principal sponsor

3

Tonight we welcome you to a celebration of the very best our sector has to offer. We salute the individuals and organisations that have risen to a range of demanding challenges. Our winners have performed with ingenuity, creativity and true commercial effectiveness. This is a night to acknowledge a profession operating at full throttle.

Our world is changing fast. New technology is expanding what is possible: capturing data in new ways, integrating and distilling information more quickly, finding new ways to distribute and inspire with what we discover. All this is challenging not only what constitutes good research, but also what can even be defined as research.

Whatever the level of uncertainty and change, research quality and research standards remain of paramount importance. Tonight’s winners have produced work that has been inventive as well as rigorous, daring as well as grounded. Quality runs through all the work acknowledged tonight.

The MRS exists to champion the role of research in our democracy by both promoting and protecting what constitutes good research in all its forms. The MRS Research Awards play a key role in championing research in all its forms. The research community consists of a truly inventive and diverse group of professionals offering powerful insights and advice to market. Insights and advice that make a real difference in commerce and society. That is to be celebrated. And tonight is your chance to do just that.

Vanella JacksonMRS Chairman

Introduction

Decisions, decisions.

We are proud to sponsor the ResearchAwards 2011.

We couldn’t decide which award tosponsor, so we decided to sponsorthe Awards.

Congratulations to all the winners.

research for decision makersbecause research has no value till it’s used

TM

Research for decision makerstm

the butlers wharf building36 shad thames, london SE1 2YE+44 (0)20 7357 9919 www.quadrangle.com

Programme ad.qxd:ProgAd_DP 28/11/11 15:06 Page 1

4 5The Judges The Judges

MRS Awards Panel

‘ This year’s shortlist highlights the increasing value of research to both the public sector, and to brands. With growing boardroom influence, strong insights can deliver real benefits to businesses and to policy development and implementation. We had 40% more entries than last year, so all the finalists who made it through the judging process really deserve recognition, but as ever our congratulations go to the very deserving winners.’

THE PANELSally Ford-Hutchinson, (above), chair, Paul Baines, Ian Brace, Martin Callingham, Jonathan Fletcher, Peter Goudge, Helen James, Barry Leventhal, Penny Mesure, Liz Nelson, Nick Southgate, Leanne Tomasevic

Research 2011 Conference Awards Panel

THE PANELRosie Campbell (above), chair, Ruth Buchanan, Martin Cary, Doug Edmonds, Mervyn Flack, Sinead Jeffries, Jon Priest, John Samuels, Kathryn Slater, Mark Speed

Research Magazine Awards Panel

MRS Accredited Masters Award Panel

‘ Year on year the competition gets tougher and the 2011 Awards are testament to all the hard work that is going on in the sector. Research has a lot to offer as a business tool, and that’s particularly true of the Best In-house Team award – the entries clearly show a group of researchers who are out to prove that good research is a commercial imperative. As for the agencies, the awards show that innovation and impact often go hand in hand. Big or small, the research firms with a commitment to delivering powerful new tools and insights to their clients are the ones best placed to succeed in a market that, while tough, remains full of opportunity.’

‘ The Accredited Masters Award is given for the best research-based dissertation submitted by a student on an MRS Accredited Masters Programme. The panel congratulates the chosen winner and all the other students who completed their masters degrees in the last academic year.’

THE PANELBrian Tarran (above), chair, Robert Bain, Patrick Hourihan, Tim Macer, Claire McAlpine, Ian Theo, Phil Tysoe, Neil Wholey

THE PANELMartyn Richards (above), chair, and Ruth McNeil

‘ Research 2011 was a feast of intellect, controversy, prescience and, as ever, variety. 2011 was a year in which the old certainties about research methodologies were repeatedly challenged. The interface between the online and ‘real’ worlds, the developing use of ‘naturally occurring’ versus informed-consent interview data, the value of cultural-theory methods, and the growth of DIY research – all emerged as hot topics among paper-writers, speakers and chairs. We were stimulated, shocked, impressed, antagonised, won-over, and amused – thank you for a great conference.’

