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PRINT Editorial Calendar 2018
The premier lifestyle magazine reaching 330,289 readers and 160,000 unique online visitors every month!
JANUARYCOVER Made in the NorthTop Dentists Dental profiles Annual College Guide Education profilesCelebrationsFive Star Wealth ManagersDEADLINESSpace Closing: 11/15/17Ads Due: 11/17/17
Bonus Publication: WEDDINGSSpace: 10/20/17 // Ads Due: 10/24/17
FEBRUARYCOVER Super Bowl LII Host Committee Official Visitors GuideSpecialty Clinics: Minnesota’s Healthcare Gems (early deadlines apply) Medical profilesFitness & Wellness/Fit FestHome + Remodeling Show Program Space: 12/12/17 // Ads Due: 12/14/17DEADLINESSpace Closing: 12/19/17Ads Due: 12/21/17
MARCHCOVER Best RestaurantsBusy Family Survival GuideGuide to Cosmetic Procedures Medical profilesDEADLINESSpace Closing: 1/19/18Ads Due: 1/23/18
Bonus Publication: HOME & DESIGNHome & Design 100; Builder Profiles; Parade of Homes; ASID MN Awards; ASID People’s ChoiceSpace: 1/4/18 // Ads Due: 1/8/18
APRILCOVER Family TravelTop Docs: Rising Stars Edition Medical profilesCity GuideWomen Super LawyersCelebrationsHome + Garden Show Program Space: 2/8/18 // Ads Due: 2/12/18
DEADLINESSpace Closing: 2/15/18Ads Due: 2/20/18
MAYCOVER PetsWomen’s Health Medical profilesRace for the CureBeauty & Spa Stylemakers profilesBest Restaurants Readers’ Poll ResultsLuxury Homes & LandscapingDEADLINESSpace Closing: 3/22/18Ads Due: 3/26/18
JUNECOVER Best of SummerCity Guide: Downtown MinneapolisCasinosDental Specialties Dental profiles
DEADLINESSpace Closing: 4/20/18Ads Due: 4/24/18
Bonus Publication: HOME & DESIGNGardening and LandscapingSpace: 4/6/18 // Ads Due: 4/10/18
Cover stories subject to change.
The premier lifestyle magazine reaching 330,289 readers and 160,000 unique online visitors every month!
JULYCOVER Top Doctors Medical & Dental profilesNewcomers’ GuideLuxury Apartments and Condos
DEADLINESSpace Closing: 5/17/18Ads Due: 5/21/18
Bonus Publication: WEDDINGSSpace: 4/24/18 Ads Due: 4/26/18
AUGUSTCOVER Foodie IssueContinuing Education Education profilesMental Health Health profilesCity Guide Super LawyersAsk the Experts profiles
DEADLINESSpace Closing: 6/21/18Ads Due: 6/25/18
SEPTEMBERCOVER Fall TravelFall FashionFall Arts PreviewOrthopedic & Pain Management Medical profilesCosmetic Dentistry Dental profiles DEADLINESSpace Closing: 7/20/18Ads Due: 7/24/18Bonus Publication: HOME & DESIGNMpls.St.Paul Magazine ASID MN Showcase HomeFall Parade of Homes Space: 7/6/18 // Ads Due: 7/10/18
OCTOBERCOVER Local BeerCollege Prep & Higher Education Education profilesWomen in Business + Women Venture Trailblazers: Women in Biz Profiles Women’s Health Medical profilesFall Beauty Stylemakers profilesKitchens & Baths
DEADLINESSpace Closing: 8/22/18Ads Due: 8/24/18
NOVEMBERThe Medical & Dental Guide Medical & Dental profilesFine JewelryWinter GetawaysHoliday Entertaining+ Holi-Go-Fabulous Super Real Estate Agents & Super Mortgage ProfessionalsHoliday Gift Guide
DEADLINESSpace Closing: 9/21/18Ads Due: 9/25/18
Bonus Publication: HOME & DESIGNAnnual Building & Remodeling Guide Before & After Profiles; Fall Parade of Homes; Surfaces, Flooring & Countertops; Space: 9/7/18 // Ads Due: 9/11/18
DECEMBERPlanned GivingAging GreatHoliday Gift GuideFaces of Mpls.St.PaulPediatricsOutstanding Nurses
DEADLINESSpace Closing: 10/19/18 Ads Due: 10/23/18
PRINT Editorial Calendar 2018
Cover stories subject to change.
