tumblr — Andy Jacobson, Senior Vice President of Sales, AutoGuide.com Group

— Ryan Stonehouse, Global Lead, Social Sales and Strategy, Google, Inc.

— Graham Wall, Senior Sales Executive, BrandwatchINTRO PRESENTATION:

— Bryan Segal, Vice President Media Metrix, comScore, Inc.

Fast and Furious A Multi-Screen World: Utilizing a Device-Centric Approach to Marketing, Data, and IntegrationIn today’s complex advertising ecosystem, advertisers see multiple aspects of consumers as they access information through a number of different devices (e.g., smartphones, tablets, laptops, game consoles, or connected TVs). In the automotive research process, consumers can view ads on cable or connected TV; conduct research on a desktop; configure or choose features on a tablet; or use a smartphone to locate dealers or compare prices. While media can run on any of those devices, targeting and analytics reside in device silos, preventing greater insights, efficiency, and, ultimately, creating missed opportunities for advertisers.MODERATOR:

— J.J. Colao, Reporter, Forbes MediaPANELISTS:

— Patrick Albano, Vice President of Sales, Social, Mobile and Innovation, Yahoo!

— Kelley Burke, Vice President, Group Director, Optimedia

— Andrew Dinsdale, Director, Digital and CRM, Chevrolet

— Nick Jordan, Senior Vice President of Product and Strategy, Tapad

— Max Steckler, Vice President, Global Advertising Products and Business Intelligence, Cobalt, ADP Company

Grand Theft Auto Got Data? What Data Matters Most for Automotive MarketersThere is more consumer data available to automakers than ever before—perhaps too much. Panelists from companies across the auto industry, who each play a key decision-making role at their companies, discuss the types of information they need to make their most important business decisions, and the benefits and risks of different approaches to leveraging that data. Leading digital data and marketing insights company Millward Brown Digital facilitates the discussion and provides context from the auto industry and beyond, reflecting that its business intelligence solutions are used across a variety of industries, including automotive, travel, financial services, telecommunications, and entertainment by clients including Ford, Hyundai, Google, Proctor & Gamble, Marriott, and eBay, among others.MODERATOR:

— Lincoln Merrihew, Vice President, Transportation, Millward Brown Digital

PANELISTS: — Karl Brauer, Senior Director of Insights, Kelley Blue Book

— Ernie Kelsey, Manager, Honda Regional Marketing, American Honda Motor Co., Inc.

— Seamus McAteer, Senior Vice President, Data and Analytics, Millennial Media

— Chip Peterson, Senior Vice President, Group Director, Analytics, Team Detroit, Inc.

12:20 p.m. Networking Lunch Bellagio Ballroom

1:20 p.m. Data Presentations: Need for Speed Data Presentations: Fast and Furious Data Presentations: Grand Theft Auto

It’s the Experience, Stupid!AutoTrader.com will demonstrate that although vehicle shopping has changed over the past several years, a fundamental focus on delivering a consistent and meaningful brand experience is still key to engaging shoppers in a relevant way in today’s multiscreen world. This presentation will include the results from a recent AutoTrader.com study on consumer behaviors across digital devices used during the vehicle-shopping process, as well as the potential brand impact of a non-existent, inconsistent, or generally poor mobile experience. Specifically, the presentation will explore answers to such questions as, How do shoppers behave with each device? Are automotive marketers providing a brand-consistent, yet unique experience, and content that meets shoppers’ needs and expectations based on the device they’re using?PRESENTERS:

— Conrad Nussbaum, Analytics Director, Saatchi & Saatchi

— Rick Wainschel, Vice President, Automotive Insights, AutoTrader.com

Creating Cultural Traction: How to Stay in Gear with Shifts in CultureFor generations of auto buyers, vehicles have represented freedom, status, and pleasure. Yet, in an age that emphasizes energy efficiency, mobility, and connectivity, a new generation of socially conscious consumers is motivated by a different set of considerations. In this presentation, Added Value’s CEO will discuss the relationship between culture and brand performance. Citing previously unpublished results and insights from a 2013 global study on cultural traction, Maggie Taylor will examine how a handful of auto brands are connecting to the cultural zeitgeist to remain relevant.PRESENTER:

