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8/8/2019 Principles of Management Company Profile Sem 3 2010 Assignment
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Cerava Industries Sdn. Bhd.
Company Profile
Principles of Management Group Assignment
11/9/2010
Cerava Industries Sdn. Bhd.
Aldric Tinker et al.
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GROUP MEMBERS
Batch 13, Diploma in Occupational Safety and Health
Principles of Management Group Assignment Company Profile
1. Aldric Tinker - DOSH510FT02
2. Tony Hii Zee Loong - DOSH510FT07
3. Easter Tangkit Hilary Jawa - DOSH410FT16
4. Stella Marris - DOSH410FT40
5. Urusula Adrian Bajeng - DOSH410FT41
6. Ritchie Chang - DOSH510FT
7. Jessica Tutong - DOSH510FT17
8. Daphne Anabelle anak David - DOSH410FT13
9. David Ryan - DOSH410FT14
10.Aidil Adha - DOSH410FT
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MISSION STATEMENT
Cerava Industries Sdn Bhd, hereinafter Cerava Industries and the Company, believes in the
capability of human potential growth of the People of Sarawak, and thus aims to:
1. Match local abilities with global aspirations and expansion;
2. Train and develop local human capital to meet the ever changing demands and
requirements of World 2.0 and Web 2.0 and beyond;
3. Invest in creative industries and the development of intellectual properties to create a
knowledgeable and adaptive generation of entrepreneurs, managers and investors from
among our staff, clients and stakeholders.
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TABLE OF CONTENTS
Group Members ................................ ................................ ................................ ................................ 2
Mission Statement................................ ................................ ................................ ............................3
Introduction ................................ ................................ ................................ ................................ ......6Founding & History ................................ ................................ ................................ ....................... 6
Size, Ranking ................................ ................................ ................................ ................................ 6
Local Market Share................................ ................................ ................................ ....................... 7
Services & Product Range ................................ ................................ ................................ ............8
Future Markets & Expansion ................................ ................................ ................................ ........9
Vision ................................ ................................ ................................ ................................ ......... 10
Values ................................ ................................ ................................ ................................ ........ 10
Company Data ................................ ................................ ................................ ............................... 11
Full name & Type of Company ................................ ................................ ................................ ... 11
Registered Address ................................ ................................ ................................ .................... 11
Management................................ ................................ ................................ .............................. 12
Office Bearers ................................ ................................ ................................ ............................ 13
Management Functions ................................ ................................ ................................ ............. 14
Executive Chairman & President ................................ ................................ ........................... 14
Company Secretary ................................ ................................ ................................ ................ 15
Executive Vice President & Chief Operating Officer ................................ ............................... 16
Senior Vice President & Chief Finance Officer ................................ ................................ ....... 17
Senior Vice President, Marketing, PR and Community Outreach ................................ .......... 18
Vice President, Talent Management ................................ ................................ ...................... 19
Vice President, Logistics ................................ ................................ ................................ ........ 20
Vice President, Acquisition and Expansion ................................ ................................ ............ 21
Vice President, Marketing ................................ ................................ ................................ ...... 22
Banks ................................ ................................ ................................ ................................ ......... 23
Number of Employees................................ ................................ ................................ ................ 23
Contact Person and function ................................ ................................ ................................ ..... 23
Products & Services................................ ................................ ................................ ....................... 24
Digital Books ................................ ................................ ................................ .............................. 24
Video Recordings ................................ ................................ ................................ ....................... 24
Workshops & Seminars ................................ ................................ ................................ ............. 25
Certification Programmes ................................ ................................ ................................ .......... 25
Therapy ................................ ................................ ................................ ................................ ...... 26
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Event Management................................ ................................ ................................ .................... 26
Audio recording ................................ ................................ ................................ .......................... 26
Professional speaking................................ ................................ ................................ ................ 27
Quality ................................ ................................ ................................ ................................ ............ 28
Quality Policy ................................ ................................ ................................ .............................. 28
Quality Systems Applied................................ ................................ ................................ ............. 28
Capacity ................................ ................................ ................................ ................................ ......... 29
Equipment ................................ ................................ ................................ ................................ ..... 29
Facilities & Premises ................................ ................................ ................................ ..................... 29
Experience ................................ ................................ ................................ ................................ ..... 30
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INTRODUCTION
FOUNDING &HISTORY
Realising the need to develop local human capital in a post-Web 2.0 world, our founding
President, Mr. Aldric Tinker, gathered a few bright minds who are dedicated to the short-, mid-
and long-term development of fellow Sarawakians. Tired of the brain drain and lack of
opportunities for locals to grow and develop, Cerava Industries was found to bring those
opportunities to East Malaysia while serving foreign markets for sustainable growth and
development.