6 7The Judges The Judges

AQR Award Panel

‘ Two things consistently captured the judges’ imagination as they evaluated this year’s entries – creative and inspiring use of qualitative methodology and the demonstration of tangible, commercial end benefit to the client, i.e. prosperous change in a strategic direction or uplift in measures of marketing effectiveness or brand sales. Our three finalists superbly combined both these elements, making 2011 a very tough contest.’

THE PANELEleanor Atton (above), convenor of judges, Jane Cantellow, Richard Drury, James Holden, Peter Lovett, Harry Mirpuri, Simon Pollock, Maebh Whelan

BIG Award Panel

THE PANELAli Pugh (above), chair, : Sonya Graneek, Ben Hogg, Charles Jennings, Vikki Mitchell, Sarah Penny, Tom Smart, Damon Thomas, Helen Wanford, Trevor Wilkinson, Jon Wood

ASC Awards Panel IJMR Awards Panel

‘ 2011 will perhaps be remembered as the year the market research industry began to challenge the belief that consumer behaviour is embedded in rational economics. And 2012 is likely to be the year researchers look to develop techniques to unlock emotional decision-making. Technology will have a key role to play in this, acting as both a reliable method to observe and record behaviour, and as an effective tool to manage, analyse and bring the consumer story to life. The 2011 award produced a diverse range of entries from clients, research agencies and research technology suppliers. We thank all the entrants and congratulate the finalists and winners of this year’s award.’

‘ This year there are two IJMR-branded awards. The IJMR Collaborative Award recognises collaboration between practitioners and academics with the objective of stimulating new research partnerships or encouraging those that have worked together to publish their findings. The ideal paper demonstrates innovation or creative problem-solving, practical solutions, clearly identified benefits to both parties and the wider implications of their research. This year we’ve also launched a new annual competition, the IJMR Young Research Writer Award, inviting researchers with less than five years’ experience to offer in 2,500 words an inspirational article on a market research methodological theme.’

THE PANELAJ Johnson (above), chair, Rebecca Cole, Pat Molloy, Mike Trotman, Peter Wills

THE PANELPeter Mouncey (above), chair, Richard Asquith, Chris Barnham, Martin Callingham, Mike Cooke, Louise Cretton, Bobby Duffy, Corrine Moy, Agnes Nairn, Adam Phillips, Alan Wilson

‘ This Award is designed to recognise outstanding research specifically in the business-to-business arena. The process of determining the finalists and the winning paper itself this year proved to be fascinating and the fact that the 2011 shortlist consists of four papers, compared to the usual three, shows the quality of the field. The committee could not choose between them. Everyone involved felt that there were many excellent, informative and thought-provoking papers this year covering an extremely wide range of topics.’

8 9

The MRS Silver Medal, for the best paper published in the IJMR during 2010, is awarded to Cataldo Zuccaro for Statistical Alchemy: The misuse of factor scores in linear regression. His paper provides a readable, well written, thought-through and illustrated discussion outlining the pitfalls of using multivariate techniques.

THE JUDGES SAID

‘‘ This paper should be required reading for the growing number of practitioners turning to these methods without the necessary background in how to deploy such analyses.

WINNERCataldo Zuccaro

FINALISTSAndrea Esuli and Fabrizio Sebastiani

Boalong Ma, Lin Zhang, Fei Li and Gao Wang

Saahier Parker, Belinda Don and Kyle McLoughlin

MRS Silver MedalMRS Fellowship

MRS Awards

MRS Fellowships are awarded in recognition of an exceptional contriobution to market research.

Pene has made a critical contribution to the business-to-business market research community, through her continuous commitment to the Business Intelligence Group (BIG), the BIG Conference and as editor of BIG Times. Pene was Vice Chairman of the precursor to BIG, the Industrial Market Research Association (IMRA), and has been a trainer on a number of B2B courses.

