Print Press Coverage - York Wallcoverings · This pattern has a 3-D look. Romo The Astratto collection includes designs based on classic damask, but with twists. A pattern called

Print Press CoverageVisit us at www.yorkwall.com.

York, Ink.

Issue 71

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Traditional Home

October 2014

Silver Anniversary Issue

Circulation 950,000

Arlington (#CW9272 ) from Natural Radiance Collection

Traditional Home, continued

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com


Traditional Home, continued



Arlington (#CW9272 ) from Natural Radiance Collection




Country Living

October 2014

Circulation 1,694,200

Regent’s Glen wallpaper from York Wallcoverings

Country Living, continued





Wall Street Journal

July 29, 2014

Circulation 2,378,827

Wallpaper That Sparkles

Are plain patterns passe? Wallpaper manufacturers are increasingly adding ornamentation like recycled glass, metallic highlights and beaded embellishments to their designs.

The ancestors of wallpaper emerged in the Middle Ages, when decorative

When Pennsylvania-based York Wallcoverings opened in 1895, its wallpapers were printed on presses that laid the paint so it was thick and textured, giving it a hand-painted look. A year ago, York began using those same machines again to make a wallpaper collection called Sculptured Surfaces. Various patterns and colors are available; designs include a coral background with

Wallpaper manufacturers are increasingly adding things like recycled glass, metallic highlights and beaded embellishments to their designs.

fabric and tapestries were hung in part to minimize drafts. Later, these gave way to a cheaper substitute in the form of block-printed paper squares. Wallpaper is returning to its roots, with small-batch, artisanal designs crafted with eye-catching elements. Here are some examples:

starfish to a teahouse in toile.Cost: $179.98 for a 27-inch-wide, 27-foot-long double roll of the pattern pictured, Madeline.

Presses give this pattern a hand-painted look. York Wallcoverings


The Wall Street Journal, continued



Called Quantum Foam, this 3-D foil paper creates a shimmering display of bubbles and beads. Printed in a studio near Manchester, England, and sold by Wallpaper Collective, the papers are made using pulp from sustainable European forests, according to the designer, Beware the Moon.

Cost: $195 for a roughly 21-inch-wide, 33-foot-long roll

This 3-D foil paper creates a shimmering display

of bubbles and beads. James Bedford/Beware

the Moon

This pattern has a 3-D look. Romo

The Astratto collection includes designs based on classic damask, but with twists. A pattern called Lietti has a distressed effect and is embellished with glass beads, while Castelli's damasks, pictured, are boldly outlined, giving the pattern a 3-D look. The paper is part of the Black Edition brand made by U.K.-based Romo.

Cost: Starting at $125 for a 27-inch-wide, 33-foot-long roll of Castelli

This asymmetrically patterned wallcovering is

designed to mimic the sky's constellations.

Maya Romanoff

Three different sizes of glass beads are embedded in a paper called Beadazzled Sparkle Geode, made by Skokie, Ill.-based Maya Romanoff. The asymmetrically patterned wallcovering is designed to mimic the sky's constellations. The paper

is flexible and able to cover flat or curved walls, as well as unusual surfaces, such as columns and furniture.

Cost: $245 per yard for 28½-inch-wide paper



BH&G Kitchen + Bath Makeovers

Fall/Winter 2014

Circulation 450,000



This Old House

August 2014

Circulation 950,000


Vintage Style, Pick Your Price

This Old House, continued



Scenic Woodland AP7450



Urban Home Austin-San Antonio

April/May 2014

Circulation 125,000



North Jersey Record

August 21, 2014

Circulation 144,897

Bulletin Board: What's new at Home

FAVORITE TREND This season, York Wallcoverings enhances natural materials with artisanal embellishments such as metallic threads, shimmering inks, mylar and pearlescent shells. Leaves, grasses, mica chips and other natural materials have never looked more glamorous! New designs include:Natural Leaves, Petit Sisal and Terra Mica wallcoverings. Photo courtesy of Rowenta

• Natural Leaves, incorporating genuine magnolia leaves and fibers, by Ronald Redding Designs for York Wallcoverings.

• Terra Mica, created with natural sheets of this vermiculite stone with a sensuous shimmer, by Ronald Redding Designs for York Wallcoverings.• Petite Sisal, using natural fibers in cool hues infused with other, light-catching strands, also by Ronald Redding Designs for York Wallcoverings.• Woven Capiz, which blends organic capiz shells and banana fibers woven in a lateral pattern, then highlighted with capiz stripes. From the Modern Luxe collection by Candice Olson for York Wallcoverings.

