PRINCIPLES OF ECONOMICS A Streamlined Approach 3/e · Schiller’s Essentials of Economics is known for seeking the best possible answers to the basic questions of WHAT, HOW, and

54

PRINCIPLES OF ECONOMICS A Streamlined Approach 3/e

ContentsPART I: INTRODUCTIONCh 1 Thinking Like an Economist Ch 2 Comparative AdvantageCh 3 Supply and DemandPART II: COMPETITION AND THE

INVISIBLE HANDCh 4 Demand and ElasticityCh 5 Perfectly Competitive

SupplyCh 6 Efficiency, Exchange, and

the Invisible Hand in ActionPART III: MARKET

IMPERFECTIONSCh 7 Monopoly, Oligopoly, and

Monopolistic CompetitionCh 8 Games and Strategic

BehaviorCh 9 Externalities and Property

RightsPART IV: ECONOMICS OF PUBLIC

POLICYCh 10 Using Economics to Make

Better Policy DecisionsPART V: MACROECONOMICS:

DATA AND ISSUESCh 11 Spending, Income and

GDP

Ch 12 Inflation and the Price Level

Ch 13 Wages and UnemploymentPART VI: THE ECONOMY IN THE

LONG RUNCh 14 Economic GrowthCh 15 Saving, Capital Formation,

and Financial MarketsCh 16 Money, Prices, and the

Financial SystemPART VII: THE ECONOMY IN THE

SHORT RUNCh 17 Short-Term Economic

FluctuationsCh 18 Spending, Output, and

Fiscal PolicyCh 19 Monetary Policy and the

Federal ReserveCh 20 Aggregate Demand,

Aggregate Supply, and Stabilization Policy

PART VIII:THE INTERNATIONAL ECONOMY

Ch 21 Exchange Rates, International Trade, and Capital Flows

SECTION I: BASICSCh 1 The Challenge of

Economics Ch 2 The U.S. EconomyCh 3 Supply and DemandSECTION II: MICROECONOMICSCh 4 Consumer DemandCh 5 Supply DecisionsCh 6 CompetitionCh 7 MonopolyCh 8 The Labor MarketCh 9 Government

Intervention

SECTION III: MACROECONOMICSCh 10 The Business CycleCh 11 Aggregate Supply and

DemandCh 12 Fiscal PolicyCh 13 Money and BanksCh 14 Monetary PolicyCh 15 Economic GrowthCh 16 Theory and RealitySECTION IV: INTERNATIONALCh 17 International Trade

作者：Robert Frank, Cornell University Ben Bernanke, Brooking Institation Kate Antonovics, University of California SanDiego Ori Heffetz, Cornell University

適用課程：經濟學

年份：2017　規格：640頁 /彩色 /平裝　

ISBN-13：9781259255397　ISBN-10：1259255395

作者：Bradley R. Schiller, American University Karen Gebhardt, Colorado State University


年份：2017　規格：400頁 /彩色 /平裝　

ISBN-13：9781259255908　ISBN-10：1259255905

教學配件：教學資源光碟（PowerPoint / 教師手冊 /

題庫 / 習題解答）

ESSENTIALS OF ECONOMICS 10/e

W ritten specifically for the one semester survey of economics course, Schiller ’s Essentials of Economics is known for seeking the best

possible answers to the basic questions of WHAT, HOW, and FOR WHOM to produce. As in earlier editions, the tenth edition strives to arouse interest in economic theories by illustrating them in the context of actual institutions, policy debates, and global developments.