Pene Healey

MRS Fellowship

10 MRS Awards 11MRS Awards

Sponsored by

This Award is given for the best performance by a candidate taking the MRS Advanced Certificate in Market & Social Research Practice. Rachel graduated from the University of Southampton with a BSc Population Sciences degree in June 2010. Studying social statistics gave her a taste as well as a solid background for a career in market research. Since joining the GfK Graduate Scheme in September 2010, Rachel has worked with a number of clients including Vodafone, Sony Ericsson and Orange. As she has been involved in a variety of projects covering both quantitative and qualitative approaches, Rachel had a profound practical context to relate to when studying for the MRS Advanced Certificate.

WINNERRachel Hamilton

MRS Advanced Certificate in Market & Social Research Practice Award

The 2011 winner is Eleanor Marshall for How to Reach Senior Business Executives with Corporate Communications: A pilot research study to explore media habits and preferences, submitted via the University of Westminster.

WINNEREleanor Marshall

THE JUDGES SAID

‘‘ It was a well-organised paper and not only contained an innovative piece of research into an unresearched arena, but emerged with a rational and usable set of conclusions. Billed as a ‘pilot research study, examining different ways of reaching senior business executive via corporate communications’, it opens a number of routes forward for researchers in the future.

MRS Accredited Masters Award

12 13MRS Awards

In an era where sound bites, twittering and presentations are increasingly used for communication, the IJMR launched the Young Research Writer Award to demonstrate that young researchers today are capable of writing a persuasive, logically structured, engaging and evidence-based article on a market research methodological theme.

The challenge addressed by Sara Sheridan in Switched On: A methodological innovation to overcome the research challenge of memory and measurement within media habits is the measurement of audiences in a digital world where ‘media can be consumed across a range of platforms, places and times’. In selecting this as the first winner of the new award, the judges complimented the author on submitting a passionate and thoughtful entry that was persuasive and motivational in style and content.

WINNERSara Sheridan

FINALISTSRosie McLeodCharlie Richards

THE JUDGES SAID

‘‘ Sara should be particularly commended for the exploratory research conducted, including the in-depth analysis and interpretation that identified underlying issues and the challenges faced in developing the proposed methodology.

IJMR Young Research Writer Award

This Award recognises genuine collaboration between the practitioner and academic communities. Many brand-related papers have been published in IJMR over the years, and the theme of Exploring Market Barriers, a method for measuring brand equity covers a particularly important topic within this field. In selecting this paper as this year’s winner the judges were particularly impressed by four factors. First, the depth of the research and analysis that underpin the new method advocated by the authors – using data drawn from over 100 studies, covering three important market sectors. Secondly, this was a truly internationally based study, drawing on data from several countries. Thirdly, the depth of the collaboration which included two leading market research agencies plus a research council, with the three authors based in different countries. Fourthly, the paper includes an illustrative case study to help readers understand how the method described in the paper can be applied.

WINNERSaahier Parker(Human Sciences Research Council South Africa), Belinda Don (Kantar Health Oncology Centre) and Kyle McLoughlin (Synovate Germany)

FINALISTSElisabeth Brüggen, Martin Wetzels and Ko de Ruyter (Maastricht University) and Niels Schillewaert (InSites Consulting)

THE JUDGES SAID

‘‘ The authors provide a clear and logical analysis identifying the impact of market barriers on market share and persuasively present an innovative methodology for measuring brand equity including the reasons readers should consider adopting it.

Sponsored by Sponsored by

IJMR Collaborative Research Award

MRS Awards

14 MRS Awards 15MRS Awards

This Award is designed to highlight how research can effectively aid decision-making and in another year of tightening budgets it was ever more important that research can prove its impact and make itself integral to the success of an organisation. Transport for London’s Customer Research Team’s paper Saving Teenagers’ Lives demonstrates how important bringing together many streams of research representing many stakeholders interests is in making an initiative like teen road safety credible, accountable and successful in London.

THE JUDGES SAID

‘‘ This entry won in a tightly contested category because its impact on the business was clear and valuable and was demonstrated with an exemplary rigour and thoroughness.

WINNERTransport for London (TfL) Customer Research Team

FINALISTSABA Market Research and ASDA

Anna Hamon (Voodoo Research)

Andrew McIntyre (Morris Hargreaves McIntyre)

MRS Award for Applications of Research

This Award is given to the submission that best indicates how research has made a fundamental and integral contribution to understanding and excellence in advertising. GfK NOP’s Media Efficiency Panel was short listed because it describes how research can give vital answers to those important and frequently asked questions about the relative efficiency of different media.