For more information and pricing, visit www.yorkwall.com or call 800-375-9675.



BHG DIY How to Paint Anything

Summer 2014

Circulation 450,000

Fresh Face

Wallpaper — York Wallcoverings; 800/375-9675; yorkwall.com.



Housetrends Greater Columbus

August/September 2014

Circulation 740,000


“Animal Magnetism” from York Wallcoverings

Housetrends Greater Columbus, continued





Garden & Home South Africa

September 2014

Circulation 43,725




Hartford/New Haven Living magazines

July 2014

Circulation 255,606

Breezy Seaside Summer Style

Hartford/New Haven Living magazines, continued





Creator’s Syndicate–Small

Spaces with Christine Brun

Circulation: 3,000,000

Eiffel Tower Mural

A Manhattan studio apartment can cost as much as an ample family home in cities such as Seattle, Los Angeles or Dallas, Texas. It's always been the case. You pay for the privilege of nesting in the heart of a major city, including Chicago, San Francisco and Boston. Proximity to the center of some of the world's greatest cities costs a huge premium.

So how do people square the infinitesimal size with the price tag and how do you manage to actually live in such a small place? First, you don't expect to acquire a lot of "stuff". You begin with the mindset of someone who lives on a boat: One of what you need and no more!

Next, you come to rely on the community outside your door for stimulation, entertainment and space. Feel boxed-in? Take yourself outside for a brisk walk. Need a change of scenery? Grab some change and go for a coffee where you might run into someone you know or

where you can scan the news on your iPad.

Then examine how you can use a few tricks to expand the space you do have available. Large mirrors strategically placed can be useful, and minimizing clutter is a key ingredient. Another way suggested by the Wallcoverings Association, a non-profit trade association representing the manufacturers, distributors and suppliers of product, is to introduce your passion into your immediate environment. What better way than to nurture a love for your favorite destination or dream city? For example, you might buy a slice of Paris' essential Eiffel Tower from Mural Portfolio, by York Wallcoverings in cinematic black and white and printed on eco-friendly paper made from harvested, renewable resources and non-polluting water-based inks for under $330. The same image is offered in Chair Rail Height that is 6' H x 10.5' W for under $216. I love the idea

Photo Credit: York Wallcoverings; Eiffel Tower Mural from Mural Portfolio Collection


Creator’s Syndicate, continued



of murals for someone who desperately needs to push out the walls of an urban shoe box! It's also a way for anyone who is just starting out in life to come to peace with the reality that saving earnings is going to become a habit before splurging on long-imagined travel abroad.

Back in the 1970s when I first got out of design school, murals were big in the wall covering business. Nearly every dentist or pediatrician's office featured an outdoor mountain scene or a rugged coastline view. The practice of re-creating a slice of life on a wall has been around since ancient times, when fresco painting appeared in Egyptian tombs, Minoan palaces or Roman villas, most famously found in Pompeii around 100 BC to 79 AD.

Colonial homes here in America might have featured scenes painted on paper that was applied to the walls of an entry, staircase area or dining room in the style of what was cutting edge at the time in

both England and France. So while the idea of replicating a scene of life isn't revolutionary, the affordability and range of choice certainly is noteworthy these days. While the practice of painting directly onto a permanent wall is also popular, for those who are leasing or renting, a substantial investment in the building is not practical. Access to unlimited photographic images is easy and includes sunsets at the shore, lighthouses, sailboats or mountain vistas.

If you are in love with a famous city and don't really have the opportunity to live there, consider savoring the city lights or famous landmarks from the sofa of your own place. While life in London, Paris or Rome might prove to be out of your reach, for relatively little you might enjoy pretending while at the same time deepening the sensation of space in your own tiny home through use of a photographic mural. It's an affordable and easily achieved addition to daily life.



Buffalo News

August 31, 2014

Circulation 181,540

The In Box: Dressing the Home, Naturally



Celebrate

July/August 2014

Circulation 30,000

Easy Organizer

Simply Stemless — paintable wallpaper, York Paintable PT9406, York Wallcoverings; yorkwall.com



Modern Health and Living (WI)

May 201

Circulation 40,000

Zen Entryway

Pleated Paper NZ0703 from Designer Resource

Grasscloth and Natural Paper Collection



Globe and Mail

August 6, 2014

Circulation 291,571

Make a bold statement in your home – with wallpaper

You can’t ignore wallpaper. Whatever the print – the overused damask, the cheesy paisley – it’s always there calling for your attention. Paint easily fades into the background. Wallpaper, however, is always making a statement. And unlike paint, it can also tell a story.

