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The Principles and Elements of Design These are the building blocks of all good floral design

Principles and Elements of Design - TAFE NSW€¦ · ELEMENTS OF DESIGN The Elements of Design are those you can see and touch LINE FORM . COLOUR . TEXTURE . SPACE

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  • The Principles and Elements of Design

    These are the building blocks of all good floral design

  • ELEMENTS OF DESIGN

    The Elements of Design are those you can see and touch

    LINE FORM

    COLOUR TEXTURE

    SPACE

  • LINE Lines may be thick,

    thin, vertical, horizontal, diagonal, curved, zig zag, long,short or a combination of all.

    The purpose of lines is to create:

    shape a pattern movement optical illusion space

  • FORM Form is a three dimensional

    shape, often referred to as area, mass or volume.

    Form has height, width and depth.

    A shape is two dimensional having only height and width

    The four basic forms are: cube sphere cylinder cone

  • TEXTURE Texture is the surface

    quality of a material as perceived by sight (visual) or by touch (tactile)

    We describe texture using terms such as:

    smooth,rough,spiky, furry,velvety,silky etc.

  • SPACE Space is the area in, around

    and between the design: defined by the three dimensional area occupied by the composition.

    Positive space is the planned area in a design occupied by flowers, foliage or other objects.

    Negative space is the planned areas in a design, devoid of flowers, foliage or other objects, yet essential to a composition.

  • COLOUR Colour is an important

    element in every design There are 3 primary colours Red – Yellow - Blue There are 3 secondary colours Green- Orange-Purple Warm colours (Advancing) Reds, oranges, yellows,

    browns Cool colours (Receding) Blues, greens, purples Neutral colours Black, white and grey

  • PRINCIPLES OF DESIGN The concepts used to organise and arrange the structure of design

    Diversity/Variety

    Repetition Contrast

    Proportion Direction

    Dominance Balance Rhythm

    Unity/Harmony Order

  • Diversity/Variety

    Variety & Diversity can be found in:

    Types of material Colour Texture Line Form

  • Repetition Every design will benefit

    from repetition of one or more elements in a design

    This can be achieved using:

    Line Form Colour Texture

  • Contrast Contrast is the use of

    opposites eg; dark & light, rough & smooth,

    large & small, thick & thin etc; It adds interest to a design and can be achieved using

    Colour Line Form Size Texture

  • Proportion Proportion is achieved by

    using the correct relationship in size, quantity and degree of emphasis of all parts of the design and its surroundings. Proportion should be considered in;

    Materials to one another The arrangement to the

    container The overall design to the

    space in which it is placed The person wearing it

  • Direction Direction is achieved by

    the use of different lines creating movement that guides the eye into and through the design. Lines can radiate out from or into a focal area or direct your eye to a point of interest or a resting place.

  • Dominance Dominance is the visual

    emphasis of one or more elements in a composition.

    It is important that the most dominant element creates a strong focus and greater emphasis in the main area of the design.

  • Balance Balance creates equilibrium and

    three dimensional stability in a design.

    There are 2 types of balance Symmetrical (Formal) which occurs when materials are

    arranged equally on both sides of an imaginary axis down the centre of the design

    Asymmetrical (Informal) which occurs when both sides of the

    arrangement are different and unequal yet both sides of the imaginary axis maintain similar visual weight

    There is also; Visual balance- does the

    arrangement appear to be balanced Actual balance – is the

    arrangement physically stable/ will it stand up

  • Rhythm Rhythm is the visual

    movement created throughout the design by the use of repetition or gradation in the use of lines, forms, colours and textures

  • Unity/Harmony Unity & Harmony is

    achieved with the use of a combination of compatible materials and components. This cohesive relationship of all parts will create a wholeness and oneness within the design and within its surroundings.

  • Order

    Order is achieved when

    all the Elements and Principles of design have been used correctly

    �The Principles and Elements �of DesignELEMENTS OF DESIGNLINEFORMTEXTURESPACECOLOURPRINCIPLES OF DESIGN�The concepts used to organise and arrange the structure of designDiversity/VarietyRepetitionContrastProportionDirectionDominanceBalanceRhythmUnity/HarmonyOrder