This bold journey began on October 13th, 2010 and now sees a thriving company dedicated to
meeting the needs of the shareholders through the utilisation of information technology and a
competitive edge.
SIZE,RANKING
Cerava Industries is managed by a senior management team of 10 individuals and supported by
5 executives and a growing number of freelancers, professionals and independent contractors.
Our policy on cost structure requires us to keep overhead expenses to a minimum and
outsourcing any tasks that can be outsourced, paid on project basis instead of a fixed recurring
cost which has a potential of increasing with time.
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LOCAL MARKET SHARE
To ensure maximum capture of the local market share, Cerava Industries utilises the Free
marketing policy1.
At present, our shares for the specific local market shares are as the following:
Market Estimated Value Market Share
Tertiary level Students RM 150 million 40%
Entry-level & junior executives RM 400 million 35%
Start-ups and SMEs RM5 billion 10%
Institutes of Higher Learning RM 4 million 50%
Primary and Secondary
Schools
RM500 million 30%
Learning adults RM500 million 40%
Sales & Marketing Firms RM4 million 30%
Self-development RM 500 million 20%
Clinical Hypnosis & NLP2 RM3 million 90%
1Free is based on the marketing concepts proposed by Chris Anderson in his bookFree: How Today's
Smartest Businesses Profit by Giving Something for Nothing.2 NLP stands for neurolinguistic programmingis a method of internal change founded by Richard Bandler
and John Grindler and is the fastest change movement in the world.
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SERVICES &PRODUCT RANGE
Cerava Industries offer the following range of products and services to our respective markets
and the general public:
1. Certification Training
a. Practitioners Certification in NLP
b. Master Practitioners Certification in NLP
c. International Certificate in Clinical Hypnosis
d. Six Sigma Practitioner Trainings
e. Lean Management Trainings
2. Seminars and Workshops
a. ISO & OSHAS
b. Self-development
3. Event Management
4. Digital content
a. Audio recording
b. Digital books
c. Video
d. Webinars3
5. Books
6. Therapy
a. Group therapy
b. Individual therapy
7. Professional speaking
3 Web-based seminars
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FUTURE MARKETS &EXPANSION
Cerava Industries aims to capture the Asia Pacific countries progressively over the next 20 years.
Among others, our sights are on the following countries:
1. Singapore and Negara Brunei Darussalam
2. Hong Kong & Macau
3. Australia & New Zealand
4. Chile, Peru, Ecuador & Mexico
5. Argentina
6. Brazil
7. The United States of America
8. Canada
In addition to that, Cerava Industries aims to create subsidiaries or acquire companies in the
following industries or fields:
1. Primary and Secondary Private education
2. Institute of Higher Learning with specialisation in the following areas:
a. Psychology
b. Law
c. Banking, Accounting & Finance
d. Occupational Safety and Health
e. Content creation/creative industries
f. Maritime engineering
g. Aquaculture, horticulture & agriculture
h. Language and linguistics
3. Printing and Publishing
4. Radio broadcasting
5. Advertising & Marketing
6. Real estate Commercial and Industrial
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7. Property management
8. Property marketing, investment and consulting
9. Post graduate studies
10.Trading of occupational safety and health personal protective equipments and clothing
11.Training centres
While Cerava Industries aims to go global and expand, its worth to remind that our aim is to
create as many opportunities as possible for the people of Sarawak, our real stakeholders.
