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Principles of Decision Support Systems
Abe FeinbergCalifornia State University,
Northridge
Introduction to Decision Support Systems
1
Managers and Managerial Work
Managing within an Organization Definition: A System of Resources
Structured by Power Centers to Achieve some Objectives within an Environment
Orientation: Public <---> Private Size of the Organization Durability of the Organization
2
Structuring the Resources
Money
MaterialsPeople
Knowledge
Funds
ProductsServices
Knowledge
Monetary ResourcesMaterial ResourcesHuman Resources
Knowledge Resources
INPUTS ORGANIZATION OUTPUTS
3
Organizational Aspects
Power CentersOrganizational Purposes or
ObjectivesOrganizational Environment:
External and Internal
4
Managerial Functions
Planning Organizing Commanding Coordinating Controlling
5
Mangerial Roles
Informational Interpersonal Decisional: Entrepreneur;
Disturbance Handler; Resource Allocator; and Negotiator
6
Types of Knowledge
Descriptive: Information or Data– Examples: Demand for Service,
Inventories, Personnel Records Procedural: How to do something
or steps to follow to do something or an Algorithm
7
Decisions
What is Decision Making? Choosing among Alternatives? Generating Alternatives? Selecting a Course of Actions? Handling Risk? All of the Above!!
8
Decision Context
Organizational Setting: Planning vs. Control
Emergent vs. Established Situation Timing of Decisions Organizational Design: Centralized
vs. Decentralized Decision Type: Strategic or Tactical
9
Decision Structuredness
Programmed Structured Semi-Structured Unstructured The Degree of Structuredness Can
Change over Time Negotiated vs. Unilateral Decisions
10
Contributions of DSS’s
Answering What-If Questions Assessing Potential Outcomes Aiding Negotiations Providing Consistent Decisions Evaluating and Limiting Risk
11
Some DSS examples
Forecasting Demand for Service Staffing Resource Allocation Project Management Vehicle Routing Waste Disposal
11A
DECISION MAKING AND COMPUTERIZED SUPPORT
Management Support Systems (MSS)Computerized technologies
Objectives– Support managerial work
– Support decision making
12
Management Support Systems
An OverviewEmerging and Advanced Computer Technologies
for Supporting Managerial Problem Solution
Changing Organizational Structure Enabling Business Transformation Changing Management Methods
14
Managers and Decision Making:
Why Computerized Support?
Competition
Speed
The MANAGERS are always responsible for decision making
15
Factors AffectingDecision Making
Technology / Information / Computers Structural Complexity / Competition International Markets / Political Stability
/ Consumerism Changes, Fluctuations
16
Managers and Computerized Support
Information Technology: vital to the business
Support technologies extensively implemented
17
Computer Applications Evolvingfrom Transaction Processing Systems (TPS) and
MISto Proactive Applications (DSS)
New modern management tools in
Data access Online analytical processing (OLAP) Internet / Intranet / Web
for decision support
18
Need for Computerized Decision Support and the Supporting Technologies
Speedy computations Overcome cognitive limits in processing and storage Cognitive limits may restrict an individual’s
problem-solving capability Cost reduction Technical support Quality support Competitive edge
19
Decision Support Technologies
Management Support Systems (MSS) Decision Support Systems (DSS) Group Support Systems (GSS) Enterprise (Executive) Information Systems (EIS) Enterprise Resource Planning (ERP) and Supply-
Chain Management (SCM) Knowledge Management Systems Expert Systems (ES) Artificial Neural Networks (ANN) Hybrid Support Systems Intelligent DSS
19
Decision Support Framework
Type of Control
Operational Managerial Strategic Control Control Control
Type of Decision
Structured
Semi-structured
Unstructured
21
A/R, order entry
Scheduling
Brochure Design
Tech Support Needed
BudgetAnalysis
MISMgt. Science
DSS, ES, EISMgt. Science
EIS, ESNeural Nets.
Fin. Mgt.,Distribution
TechSupp.NeedsMIS, OR,TP
Negotiating,Recruiting
DSS
DSSES,N Nets
Budget Prep.,Facility LayoutProject Sched.