THE JUDGES SAID

‘‘ The award was given to Babita, Karsten and Corrine because of the way that their research approach created a really valuable tool that evaluated exposures to different media and linked these to sales.

Sponsored by

WINNERSBabita Earle, Karsten Shaw, Corrine Moy(GfK NOP)

FINALISTSJamie Allsopp (Sparkler) and Patrick Hourihan (Yahoo!)

Claire McAlpine, RWI (MediaCom), Maxine Lane (The Metropolitan Police Service) and Ben Riondel, RWI (MediaCom)

Other lines of enquiry

MRS Award for Advertising and Media Research

16 MRS Awards 17MRS Awards

THE JUDGES SAID

‘‘ The judges chose this paper as the winner because it ticked all the boxes, being well written, sharing an innovative methodology and making a very good link between the research and its application in developing an influential advertising campaign which has had significant business impact.

This Award, new in 2011, is designed to recognise research specifically in the field of health and healthcare. The judges commended a high overall standard of entries in the new category and hope to receive a greater number of entries next year as the category becomes more firmly established. The first winner, Julie Davey’s paper Turning Ostriches into Owls, describes a thorough programme of research including the use of an innovative technique in pass-it-on workshops to explore word of mouth messaging.

MRS Award for Healthcare Research

This Award is for the submission that best demonstrates the value of research to financial sector clients. Mark and Nicola’s Transforming customer experience in the UK mortgage market showed how a longitudinal approach to measuring customer experience in the mortgage application process had helped clients make service and business improvements.

THE JUDGES SAID

‘‘ The judges especially liked this paper because of its innovative approach to researching an often overlooked financial product. The attention paid to the specific needs of each client of this syndicated study also impressed the judges.

WINNERSMark Long and Nicola Cormack (BDRC Continental)

FINALISTSStephen Banks (Jigsaw Research)

Capital One

Sponsored by

MRS Award for Financial Services Research

WINNERSJulie Davey (Julie Davey Research) and Caroline Cole and Joanna Stanbridge (Glaxo SmithKline)

FINALISTSDamian Eade (Insight Research Group), Alexa Edwards (Boehringer Ingelheim) and Claire Derbyshire

Sarah Phillips (Ipsos) and Lara Dow (Mundipharma International)

18 MRS Awards 19MRS Awards

THE JUDGES SAID

‘‘ The Judges salute the innovative approach and the commitment shown by client and agency to a variety of approaches in a longitudinal study that generated the fresh insight in this market.

This Award is for the best case study from a partnership that demonstrates how research has led to understanding the consumer in a particular market in a new way. Challenging the body of knowledge that exists on the car purchase decision, this year’s winning paper sets out how multiple methodologies were used to track the decision-making as it happened.

WINNERRob Ellis (COG Research) and Neel Desor (Haymarket Consumer Media)

HIGHLY COMMENDEDAnnelies Verhaeghe, Niels Schillewaert and Joeri Van den Bergh (InSites Consulting) and Gigi Ilustre (Heinz)

FINALISTSBuzzBack and Danone Waters

AJ Johnson (Ipsos) and Rolfe Swinton (Lumi Mobile)

MRS Award for New Consumer Insights

This Award is for a paper describing an innovation in methodology which contributes significantly to the body of research knowledge. In their paper Jon and Deborah outline a series of game experiments and case studies, illustrating how online market researchers could reformat questions to reduce poor participant response rates through ‘gamification’.

THE JUDGES SAID

‘‘ The Judges chose this paper as the winner because it was both a very thorough piece of research and because the paper demonstrated an approach to asking questions which could substantially affect industry practice for the better by substantially improving survey response rates.

