Slide 1

Principles of MarketingFinal project presentation

Introduction of group membersGROUP LEADERM. Umar Sadiq (13733)Group member

Sardar Sher Ali(14226)

Rizwan Haider(14140)

Arif Hussain(13676)

Danish Gill(13602)

We are PresentingOur Mission:About our organizationOUR SERVICES(MURREE HILLS & SURROUNDING AREAS)PEST Analysis 4 Ps of marketingSWOT Analysis

Welcome to our organization

DUSRA Get Away Travel and Trip Organizer

Planning exciting holidays? Let us plan it for you

Organization introductionHow the organization have the name DUSRA?DUSRA Get Away Travel and Trip Organizerorganisation sayingsPlanning exciting holidays? Let us plan it for you??

Our MissionOur Mission is to exceed the customer service expect as condition of our clients providing travel related services at optimal costsvisionTo be the best tourism serves provider in Asia About our organizationDUSRA is leading tour operator company in facilitating tourist.tour packages.Price:25% to 50% less then the quality we provide.customized packagesservice consultant staff :Booking .Locations.All major cities including Northern .

Cont..History Since year 2010, academically, lala party has extensively traveled in all parts of the world, especially northern areas of Pakistan.knowledgeable arrangements have been made with comfort and safety in mind.

Cont.Packages.Packages are available for different destinations consumers can select a package which suits them the mostLocations:We handle tours of Ghandhra Civilization, Indus Valley Civilization. Cholistan Desert. Thar Desert. Religious Tours. Mountaineering & Trekking Expeditions for K-2, Rakaposhi, Malka Parbat, Nanga Parbat. Gilgit. kashmiri And much moreContThe DUSRA (GTT ) waits to host you for a wonderful experience worldwide and in Pakistan!1)All Your Travel Needs! 2)OUR SERVICES 24/7.3)Best in Quality!4)Nobody does it better than us!5)We beat all prices.

Arif hussain

OUR SERVICES of Dusra get away and trip organizersMURREE HILLS & SURROUNDING AREASNathia Gali, Donga Gali&Ayubia03-DAYS & 02-NIGHTSGROUP TOURWith PC Bhurban accommodtionRs 10,500/- PKR per-person

Packages includes:Ground transport - from/to. IslamabadDaily buffet breakfast.Full day tour of Patriata, Bhurban, Murree, Ayubia & Nathiagali.Pick & Drop from/to. Rawalpindi/IslamabadCont14-DAYS GILGIT HUNZA & SKARDU SUMMER HOLIDAYS FAMILY GROUP TOURSharkol, Chilas, Dasu, Sazin, Aliabad, Rakaposhi View Point, AliabadKarimabad, Gilgit, China Market, Shigar Valley, Kachora lakeSadpara lake, Khaplu, Shangri-La& Abbottabad.WITH RS 25,000/- PER HEAD

Overnight stays:(13-nights & 14-days):01-night in journey from ISLAMABAD Rawalpindi or similar (UP)01-night at Sharkol / Abbottabad (UP)01-night at Chilas (UP)03-nights at Karimabad Hunza Valley01-night at Gilgit03-nights at Skardu01-night at Chilas (down)01-night at Sharkol / Abbottabad (down)01-night in journey ISLAMABAD Rawalpindi (down)

Important note for all packagesMeals Included:Breakfast & Dinner during hotels stay

Services for Iqra University students and faculty20% discount in all packedges.Rs 10,500/- PKR per-person (for murree 3days)Discounted price is 8400/- pkr per person

14-DAYS GILGIT HUNZA & SKARDU SUMMER HOLIDAYS FAMILY GROUP TOURWITH RS 25,000/- PER HEADDiscounted price is 20,000/- pkr per headWe have many more packages for many more places but here few are discussed because these are the main areas for travelling in Pakistan that are discussed.DanishGEOGRAPHIC SEGMENTATION CHARACTERISTICS RegionSize of metropolitan area: Population density: Climate: DEMOGRAPHIC SEGMENTATIONAGE:DIFFERENT AGE GROUPS TARGETED by giving them different packages.1 year to 7 year are free % 7 to 10 are paying half.

10 to onward are targeted

Adult are main target of our company.Adults (20 to 40year)Because :We are providing service of tourism at different venues of northern areas.price>:In price we give the different packages for you .E.g. gilgit tour of 14 days for group(WITH RS 25,000/- Per head).Place>:Beautiful areas of Pakistan likeGiglit,Murree, Nathiagalli,Naram ,kahgan,Sakrdo.,Biltistan,HunzaThese are the places where we are.

Promotion>:We promote our company throughWebsite ,TV, addsCollaboration with national tourist department of Pakistan.Sponsors.Social media RizwanPest analysis:

Political factors:Government type : federal republicLegal system: law system with Islamic law influence Chief of state: PresidentHead of government: Prime MinisterJudicial branch: Supreme Court Federal Islamic or Sharia CourtPolitical instability Dispute with neighboring countries.War on terrorHigh taxation on international touristSocial factors:Religions: Muslims 95% Minority includes Christian and Hindu) 5%Culture:Four provinces with different secondary norms and valuesHospitality Adventure loving

Technological factors :Internet users:20.431 million (2009)Telephones - main lines in use: 3.419 million Mobile cellular:111 million Transportation:Airports 148Roadways: total: 260,760 km

Economical factors:Economical crises :GDP (purchasing power parity: $488 billionGDP - real growth rate: 2.4%High inflation rate:Inflation rate (consumer prices): 13.7%Unemployment rate: 5.6%Limited Natural resourcesHigh prices of Oil and fuel SHAR ALI