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2020 AdvertisingPrint and Digital
Seedstock Edge Advertising2020 Seedstock EDGE Editorial Calendar
Ad Specifications
Reservation Deadline Materials Deadline Mail Date Digital Issue EmailedNEW!NEW!
issue
Jan/Feb/Mar - Spring Showpig Issue Jan. 6
March 9
April 21
June 4 June 11 June 26 June 19
July 13
Aug. 6
Oct. 27 Nov. 2 Nov. 18 Nov. 9
Aug. 13 Sep. 4 Aug. 26
July 20 Aug. 6 July 28
April 28 May 27 May 18
March 16 April 6 March 27
Jan. 13 Jan. 31 Jan. 22
April/May
June - Youth Issue
July
August - Boar Stud Issue
Sep/Oct - Fall Showpig Issue
Nov/Dec - Female Focus Issue
*Trim size is the final size of the ad as you would see it in the magazine.**Seedstock EDGE asks for .25” extra on EVERY side of full-bleed ads.
Customer AppreciationSaleSaturday, March 16, 2019Sift at 11am | Sale at 3pmScott County Fairgrounds | Scottsburg, IN Right off of Interstate 65
Bred by Oliver RusherDirty Secret x Bone Buzz
SOUTHERNGOLDSIRES.COM812-755-4306 · 812-620-2296
BLEED
BLEED
1FARM: 330-536-8346
TONY SANTORO: 330-360-0078
• GUARANTEED SEMEN• BRED GILTS• 3 FOR 1 OFF-SEASON PRICING
Check our website for guarantees and specials throughout the year!
Find us on:
Lowellville, Ohio
¼BLEED
BLEED
2317 E. Plum St. :: West Union, IA 52175
Shon: 563.920.9688
The hog farm is located 1/2 mile east and 1/4 mile north of Maynard, IA at Jim Grimm’s.
I believe dpf7 Shine on 37-10 xJGR5 Path finder 107-11
Check out our Facebook for all of
our new boars
Thank you to Showtime Sires, Ill. for their $13,500 purchase!For semen on I Believe call Seth at 815.736.6097.
2019 stc Championyorkshire boar½
1/4 PAGE AD
1/2 PAGE AD
1 PAGE AD
2 PAGE AD
*TRIM SIZE **BLEED
3.33” x 4.90”
6.83” x 4.90”
8” x 10.25”
16” x 10.25” 16.5” x 11.25”
8.5” x 11.25”
No Bleed
No Bleed
Breeder Advertising Rates
Business Advertising Rates
Priority Pages
Single Issue Breeder Rates STANDARD RATES – Non-showpig issues (April/May, June, July, Aug., Nov./Dec.)
TYPE OF AD ¼ PAGE ½ PAGE 1 PAGE 2 PAGESBW (Black Ink + BW Pics) $100 $225 $375 $7002-color (Black + 1 other color Ink + BW Pics) $175 $300 $450 $8504-color (Full Color + Full Color Pics) N/A $400 $650 $1,250
SHOWPIG ISSUE RATES – Spring & Fall Showpig Issues (Jan./Feb./March & Sept./Oct.)
TYPE OF AD ¼ PAGE ½ PAGE 1 PAGE 2 PAGESBW (Black Ink + BW Pics) $150 $275 $425 $8002-color (Black + 1 other color Ink + BW Pics) $225 $350 $500 $9504-color (Full Color + Full Color Pics) N/A $450 $700 $1,350
Contract Breeder Rates(7) SEVEN-ISSUE CONTRACT – Advertise in all 7 issues of Seedstock EDGE
TYPE OF AD 1 PAGE 2 PAGES4-color (Full Color + Full Color Pics) $550 $1,000
(4) FOUR-ISSUE CONTRACT – Advertise in 4 issues of Seedstock EDGE
TYPE OF AD 1 PAGE 2 PAGES4-color (Full Color + Full Color Pics) $575 $1,125
Single Issue Business Rates STANDARD RATES – All issues
TYPE OF AD ¼ PAGE ½ PAGE 1 PAGE 2 PAGESBW (Black Ink + BW Pics) $275 $400 $550 $1,0502-color (Black + 1 other color Ink + BW Pics) $350 $475 $625 $1,2004-color (Full Color + Full Color Pics) N/A $575 $825 $1,600
Contract Business Rates(7) SEVEN-ISSUE CONTRACT – Advertise in all 7 issues of Seedstock EDGE
TYPE OF AD 1 PAGE 2 PAGES4-color (Full Color + Full Color Pics) $700 $1,400
(4) FOUR-ISSUE CONTRACT – Advertise in 4 issues of Seedstock EDGE
TYPE OF AD 1 PAGE 2 PAGES4-color (Full Color + Full Color Pics) $725 $1,425Special contracts can be made for both breeders and businesses. Contact Creative Design Coordinator,
DeShea Wallace, for options.