Sponsored by

MRS Award for Innovation in Research Methodology

WINNERJon Puleston (GMI) and Deborah Sleep (Engage Research)

FINALISTSAJ Johnson (Ipsos) and Rolfe Swinton (Lumi Mobile)

Saahier Parker (Human Sciences Research Council, South Africa), Belinda Don (Kantar Health Oncology Centre) and Kyle McLoughlin (Synovate Germany)

20 MRS Awards 21MRS Awards

THE JUDGES SAID

‘‘ This study worked hard to use imaginative techniques that uncovered new information and challenged the received wisdom regarding the Chinese community in the UK, with the result being a new “official” understanding of the Chinese community and a seat at the top table of strategy making for the CIBF.

This award, new for 2011, is designed to highlight how cultural insight can be leveraged to create leadership and growth for businesses and/or brands. The first winner, A Chinese Takeaway: Challenging cultural assumptions about the Chinese in London, is an extensive study of the Chinese community in the UK, which is difficult to survey given the huge linguistic and cultural barriers and the problems of accurately indentifying communities and sub-communities.

Initiated and sponsored by

WINNERESRO and the China in Britain Forum

FINALISTSBrainJuicer®

Bobby Duffy and Oliver Sweet (Ipsos MORI), Agnes Nairn (EM Lyon Business School), Alison Marshall (UNICEF UK) and Sean O’Halloran (Chair of Young Advisers)

Micheil Eagan and Jamie Mott (Alterian Strategy & Insight in partnership with Pomegranate)

Virginia Valentine Award for Cultural Insights

WINNERESRO and the London Borough of Lewisham

FINALISTSBobby Duffy and Oliver Sweet (Ipsos MORI), Agnes Nairn (EM Lyon Business School), Alison Marshall (UNICEF UK) and Sean O’Halloran (Chair of Young Advisers)

Tri-Borough Authorities and eDigitalResearch

This Award is for the submission that best demonstrates the impact of research on decision-making within, and understanding of the issues relating to, the public policy and/or social arena. ESRO’s winning paper is rich is new ideas in particular how the researchers reached the almost impossible target group, repeat offenders, by waiting for long periods outside prisons. You could not read the study without realising the importance of its implications and the need to review our prison system.

THE JUDGES SAID

‘‘ This is a courageous, imaginative study of enormous importance given the statistic that half of all crime in the UK is committed by people who have already been through the criminal justice system.

MRS Award for Public Policy/Social Research

22 23

Best New Agency

THE JUDGES SAID

‘‘ Sparkler could not be outdone – it impresses on many different levels. Across the board, the firm delivers – for its clients and for its staff. As the best agency, its commitment to trying new things and succeeding wherever it does so demonstrates what the industry as a whole is capable of – having a positive impact on the bottom line while driving innovation. A well-deserved accolade.

THE JUDGES SAID

‘‘ Despite a harsh economic climate, Boxclever has enjoyed a strong and confident start with all the signs of a sustainable, successful business. It is a focused agency with an excellent reputation and a staggering client list – it’s gone well beyond what new agencies usually achieve and should continue to prosper.

A strong focus, some confident moves and an innovative money-back guarantee have scooped Boxclever the Best New Agency award. Starting up successfully and showing strong early growth and development is what this category is all about – demonstrating the life in the sector and its growing value to brands.

2011 was yet another sparkling year for entries to this category. With its commitment and drive, Sparkler is this year’s Best Agency, at the top of its game. Sparkler’s strong client testimonials, impressive financials and excellent client list demonstrate how important leadership and a clear vision are to success.

WINNERBoxclever

HIGHLY COMMENDEDBrand Potential Limited

FINALISTSInSites ConsultingMTM London

WINNERSparkler

FINALISTSABA Market ResearchBrainJuicerFirefishFlamingoMESH Planning

Best Agency

Research Magazine Awards Research Magazine Awards

24 25

THE JUDGES SAID

‘‘ This beautifully simple and clever offering from Ipsos and Lumi Mobile – MobiLive – stood out. It demonstrated the real potential of mobile research – that is, allowing companies to get close to the consumer and to gauge their reaction to events as they happen. And respondents seem to like it too. Congratulations.

With this category in its second year, the Innovation prize went to a practical and thoughtful entry for real-time and interactive mobile research by Ipsos and Lumi Mobile. Unique in its efforts to make research part of the experience you are researching, with excellent attention to detail, this was genuinely an innovative offering that allows event organisers to follow the consumer experience as it happens.