Wallpaper peaked in the 1980s, then fell out of favour as it took on a reputation for being fusty and too much of a commitment (steam off one tiny piece at a time when you decide to redecorate? No thanks). But it has been enjoying a resurgence for several years now, with more designers expanding the range of options and bigger, bolder patterns becoming popular with homeowners, interior designers and a younger generation looking for more meaningful surroundings.

This year, the Toronto-based design and communications consultancy Whitman Emorson launched Thoreaux, a wallpaper company. Each of the eight prints in the debut collection cost $250 per roll (each roll is 30 feet by 25.75 feet) and are taken from historic and archival images. All were chosen for being visually interesting and, says Ben Leszcz a partner in Whitman Emorson, “by how engaged we

were by the story.”

One of the Thoreaux patterns, for example, is based on an illustration by 19th-century British architect Owen Jones, while another takes inspiration from Cairo’s Aqsunqur Mosque, built in 1347.

“Our wallpaper allows people to engage with the product in a more meaningful way because there’s a great story behind it, because there’s a connection to history,” says Leszcz.

For example, one of the company’s prints, Isis, is believed to take its name from Edward Spencer’s poem Prothalamion. How’s that for a tale to tell guests when they ask about your new decor?

Others are personalizing their wallpaper, says Cameron MacNeil, a Toronto-based designer. Friends of his recently took a map from the Toronto archives and had the image blown up and turned into wallpaper. Visitors are no doubt engaged by the story of how the wallpaper was created, and also the image itself, MacNeil says: “You’d go and look for all the streets you’ve lived on.“

Thoreaux


The Globe and Mail, continued



Wallpaper manufacturers are seizing on consumer interest in having some connection to the past.

York Wallcoverings, a Pennsylvania-based company with a historic collection of prints that dates back to the middle of the 18th century, plans to release several archival collections next year to celebrate its 120th anniversary.

The story behind those collections will be front and centre, says LeRue Brown, the company’s director of marketing. “We will highlight the inspiration from our archives to the finished product,” Brown says.

Such a link to the past allows people to connect with their surroundings in a way that rises about plain consumerism, says Leszcz. “People want to consume in a way that feels more meaningful,” he says.

Wallpaper is especially popular among millennials, who either have their own places or are decorating their rooms at home with their parents, Lockhart says. “They recognize the value of having this story in their room, and pattern and colour that they couldn’t reproduce on their own. It’s sort of seen a renaissance with [this] generation,” she says.

Its resurgence is also thanks to a renewed appreciation of bolder patterns, Lockhart notes.

Of course, how and where to use it remains a matter of personal taste, particularly when it comes to bolder patterns.

“There’s no question you can go overboard with it,” Berman says.

Lockhart suggests trying wallpaper in a powder room. It’s not a room that tends to be used very much, so if you don’t like it, it’s not a big deal, she says. “It’s kind of a room to experiment with.“

Feature walls are also especially popular, she says.

Wallpaper is also moving on up – literally, as people use it on ceilings to give rooms more texture.

“We’re presenting wallpaper on the ceiling probably as much as we’re presenting it on the walls,” says Reisa Pollard, founder of Beyond Beige, a Vancouver-based interior design company.

However it is used, wallpaper is more expressive than paint and often has an interesting story behind it in the same way that a photograph or a painting might.

“It walks a line between art and decor,” Leszcz says. “It’s really something that’s going to start conversations.”



Paint & Decorating Retailer

September 2014

Circulation 21,000


O p i n i o n@

2 8 S e p t e m b e r 2 0 1 4 PDR

lthough I began college as an engineering major, then switched to business and started working in bank marketing, my real career journey didn’t begin until I purchased a regional wallpaper

distributorship and retail store in the early 1980s.This was about the time that the industry was starting to move toward

what I call nationalization. Many of the larger regional distributors became national distributors for a host of reasons, including the increasing use of computers, which made larger volumes of orders easier and faster to process. Improvements to UPS and FedEx nationwide delivery services lessened the

nReflections Wallcoverings

B Y L E R U E B R O W N

A

A former wallpaper-store owner turned prominent wallpaper- company executive recounts the changes he has seen in

more than 30 years in the business.