— Maggie Taylor, Chief Executive Officer, Added Value North America

The Future of Automotive Marketing Begins with Audience IntelligenceImagine if you could understand exactly who your consumers are by knowing which TV shows they watch, at which restaurants they dine, where they buy groceries, what cars they own, and if they are in-market or if they are on lot. Dive deep into a full-funnel automotive case study that reveals the most unique and innovative methods of audience definition and targeting in the marketplace today. Then learn what the future holds for the automotive industry using the most powerful common denominator in marketing—location.PRESENTER:

— Duncan McCall, Chief Executive Officer and Co-Founder, PlaceIQ

— Yong Sung, Senior Vice President, Digital Group Client Director, MediaVest

Wednesday, October 16, 2013 (continued)

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Wireless Network Name: HookLogic Login: HookLogic Password: lead2show

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Session Rooms Key

1:20 p.m. (continued)

Data Presentations: Need for Speed Data Presentations: Fast and Furious Data Presentations: Grand Theft Auto

Forget Big Data—User-Level Data Is the Path to Successful MarketingMarketers are drowning in a flood of information brought by big data. More data isn’t always better; we need to get past quantity and focus on quality insights and the actionable information that may be gained from all that data. IgnitionOne and Land Rover will present a case study showing how advances in centralized user-level data are opening new pathways for powerful, more relevant marketing to automotive consumers via website optimization, targeted media buying, and dealer lead generation.PRESENTERS:

— Roger Barnette, President, IgnitionOne — Ken Bracht, Land Rover Communications Manager, Jaguar Land Rover North America

Y before X: Effectively Connecting with Multigenerational Online ShoppersWhen it comes to buying cars, Gen Y may not yet control the purse strings, but it does strongly influence the way today’s buyers communicate, a fact underscored by the shift to a preference for text-based communications. This presentation will discuss how chatting and texting are changing the way shoppers interact with auto sellers, as well as the specific methods for creating a more engaging shopper experience to appeal to every text-happy generation. Specific examples from Kia Motors America will help attendees apply new communications techniques to their own brands.PRESENTERS:

— Adam Flegge, Technology Marketing Manager, Contact At Once!

— David Schoonover, National Manager, CRM and Digital Marketing, Kia Motors America Inc.

Millennials and the Mobile-First WorldThe Millennial generation is predicted to be the most influential group of consumers since Baby Boomers. Therefore, OEMs are investing billions of dollars targeting these young vehicle buyers, and it is crucial that OEMs and dealers adapt to how Millennials want to shop for vehicles in order to develop lifetime relationships. For Millennial consumers, the approach to vehicle shopping revolves increasingly around using their mobile device as a shopping companion anytime, anywhere—including at the dealership. This behavior is supported through the growing use of eBay Motors and core eBay mobile applications.PRESENTER:

— Clayton Stanfield, Senior Manager, Dealer Outreach, eBay Motors

Focusing Auto Campaign Measurement on the Primary KPI—SalesWhile auto advertisers rely on a number of KPIs to measure campaign and website effectiveness, research has shown that the industry is measuring the wrong KPIs and, therefore, is unable to assign performance accurately to media partners. Beyond last ad attribution issues, the real problem is that KPIs used to measure OEM websites do not necessarily correlate to purchases. To address this problem, the auto industry needs a unified measurement currency, and it has to be based on the KPI that matters most—sales.PRESENTERS:

— Ken Insana, Senior Manager, Consumer Research and Analytics, AOL

— Daniel Jaye, Chief Executive Officer, Korrelate

Fasten Your Seatbelts: Online Video Hits OverdriveOnline video viewing continues to grow across multiple devices, including computers, tablets, mobile phones, and connected televisions. In parallel with this growth comes the need for a deeper understanding of how and why consumers use video, specifically during the automotive- shopping process. OEMs will be able to refine and develop video strategies to reach consumers through the power of sight, sound, and motion.PRESENTER:

— Ryan Van Fleet, Director, Insights and Analytics, Tremor Video

Combating “Device Schizophrenia”: How to Find and Engage Your Audience across ScreensWith “device schizophrenia” on the rise, automotive marketers must compete to get their message seen and heard by consumers. Chrysler and Jumptap discuss successful creative and engagement strategies for mobile. Learn how consumers are using their devices along their path to auto purchase, and discover which tactics are garnering the best results and how to harness them for your brand.PRESENTERS:

— Amy Peet, Senior Digital Marketing Manager, Chrysler LLC

— Frank Weishaupt, Chief Operating Officer, Jumptap

2:20 p.m. Need for SpeedGoing Mobile with VideoMobile devices are expected to outnumber people by the end of 2013. As mobile becomes increasingly ubiquitous, advertisers must harness the power to reach their audiences across multiple devices, whether smartphones, tablets, or both. The panel will discuss strategies for taking advantage of mobile to engage audiences across screens; tactics for better ad performance and targeting; the mobile landscape from a publisher perspective; and how market trends will affect the continued growth of mobile. (Source: Mashable)MODERATOR:

— Tod Sacerdoti, Chief Executive Officer and Founder, BrightRoll

PANELISTS: — Tal Chalozin, Co-Founder and Chief Technical Officer, Innovid

— Juan Lindstrom, Senior Client Analyst, Millward Brown Digital

— Steven Kritzman, Senior Vice President, Advertising Sales, Pandora

— Shari Kourilsky, Group Manager Digital CRM and Social Marketing, Mazda North America Operations

Fast and FuriousSell More and Show It: Five Secrets to Cross-Channel Marketing AccountabilityWith the wide range of marketing platforms available today, OEMs, agencies, and dealers are looking to not only drive effective and cohesive messages through all channels, but also to track every dollar spent back to sales. This panel will discuss what dealers can do to create impactful, cohesive, and measurable marketing campaigns that resonate with customers across mobile, Web, third parties, call centers, and more. The panel will also share case studies and actionable strategies that can be implemented immediately.MODERATOR:

— David Metter, President of Automotive, HookLogicPANELISTS:

— Shane Helms, Regional Marketing Manager, VW Northeast Region

— Troy McLean, Vice President, Enterprise Solutions, Cobalt, an ADP Company

— Phil Penton, Partner, SOCIALDEALER — Sean Wolfington, Partner, Team Velocity and Tier 10 Marketing

Grand Theft Auto Amplifying the Worthwhile Noise to be Heard In a Crowded Social Ecosystem: How Do Dealerships, Automakers, and Consumers Interact on Social Media Platforms?Automotive shoppers and buyers use social channels in real time to find, create, and distribute information regarding their current or future auto purchases. Dealers and manufacturers also engage via social media. That’s a lot of social media chatter. When you get beyond the industry buzzwords about social media and have your finger on the proverbial tweet button, how do you stand out and actually sell cars? Join this panel of social media experts to dive into a practical discussion of how the day-to-day social channel really works in the auto industry.MODERATOR:

— Joel Feder, Social Media Manager, High Gear MediaPANELISTS:

— Chris Baccus, Executive Director of Digital, GolinHarris

— Joseph Leavitt, Regional Sales Manager, Twitter — Eric Miltsch, Director of Product Strategy, DrivingSales

— Lizzy Nephew, Social Media and Emerging Technology Specialist, Porsche Cars North America

— Tom White Jr., General Manager, Subaru of Wichita and Super Car Guys

3:05 p.m. Networking Break Sponsored by: Grand Ballroom 4-9


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Session Rooms Key

3:25 p.m. Need for Speed Introducing Generation C: Selling Cars to the Connected GenerationYounger generations present a substantial challenge for automotive marketers. Assumptions are that these younger consumers don’t appreciate automobiles like those in older generations, or that they don’t have purchasing power. This panel will reveal the surprising long-term benefits of focusing on younger shoppers, and provide fresh, proven strategies for brand marketers and dealers to connect and close sales in this important group.MODERATOR:

— Michelle Morris, Automotive Industry Director, Google, Inc.