Build NewFacility, QuaityAssurance
New Tech.Devel., SocialResp. Planning
Unstructured problem has no structured phases
Semistructured problem has some (or some parts with) structured phases
Structured problem has all structured phases– Procedures for obtaining the best solution are known– Objectives are clearly defined
– Management support systems can be useful
22
Unstructured problems often solved with human intuition
Semistructured problems in betweenSolve with standard solution procedures and human
judgment
A Decision Support System can help managers understand problems in addition to providing solutions
Goal of DSS: Increase the effectiveness of decision making
23
Computer Support for Structured Decisions
Since the 1960s Repetitive in nature High level of structure Can abstract and analyze them, and classify
them into prototypes Solve with quantitative formulas or models Management Science (MS) / Operations
Research (OR)
24
Management Science
Scientific approach to automate managerial decision making1. Define problem2. Classify problem 3. Construct mathematical model4. Find and evaluate potential solutions5. Choose and recommend a solution
Modeling: Transforming the real-world problem into an appropriate prototype structure
25
Decision Support Systems Concept
DSS are interactive computer-based systems, which help decision makers utilize data and models to solve unstructured problems
Decision support systems couple the intellectual resources of individuals with the capabilities of the computer to improve the quality of decisions. It is a computer-based support system for management decision makers who deal with semi-structured problems
Content-free expression There is no universally accepted definition of DSSUmbrella term vs. narrow definition (specific technology)
26
Major DSS Characteristics
DSS Example for Mineral Exploration
Initial risk analysis (management science) Model scrutiny using experience, judgment, and intuition Initial model mathematically correct, but incomplete DSS provided very quick analysis DSS: flexible and responsive. Allows managerial intuition and
judgment
27
Why Use DSS?
Perceived benefits– decision quality
– improved communication
– cost reduction
– increased productivity
– time savings
– improved customer and employee satisfaction
28
Major Reasons Unstable economy Difficulty in tracking numerous business objectives Increased competition Electronic commerce Existing systems did not support decision making IS Department is too busy Special analysis Need accurate information Organizational winner New or timely information needed Mandated by management Cost reductions End-user computing
29
Group Support Systems (GSS)
Decisions often made by groups Supports groupwork, anytime, anyplace
Also called Groupware Electronic meeting systems Collaborative computing
30
Executive Information (Support) Systems (EIS,
ESS) Organizational view Information needs of executives / managers Customized user seductive interface Timely and effective tracking and control Drill down Filter, compress, and track critical data /
information Identify problems / opportunities
31
EIS Mid-1980s - large corporations
Now global
Affordable to smaller companies
Serves managers as enterprise-wide systems
32
Expert Systems (ES) Experts solve complex problems Experts have specific knowledge and experience
Expert systems mimic human experts ES performance comparable to or better than
experts in a specialized and usually narrow problem area
33
Intelligent Agents
Help automate various tasks Increase productivity and quality Learn how you work
34
Artificial Neural Systems
Artificial Neural Networks (ANN):
Mathematical models of the human brain
ANN learn patterns in data
ANN can work with partial, incomplete, or inexact information
35
Knowledge Management Systems
(KMS) Capture and reuse knowledge at the
organizational level Knowledge repository for storage Organizational impacts can be dramatic
36
ERP and SCM
Enterprise Resource Planning (Management)
Supply Chain Management including Customer Resource Management (CRM)
Enterprise-level cost cutters
37
Cutting Edge Intelligent Systems
Genetic AlgorithmsWork in an evolutionary fashion
Fuzzy LogicContinuous logic (NOT just True / False)
Intelligent AgentsIn search engines, e-mail, electronic commerce
38
Hybrid Support Systems Combines MSS technologies Use strengths of each Goal: successful solution of the managerial
problem
Tools support each other
Tools can add intelligence to traditional MSS
39
Computerized Decision Aids Evolution and Attributes
Computerized procedures development aids decision making
– Early: Calculations– Intermediate: Find, organize and display
information– Current: Decision relevant computations,
displays and interactions– Starting: Complex fuzzy decision support,
collaborative decision making and machine learning
40
DSS supports specific questions
Raw Data & Status General Analysis Repres. & Causal Models Solution Suggestions/ Evals. Solution Selection
What is …?
What is or Why?
What will be?Why?
What if?
What if?
41
Evolutionary View of CBIS 1. Time Sequence mid-1950s Transaction Processing Systems (TPS)
1960s MIS
1970s Office Automation Systems DSS
1980s DSS ExpandedCommercial applications of expert systems Executive Information Systems
1990s Group Support Systems Neural Computing Integrated, hybrid computer systems
42
2. Computer evolved over time
3. Systemic linkages in how each system processes data into information
Relationship among these and other technologies
43
Relationship Among Technologies
Each technology unique Technologies interrelated Each supports some aspects of managerial decision
making Ever expanding role of information technology
improving management Interrelationship and coordination evolving
44
Summary
DSS has many definitions
Complexity of managerial decision making is increasing
Computer support for managerial decision making
Several MSS technologies including hybrids
45