Paint & Decorating Retailer, continued




PDR S e p t e m b e r 2 0 1 4 2 9

need for regional distribution centers. Natural competition and the desire to expand sales also accelerated the nationwide expansion of distributors. This drove changes in my own company and eventually afforded me the opportunity to work for the company I’ve now been with for the past 20 years, York Wallcoverings.

The wallcoverings industry peaked in the late 1980s, when Baby Boomers—at the time in their thirties and forties—started purchasing wallpaper, and by their sheer numbers helped expand the industry. While today there are only a handful of manufacturers and

residential distributors, at that time the combined number of distributors and manufacturers totaled almost 200. That number started to shrink along with industry sales as design styles changed and the oorplans of new homes became more open, often making it dif cult to stop and start wallpaper patterns from one room to the next. One often-ignored factor was the increasing number of two-working-parent households. Free time became a premium commodity, and it took time and commitment not only to select and install wallpaper but also to remove it. Paint was the easier and less expensive default wall treatment. Another factor has been competition for discretionary

spending from new technologies such as at-screen and high-de nition televisions, home theaters, cellphones, and cable and Internet services, among other modern home expenses.

Additionally, big-box home centers added wallpaper to their product mix to appeal to female shoppers, and they used discounts to lure them into stores. The idea of increasing wallpaper’s exposure was attractive to an industry

with decreasing sales, but the giant home stores weren’t able to give the same level of service needed to support an assisted wallpaper sale. That further eroded the sales of traditional wallpaper showrooms.

Those disincentives to retailers were some of the same reasons designers abandoned the category. In retrospect, it’s easy to see some of the mistakes that were made that killed sales. The infrastructure of the industry eroded

LeRue Brown





3 0 S e p t e m b e r 2 0 1 4 PDR

as outlets for wallcoverings (dealers, distributors and paperhangers) dried up.

Looking back, this challenging environment became a positive one for York. As one of the few remaining manufacturers and distributors, we were able to capture a larger share of the market and take advantage of opportunities that might otherwise not have come our way.

Recently, we have seen a modest

resurgence in wallpaper trends in the U.S. Some of this can be attributed to improved technologies, like better products, easier and faster removal, and more customization options, and I’m happy to see that a younger generation is now being introduced to wallpaper. But like all design trends, the resurgence is driven mostly by, well, design.

Having moved beyond black dresses and solid walls, there is a new

Today, buyers are interested in textural and tactile prints, as well as other design trends that create added visual interest, some of

which use sand or glass beads or metallic elements.

@




PDR S e p t e m b e r 2 0 1 4 3 1

appreciation for design and pattern in our lives. You see it in women’s fashion, as background in catalogs, on TV and in home fashion magazines. I don’t think our industry has ever seen as much editorial coverage featuring bright dramatic print wallpaper as we have seen over the past ve years.

There’s also a solid international appreciation of wallpaper as a distinctly American product; Russian and Chinese markets especially like wallcoverings that are authentically American-made and often look to emulate Western designs. Today, buyers are interested in textural and tactile prints, as well as other design trends that create added visual interest, some of which use sand

or glass beads or metallic elements. And while sophisticated neutrals are always popular, large, dramatic prints are also getting attention.

The key to staying relevant in the wallpaper business is being able to adapt. At York, we use both old and new technologies to stay on top of trends. We still use surface printing, a process carried forward from our founding in 1895. We even use the same presses. Although we also use state-of-the-art printing equipment, that older form of printing is valuable because of its scarcity. Surface printing is also a great technique for re-creating document prints, and you can look back 100 years and see designs that are popular again today. Classic designs

will always resurrect themselves, just in slightly different ways.

In the future, wallcovering products will improve, and so will the ease with which they are installed and removed. The ways in which retailers and customers can test and purchase the products will also change. It’s quite possible that decorating stores of the future will be able to offer an inventory

of digital designs and print wallpaper on demand.

No matter how the industry changes, I believe one constant will remain: Wallpaper will continue to provide the single most beautiful and satisfying decorating element in a home.

LeRue Brown is the director of marketing at York Wallcoverings.