Ask about special priority page pricing.
PRIORITY PAGES AVAILABLE INCLUDE:
• First page after the Table of Contents (left page) • Opposite of Date Book (right page)
Seedstock Edge Advertising
• Pick your own page
Magazine Advertisement Bundles
Magazine Advertisement + Facebook Advertisement BundleAdvertise in the Seedstock EDGE and get a matching Facebook ad designed to the correct size.
MAGAZINE AD COST + $50 FOR MATCHING FACEBOOK AD
Magazine Advertisement + E-Blast BundleAdvertise in the Seedstock EDGE and get a matching e-blast sent to the NSR and/or NJSA email list.
MAGAZINE AD COST + $150 FOR MATCHING E-BLAST DESIGN AND SCHEDULING OUT THE E-BLASTE-Blasts can include clickable links to websites, social media, videos & more!
Magazine Advertisement + Facebook Ad + E-Blast BundleAdvertise in the Seedstock EDGE and get a matching e-blast sent to the NSR and/or NJSA email list and a matching Facebook ad designed to the correct size.
MAGAZINE AD COST + $200 FOR THE DESIGN OF THE FACEBOOK ADVERTISEMENT AND DESIGN AND SCHEDULING OF THE E-BLAST.
Seedstock Edge Advertising
NEW Digital Seedstock EDGE MagazineThe Seedstock EDGE Media staff is now providing its membership with a digital platform to enjoy the Seedstock EDGE magazine. Subscribers to the Seedstock EDGE magazine now receive a complimentary digital issue approximately 10 days prior to getting the print version in their mailbox. The
digital magazine provides a more interactive and user-friendly experience for both readers and advertisers.
At no additional cost, Seedstock EDGE advertisers can now amp up their magazine ads with the digital version.
All at no additional cost! Just advertise in the Seedstock EDGE and the perks are all yours!
ENJOY EXTRA PERKS IN YOUR DIGITAL AD SUCH AS:
• Clickable links to websites
• Direct links to online sales and lots
• Links to social media pages, emails and contact information
• Photo galleries
• Embedded video
• Endless options!
Seedstock Edge Advertising
Digital AdvertisingAdvertise with The NSR Show Ring
Advertising with The NSR Show Ring gives you the chance to reach thousands of
users at one time!
NSRthe The NSR Show Ring is the official app of the National Swine Registry. The NSR Show Ring is the one-stop shop for all NSR and NJSA event schedules, reminders, announcements, catalogs and much more! The app features 10 NSR and NJSA events with 24/7 access to
information for each show. Push notifications are sent to keep exhibitors in the know. App users get early access to catalogs and important information regarding events.
Push NotificationsSend personalized push notifications to event attendees via The NSR Show Ring.
These push notifications will be sent from your company and can include reminders, advertisements and more. Your notification will appear on the users phone home screen as well as under the announcement icon on the app. Each notification will
come from the company, have a message and link to something internally on the app or an external website.
$50 PER NOTIFICATION
Banner AdvertisementPurchase a banner advertisement on The NSR Show Ring. Your banner ad will
constantly scroll across the bottom of the app screen. Link to items internally on the app or to an external websites and attendees can click directly on the ad to
redirect them to that location.
NUMBER OF NSR & NJSA EVENTS PRICEOne event $200Three event bundle $500Five event bundle $700All ten events $1,500
Email Marketing
Social Media Advertising
E-Blast Design and DistributionThe Seedstock EDGE Media staff will design and distribute a properly sized e-blast. E-blasts can
link to websites directly clickable from the design. E-blasts can be sent to all NSR members, NJSA members or both lists. Special lists can be created upon request.
More than 15,000 potential customers
Weekly Sales and Sites E-BlastAdvertise in our new weekly Sales and Sites e-blast sent to
over 15,000 email addresses every Tuesday. Advertisement can include one link to a website, sale, etc. Magazine advertisers
automatically get a spot in the weekly e-blast during the months they advertise at no additional cost.