PANELISTS: — Jim Dykstra, Automotive Sales Manager, Comcast Spotlight

— Katie Elfering, Senior Director, Consumer Strategist, CEB Iconoculture

— Eric Jillard, Director, Digital Marketing and CRM, Mercedes-Benz USA

Fast and Furious Optimizing Online Video: From Mobile To Movie ScreensWith online video increasingly being used for digital media campaigns, content marketing, and brand storytelling, automotive marketers need to inject more data-driven insights and analyses into the creative development process. Panelists discuss:

■■ Best practices for successfully leveraging video in digital campaigns

■■ Data-driven methods for developing video content that connects with consumers

■■ How video may be used throughout the consumer purchase life cycle

MODERATOR: — Todd Thiessen, Senior Vice President, Strategy, Razorfish

PANELISTS: — Bill Clifford, Chief Revenue Officer, SessionM — Al Morris, Group Account Director, AOL — Tom O’Regan, President, Martini Media, Inc. — Tal Riesenfeld, Co-Founder, Eyeview, Inc.

Grand Theft Auto Why Google Maps and Waze Will Crush GPSGoogle Maps and Waze combine the power of Google’s individual user data, search history, and Google Plus social data to offer laser targeting recommendations and advertising. This panel will discuss the many implications of this powerful combination for dealers and OEMs, including potential mobile search and mapping domination, redefining local incentives for service and sales, as well as what it means for GPS to be integrated with a consumer’s search preferences and social networks. SEO, reviews, and advertising implications of this acquisition, including the added value of maximizing Google Plus for Google Maps and Waze dominance, will also be part of the discussion. Attendees will leave with insights into what Waze’s acquisition by Google has in store for the future of the automotive industry, and how to prepare for these changes within both the local dealership and OEM today.MODERATOR:

— George Nenni, Vice President of Operations, Dominion Dealer Solutions

PANELISTS: — James Casazza, Vice President of Dealer Services, Ford Direct

— Jared Hamilton, Founder and Chief Executive Officer, DrivingSales.com

— Jeff Kershner, Founder, DealerRefresh — Shaun Kniffin, Director of Marketing, Germain Motor Company

— Brian Pasch, Chief Executive Officer, PCG Consulting Inc.

4:10 p.m. Need for Speed Mommy, Where Does Data Come From?Everyone in the industry talks about big data. Most auto advertisers use behavioral targeting overlays on ad network and programmatic buys. But how many of us truly understand where that data comes from? Here’s a hint: the “data stork” doesn’t drop it on our doorstep. The purpose of this panel is to dig a layer deeper in order to understand the sources of the data used every day, how it is validated, and why some of it works and some of it doesn’t.MODERATOR:

— Mark Brown, Senior Vice President, Communications Planning Director, The Garage/Team Mazda

PANELISTS: — Christian Carrillo, Vice President, Innovation, DataXu

— Damian Garbaccio, Global Chief Revenue Officer, eXelate

— Joe Kyriakoza, General Manager, Automotive, Datalogix

— Corey Rice, Senior Publishing Manager, AutoTrader.com

Fast and Furious Mix Mastery: Automotive Best Practices in Cross-Platform MarketingFor automotive marketers, it’s a jungle out there. Mobile phones, tablets, and apps everywhere, in an array that expands every day: TVs in the living and bedrooms, on airplanes, at doctor’s offices, in the grocery check-out lines, at gas stations, in theaters, and in elevators; thousands of outlets and channels of content, and not just in the traditional places anymore. Viral media. Social media. A jungle. Today’s marketing world offers unprecedented opportunities for the astute marketer to forge consumer relationships in innovative and enduring ways, regardless of channel, location, day part, or mindset. Mastering this mix is the essential prerequisite to reaping the considerable benefits this jungle can deliver—more touch points and deeper engagement. So, how can automotive advertisers make smart decisions in this ever-growing landscape of marketing choices? The Mix Mastery panel will bring together some of today’s most incisive thought leaders from both the client and media sides of the automotive mix. This panel will provide insights into how all these pieces are impacting marketing decisions and explore how they can strategically fit together.MODERATOR:

— Lori Hiltz, Chief Executive Officer, Havas Media, NAPANELISTS:

— Tim Connolly, Vice President, Digital Video Distribution, The Walt Disney Company and ESPN Media Networks