Contents

NEW

NEW

55

ContentsPART I: INTRODUCTION TO ECONOMICS

AND THE ECONOMYCh 1 Limits, Alternatives, and ChoicesCh 2 The Market System and the

Circular Flow

PART II: PRICE, QUANTITY, AND EFFICIENCY

Ch 3 Demand, Supply, and Market Equilibrium

Ch 4 Market Failures: Public Goods and Externalities

Ch 5 Government’s Role and Government Failure

PART III: CONSUMER BEHAVIORCh 6 ElasticityCh 7 Utility MaximizationCh 8 Behavioral Economics

PART IV: MICROECONOMICS OF PRODUCT MARKETS

Ch 9 Businesses and the Costs of Production

Ch 10 Pure Competition in the Short RunCh 11 Pure Competition in the Long RunCh 12 Pure MonopolyCh 13 Monopolistic Competition and

Oligopoly

PART V: MICROECONOMICS OF RESOURCE MARKETS AND GOVERNMENT

Ch 14 The Demand for ResourcesCh 15 Wage DeterminationCh 16 Rent, Interest, and ProfitCh 17 Natural Resource and Energy

EconomicsCh 18 Public Finance: Expenditures and Taxes

PART VI: MICROECONOMIC ISSUES AND POLICIES

Ch 19 Antitrust Policy and RegulationCh 20 Agriculture: Economics and PolicyCh 21 Income Inequality, Poverty, and

DiscriminationCh 22 Health CareCh 23 Immigration

PART VII: GDP, GROWTH, AND INSTABILITYCh 24 An Introduction to

MacroeconomicsCh 25 Measuring Domestic Output and

National IncomeCh 26 Economic GrowthCh 27 Business Cycles, Unemployment,

and Inflation

PART VIII: MACROECONOMIC MODELS AND FISCAL POLICY

Ch 28 Basic Macroeconomic Relationships

Ch 29 The Aggregate Expenditures ModelCh 30 Aggregate Demand and Aggregate

SupplyCh 31 Fiscal Policy, Deficits, and Debt

PART IX: MONEY, BANKING, AND MONETARY POLICY

Ch 32 Money, Banking, and Financial Institutions

Ch 33 Money CreationCh 34 Interest Rates and Monetary PolicyCh 35 Financial Economics

PART X: EXTENSIONS AND ISSUESCh 36 Extending the Analysis of

Aggregate SupplyCh 37 Current Issues in Macro Theory

and Policy

PART XI: INTERNATIONAL ECONOMICSCh 38 International TradeCh 39 The Balance of Payments,

Exchange Rates, and Trade Deficits

作者：Campbell R. McConnell, University of Nebraska Stanley L. Brue, Pacific Lutheran University Sean M. Flynn, Scripps College


年份：2015　規格：889頁 /彩色 /平裝　定價：1200元

ISBN-13：9789814575133　ISBN-10：9814575135

教學配件：教學資源光碟（PowerPoint /教師手冊 /

題庫 /習題解答）

NEW

作者：Jeffrey M. Perloff, University of California, Berkeley

適用課程：個體經濟學

年份：2016　規格：800頁 /彩色 /平裝　定價：1320元

ISBN-13：9781292056531　ISBN-10：1292056533


題庫）

MICROECONOMICS 7/e

ContentsCh 1 Introduction Ch 2 Supply and DemandCh 3 Applying the Supply-and-

Demand ModelCh 4 Consumer ChoiceCh 5 Applying Consumer TheoryCh 6 Firms and ProductionCh 7 CostsCh 8 Competitive Firms and

MarketsCh 9 Applying the Competitive

ModelCh 10 General Equilibrium and

Economic Welfare

Ch 11 MonopolyCh 12 Pricing and AdvertisingCh 13 Oligopoly and Monopolistic

CompetitionCh 14 Game TheoryCh 15 Factor MarketsCh 16 Interest rates, Investments,

and Capital MarketsCh 17 UncertaintyCh 18 Externalities, Open-Access,

and Public GoodsCh 19 Asymmetric InformationCh 20 Contracts and Moral Hazards

ECONOMICSPrinciples, Problems, and Policies 20/e

NEW

2016華泰文化圖書目錄 www.hwatai.com.tw

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作者：Christopher R. Thomas, University of South Florida

S. Charles Maurice, Texas A&M University

適用課程：管理經濟學

年份：2016　規格：714頁 /雙色 /平裝　定價：1080元

ISBN-13：9781259251078　ISBN-10：1259251071


題庫）

M anagerial Economics is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous

style, this book is designed to be one of the easiest books in managerial economics from which to teach and learn.

