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Build awareness, create brand recognition and grow your reach through the Association’s varied advertising and sponsorship opportunities.
The Brewers Association and American Homebrewers Association® give you the avenues to
strategically reach your target audiences and markets. Following is an overview of opportunities;
detailed descriptions and pricing for each are available by contacting us (details on page 2).
MAGAZINESZymurgy - The first and last word in homebrewing and beer culture is Zymurgy, the preeminent magazine for homebrewers and beer enthusiasts. Zymurgy is more than a magazine to its 55,000 readers. It’s a bi-monthly journal that they refer to often and with rapt attention. They read Zymurgy to gain the latest information and advice that will support their passion for brewing and drinking quality beer. Readers trust Zymurgy and support the businesses that advertisein it. Circulation: 25,000+
The New Brewer - Over 9,000 brewing industry professionals read The New Brewer. Packed with brewing techniques, business and marketing insights, and operations information, The New Brewer is a trusted companion. Brewery owners, brewers, marketing directors, operations managers and other industry professionals turn to The New Brewer for the advice and knowledge they need to succeed, and they’ll turn to your business when they see your advertisement in this valuable resource. Circulation: 5,000+
EVENT PROGRAMSCraft Brewers Conference & BrewExpo America® - Professionals throughout the brewing industry attend this conference to increase their brewing and business knowledge, as well as their industry connections. Over 3,500 devoted brewers, brewery managers and restaurant personnel will see your advertisement both during the conference and afterwards when they refer back to the program.
National Homebrewers Conference - More than 1,900 homebrewers and beer enthusiasts gather each summer to attend educational seminars and hospitality events. Placing an advertisement in this guide to the conference—which is often a place for attendees to record notes, names and numbers—will keep your company top of mind.
Great American Beer Festival® - Reach festival attendees at the moment they love beer the most—during the internationally recognized Great American Beer Festival. The program guide to the festival is truly the most effective means of making multiple impressions to the more than 49,000 passionate beer lovers.
Print Advertising Opportunities
0 774470 80980
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FOR THE HOMEBREWER & BEER LOVER®
Volume 34 � No. 3 | May/June 2011
The Journal of the American Homebrewers Association
PLUS: ANCIENT HOMEBREWING IN MODERN DAY MEXICO
Beers You Can Brew
Mastering Malt
Pairing Beer and Umami13 Yeast
Pitching Rates
0 774470 80980
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$5.50 US / $8.00 CAN
www.HomebrewersAssociation.org
A Publication of the Brewers Association
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Brewers Association Email Forum - A moderated, daily e-digest that allows industry professionals to network and communicate at both the national and global level. It is the ultimate online networking tool for the industry, allowing the opportunity to connect you with a highly targeted audience of more than 9,000 beer industry professionals.
BrewersAssociation.org Banner Advertisement - This professional audience views more than 88,000 pages per month on this renowned industry website, giving you thousands of impressions with your target audience.
HomebrewersAssociation.org Banner Advertisement - Per month, your ad could be seen by 64,000 beer enthusiasts who spend an average of six minutes on the website each visit.
CraftBeer.com Banner Advertisement - Recently rated The Beer Website of the Year by Men’s Journal, your ad could be placed on this consumer site that gets 40,000 visits and 106,000 page views per month.
Online Advertising Opportunities
Directory Listing Opportunities
Exhibition & Sponsorship Opportunities
Highly economical listings online and in respective publications for an entire year, offering easy reference points where future customers can find you.
Supplier Directory (Professional) - Be listed in the industry’s most comprehensive directory, organized by category, on BrewersAssociation.org and in The New Brewer. Your contact information is printed in the bi-monthly publication, and also features an online listing that contains your company description and a hyperlink to your website and email address.
Member Shops Listing (Homebrewers) - Allow beer hobbyists to find you by geographic location through your listing online at HomebrewersAssociation.org and in Zymurgy. Your contact information is printed in the bi-monthly publication, and then runs online containing your company description and a hyperlink to your website and email address.
SAVOR: An American Craft Beer & Food ExperienceWashington D.C. | June 3 – 4, 2011SAVORCraftBeer.com
AHA National Homebrewers Conference San Diego, CA | June 16 – 18, 2011AHAConference.org
National Homebrew CompetitionFirst round in April; Final round at ConferenceSan Diego, CA | June 16 – 18, 2011AHAConference.org
Great American Beer Festival®
Denver, CO | September 29 – October 1, 2011GreatAmericanBeerFestival.com
American Homebrewers Association Days: Big Brew for National Homebrew Day: May 7, 2011Mead Day: August 6, 2011Learn to Homebrew Day: November 5, 2011
Craft Brewers Conference & BrewExpo America®
San Diego, CA | March 2 – 5, 2012CraftBrewersConference.com
There are several excellent Brewers Association event opportunities to showcase your products to brewing professionals or to homebrewers and beer enthusiasts. Involvement as a sponsor or exhibitor increases your visibility and positive association with your brand.
Contact Us TodayChris Pryor Business Development Manager for Advertising & Sponsorship (East)[email protected] or +1.888.822.6273 ext. 151
Kari HarringtonBusiness Development Manager for Advertising & Sponsorship (West)[email protected] ext. 167