Always On
The premier lifestyle magazine reaching 330,289 readers and 160,000 unique online visitors every month!
According to the American Marketing Association, a consumer needs to be exposed to a message 9 to 10 times before they take action. Mpls.St.Paul Magazine has more than ten touch points to integrate our partners brand messaging.
YOUR GUIDE TO THE BEST VENDORS IN TOWN
IDEAS FROM LOCAL REAL WEDDINGS
WHERE TO PLAN YOUR BACHELORETTE PARTY
REHEARSAL DINNER VENUES YOU AND YOUR GROOM WILL LOVE
ALL THAT GLITTERS IDEAS
FROM LOCAL REAL WEDDINGS
WHERE TO PLAN YOUR BACHELORETTE PARTY
REHEARSAL DINNER VENUES YOU AND YOUR GROOM WILL LOVE
42 WAYS TO SHINE,
FROM METALLIC DRESSES TO GLAM DÉCOR
THE BEST LOCAL PROSTHIS YEAR’S DIAMOND AWARD WINNERS
M A G A Z I N E
SPRING / SUMMER 2016
JUNE 2016
EXCLUSIVE PREVIEW!SNEAK PEEK OF THE SHOWCASE HOME
KITCHEN MAKEOVER: GEORGIAN MADE MODERN
IN CROCUS HILL
LOCAL DESIGN PROS SHARE TIPS, TRICKS,
AND RESOURCES
Fresh Start
Bonus78 BEAUTIFULPROPERTIES!
See page 89
e-newsletters
dedicated emails
supplements
signature events
directories
mspmag.com
native advertising + print & digital-sponsored content
blogs:
profiles
video
Aisle FileFoodieThe FamSwagHome & DesignThe FeedVIP
FashionopolisFit FestASID Showcase Home TourRestaurant WeekHoli-Go-FabulousTastemakers
Ali ShopsBlueprintDaraFoodie FileParty PatrolRealBrides
Reader’s PollsSweepstakes/Contests
Promotions
2X 12X 4X
social media
television/radio
MINNEAPOLIS/ST. PAUL Code Type: UPC Version E Customer: 1991-MSP COMMUNICATIONS Order #: P19833-028 P.O. #: Ordered By: Polarity: Positive Up Date Run: 4/16/98
MAG: 0.80 BWA: 0.0020 Symbol Width: 0.9568Symbol Height: 0.8160 Flexo Width: 0.0000
Stats: 0
0 8944658
0 4
66911
4.99$
APRIL 2017
MSPMAG.COM
Ludlow’s Island Resort
on Lake Vermilion
OUR ANNUAL ESCAPE GUIDEThe Iconic Lodges and Waterfront Resorts that Define Summer
EpicGetawaysMinnesota’s Best Wooded Spa Retreats, Treetop Ziplines, Pontoon Happy Hours, and More!
ARE YOU READY FOR SOME FÚTBOL?The ABCs of Being a MN United Soccer Fan P.23
KEEPING THE PRESIDENT HONESTMeet the TC Lawyer Who’s Suing TrumpP.28
PLUS NEXT GEN MEDICINEThe Top Doctors Rising Stars EditionP.70
direct mail/ride-alongs
#1 On Newsstand
The premier lifestyle magazine reaching 330,289 readers and 160,000 unique online visitors every month!
Mpls.St.Paul Magazine sells more copies per issue in the Minneapolis-St. Paul metro area than:• People (Weekly)
• 7X more than Midwest Living
• Martha Stewart, O Magazine and Real Simple COMBINED
• Cosmopolitan, InStyle and Vogue COMBINED
• Esquire, Dwell, Vanity Fair COMBINED
#1
MINNEAPOLIS/ST. PAUL Code Type: UPC Version E Customer: 1991-MSP COMMUNICATIONS Order #: P19833-028 P.O. #: Ordered By: Polarity: Positive Up Date Run: 4/16/98
MAG: 0.80 BWA: 0.0020 Symbol Width: 0.9568Symbol Height: 0.8160 Flexo Width: 0.0000
Stats: 0
0 8944658
0 4
66911
4.99$
APRIL 2017
MSPMAG.COM
Ludlow’s Island Resort
on Lake Vermilion
OUR ANNUAL ESCAPE GUIDEThe Iconic Lodges and Waterfront Resorts that Define Summer
EpicGetawaysMinnesota’s Best Wooded Spa Retreats, Treetop Ziplines, Pontoon Happy Hours, and More!