LISTS USED PRICENSR + NJSA Lists (15,000+ emails) $500NSR List (7,800+ emails) $300NJSA List (7,200+ emails) $300
# OF WEEKS PRICEMagazine Advertisers NO COSTOne Week $50One Month (4 weeks) $150
NEW!NEW!
NSR News Weekly E-Blast SponsorSponsor a month of weekly NSR News e-blasts. The weekly e-blast is sent to over 15,000 email addresses and has the most engagement from the NSR membership. Be the only advertiser in the e-blast for an entire month
(4 weeks)! Advertisement includes one clickable link.
Contact DeShea Wallace for details and options.
Digital Advertising
The Seedstock EDGE Media staff will design any properly sized social media posts for Facebook, Instagram, Twitter, Snapchat and Instagram stories. Can design one post or similar post for all platforms. We can also consult on best posting
practices and help brainstorm social media marketing strategies.
Contact DeShea Wallace or Cassie Godwin for details and options.
Video Production
Print and/or Digital Catalogs
Digital AdvertisingThe Seedstock EDGE Media team has full video production capabilities. Need a video to display in a booth, feature a new boar, promote your
business etc., look no further! We will come and shoot footage, take photos and produce your video. Already have the material? Send it on over and we will put something eye catching together!
$100 PER HOUR TO SHOOT AND/OR PRODUCE THE VIDEO
Catalogs are a great way to show off the livestock you have in the barn and most firms are taking their catalogs to the digital space. Just like the new digital Seedstock EDGE magazine, we can produce
your catalog digitally. A digital catalog gives you so many more options that print can’t offer, such as, embedded videos, direct links to sales, websites and contact information, photo galleries and more!
We will still give the option to produce a print version of the catalog, but will automatically include the digital version. If you’re trying to save money, do digital only and cut out the hefty printing costs while getting more bang for your buck! Digital catalogs are extremely easy to share via email, social media or
a simple text message!
$50 PER HOUR DESIGN FEE (DOES NOT INCLUDE COST OF PRINTING IF NEEDED)
ON ALL REGULAR PRICE ORDERS
EARL641-203-1391 • LEE641-203-4447 • DUSTY641-203-2257 • AJ641-203-7610888-281-1617 CAINFARMS.COM
CAIN2019BOAR CATALOG
19-001 Cain Catalog.indd 1
7/30/2019 3:39:38 PM
PRINT AdvertisingBranding Package
NSR Mailing List
Consistent branding is crucial for any business to be recognized. The Seedstock EDGE Media staff is here to help! The base branding package includes three logo designs to chose from, a custom color scheme, appropriate fonts to use and marketing and promotional guidelines to follow. Additional content such as
e-blasts, social media posts and captions, print material and more can be included on a case to case basis.
$150 FOR INITIAL BRAND PACKAGE
The Seedstock EDGE Media staff will provide you with a list of mailing addresses to market your materials. Receive addresses for magazine subscribers in certain states, for certain breeders, junior members etc.
There are more than 3,000 potential customers on our mailing list.
10 CENTS PER ADDRESS
PRINT AdvertisingCustom Print Projects
BannersThe Seedstock EDGE Media staff will design and layout any custom print project you have in mind! We will coordinate printing of the custom project when needed. Additionally, we will
offer delivery and display of projects at NSR and NJSA events.
$50 PER HOUR DESIGN FEE (DOES NOT INCLUDE COST OF PRINTING)
Magazine InsertsInclude a catalog, flyer, postcard or another item polybagged or inserted in the Seedstock EDGE magazine and have it
distributed to the same mailing list as the magazine.
Contact DeShea Wallace for options and a custom quote.
The options are endless for custom print projects! Please contact the Seedstock EDGE Media staff to discuss all of the options!
Flyers/Posters/PostcardsThe Seedstock EDGE Media staff will design and layout any custom print project you have in
mind! We will coordinate printing of the custom project when needed. Additionally, we will offer delivery and display of projects at NSR and NJSA events for an additional cost.
$50 PER HOUR DESIGN FEE
(DOES NOT INCLUDE COST OF PRINTING OR DELIVERY AND DISPLAY)
CONTACT
DeShea WallaceCreative Design
Coordinator765.463.3594 ext. 113
Cassie GodwinDigital Content Manager
& Editor765.463.3594 ext. 111
Make sure to follow us on social and stay in the know!
