Shooting in the darkWhich marketing channels are truly driving retail footfall?

We strive for a “360” customer view

Availability and quality

of data is critical.

Without the right data, we are shooting blind

How can we know if we’re getting any better or worse?

Online: Explosion in “clickstream data”

Google

Yahoo!

Coremetrics

AT Internet

Adobe/Omniture

…and so on

Offline: Has not kept pace

data rich

Unless you look at the whole picture…

…you can’t be sure you’re targeting the right people.

Pureplay “etail”: wealth of actionable data

Read Click Buy

70% 25% 10% 1.8%x x =

CTA: “Clickthis link”

What about the offline impact?

1

“Buy this onour website”

Pureplay “etail”: wealth of actionable data

What about the offline impact?

1

Read Click Buy

70% 25% 10% 1.8%x x =

CTA: “Clickthis link”

“Buy this onour website”

70% 25% 10% 1.8%x x =

CTA: “Clickthis link”

“Buy this onour website”

CTA: “Go to our shop” “Buy this product”

offline

How do wetrack offline?

2

20%

97%

of searches have local / offline intent

of consumers search for local businesses

Mobile uniquely bridges online and offline

Tackling the problem

Prinovis Mobile Couponing

Results Options Control

Prinovis Mobile Couponing

› Validity periods

› Redemption Locations

› CRM integration

› Number of redemptions per individual

› Number of redemptions per code

› Better segmentation

› Email

› Print

› SMS

› Your data

› Customer-level reporting

› Prove ROI

› Social

› In-app

› NFC

James Maxwell

Digital Sales, UK

james.maxwell@prinovis.com

Try it at our stand!

Text “coffee” to 83118

Any questions?

James Maxwell

Digital Sales, UK

james.maxwell@prinovis.com