VISION
To create a holistic society with extremely high level of productivity through the import, expansion
and export of technology, intellectual property and manpower.
VALUES
Cerava Industries represent the following values:
y Integrity and sincerity
y Life-long learning and growth
y Returning to the Communities
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COMPANYDATA
FULL NAME &TYPE OF COMPANY
Cerava Industries Sdn. Bhd. is a private limited company backed by shares registered under the
Companies Act 1965 of Malaysia.
REGISTERED ADDRESS
Cerava Industries Sdn Bhd headquarters are located at the following address:
SL09/177F
Jalan Temenggong Datuk Montegrai
95700-Betong
Sarawak
The company also maintains an office at the following Miri address:
843 Jalan Calladium,
Off Jalan Miri-Bakam
98000-Miri
Sarawak
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MANAGEMENT
Executive Chairman &President
Executive VicePresident & ChiefOperations Officer
Vice President, TalentDevelopment
Vice President, Logistics
Senior Vice President,Finance & Chief Finance
Officer
Senior Vice President,Internationalisation and
Commercialisation
Vice President,Acquisition and
Expansion
Senior Vice President,Marketing, PR and
Community Outreach
Vice President,Marketing
Company Secretary
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OFFICE BEARERS
The positions of the Senior Management filled by the following individuals:
y Executive Chairman & President:
o Mr. Aldric Tinker
y Executive Vice President & Chief Operating Officer:
o Mr. Tony Hii Zee Loong
y Senior Vice President & Chief Finance Officer:
o Ms. Stella Marris
y Senior Vice President, Marketing, PR and Community Outreach:
o Ms. Daphne Anabelle anak David
y Company Secretary:
o Ms. Easter Tangkit Hillary Jawa
y Vice President, Talent Management:
o Ms. Urusula
y Vice President, Logistics:
o Mr. Aidil Adha
y Vice President, Acquisition and Expansion:
o Mr. Ritchie Chang
y Vice President, Marketing:
o Ms. Jessica Tutong
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MANAGEMENT FUNCTIONS
EXECUTIVECHAIRMAN &PRESIDENT
The executive chairman is appointed by and reports to the board of directors.
y Preside over board or executive committee
y Supply vision and imagination at the highest level
y Take chair at general meetings, within which: to ensure orderly conduct; fair and
appropriate opportunity for all to contribute; suitable time allocation per item;
determining order of agenda; directing discussion towards consensus; clarifying and
summing up actions and policies
y Act as the organisation's representative in its dealings with the outside world
y Play a leading part in determining composition of board and sub-committees, so as to
achieve harmony and effectiveness
y Take decisions as delegated by the board and where required chair board meetings.
y Execute the responsibilities of a company director according to lawful and ethical
standards.
As company President, the roles and responsibilities include:
y Identify, develop and direct the implementation of business strategy
y Plan and direct the organisation's activities to achieve stated/agreed targets and
standards for financial and trading performance, quality, culture and legislative
adherence
y Recruit, select and develop executive team members
y Direct functions and performance via the executive team
y Maintain and develop organisational culture, values and reputation in its markets and
with all staff, customers, suppliers, partners and regulatory/official bodies
y Report to shareholders/board on organisational plans and performance
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COMPANYSECRETARY
y The Company Secretary should ensure the well-being and growth of the company, its
Board of Directors and all Stakeholders.
y The Company Secretary should make sure that the procedure for appointment of
directors is followed properly. She should also ensure that the newly-appointed senior
managers and directors have a proper induction and special training organized, if the
need be.
y She should also provide all types of support and guidance to the directors, helping them
in discharging their duties.
y The Company Secretary should ensure that all statutory and regulatory requirements are
properly complied with. They play a key role in ensuring that the decisions of the Board on
the whole are properly implemented and communicated within the organization. They
should advise the company and its board of Directors on business ethics and corporate
governance.
y The Company Secretary should also ensure that the interest of the stakeholders are
safeguarded and should communicate with them on regular basis.