ARE YOU READY FOR SOME FÚTBOL?The ABCs of Being a MN United Soccer Fan P.23
KEEPING THE PRESIDENT HONESTMeet the TC Lawyer Who’s Suing TrumpP.28
PLUS NEXT GEN MEDICINEThe Top Doctors Rising Stars EditionP.70
Source: The Centofante Group, August 2017
Circulation by Zip Code
The premier lifestyle magazine reaching 330,289 readers and 160,000 unique online visitors every month!
60,965total paid and verified subscriptions*
554
553
551
550
Area Code Percentageof Subscribers
21.5%
42.5%
20.5%
7.5%
*SOURCE: CVC July 2017
EdinaMinneapolisGolden ValleySt. Louis Park BloomingtonBlaineCoon RapidsBrooklyn Park
MinnetonkaWayzata Maple GrovePlymouth ChanhassenChaskaChamplinOsseo
Woodbury St. PaulShoreviewRosevilleMaplewoodApple ValleyEaganLino Lakes
Stillwater Cottege GroveInver Grove HeightsLakevilleRosemountForest LakeLake ElmoHugo
Spotlight Cities
Hotel Distribution
The premier lifestyle magazine reaching 330,289 readers and 160,000 unique online visitors every month!
More than 10,000 copies distributed in every guest room in the following hotels:
ALOFT MinneapolisCrowne Plaza Aire BloomingtonCrowne Plaza BloomingtonCrowne Plaza NorthstarDoubletree by HiltonDoubletree Park PlaceGrand HotelGrandstay Residential Suites HotelHilton Minneapolis/Bloomington HotelHilton MinneapolisHoliday InnHotel IvyHyatt Regency HotelInterContinental St. Paul-RiverfrontLe Meridien Chambers MinneapolisMarquette HotelMinneapolis Marriott City CenterMystic Lake Casino HotelNormandy InnRadisson blu MinneapolisResidence Inn by MarriottThe Hotel MinneapolisThe Lowes HotelThe Saint Paul HotelW Minneapolis-The FoshayWestin Edina GalleriaWestin Minneapolis
The premier lifestyle magazine reaching 330,289 readers and 160,000 unique online visitors every month!
NewsstandMpls.St.Paul Magazine is a #1 BEST-SELLER ON LOCAL NEWSSTANDS outselling all regional and national monthly titles!
Mpls.St.Paul Magazine is THE ONLY MAGAZINE AVAILABLE AT CHECKOUT IN KOWALSKI’S MARKETS 10 AREA STORES. It was chosen for its outstanding quality, popularity and perfect demographic match-up.
RESERVED FOR THE HOMETOWN MAGAZINE, Mpls.St.Paul has a dedicated display at the check-writer in all area Whole Foods stores. It showcases each issue in the most convenient area for customers.
100% COVERAGE, top-row, customer-right, on check-out fixtures in all 23 Lunds and Byerly’s – A POSITION EARNED BY UNBEATABLE SALES RANKINGS IN THE CHAIN.
In a special direct partnership, Mpls.St.Paul is available in a countertop display at check-out in metro-area Walgreens – close to 100 stores – with a monthly distribution of THE MOST POPULAR ISSUES EXCEEDING 8,000 COPIES.
Mpls.St.Paul is conveniently AVAILABLE AT OVER 50 METRO TARGET STORES IN A HIGH TRAFFIC AREA in a top-shelf, front-row mainline position.
Mpls.St.Paul enjoys an alternating TOP-ROW POSITION IN ALL 70 METRO-AREA CUB FOODS STORES. When the new racks were built 25% of the former positions were eliminated and only the best-selling titles remained, including Mpls.St.Paul in a premium location.
Mpls.St.Paul was a pioneer City Regional title to SECURE A DEDICATED LADDER DISPLAY IN METRO-AREA BARNES & NOBLE STORES and has remained a presence in stores for almost 15-years now.
Mpls.St.Paul Magazine has a branded store in Terminal 2 but is on all newsstands wherever magazines are sold at the airport.
Mpls.St.Paul Magazine was selected to be featured in the affluent checkout fixtures in the City/Regional pocket in local Hy-Vee stores. It is also available at Costco, Festival Foods and independent local SuperValu stores.