ContentsCh 1 Managers, Profits, and

MarketsCh 2 Demand, Supply, and

Market EquilibriumCh 3 Marginal Analysis for

Optimal DecisionsCh 4 Basic Estimation

TechniquesCh 5 Theory of Consumer

BehaviorCh 6 Elasticity and DemandCh 7 Demand Estimation and

ForecastingCh 8 Production and Cost in the

Short RunCh 9 Production and Cost in the

Long Run

Ch 10 Production and Cost Estimation

Ch 11 Managerial Decisions in Competitive Markets

Ch 12 Managerial Decisions for Firms with Market Power

Ch 13 Strategic Decision Making in Oligopoly Markets

Ch 14 Advanced Pricing Techniques

Ch 15 Decisions under Risk and Uncertainty

Ch 16 Government Regulation of Business

NEW

MANAGERIAL ECONOMICSFoundations of Business Analysis and Strategy 12/e

SECTION I: INTRODUCTIONCh 1 What Is Environmental

Economics? Ch 2 The Economy and the

EnvironmentSECTION II: ANALYTICAL TOOLSCh 3 Benefits and Costs,

Supply and DemandCh 4 Economic Efficiency

and MarketsCh 5 The Economics of

Environmental QualitySECTION III: ENVIRONMENTAL

ANALYSIS Ch 6 Frameworks of AnalysisCh 7 Benefit-Cost Analysis:

BenefitsCh 8 Benefit-Cost Analysis:

CostsSECTION IV: ENVIRONMENTAL

POLICY ANALYSISCh 9 Criteria for Evaluating

Environmental PoliciesCh 10 Decentralized Policies:

Liability Laws, Property Rights, Voluntary Action

Ch 11 Command-and-Control Strategies: The Case of Standards

Ch 12 Incentive-Based Strategies: Emission Charges and Subsidies

Ch 13 Incentive-Based Strategies: Transferable Discharge Permits

SECTION V: ENVIRONMENTAL POLICY IN THE UNITED STATES

Ch 14 Federal Water Pollution-Control Policy

Ch 15 Federal Air Pollution Control Policy

Ch 16 Federal Polity on Toxic and Hazardous Substances

Ch 17 State and Local Environmental Issues

SECTION VI: INTERNATIONAL ENVIRONMENTAL ISSUES

Ch 18 Comparative Environmental Policies

Ch 19 Economic Development and the Environment

Ch 20 The Global EnvironmentCh 21 International

Environmental Agreements

作者：Barry C. Field, University of Massachusetts-Amherst

Martha K. Field, Greenfield Community College

適用課程：環境經濟學

年份：2017　規格：496頁 /單色 /平裝　

ISBN-13：9781259255403　ISBN-10：1259255409

教學配件：教學資源光碟（PowerPoint /教師手冊）

ENVIRONMENTAL ECONOMICSAn Introduction 7/e

Contents

NEW

57

作者：Frederic S. Mishkin, Columbia University審校：陳思寬臺灣大學國際企業學系教授　

適用課程：貨幣銀行學

年份：2016　規格：單色 /平裝　

教學配件：教學資源光碟（PowerPoint / 習題解答）

目錄

第一部分導論第 1 章研究貨幣、銀行業，與金融市場的理由第 2 章金融體系綜述第 3 章貨幣是什麼

第二部分金融市場第 4 章利率的意義第 5 章利率的行為第 6 章利率的風險與期間結構第 7 章股票市場、理性預期理論，與效率市場假說

第三部分金融機構第 8 章金融結構的經濟分析第 9 章銀行業與金融機構管理第 10 章金融管制的經濟分析第 11 章銀行業：結構與競爭第 12 章先進經濟體的金融危機第 13 章新興經濟體的金融危機