WINNERIpsos and Lumi Mobile for MobiLive: Real-time and interactive Mobile Research

HIGHLY COMMENDEDConquest for Metaphorix2

FINALISTSThe GMI Interactive team lead by Jon Puleston for Survey Gamification

Kantar for Dynamic Grids

A K Pradeep (NeuroFocus) for Mynd™

THE JUDGES SAID

‘‘ FreshMinds really stood out, with the breadth of its personal development offer and its focus on supporting long-term career development. Its openness about its finances, its willingness to let staff share in the spoils and its commitment to and respect for employees made it a clear winner.

Flexibility, HR support and excellent rewards make FreshMinds this year’s Best Place to Work. It outshone the competition in this category with its tailored staff training programmes, mentoring schemes and financial transparency. FreshMinds really recognises that its staff are central to the business and acts accordingly – the breadth of the agency’s personal development offer is very impressive.

WINNERFreshMinds Research

HIGHLY COMMENDEDFlamingo

FINALISTSBrainJuicerBuzzBackFirefish

Best InnovationBest Place to Work

Research Magazine Awards Research Magazine Awards

26

THE JUDGES SAID

‘‘ Outstanding in its strategic approach, the team at The Co-operative is responsible for driving cultural change within the business – and it has succeeded beyond expectations. Innovative approaches to online and community research – and a strong focus on understanding where the brand can fit in the context of the customer’s daily life – puts this team at the top of its game. A real achievement.

Best In-House Team

Research Magazine Awards

Another category in its second year. The Co-operative Group’s food/commercial customer insight and marketing intelligence team won for its exciting approach to applying research within the business, which is not only about creating better value but improving the experience of customers as well. True to its name, The Co-operative showed how collaborating with customers can tease out powerful insights that affect business strategy and ultimately the bottom line.

Congratulations to all tonight’s winners for proving the power of research as a tool for business change.

research-live.com

WINNERThe Co-operative Food/Commercial, Customer Insight and Market Intelligence Team

HIGHLY COMMENDEDEverything Everywhere

FINALISTSBBC Magazines/Market Insight

Diageo

EMI Group, Global Consumer Insight Team

Yahoo! Research

28 29

Sponsored bySponsored by

WINNERBob Cook

FINALISTSPhilip GarlandRachel Lawes

Research 2011 Conference AwardsResearch 2011 Conference Awards

THE JUDGES SAID

‘‘ A very impressive presenter, comfortably able to hold his audience through his own storytelling ability.

Bob’s conference presentation was an impressive explication of a well-written paper. It had pace, humour and a great sense of narration. He kept the audience right on the attention button through an easy delivery style, always modulated to the content. Articulate and ‘intellectual’ without being obscure, Bob made a compelling argument for his innovative online ethnographic approaches while also showcasing the human dynamics of the research.

Best Presenter

THE JUDGES SAID

‘‘ By concluding in a readily accessible and intelligible style that the efficacy of online panel research is not dependent upon internet access at home – a commonly held misconception – and that online panel estimates fall within the statistical tolerances of more orthodox probability sampling, the paper allows the industry to move on and to feel confident in embracing many aspects of online research, both in the age of austerity and beyond.

This Award for the best formal written paper presented at conference and published in the conference proceedings, is given to Joel Williams for Survey methods in an age of austerity: Driving value in survey design. This paper helped address a fundamental issue in quantitative survey research, one that has ramifications for clients and agencies across the entire market research industry.

WINNERJoel Williams

FINALISTSPhil BardenRachel Lawes

Best Paper

30 31

WINNERMartin Filz, Philip Garland, Steven Gittelman, Martin Oxley and Joel Williams for Online Research

FINALISTSNicola J Millard and Richard Young for their Futurology Interview

Phil Barden, John Habershon, Kate Hamilton, Susan Martle and Graham Page for Neuroscience

WINNERJohn Griffiths and Joanna Chrzanowska for Join the great global crowdsourcing experiment

FINALISTSAyisha de Lanerolle for Survey research will be dead by 2020

Tom Ewing and Nick Gadsby for Nerdtopia!