Highest Paid Subscription and Newsstand Sales
The premier lifestyle magazine reaching 330,289 readers and 160,000 unique online visitors every month!
When people pay to subscribe or purchase at the newsstand, they are invested and engaged in the content— they read it and use it as a guide to the best in home & design, shopping & style, food & dining, and more.
[1] Circulation Verification Council, July 2017[2] Circulation Verification Council, September 2015[3] Newsstand Vendor; Artful Living 2017 Media Kit[4] 6 month cume, Scarborough, January 2016* Artful Living is not audited by a credited auditing company so there is no official record of their distribution
Developing a PAID circulation takes staff, strategy, money, time, and a proven reputation for editorial excellence. That’s why Mpls.St.Paul Magazine’s subscriber list is one of the most valuable assets we have—in addition to the top-of-the-line positioning on local newsstands that we’ve earned by being the #1 Best Seller.
Average PAID SubscriptionsAverage PAID Newsstand Copies
Total Average PAID
Total Controlled and Verified(Hotel and Waiting Room Copies)
Free Direct Mail or Racks
Total Average Net Circulation
Percent Paid
TOTAL REACH [4]
40,2589,121
49,379
20,707
0
70,086
71%
330,289
20,8734,312
25,185
11,713
10,542
47,440
53%
147,895
40,258
40,258
8,563
23,500
72,321
56%
270,053
10,8581,016
11,874
12,408
12,760
47,042
28%
125,380
037
37
0
11,222*
11,259
.3%
22,373
not sold onnewsstands
[2][2][1][1]
Our readers are sought after and we have their attention.Independent research has consistently shown that Mpls.St.Paul
Magazine reaches more readers every month than any other
city or regional publication in the state. The same research
shows our subscribers are affluent, educated, consumptive
and rely on Mpls.St.Paul Magazine as a trusted resource for
making purchasing decisions - where to go, what to do, who to
patronize, and what to buy.
The most affluent households in the market
75%FEMALE
70%MARRIED
25%MALE
33% 10,400
17% 143% 75%
$1,647,200
ELIS
ESA
JOH
NSO
N
CAI
TLIN
ABR
AMS
75%
52%
40%
Dined at a restaurant they saw in Mpls.St.Paul Magazine
Shopped at a store they saw advertised or featured
Regard Mpls.St.Paul Magazine as a resource for arts and entertainment coverage
Referred to a health issue when choosing a doctor or dentist
rely on the magazine for coverage of local issues,
events, and people.
70,086Total Paid & Verified
60,965Paid & Verified Subscriptions
9,121Newsstand SalesSource: CVC July 2017
Our readers have spending power
They read, they act! Circulation
65%
$234,000 46%
92% $483,700 33%
Source: Ipsos Subscriber Study 2016
65%
$10,500
CAI
TLIN
ABR
AMS
. . . Are active consumersIn the past 12 months, subscribers have purchased:
. . . Are active participants in the communityIn the past 12 month, subscribers have:
. . . Enjoy a wide range of activitiesGoals to pursue in the next 12 months:
OUR SUBSCRIBERS
96% Women’s apparel
95% Dining Out
75% Men’s apparel
52% Landscaping
85% Electronics
68% Cosmetics
45% Jewelry
70% Home redecorating/
furniture
80% Attended live theater
62% Visited a museum
17% Served on
board of directors
43% Visited an art gallery
41% Attended a
charitable event
81% Purchased locally grown groceries
66% Attended a
sporting event
82% Made a charitable
donation
46% Visit a spa
72% Outdoor gardening
71% Purchase furniture
64% Belong to a gym/
fitness center
84% Take a vacation/cruise
30% Buy/lease a vehicle
16% Continuing education
50% Remodeling project
Source: Ipsos MediaCT subscriber study, 2016
Rita B., WoodburyLila J., Minneapolis
Brenda S., Cambridge
All I can say is that I love your magazine. It gives us great suggestions to try.
"...returned home from a quiet, relaxing Airbnb week at a lakeside gem in Rich-mond, MN, and in the mail was the July issue with the "Sweet Retreats" article on Airbnb, which I loved! . . . Thanks for the great article and tips for upcoming trips!"
Mpls.St.Paul Magazine is a 5-Star publication. Please continue to be unique. I look forward to each issue.