I, th
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ndar
yea
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the
Jan
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Mar
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stoc
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I, t
he u
nder
sig
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the
han
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202
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Sig
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re _
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e __
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Que
stio
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Plea
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onta
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sto
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Farm
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tact
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e (p
rint):
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dre
ss: _
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All
cont
ract
ed a
ds
beg
in w
ith t
he J
an./
Feb
./M
arch
issu
e of
the
yea
r co
ntra
cted
. All
cont
ract
ad
vert
isin
g M
UST
be
pla
ced
with
in t
he y
ear
cont
ract
ed o
r ac
coun
t ad
just
men
ts
will
be
mad
e. A
ny a
dd
ition
al a
dve
rtis
ing
ab
ove
and
bey
ond
the
con
trac
ted
ad
s w
ill b
e b
illed
at
the
cont
ract
ed r
ate
assi
gne
d w
ith t
he c
urre
nt y
ear’s
con
trac
t.
2020
Adv
erti
sing
Con
trac
t
Che
ck t
he b
ox
of
the
cont
ract
yo
u w
oul
d li
ke:
(7) S
EV
EN
-ISSU
E C
ON
TRA
CT
– A
dve
rtis
e in
all
7 is
sues
TYPE
OF
AD
1 PA
GE
2 PA
GES
4-co
lor
(Ful
l Col
or +
Ful
l Col
or P
ics)
$700
$1,4
00
(7) S
EV
EN
-ISSU
E C
ON
TRA
CT
– A
dve
rtis
e in
all
7 is
sues
TYPE
OF
AD
1 PA
GE
2 PA
GES
4-co
lor
(Ful
l Col
or +
Ful
l Col
or P
ics)
$550
$1,0
00
Co
ntra
ct B
usin
ess
Rat
es
Co
ntra
ct B
reed
er R
ates
(4) F
OU
R-IS
SUE
CO
NTR
AC
T –
Ad
vert
ise
in 4
issu
es
TYPE
OF
AD
1 PA
GE
2 PA
GES
4-co
lor
(Ful
l Col
or +
Ful
l Col
or P
ics)
$725
$1,4
25
(4) F
OU
R-IS
SUE
CO
NTR
AC
T –
Ad
vert
ise
in 4
issu
es
TYPE
OF
AD
1 PA
GE
2 PA
GES
4-co
lor
(Ful
l Col
or +
Ful
l Col
or P
ics)
$575
$1,1
25
General policies• The Seedstock EDGE (ISSN 1079-7963) is published seven (7) times per year by the National Swine Registry (American Yorkshire Club, Hampshire Swine Registry,
United Duroc Swine Registry and the American Landrace Association). Subscription rates: (U.S.) $25/yr., $60/3 yrs., $60/yr. 1st class; (Foreign) $150/yr. Office of Publication is Seedstock EDGE, 2639 Yeager Road, West Lafayette, IN 47906. Phone: 765.463.3594. Printing is by Sutherland Companies, Montezuma, Iowa. Periodicals postage paid at Lafayette, Ind., and at additional mailing offices. All unsolicited articles, letters, photographs and other contributions of any type whatsoever shall become the sole property of the Seedstock EDGE, which shall have the sole right to determine whether to publish any such contribution. The Seedstock EDGE shall have the right to edit, as it shall in its sole discretion deem appropriate, any such contribution which it publishes. The Seedstock EDGE shall have the right to refuse any photos used for promotion and advertising that show evidence of image enhancement and shall have no responsibility or obligation for the return of any such unsolicited contributions.
Camera-ready advertisement specifications• Save camera-ready files as a press-quality PDF. In this format, all fonts and images are embedded and use CMYK. All images in the file should be 300 dpi for best print
quality. Each file must have 0.25 inch bleeds on each side. Send all camera-ready files to DeShea Wallace at [email protected] advertisement policies• To maintain the advertising integrity of the Seedstock EDGE, the late ad drop policy was developed by the NSR Executive Committee and will be upheld by the NSR
Department of Marketing & Communications. If an advertiser reserves advertising space in the Seedstock EDGE, he or she has until three days after the ad deadline to recall the advertising space. If an ad is pulled after that time, the late ad drop policy will apply. On the first occurrence, the advertiser will receive a written explanation of the policy. On any following occurrences, the advertiser will be charged half the cost of the reserved ad space.
Position page advertisement policies• Position pages will be available for purchase during the annual Position Page Auction. Advertisers who purchase a position page must run an advertisement in ALL
SEVEN issues, and may not give their position page to another advertiser. If partners would like to purchase a page, that partnership must be part of a recognized joint herdmark, for billing purposes, and both logos must appear on each ad. Winning bidders agree to run a four-color, full page ad in every issue the Seedstock EDGE printed in 2019. Bidding is for the amount per issue (not per year) above the cost of a contracted full-page, four-color ad. The Premium Ad Position will be billed with regular Seedstock EDGE invoices. Position placement goes into effect with the 2019 Jan./Feb./March issue.