In addition to those roles, the Company Secretary has the following functions:
y Responsible for organizing board meetings, informing board of directors about the
impending meeting, formulating the agenda of the meeting with Chairman and/or Chief
Executive, compiling the minutes of the meeting and maintaining minute books.
y Ensure that Annual General Meetings (AGM) are held as per the Companies Act and the
companies Article of Association. She is responsible for issuing notices of meetings,
distribution of proxy forms, helping directors update themselves and getting prepared in
case any shareholder ask questions, helping directors prepare briefing material and
ensuring that security arrangements are done for the meeting. During the meeting, she
has to ensure that proxy forms are processed properly, voting is carried out properly and
recording the minutes of the meeting.
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y Ensures that the Memorandum and Articles of Association is properly complied with. In
case any amendments are issued, they have to make sure that they are implemented in
the right manner.
y Ensures that the company complies with the legal and best practices requirements and it
properly implements the model code and/or company code regarding the companys
securities.
y Responsible for maintaining the statutory registers regarding the members, company
charges, directors and secretary, directors interests in shares and debentures, interests
in voting shares and debenture holders.
y Responsible for filing annual reports, amended Memorandum and Articles of Association,
return of allotments, notices of appointments, removal and resignation of directors and
the secretary, notices of removal or resignation of the auditors, change of registered
office and resolutions in accordance with the Companies Act with the Registrar of
Companies.
y Responsible for the publication of the companys annual report and accounts.
y Maintain the companys register of members, deal with questions of the shareholders
and transfer of share-holding etc.,
y Regularly communicate with shareholders both individual and institutional -- through
circulars and notices, and ensure the payment of dividends and interest. They have to
keep an eye on register of members in case any stakeholder is aiming at taking over the
company.
y Key role in implementing acquisitions, disposals and mergers. She has to make sure that
proper documentation is in place and proper commercial evaluation is done.
EXECUTIVEVICEPRESIDENT &CHIEFOPERATING OFFICER
The EVP & COO reports to the President and is responsible, generally, for the overall performance
and support functions of Cerava Industries, including:
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y Plan, develop and implement strategy for operational management and development so
as to meet agreed organisational performance plans within agreed budgets and
timescales (covering relevant areas of operation - e.g. manufacturing, distribution,
administration, whatever falls within remit according to organisation's structure)
y Establish and maintain appropriate systems for measuring necessary aspects of
operational management and development
y Monitor, measure and report on operational issues, opportunities and development plans
and achievements within agreed formats and timescales
y Manage and develop direct reporting staff
y Manage and control departmental expenditure within agreed budgets
y Liaise with other functional/departmental managers so as to understand all necessary
aspects and needs of operational development, and to ensure they are fully informed of
operational objectives, purposes and achievements
y Maintain awareness and knowledge of contemporary operational development theory
and methods and provide suitable interpretation to directors, managers and staff within
the organisation
y Contribute to the evaluation and development of operational strategy and performance in
co-optation with the executive team
y Ensure activities meet with and integrate with organisational requirements for quality
management, health and safety, legal stipulations, environmental policies and general
duty of care.
SENIOR VICEPRESIDENT&CHIEFFINANCEOFFICER
The SVP & CFO reports to the President. Among others, the following are this SVPs roles and
responsibilities:
y Business and financial strategy and planning, monitoring, management and reporting,
including management and development of policies, systems, processes and personnel
involved.
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y Reporting and accounting as per regulatory and legal requirements including taxation,
dividends, annual report and accounts.
y Management of strategy for and liaison with stock market, business press and business
analysts community.
y Financial staff management, motivation, training, recruitment and selection.
y Contributing to strategic planning and development as a member of executive team, and
probably keeping and distributing notes and records, reports to executive and
management team.
y Other areas of potential responsibility: company insurance, import/export administration,
licensing, contracts and agreements, legal areas and activities, corporate level
negotiations (e.g. premises, plant, trading, acquisitions and divestments, disposals),
major supplier/customer/partner relationships, regulatory bodies relationships and
strategies, approvals and accreditations.
y Include IT responsibilities.
SENIOR VICEPRESIDENT,MARKETING,PR AND COMMUNITYOUTREACH
The SVP, Marketing, PR & Community Outreach reports to the President.