— Christine Grammier, Chief Operating Officer, Marketing Evolution

— Kurt Hawks, General Manager, Greystripe, ValueClick Media and Greystripe

— Casey Hurbis, Head of Communications, FIAT Brand North America

— David Leider, Chief Executive Officer, Gas Station TV

Grand Theft AutoSoLoMo—How OEMs and Dealers are Leveraging the Social/Local/Mobile RevolutionThere is a new way to leverage mobile to find your target audience: location. In a 24/7 world, it’s imperative that OEMs and dealerships take advantage of location-based services and mobile advertising in order to target and retarget audiences effectively. This panel will discuss the latest technologies and strategies to help OEMs and dealerships make the seemingly complex world of mobile and location an easy and impactful part of their marketing mix. Hear experts’ perspectives on the entire ecosystem—from technology provider to agency, to brand marketer, to publisher—and maximize the value of location intelligence and mobile audiences.MODERATOR:

— Alexi Venneri, Co-Founder and Chief Executive Officer, Digital Air Strike

PANELISTS: — Jim Flint, President and Founder, Local Search Group

— Olga Weinraub, Associate Media Director, Digital, The Garage/Team Mazda

— Patrick Workman, Client Partner, Global Marketing Solutions, Facebook

— Felice Yocopis, Senior National Client Partner—Auto, Yelp, Inc.


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Session Rooms Key

4:55 p.m. Marketing Leaders Discuss Their Challenges Grand Ballroom 4-9Key OEM marketing leaders will discuss the current challenges related to digital marketing, as well as creative solutions to them. Panel members will also discuss their thoughts on the anticipated major digital marketing issues of tomorrow and how to address them. Each leader has a unique perspective on marketing, as well as direct experience guiding their respective company’s efforts.MODERATOR:

— Arianne Walker, Senior Director, Media & Marketing Solutions, J.D. PowerPANELISTS:

— Chad Jacoby, Senior Manager, Social Media Marketing, Nissan North America, Inc. — Thomas Laymac, Director, Global Digital Marketing, Chrysler Group — Lee Nadler, Marketing Communications Manager, MINI USA

5:40 p.m. Day Two Conclusion Grand Ballroom 4-9

6:00 p.m. – 9:00 p.m.

Networking Nightclub Party Sponsored by: Marquee Nightclub in at Marquee Nightclub in The CosmopolitanThe Cosmopolitan

Thursday, October 17, 20137:30 a.m. Networking Breakfast Sponsored by: Bellagio Ballroom

9:00 a.m. Announcements Grand Ballroom 4-9

9:10 a.m. Winning in a Growing Market: New-Vehicle Demand in the United States Grand Ballroom 4-9Deirdre Borrego, Vice President, U.S. Client Services for the Power Information Network® (PIN) from J.D. Power will review how consumer demand for new vehicles in the United States is growing and changing. She will demonstrate how vehicle sales, pricing, and buyer composition are evolving post-recession and examine what these changes mean for OEMs attempting to capitalize on the recovery. The discussion will also highlight risks to further growth, including how rising interest rates may impact vehicle sales and transaction prices.PRESENTER:

— Deirdre Borrego, Vice President, U.S. Client Services, PIN, Media & Marketing Solutions

9:40 a.m. Data Presentations: Need for Speed Data Presentations: Fast and Furious Data Presentations: Grand Theft Auto

Connecting with Drivers on the Go— Inside and Outside of Their CarsUnderstand how Toyota is connecting with customers through relevant content both inside and outside of their car. Speakers from Toyota and content partner The Weather Channel will describe how they are connecting with prospective buyers and providing current vehicle owners with timely weather information that directly impacts the driving experience. They will share best practices for taking advantage of the content opportunities offered by connected vehicles and mobile devices. Finally, they will discuss how consumer behavior is likely to shift during the next five years and what the industry should know to prepare for this shift.PRESENTERS:

— Curt Hecht, Chief Global Revenue Officer, The Weather Company

— John Lisko, Executive Communications Director, Saatchi & Saatchi

Is the CMO Pursuit of Earned Media Justifiable?Building your brand is no longer the domain of the 30-second commercial. Instead, brands are creating immersive video content that engages their audiences, transforming them from observers to advocates. But how does this shift occur? How do you create engaging content that consumers will want to watch? How does digital create new opportunities for storytelling? Are there case studies of innovation in video that may help move the industry forward?PRESENTER:

— Seraj Bharwani, Chief Analytics Officer, Visible Measures Corporation

Marketing Analytics and Cross-Channel Conversions: Using Data to Understand What’s Really HappeningThe digital marketing landscape continues to evolve at a rapid pace, meaning advertising tactics that worked last year, or even last month, may no longer be effective. In this session, Optimedia’s Vice President of Analytics Rudy Grahn will join Adometry CEO Paul Pellman to discuss how data-driven attribution allows marketers and agencies to get a true picture of the customer journey and the touch points that actually contribute to conversions. Presenters will also detail how advanced analytics can help marketers compare campaign performance across channels, as well as steps they can take to optimize in-flight campaigns using real-time attribution insights.PRESENTERS:

— Andy Barton, Scion Digital and Interactive Marketing Manager, Scion

— Rudy Grahn, Vice President of Analytics for Scion, Optimedia

— Paul Pellman, Chief Executive Officer, Adometry


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Session Rooms Key

9:40 a.m. (continued)

Data Presentations: Need for Speed Data Presentations: Fast and Furious Data Presentations: Grand Theft Auto

In Search of the Answer to Why: Collapsing the Functional Silos That Keep Automotive Marketers from Extracting Big Data InsightsAutomotive marketers have long struggled to balance the importance of an in-depth understanding of customers with the importance of scale, reach, and operational efficiency. This presentation will share case studies from major auto manufacturers that have harnessed the power of big data across surveys, compiled behavioral data to understand not only who and where, but also why.PRESENTER:

— Bryan Gernert, Chief Executive Officer, Resonate

Winning in a World of Screens: How Auto Brands Are Seamlessly Extending Their Television Campaigns across Digital and Mobile VideoNearly half of all consumers begin watching a program on one device and finish on another. While consumers are seamlessly shifting their attention between television and other screens, brand marketers are struggling to holistically plan campaigns across devices. Auto advertisers in particular, one of the largest buyers of television advertising, are looking for new ways to ensure complementary media spend across screens. Nielsen and Videology will present case study results that show how auto brands can use a common set of metrics to optimize cross-platform campaigns and drive marketing objectives.PRESENTERS:

— Aleck Schleider, Vice President, Data and Analytics, Videology

— Ronjan Sikdar, Director of Media Analytics, Nielsen

The Auto Mobile Consumer: From Sales to Service, Adapting to the New NormalUtilizing data from a 2013 DMEautomotive Mobile survey, this panel will present tangible evidence of the influence of mobile devices on consumer decisions, and will also offer critical, data-driven, proven strategies to help marketers embrace and integrate mobile into their day-to-day marketing. Attendees will leave with a new understanding of how to interpret mobile user behavior and how to respond when consumers engage through mobile channels.PRESENTER:

— Chris Zobel, Director of Strategy, DMEautomotive

The Brave New World of Consumer InsightsThere are many challenges and changes in listening to the Voice of the Customer—collecting sample and representatives, declining response rates, consumer time pressures, and competing priorities, to name a few. The result is a lot of data but maybe not enough insights. This session will:

■■ Explore the technologies available that may add to your insights

■■ Present a picture of the future for listening to the Voice of the Customer

■■ Uncover the challenges and rewards for progressing toward the future state

PRESENTER: — Pete Trujillo, Industry Analyst, Industry Analytics, J.D. Power

The Fuel for Forecasting: Big ContentIn this session, MXM’s Chief Digital Officer will discuss the outcome of a unique content mapping process for the digital ecosystem of OEMs, a revolutionary way of looking at how consumer engagement with content can help predict product demand. She will also look at a unique set of content performance metrics such as acceleration and velocity of discrete pieces of content to see how they move through the ecosystem and ultimately impact sales volume.PRESENTER:

— Kristi VandenBosch, Senior Vice President/General Manager, Chief Digital Officer, Meredith Xcelerated Marketing (MXM)

