COURSE SYLLABUS: DESIGN & STUDIO PROCEDURES: DIGITAL STUDIO (FA 171.2)

Course Number FA 171.2 Title DESIGN AND STUDIO PROCEDURES: DIGITAL STUDIO Department/Program Fine Arts Program School School of Humanities Semester 2st School Year 2011-2012 Instructor Lech Enrico V. Velasco

A. Course Description Print & Publication Design is a practical design course aimed at developing the students’ creative skills and knowledge of the print medium. Students of this course will undergo training in producing materials specifically in the field of publication design. Moreover, Print & Publication Design will introduce students to intermediate-to-advanced procedures and practices of professionals in this field of work. Students are expected to have taken basic introductory courses and are adept in graphic and layout computer programs. By the end of this course, the students will have a portfolio in catalog and magazine design.

B. Course Objectives

By the end of the semester, students should be able to: 1. Gain knowledge and confidence in designing multiple-page print mediums. 2. Have print medium content in his/her design portfolio. 3. Explain and critique his/her design process and product. 4. Produce his/her individual final project.

C. Course Outline and Timeframe

Week 1: Course Introduction Exercise: Layout your Facebook account in InDesign Homework: 7 Deadly Sins; Saints spread Week 2A: Basic Design Principles: How the elements of design work in print Exercise: Design catalog layout Homework: Cookbook project Week 2B: Intermediate Design Principles: How to build a strong composition? Exercise: Typographic Movie Poster Homework: CD album catalog Week 3A: Introduction to layout elements: Grid and text frames Exercise: 3 different layouts, similar elements Homework: Calendar project Week 3B: Introduction to layout elements: Cropping and image use Exercise: 2-spread + cover: tour guide Assignment: tba Week 4: Introduction to newspaper design Exercise: tba Assignment: Redesign a local newspaper (student collaboration); bring your favorite magazine

Week 5A: Introduction to magazine design Exercise: Magazine redesign Assignment: Magazine redesign Week 6: Introduction to production techniques Exercise: tba Assignment: Direct Mail project Week 7: Production techniques 2 Exercise: DIY project 1 Assignment: DIY project 1 Week 8: Production techniques 3 Exercise: DIY project 2 Assignment: DIY project 2 Week 9: Production techniques 4 Exercise: DIY project 3 Assignment: DIY project 3 Week 10: Design a magazine Exercise: conceptualization & consultation Assignment: planning / pre-production work Week 11: How to be an effective art director (in a publication) Exercise: continue magazine work (consultation + status report) Assignment: continue magazine work Week 12: art department of a publication Exercise: continue magazine work Assignment: continue magazine work (production) Week 13: Magazine project class exhibit & presentation Exercise: presentation of finished magazine project Assignment: TBA Week 14: Final project briefing Exercise: planning & consultation Assignment: start final project

Week 15: Graphic design as a profession Exercise: Final project work Assignment: Final project work Week 16: Final project submission & presentation

D. Required Readings A. Sustainable: A Handbook of materials and applications for graphic designers and

their clients. Sherin, Aaris. Rockport. 2008. B. Experimental Formats & Packaging: Creative Solutions for Inspiring Graphic

Design. Fawcett Tang, Daniel Mason. RotovVision SA. 2007 C. Grids: Creative Solutions for Graphic Designers. RotoVision. 2007. D. How to Understand and Use Design and Layout. Dabner, David. How Design Books.

2007. E. Typographic Design: Form and Communication. Carter. Day. Meggs. John Wiley &

Sons Inc. 2007. F. Basics Design: Print & Finish. Ambrose. Harris. Ava Academia. 2006. G. Touch This: Graphic Design That Feels Good. Scott Witham. Rockport. 2006. H. The Graphic Designers Handbook. Campbell, Alastair. Running Press. 1991 I. Exploring Visual Design. Gatto. Porter. Selleck. Davis Publication Inc. 1983

E. Suggested Readings

A. In-House Design in Practice: Real World Solutions for Graphic Designers. Cathy Fishel. HOW Design Books. 2008

B. Maximum Page Design: Pushing the Boundaries of Page Layout Under Real World Limitations. John Foster. HOW Design Books. 2005

C. The Education of a Design Entrepreneur. Steven Heller. Allworth Press. 2002 D. (Compiled e-books from instructor. CD with Ms. Roxanne)

F. Course Requirements

Attendance Complete attendance is, as in all other classes, expected. Students are entitled to 3 cuts. A student drops the course at 3 1/2 cuts. Attendance will be checked by the instructor and class beadle. A student who overcuts because of lateness, but otherwise has no absences at all will not drop the course, provided he/she completes extra work, at least equivalent to the workload of a project, and commensurate to the magnitude of tardiness, to make up for lost time. Assignment Submission Students must submit their assignments through their individual Dropbox account. Students are required to create their own account and invite their instructor (lechvelasco@gmail.com). In each assignment, the student must submit the following files compiled in a zip folder: 1. Packaged InDesign files 2. Medium-resolution pdfs of assigned work 3. photographs of DIY projects

G. Grading System

25% Homework 25% Class Activites 25% Midterms (Group project) 25% Final Project (Individual project) PROJECT GRADES F 0 Failure. Lowest grade for on-time work. D 1 Correct, but insufficient/unsatisfying solution. C 2 Satisfactory solution. C+ 2.5 Effective, but still mediocre solution. B 3 Good solution. B+ 3.5 Very good solution. A 4 Excellent solution. FINAL GRADES W Withdrawal from the course due to attendance. WP Withdrawal from the course with permission. F 0.00 – 0.99 Failed to meet minimum requirements. D 1.00 – 1.99 Barely meets minimum requirements. C 2.00 – 2.49 Satisfactory, but unsatisfying. C+ 2.50 – 2.89 Satisfactory performance. B 2.90 – 3.34 Good. B+ 3.35 – 3.74 Very good. A 3.75 – 4.00 Excellent.

H. Classroom Policies * Come to class on time (9:30am; we have grace period of 30 minutes). Students, who come to class beyond the grace period, will be considered late. * Prepare to work in decent comfortable clothes * Eating and drinking (non-alcoholic) are allowed only during the second half of the class (11:00am-12:30pm. Your instructor will provide a 10-minute break between sessions. *The use of mobile phones is not allowed during class. Student may step out of the class to use their mobile devices.

I. Consultation Hours 4:30pm – 6:30pm (Wednesdays) Lech Velasco (09178421221)