Paint & Decorating Retailer

August 2014

Circulation 21,000

Luxury Beaches from York Wallcovering’s Nautical Living Collection



York Daily Record

September 9, 2014

Circulation 55,000

Companies in York-Hanover grow export marketsThe World Trade Center Harrisburg will host an event on Sept. 18 in Reading for companies that want to learn more about exports.

Tooling Dynamics is undergoing a major expansion of its facility on Vogelsong Road in York — and a growing demand for its products overseas is a big part of the reason.

The company, which employs 150 people, makes precision metal parts including electronic connectors used in computers, automobiles, cell phones and solar panels. Ten years ago, exports accounted for about 10 percent of Tooling Dynamics' sales. This year, the company projects that just over half of its more than $26 million in 2014 sales will come from overseas markets, said Larry Jacobs, Tooling Dynamics' business development manager. The company exports to customers in Mexico, the Philippines and Malaysia, among other countries.

Exports — products manufactured in the U.S, and shipped overseas — are a key part of the mix for many businesses in the York-Hanover area. Area companies exported $2.1 billion worth of merchandise in 2013, a 12 percent increase from 2012, according to the U.S. Department of Commerce's International Trade Administration.

"If you want to grow your revenue and customer base, looking overseas is one way to do that," said Tom Palisin, the incoming executive director of the Manufacturers' Association in York.

Tooling Dynamics isn't the only York County company for which exports contribute to the bottom line. Some of the wooden weightlifting boxes and step-up boxes York Barbell Co. manufactures at its facility in Manchester Township are distributed overseas.

At Dentsply International, 67 percent of the dental products maker's $2.7 billion

in 2013 sales — excluding sales of precious metals — came from outside the U.S. That figure includes more than products Dentsply manufactures in the U.S. and sells overseas. It also includes products Dentsply makes overseas and sells there.

The York-Hanover area's largest exports are engine and power equipment; snack foods, coffee and condiments; and paper products, according to a report by the Brookings Institution. "It's very smart for companies to look on a global scale because the majority of the purchasing power is overseas," said Tina Weyant, executive director of the World Trade Center Harrisburg. The York-based organization works with companies in eight southcentral Pennsylvania counties, including York and Adams, to help them boost exports. The World Trade Center Harrisburg will host an event on Sept. 18 in Reading for companies that want to learn more about export opportunities.

Exports are not confined to large companies, Weyant said. Smaller firms also ship their products overseas, as well, she said. The large extent to which companies in the York-Hanover area export helped speed the region's economic recovery following the economic downturn of a few years ago, she said.

At York Wallcoverings, exports have gone from an "incremental" part of the company's business to "an important part of our overall sales volume," said LeRue Brown, the company's director of marketing. About 30 percent of York Wallcoverings' sales comes from exports, up from 5 percent 15 years ago. China and Russia are the company's biggest export markets, Brown said.



Architectural Record

June 2014

Circulation 92,718




Boutique Design

September 2014

Circulation 30,000

Product Showroom: Wallcoverings

Boutique Design, continued





Hospitality Design

September 2014

Circulation 30,000



Boutique Design

January 2013

Circulation: 30,000

Gallery Hopping

Over the past few seasons, we’ve seen it all in terms of bold wall coverings. Designers have used 3D forms, feathers, color and texture to draw eyes to a room’s vertical surfaces. And now, another interest-added wall solution is trending in hotel design: art wallpaper.

Artist Oren Sherman’s digital wallpaper line, for example, is a show-stopping collection that’s based on his original hand-printed art. The bold paper collection is best described by the pattern names, including Tickled Pink, Orange Lace and Amsterdam Swirl.

And Blik, a surface graphics company, has partnered with a wrapping paper provider to create high-end “wall wraps” printed with high-resolution photography. The Blik x WRAPPED is a self-adhesive vinyl that can be installed on any smooth, flat surface.

Other companies are incorporating art by printing patterns that appear to be sketched by hand. Among those options are York Wallcoverings’s Great Expectations, a city scene that’s printed on eco-friendly paper; and Graham & Brown’s Goddess, which features thin sketches of a face hidden amongst the branches of a tree.

Designers, how are you incorporating art into your work in unconventional ways? Share your thoughts here or connect with BD by sharing your projects, products and thoughts directly via social media.



Hospitality Industry News

HD Show Daily

May 14, 2014

Circulation 8,000

York Wallcoverings at ICFF

Documents

Print Press Coverage - York Wallcoverings · This pattern has a 3-D look. Romo The Astratto collection includes designs based on classic damask, but with twists. A pattern called