第四部分中央銀行與貨幣政策第 14 章中央銀行：全球觀點第 15 章貨幣供給過程第 16 章貨幣政策的工具第 17 章貨幣政策的施行：策略與手法

第五部分國際金融與貨幣政策第 18 章外匯市場第 19 章國際金融市場

第六部分貨幣理論第 20 章數量理論、通貨膨脹，與貨幣需求第 21 章 IS曲線第 22 章貨幣政策與總需求曲線第 23 章總需求與供給分析第 24 章貨幣政策理論第 25 章預期在貨幣政策的角色第 26 章貨幣政策的傳遞機制

本書特色

一、分析架構統一，運用若干基本經濟學原理，讓學生組織對於金融市場結構、外匯

市場、金融機構管理，和貨幣政策在經濟

體扮演角色的思考。

二、謹慎、步驟式地發展經濟模型，讓學生易於學習。

三、內文整合國際觀點，且充分採納貨幣理論的最新發展。

四、特別加上「財經報報」專題，鼓勵閱讀財經新聞。

五、應用導向的觀點，加上大量的應用案例和專題方塊，為學生指出如何將理論應用到

現實世界，提升學習的興趣。

貨幣銀行學十一版 The Economics of Money, Banking, and Financial Markets 11/e

NEW


貨幣銀行學十一版 The Economics of Money, Banking, and Financial Markets 11/e

陳思寬審校Frederic S. Mishkin

年份：2016　規格：724頁 /單色 /平裝　定價：1420元ISBN-13：9781292094182ISBN-10：1292094184教學配件：教學資源光碟（PowerPoint /

教師手冊 /題庫）

THE ECONOMICS OF MONEY, BANKING, AND FINANCIAL MARKETS 11/e

作者：Frederic S. MishkinNEW

58

作者：Thomas A. Pugel, Stern School of Business, New York University

適用課程：國際經濟學

年份：2016　規格：766頁 /雙色 /平裝　定價：1180元

ISBN-13：9781259252846　ISBN-10：1259252841


題庫）

INTERNATIONAL ECONOMICS 16/e

ContentsCh 1 International Economics Is

Different Ch 2 The Basic Theory Using

Demand and SupplyCh 3 Why Everybody Trades

Comparative AdvantageCh 4 Trade Factor Availability and

Factor Proportions Are KeyCh 5 Who Gains and Who Loses

from Trade?Ch 6 Scale Economies, Imperfect

Competition, and TradeCh 7 Growth and TradeCh 8 Analysis of a TariffCh 9 Nontariff Barriers to ImportsCh 10 Arguments For and Against

ProtectionCh 11 Pushing ExportsCh 12 Trade Blocs and Trade

BlocksCh 13 Trade and the EnvironmentCh 14 Trade Policies for Developing

CountriesCh 15 Multinationals and

Migration International Factor Movements

Ch 16 Payments Among NationsCh 17 The Foreign Exchange

MarketCh 18 Forward Exchange and

International Financial Investment

Ch 19 What Determines Exchange Rates?

Ch 20 Government Policies Toward the Foreign Exchange Market

Ch 21 International Lending and Financial Crises

Ch 22 How Does the Open Macroeconomy Work?

Ch 23 Internal and External Balance with Fixed Exchange Rates

Ch 24 Floating Exchange Rates and Internal Balance

Ch 25 National and Global Choices: Floating Rates and the Alternatives

NEW

適用課程：世界經濟導論

年份：2016　規格：423頁 /單色 /平裝　定價：540元

ISBN-13：9789869243575　ISBN-10：9869243575

教學配件：教學資源光碟（PowerPoint /習題解答）

編著：杜震華中國文化大學全球商務學程副教授

世界經濟導論：全球化的生產與貿易三版

第 1 章世界經濟的全球化第 2 章人口與世界經濟第 3 章資源與環境第 4 章農業第 5 章製造業第 6 章服務業第 7 章國際貿易與投資第 8 章國際貿易型態