The purpose of the role is to plan and implement sales and marketing activities in order to meet
company targets for retention growth and profitability, and to contribute, as a board member, to
the executive management of the company.
In addition to that, this role also ensures that Cerava Industries maintains a positive relationship
with the communities the company is exposed to through the planning, execution and revision of
community-oriented activities such as scholarships, donations etc.
y Plan and implement marketing strategy, including advertising and PR.
y Plan and implement sales and customer retention and development.
y Plan and manage sales and marketing resources according to agreed budgets.
y Contribute to formulation of policy and strategy as a board member.
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y Recruit, manage, train and motivate direct reporting staff according to company
procedures, policy and employment law.
y Maintain administration and relevant reporting and planning systems.
y
Manage relevant reporting of management and financial information for the sales and
marketing departments.
y Select and manage external agencies.
y Manage R&D and NPD and new business development.
y Maintain and develop corporate image and reputation, and protect and develop the
company's brands via suitable PR activities and intellectual property management.
y Plan and manage internal communications and awareness of corporate direction,
mission, aims and activities
VICEPRESIDENT,TALENTMANAGEMENT
The Vice President, Talent Management reports to and is responsible to the EVP & COO. Her roles
and responsibilities include:
y Plan, develop and implement strategy for HR management and development (including
recruitment and selection policy/practices, discipline, grievance, counselling, pay and
conditions, contracts, training and development, succession planning, morale and
motivation, culture and attitudinal development, performance appraisals and quality
management issues - add others if relevant)
y Establish and maintain appropriate systems for measuring necessary aspects of HR
development
y Monitor, measure and report on HR issues, opportunities and development plans and
achievements within agreed formats and timescales
y Manage and develop direct reporting staff
y Manage and control departmental expenditure within agreed budgets
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y Liaise with other functional/departmental managers so as to understand all necessary
aspects and needs of HR development, and to ensure they are fully informed of HR
objectives, purposes and achievements
y Maintain awareness and knowledge of contemporary HR development theory and
methods and provide suitable interpretation to directors, managers and staff within the
organisation
y Contribute to the evaluation and development of HR strategy and performance in
cooperation with the executive team
y Ensure activities meet with and integrate with organisational requirements for quality
management, health and safety, legal stipulations, environmental policies and general
duty of care.
VICEPRESIDENT,LOGISTICS
The VP, Logistics handle processes involved in a supply chain, liaising with a variety of parties
including suppliers of raw materials, manufacturers, retailers and consumers. The VP, Logistics
reports to the EVP & COO.
Among the managerial functions of this office are:
y Coordinate processes to ensure customer satisfaction.
y Transportation, stock control, warehousing, and ensuring structures are in place to
monitor the flow of goods and materials.
y Monitoring the quality, quantity, cost and efficiency of the movement and storage of
goods;
y Coordinating and controlling the order cycle and associated information systems;
y Analysing data to monitor performance and plan improvements and demand;
y Allocating and managing staff resources according to changing needs;
y Liaising and negotiating with customers and suppliers;
y Developing business by gaining new contracts, analysing logistical problems and
producing new solutions.
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y Implementing health and safety procedures;
y Managing staff training issues;
y Motivating other members of the team;
y
Project management;
y Setting objectives.
y Planning projects;
y Provide consultancy services.
VICEPRESIDENT,ACQUISITION AND EXPANSION
The Vice President, Acquisition and Expansion, reports to the Senior Vice President & CFO.