How Subaru Used Big Data to Drive More In-Market Consumers to DealershipsLearn how Subaru used advanced big data advertising techniques to drive in-market consumers to Subaru.com and then to dealerships. Subaru, its agency Carmichael Lynch, and technology partner Rocket Fuel will detail how the automaker analyzed billions of data points to create advanced customer profiles, then optimized and targeted digital campaigns to these segments online. Find out how Subaru was able to measure, with precision, the impact of its digital campaigns on offline dealership visits and sales for the first time, and hear results of this advanced digital marketing program.PRESENTERS:

— Richard Frankel, President and Co-Founder, Rocket Fuel

— Jack Kelly, Digital and Social Marketing Manager, Subaru of America

— Brandon Miller, Senior Digital Strategist, Carmichael Lynch

10:40 a.m. Networking Break Sponsored by: Grand Ballroom 4-9

Thursday, October 17, 2013 (continued)

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Session Rooms Key

11:00 a.m. Need for SpeedIs the Age of Free and Anonymous Internet Over?Consumers are accustomed to accessing websites anonymously and free of charge, supported by advertising. Increasingly, data is being used for ad targeting, and advertisers want to track performance across channels. Many high-traffic websites, such as Facebook, require users to register in order to use the site/service. That registration data can be used to associate online and offline data with users for targeting. By requiring a login, users can be tracked across platforms. Websites that don’t require registration have similar capabilities, but are they enough? Has the pendulum swung in favor of those that have access to registration/login data, or can those without it still successfully compete for ad dollars and in an increasingly data-driven, cross-platform marketplace? What does this mean for advertisers, publishers, intermediaries, and consumers?MODERATOR:

— Frank Gerstenberger, Director, Product Management, J.D. Power

PANELISTS: — Steven Chaouki, Group Vice President, Financial Services, TransUnion

— Walter Knapp, Chief Operating Officer, Federated Media Publishing

— Manu Mathew, Founder and Chief Executive Officer, Visual IQ

— Ann Piper, Vice President of Sales, West, YuMe

Fast and FuriousVehicle Price Transparency: What’s Driving It and What Is Its Impact?Vehicle price transparency is not new, but it’s getting a lot of attention. Use of the Internet and smartphones increasingly empowers consumers with access to information during the auto- shopping process. What does price transparency mean in the car buying process? Why are leading third-party automotive websites offering pricing programs and how do they compare? Why is it important for both consumers and dealer? What is the impact on dealer margins and what are the consequences? Is price transparency working? Are dealers honoring pricing programs and are consumers satisfied?MODERATOR:

— Joel Ewanick, Managing Partner, Global Auto Systems, Inc.

PANELISTS: — Seth Berkowitz, President and Chief Operating Officer, Edmunds.com

— Larry Dominique, Executive Vice President, TrueCar, Inc.

— Jared Rowe, President, Kelley Blue Book — Alex Vetter, Senior Vice President, Cars.com

Grand Theft AutoMarketing to High-Growth Multi Cultural AudiencesEd Montes, CEO of Digilant, will present research on the changing demographics of U.S. auto buyers, as well as their digital consumption habits, purchasing power, and brand affinity. He will also lead a panel of marketers from such manufacturers as Chrysler, Buick, Chevrolet, Toyota, and Ford in a discussion focusing on strategies for marketing to multicultural digital consumers.MODERATOR:

— Edward Montes, Chief Executive Officer, DigilantPANELISTS:

— Guillermo Abud, Vice President, Digital Director, Mediavest Multicultural MV42

— Pete Lerma, Principal, Richards/Lerma — Chuck Morrison, Executive Vice President and General Manager, UniWorld Group Inc.