RESEARCH • AUGUST 2010 • 35

2011

THE ANNUAL CONFERENCE

The call for contributors is now open. It’s time to suggest ideas, papers and topics that will engage and inspire at the leading

research and insight event.

GRANGE ST PAUL'S HOTEL LONDON,22/23 MARCH 2011

Submit online at www.research-live.com/research2011

Ad contributors 2011 23/8/10 11:00 Page 39

Research 2011 Conference AwardsResearch 2011 Conference Awards

THE JUDGES SAID

‘‘ The session epitomised what a good workshop should be: highly interactive, very original, well structured and managed by the leaders, and with real learnings for the participants.

This award is judged on the interactivity, practicality, originality and management of workshops held during the conference. In their highly interactive and original workshop, John and Joanna asked competitive teams to consider a group-generated issue where crowd sourcing might be relevant. Among the resources available were four leading experts on crowdsourcing techniques in Sydney, New York, Prague and Shanghai, who could be individually consulted on Skype and who judged the presentations. The result was a high level of creative energy and involvement from every participant.

Best Workshop

THE JUDGES SAID

‘‘ A good way to end a conference where the online versus traditional methodologies debate was never far from the surface.

This is an all-encompassing award that acknowledges how a session can inform, entertain and inspire. The judges found Online Research to be lively, witty, challenging, (at times) infuriating but always genuinely informative, with speakers playing an active role throughout and the chair moderating engagingly and provocatively.

Best Session

32 33

Sponsored by

Sponsored by

WINNERGavin Holt

FINALISTSElla Fryer-SmithNeil Wholey Anna Wills

WINNERSimon Chadwick

FINALISTSTom EwingNick Southgate

Research 2011 Conference AwardsResearch 2011 Conference Awards

THE JUDGES SAID

‘‘ Simon’s thoughtful input ensured the audience heard a wide range of views, with plenty of contribution from the floor, and also drew in key themes from the previous day’s lively workshop on whether survey research would be dead by 2020.

This Award can be given for any contribution which has really added value to the conference experience. Simon was chosen for conceiving, developing and chairing The Client/Agency Summit. This excellent session featured luminaries from across the industry – both UK and international – discussing the future of market research.

Best Overall Contribution to Conference

THE JUDGES SAID

‘‘ Gavin’s delivery was confident, easy to follow and he engaged the audience well.

This Award is given to a younger person who has never presented at the Annual Conference before. Gavin is nominated for his contribution to the paper Bringing ideas to life, which was clearly written and clearly presented. He managed to convey the flavour of a multi-stage research study without getting the audience lost in the methodological detail and with an engaging inclusion of case studies.

Best Newcomer

34 35

JOINT WINNERSE-Tabs for E-Tabs Verify and Ugam Research Solutions for EnRAPTURE

FINALISTSBrass for The online influence map

WINNERPaul Cussell (RS Consulting)

THE JUDGES SAID

‘‘ Both E-Tabs and Ugam have developed extremely effective research technologies to address very different yet equally important industry challenges. EnRAPTURE improves survey engagement and encourages research participation, while Verify not only helps to improve the accuracy of client deliverables but enables researchers to spend less time on manual processes and more time adding value to their research.

Sponsored bySponsored by

This Award is for outstanding innovation in the application of software or technology to market, opinion and social research in achieving greater effectiveness in research. This year the joint winners are E-Tabs for Verify and Ugam for EnRAPTURE. E-Tabs’s Verify addresses the long-standing and often time-consuming issue of verifying the logic and data in analysis tables. Through a polished and intuitive interface it allows the experienced user to progressively build a library of flexible, pre-defined tests to automate the validation of tabulated results. Ugam’s EnRAPTURE is an application which is compatible with several leading software packages and which allows researchers to replace plain HTML survey questions with more visually immersive Flash and HTML5 interfaces.