The job functions include:
y Purchasing policy and planning
y Departmental staff recruitment, development, training and management
y Purchasing project prioritisation and management
y Managing purchasing information and systems, and purchasing services IT
y Managing purchasing staff managing suppliers, relationships, service level agreements
y Setting, monitoring and managing quality and QA systems
y Effective proactive liaison with other departments as necessary to forecast, plan to meet,
and to supply demand to relevant quality
y Effective proactive liaison with other departments re operating, resourcing, services as
necessary, e.g. IT
y Negotiating and administration of purchasing contracts
y Make or buy policy analysis and decisions
y Rent or buy policy evaluation and decision/recommendation
y Cost saving budgeting and targeting
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y Setting and planning how to achieve supplier accreditation and service level
management
y Administration and reporting as necessary
y
Accounting evaluation and financial justification inc capital v revenue
y Outsourcing strategy/development/management
y Payment terms negotiation, optimisation and management
y Stock and materials management
y Warehousing, distribution, shipping management (if applicable, or effective liaison with
these functions/departments)
y Packaging and transport regulatory awareness, compliance and information
communication
y Health and safety compliance
y International trading issues/imports/legal, awareness and management
VICEPRESIDENT,MARKETING
Supporting the SVP, Marketing, PR and Community Outreach, the VPs roles includes:
y To develop, establish and maintain marketing strategies to meet organizational
objectives. Effective management of the marketing, advertising and promotional activities
of the organization.
y Manage and coordinate all marketing, advertising and promotional staff and activities
y Conduct market research to determine market requirements for existing and future
products
y Analysis of customer research, current market conditions and competitor information
y Develop and implement marketing plans and projects for new and existing products
y Manage the productivity of the marketing plans and projects
y Monitor, review and report on all marketing activity and results
y Determine and manage the marketing budget
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y Deliver marketing activity within agreed budget
y Develop pricing strategy
y Liaison with media and advertising
BANKS
Cerava Industries selects Citibank as its principal banking provider. Maybank Bhd is selected for
local transactions, including payroll, payment of bills and contractors.
NUMBER OF EMPLOYEES
At present, Cerava Industries has 5 full time employees on top of the senior management.
CONTACT PERSON AND FUNCTION
Ms. Daphne Anabelle anak David, Senior Vice President, Marketing, PR and Community
Outreach, will be more than happy to answer and address your queries.
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PRODUCTS &SERVICES
Cerava Industries currently offer the following products and services:
DIGITAL BOOKS
Titles currently sold by Cerava Industries:
y Secrets of Asian Freelance Writers in a Globalised World
y Marketing Beyond Borders
y Business Beyond Borders
y Occupational Safety and Health Practices Guide forUndergraduates
y Legal Research & Writing for Business Students
y Legal Research & Writing for Non-Law Students
y Beyond Chance Preventing Accidents at Work
y 1001 Ways to Prevent Accidents at Work
y OSH Practice and Productivity Beating the Norwegians and the French!
y Encyclopaedia of Toxicology 6thEd.
y
E
ncyclopaedia of Management10th
E
d.
y Encyclopaedia ofQuality Management 7thEd.
In the pipelines are 10 more titles which will be sold.
VIDEO RECORDINGS
The following video sets and home-learning kits are sold by Cerava Industries:
y
Menuju Aspirasi Diri
y Individu Perkasa
y Pembangunan Holistilk Menyingkap Pembangunan Kendiri
y Penguasaan Pengajian Malaysia
y Stress Management in the Office
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y Basic English forOSH Practitioners
y Intermediate English forOSH Practitioners
y Global English forOSH Practitioners
y
Basic NLP Seminars
y Advanced NLP Seminars
y Hypnotise Your Way to Success
WORKSHOPS &SEMINARS
Cerava Industries conducts or licences the following programmes:
y Kem Motivasi & Formula Genius untuk Siswa Siswi
y Kem Motivasi & Formula Genius untuk Pelajar Menengah
y Genius Formula Workshop series
y Be Empowered! Series
y Self Hypnosis & Health Workshop
y Control Your Weight Workshop
CERTIFICATION PROGRAMMES
y Certified NLP Practitioner Intensive Workshop
y Certified NLP Master Practitioner Intensive Workshop
y Certified NLP Trainer Workshop
y International Certificate in Clinical Hypnosis, with collaboration from the London College
of Clinical Hypnosis Malaysia;
y Certified NLP Coach Workshop
y Certified NLP Master Coach Workshop
y Green Belt Six Sigma Certification
y Black Belt Six Sigma Certification
y Lean Manager Certification
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y Certified Corporate Social Responsibility Professional Workshop, in collaboration with the
Malaysian Institute of Management.