本書特色

一、國內第一本完整介紹世界經濟變遷和現況的入門教科書。二、提供台灣相關經濟數據，掌握台灣的全球相對位置。

三、三種產業為經，區域經濟為緯，重點呈現世界產業狀況。

四、淺顯易懂、雅俗共賞，打破經濟理論和數據之枯燥乏味。

五、百份列表提供最即時的全球和區域相關經濟數據。

六、簡明扼要勾勒經濟全球化的前因後果及影響。

七、靈活運用數據和理論，消除兩者間之鴻溝。

八、介紹全球十五個重要貿易體和五類產業的貿易現況。

九、每章皆附練習題，點明各章學習重點。

十、提供教師練習題解答，方便教學、提升成效。

目錄

NEW


作者：Christiana E. Hilmer, San Diego State University Michael J. Hilmer, San Diego State University

作者：Jeffrey M. Wooldridge, Michigan State University

適用課程：計量經濟學

年份：2014　規格：523頁 /雙色 /平裝　定價：1080元

ISBN-13：9780071318518　ISBN-10：0071318518



適用課程：計量經濟學

年份：2016　規格：789頁 /雙色 /精裝　定價：1380元

ISBN-13：9781305270107　ISBN-10：130527010X



While many software packages are potentially available to readers, we focus on Microsoft Excel and Stata. We do so because Microsoft

Excel is relatively easy to use.

Contents

Contents

NEW

NEW

PRACTICAL ECONOMETRICSData Collection, Analysis, and Application 1/e

INTRODUCTORY ECONOMETRICSA Modern Approach 6/e

PART I: THE BASICSCh 1 An Introduction to

Econometrics and Statistical Inference

Ch 2 Collection and Management of Data

Ch 3 Summary StatisticsPART II: LINEAR REGRESSION

ANALYSISCh 4 Simple Linear RegressionCh 5 Hypothesis Testing in Linear

Regression AnalysisCh 6 Multiple Linear Regression

AnalysisCh 7 Qualitative Variables and

Nonlinearities in Multiple Linear Regression Analysis

Ch 8 Model Selection in Multiple Linear Regression Analysis

PART III: VIOLATIONS OF ASSUMPTIONS

Ch 9 HeteroskedasticityCh 10 Time Series AnalysisCh 11 AutocorrelationPART IV: ADVANCED TOPICS IN

ECONOMETRICSCh 12 Limited Dependent VariablesCh 13 Panel DataCh 14 Instrumental Variables for

Simultaneous Equations, Endogenous Independent Variables, and Measurement Error

Ch 15 Quantile Regression, Count Data, Sample Selection Bias, and Quasi-Experimental Methods

Ch 16 How to Conduct and Write-Up and Empirical Research Project

Ch 1 The Nature of Econometrics and Economic Data

PART I: REGRESSION ANALYSIS WITH CROSS-SECTIONAL DATA

Ch 2 The Simple Regression Model

Ch 3 Multiple Regression Analysis: Estimation

Ch 4 Multiple Regression Analysis: Inference

Ch 5 Multiple Regression Analysis: OLS Asymptotics

Ch 6 Multiple Regression Analysis: Further Issues

Ch 7 Multiple Regression Analysis with Qualitative Information: Binary (or Dummy) Variables

Ch 8 HeteroskedasticityCh 9 More on Specification and

Data IssuesPART II: REGRESSION ANALYSIS

WITH TIME SERIES DATACh 10 Basic Regression Analysis

with Time Series Data

Ch 11 Further Issues in Using OLS with Time Series Data

Ch 12 Serial Correlation and Heteroskedasticity in Time Series Regressions

PART III: ADVANCED TOPICSCh 13 Pooling Cross Sections

Across Time: Simple Panel Data Methods

Ch 14 Advanced Panel Data Methods

Ch 15 Instrumental Variables Estimation and Two Stage Least Squares

Ch 16 Simultaneous Equations Models

Ch 17 Limited Dependent Variable Models and Sample Selection Corrections

Ch 18 Advanced Time Series TopicsCh 19 Carrying Out an Empirical

Project

Documents

PRINCIPLES OF ECONOMICS A Streamlined Approach 3/e · Schiller’s Essentials of Economics is known for seeking the best possible answers to the basic questions of WHAT, HOW, and