Advertisement placement policies• Advertisers may specify their ad placement preferences, however no guarantees regarding ad placement can be made by the Seedstock EDGE staff with the exception
of Position Pages. (See position page advertisement policies)Billing policies• Invoices will be issued and payment required at time of service. Any customers with an unpaid balance will receive a statement at the end of the month. Late fees at a
periodic rate of 1.5 percent per month (which equals an annual percentage rate of 18 percent) will be charged for any unpaid balance 30 days after the statement date. Any unpaid statement greater than 60 days old will be turned over to a collection agency and reported to all credit bureaus.
Advertisement sharing policies• Any ad designed by the Seedstock EDGE team sent to another publication, at the request of the advertiser, will be charged an additional $50 ad share fee. If the
Seedstock EDGE team designs an ad specifically for another publication, the advertiser will be charged a $150 ad design fee.NSR Field Representative sale service policies• Sale representation by NSR Field Representatives is available to advertisers who run a one-page, four-color advertisement about their sale. The advertiser may include
the field representative’s contact information and that staff member will be available to assist with the sale advertisement and serve as ring help. The cost of this service is $300 for firms that record less than 100 litters annually and $200 for those that record 100 or more litters. Service is based off of staff availability.
General Information
2020
Pri
cing
list
SEE
DST
OC
K E
DG
E A
DV
ER
TISI
NG
TYPE
OF
AD
PRIC
EM
agaz
ine
Ad
+ F
aceb
ook
Ad
Bun
dle
Mag
azin
e ad
cos
t +
$50
for
mat
chin
g F
aceb
ook
ad
Mag
azin
e A
d +
E-B
last
Bun
dle
Mag
azin
e ad
cos
t +
$15
0 fo
r m
atch
ing
e-b
last
and
sc
hed
ulin
g o
f e-b
last
Mag
azin
e A
d +
Fac
eboo
k A
d +
E-B
last
Bun
dle
Mag
azin
e ad
cos
t +
$20
0 fo
r m
atch
ing
Fac
eboo
k ad
and
e-
bla
st a
nd s
ched
ulin
g o
f the
e-b
last
DIG
ITA
L A
DV
ER
TISI
NG
TYPE
OF
AD
PRIC
ETh
e N
SR S
how
Rin
g P
ush
Not
ifica
tion
$50
per
not
ifica
tion
The
NSR
Sho
w R
ing
Ban
ner
Ad
vert
isem
ent
One
eve
nt-
$200
Thre
e ev
ents
- $5
00Fi
ve e
vent
s- $
700
All
ten
even
ts-
$1,5
00
E-b
last
des
ign
and
dis
trib
utio
nN
SR +
NJS
A L
ists
(15,
000+
em
ails
) - $
500
NSR
Lis
t (7
,800
+ e
mai
ls) -
$30
0N
JSA
Lis
t (7
,200
+ e
mai
ls) -
$30
0
Wee
kly
Sale
s an
d S
ites
E-B
last
Mag
azin
e A
dve
rtis
ers-
No
Cos
tO
ne w
eek-
$50
One
mon
th-
$150
NSR
New
s W
eekl
y E-
Bla
st S
pon
sor
Con
tact
for
info
Soci
al M
edia
Ad
vert
isem
ent
Des
ign
Con
tact
for
info
Vid
eo P
rod
uctio
n$1
00 p
er h
our
shoo
t an
d p
rod
uce
Cat
alog
$50
per
hou
r d
esig
n (d
oes
not
incl
ude
prin
ting
cos
t)
PR
INT
AD
VE
RTI
SIN
G
TYPE
OF
AD
PRIC
EB
rand
ing
Pac
kag
e$1
50 d
esig
n
NSR
Mai
ling
Lis
t10
cen
ts p
er a
dd
ress
Flye
r, Po
stca
rds,
Pos
ters
etc
.$5
0 p
er h
our
des
ign
(doe
s no
t in
clud
e p
rintin
g c
ost)
Ban
ners
$50
per
hou
r d
esig
n (d
oes
not
incl
ude
prin
ting
cos
t)
Poly
bag
ged
Item
$2,0
00 p
lus
pos
tag
e
Oth
er M
agaz
ine
Inse
rt$5
00
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