11:45 a.m. Data Presentations: Need for Speed Data Presentations: Fast and Furious

Mobile Trends and Opportunities for Automotive AdvertisersMobile devices are changing the way consumers learn about, research, and even purchase their vehicle. Discover what you need to know in order to capitalize on this fast-growing trend.PRESENTERS:

— Peter Dille, Chief Marketing Officer, Tapjoy — Mike Vorhaus, President, Magid Advisors

Using Website Data to Predict Sales and Set Marketing ObjectivesBrand websites contain a lot of data related to customer demand. By capturing, preparing, and modeling the data in the right way, automotive brands may be able to create a picture of near-term sales. A simple methodology for estimating sales-based website targets will be discussed.PRESENTER:

— Thomas Kondrat, Global Manager, Modeling and Analytics, Urban Science

Big Data and the Big Game: Measuring the Impact of Television Commercials in Real Time with Big DataThe availability of vast amounts of online data in a world where consumers watch TV with a device in hand provides a perfect opportunity to measure the impact and effectiveness of Super Bowl commercials in real time. By monitoring the uplift in new-vehicle demand to the minute after each commercial airs and tracking sustainability in the days and weeks following game day, deep insights into the influence of major event advertising clearly emerge. This presentation will analyze a range of Super Bowl commercials from the past five years to help answer key questions on style, length, and timing.PRESENTER:

— Stephen Shaw, Chief Executive Officer and Co-Founder, Autometrics

Consumers Are Not Created Equal: The Data Behind Real Buying TrendsMany questions remain regarding the best ways dealers and OEMs can manage Internet leads to improve closing ratios. In the past, macro-level data showed consumers defecting to another brand or defecting to new or used vehicle after submitting a lead. This presentation drills down further to offer valuable insights into online buying behaviors that are evident in individual/household data, automotive ownership and vehicle composition, and lifestyle demographics. Based on this data, the presentation will provide advice about how best to meet the needs of today’s Internet consumers.PRESENTERS:

— Jeff Coats, President and Chief Executive Officer, Autobytel Inc. — Brad Korner, Vice President, Sales and Client Services (Automotive Retail and Media Solutions), R. L. Polk

Beyond Demographics: Accelerating Automotive Advertising Success with Advanced Consumer MeasurementHow big data and larger insights are driving automotive advertising success with advanced metrics of measuring actual media impact on auto consumers.PRESENTERS:

— Jeff Boehme, Chief Research Officer, Kantar Media Audiences — Gwen Conley, Group Media Director, Saatchi & Saatchi

12:45 p.m. Networking Lunch Bellagio Ballroom

1:45 p.m. Twitter X TV: Inside the Social Soundtrack Grand Ballroom 4-9Twitter may be considered the social soundtrack for television—90% of the TV conversations online happen on Twitter—a phenomenon that has created new opportunities for automotive brands and the agencies that work with them. This session will dissect how these groups can drive engagement and revenue, and provide attendees with a view into the future of this virtuous cycle.PRESENTER:

— Robert Pietsch, Director of Sales, West, Twitter


8


2:10 p.m. Networking Break Grand Ballroom 4-9

2:30 p.m. Afternoon Keynote Sponsored by: Grand Ballroom 4-9Winning the Moments that Matter in Auto’s “New Normal”Today, consumers exist in a context where “digital is the new normal.” In this context, almost everyone and everything has an online presence. As the United States reaches a digital tipping point, this discussion highlights how key innovations are having a transformative effect on the consumer experience and examines how this impacts auto specifically. As digital brings new capabilities, it is also changing the way consumers engage with brands. For example, branding can now happen across any screen regardless of time or place, and, as a result, the online experience is becoming increasingly important. Therefore, it is essential that marketers understand how consumers operate in the context of this “new normal.”SPEAKER:

— Jim Lecinski, Vice President, U.S. Sales, Google, Inc.

3:15 p.m. Afternoon Keynote Sponsored by: Grand Ballroom 4-9The Will to Win—Leading, Competing and SucceedingWhether you are seeking to build the next big company in communications technology, to become the most respected teacher in your educational system, or to make a lasting impact as an artist in your field, the most important decision you can make, according to Robert Herjavec, is to reject mediocrity. In the long run, good enough is never good enough, whether in our personal lives or in our careers. Drawing on anecdotes from his own life and from the lives of such celebrity friends as Oprah, Georges St-Pierre, and Celine Dion, Robert Herjavec delivers valuable life lessons designed to guide participants to greater happiness and success.SPEAKER:

— Robert Herjavec, CEO, Star of ABC’s “Shark Tank” and Canada’s Leading Cyber Security Provider

4:00 p.m. Roundtable Conclusion Grand Ballroom 4-9


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