THERAPY
y Hypnosis Therapy
o Quit Smoking
o Boost Your Confidence
o Weight Management
o Studying Skills
o Phobia Elimination
y NLP Therapy
y Corporate Therapy Therapy services provided to employees of Corporations
EVENT MANAGEMENT
Cerava Industries has the capabilities to conduct events such as conventions, seminars,
workshops and similar programmes. The two major events conducted by Cerava Industries are:
y Annual Holistic Health Care Exhibition
y Annual International Clinical Hypnosis Convention
AUDIO RECORDING
Several original titles are currently being recorded. However, Cerava Industries have been given
the licence to sell and distribute the digital copies of the following titles or series:
y All audio books by Robert T. Kiyosaki
y Audio Books by Richard Bandler, Co-Founder of NLP
y Audio books produced by the National Federation of Neurolinguistic Programming
(NFNLP), USA
y Coordinate the online sales of audio books by MPH and Borders
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PROFESSIONAL SPEAKING
Cerava Industries Speakers and Trainers are asked to conduct talks and training seminars on a
project basis with the various institutes of higher learning across Borneo, schools in Sarawak,
Sabah and Brunei as well as for corporate trainings.
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QUALITY
QUALITYPOLICY
Cerava Industries Sdn. Bhd. aims to be the premium business unit in talent development and
communication business towards customer satisfaction and sustainable development, improving
the effectiveness of our Integration Management System, products and services quality.
Create quality, human development, life-long learning and environmental awareness to all our
stakeholders.
Observing & complying with all legal and other requirements.
Have commitment for conserving natural resource and prevent pollution as well as developing a
globally productive workforce.
QUALITYSYSTEMS APPLIED
Cerava Industries Sdn. Bhd. adopts and is moving towards the following certifications and
systems of quality management:
1. ISO 9000:2008
2. Environmental Management System (ISO140001)
3. Lean Six Sigma Certification
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CAPACITY
Cerava Industries have the capacity to produce the following each month:
y 20 professional speaking engagements
y 40 Digital books, where 8 will be sold and 32 distributed for free
y 300 blog entries on self development, study skills, campus life and student finance
y 30 30-minute audio tapes
y 20 video blogs
y 10 premium e-newsletters
y 300 individual therapy sessions
y 100 group therapy sessions
EQUIPMENT
For the purpose of production, Cerava Industries have 3 sets of Mac Desktops and 6 sets of PCs.
Editing work are outsourced to independent contractors.
FACILITIES &PREMISES
Cerava Industry uses the Betong office for management and administrative purposes. Recordings
and therapies are conducted at the Miri Office and clients venue.
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EXPERIENCE
Cerava Industries is proud to present the following clients list:
1. Mind Valley Marketing Solutions
2. Hjumen Marketing Solutions
3. Media Prima Berhad
4. Sarawak Shell Berhad
5. PPKS Sarawak
6. UiTM Sarawak
7. UiTM Sabah
8. UNIMAS
9. UMS
10.Curtin University, Sarawak
11.Fajar International College
12.IBS College
13.IBMS
14.INTI Colege
15.UCSI Sarawak
16.Poslaju Malaysia
17.Bank Negara Malaysia, Sarawak
18.Pejabat Ketua Menteri Sarawak
19.Kementerian Pembangunan Prasarana, Sarawak
20.Jabatan Pendaftaran Negara, Sarawak
21.Jabatan Immigresen, Sarawak
22.Kolej Datu Patinggi Abg hj Abdillah, Kuching
23.Kolej Tun Datu Tuanku Hj Bujang, Miri
24.SMS Miri
25.SMKA Miri
8/8/2019 Principles of Management Company Profile Sem 3 2010 Assignment
31/31
26.SMB St Josephs Miri
27.SMK Datuk Patinggi Kedit, Betong
28.CIMB seluruh Sarawak
29.Maybank Seluruh Sarawak
30.OCBC Seluruh Sarawak
31.Audi Malaysia
32.Microsoft Malaysia
33.Google Malaysia
34.Google HK
35.Naza Kia Bhd