MRS/ASC Award for Technology Effectiveness

This Award recognises the efforts and talents of the industry’s younger research technologists. With the recent development of web technologies and the rise in social media, they now regularly contribute at a strategic level. Paul is a Systems Development Executive at RS Consulting and was the driving force in creating e-luminate, their online data collection platform, enabling customers to participate in Q&A, blogs, uploading of photos and keeping video diaries.

ASC Young Technologist of the Year

Other Association AwardsOther Association Awards

ascassociation for survey computing

ascassociation for survey computing

36 37

THE JUDGES SAID

‘‘ A great deal of research and very clever thought has gone into this paper which is interesting, well written, comprehensive and comprehensible. It also has useful tips for working on international research projects.

Jonathan presents a framework for understanding decision-making in different business cultures that enables B2B researchers confronted with a new market to ask the right questions quickly and not waste time and money looking in the wrong places for the wrong things. This well writen and structured paper contains novel ideas throughout and emphasises the importance of international nuances making output interesting and useable. The judges particularly liked Jonathan’s ability to make an academic approach so readable and applicable.

WINNERJonathan Fletcher (Illuminas)

FINALISTSOliver Rowe (YouGovStone)

Debbie Senior (Harris Interactive) and Llinos Jonathon (Invensys Controls)

Trevor Wilkinson (Purple Market Research)

MRS/BIG Business-to-Business Research Award

THE JUDGES SAID

‘‘ Importantly, this submission provides hard evidence of an improvement in business performance that is directly attributable to the work summarised in the document.

This Award is given to the best case study from a client/agency or in-house client team demonstrating an innovative approach to insight management. This great case study from Debehams, A holistic approach for driving growth in the casualwear market, focuses on the deployment of a range of primary and secondary sources to address a category-wide issue. It demonstrates the effort made to engage a relevant spectrum of stakeholders.

WINNERSKate Murphy, Marianna Dougherty, Jessica Nesbitt, Susan Deer, Sean Pritchard, Kate Whittaker(Debenhams Strategy and Insights Team)

FINALISTSCapital One

Anna Tozer, Everything Everywhere

RSA & Fizz, powered by Nunwood

Sponsored by

Sponsored by

MRS/AURA Insight Management Award

Other Association AwardsOther Association Awards

I N S P I R I N G I N S I G H T

38 39

Sponsored byTHE JUDGES SAID

‘‘ Stands out for showcasing truly fresh thinking, a range of effective impacts and powerful client involvement right from the start.

This award is dedicated to excellence and effectiveness in qualitative research. It’s given to the best example of qual being delivered effectively to move a business or organisation forward. Demonstrating tangible and lasting commercial impact is a must, with extra weight given to superb research design and analysis, creativity and client handling. This year’s winner had a tough communications challenge – to understand how to disrupt complacency around gum disease, encouraging consumers to be better in their own oral care routines as well as to talk more to peers and dental professionals about the issue. Our winner demonstrated really fresh and exciting thinking, developing a new method to explore the issue and advocacy in a totally befitting way. Brave enough to get the client team participating in a projective exercise at pitch, the team was fully involved throughout, with confidence continually elevated. The outcome is a highly effective campaign for Corsodyl, demonstrated through multiple marketing measures of effectiveness as well as the project journey.

WINNERSJulie Davey (Julie Davey Research) and Caroline Cole and Joanna Stanbridge (Glaxo SmithKline)

HIGHLY COMMENDEDESRO & the London Borough of Lewisham

FINALISTSClaire McAlpine, RWI (MediaCom), Maxine Lane (The Metropolitan Police Service) and Ben Riondel, RWI (MediaCom)

AQR Prosper Riley-Smith Effectiveness Award

Other Association Awards

Quadrangle is an award-winning research and strategy business and one of the fastest-growing companies in the research industry. Our work centres around helping clients use research to grow value and drive performance.

Founded in 1987 as a specialist in customers, brands and strategy, we have made a unique 25-year journey from ‘pure’ strategic consulting to embrace both market research and data analytics. Today, Quadrangle delivers the best of both worlds – a research skillset with a consulting mindset – to a prestigious, blue-chip client base. This includes the likes of Asda, British Gas, the Co-operative Group, HM Revenue & Customs, Honda, JaguarLandRover, Lloyds Banking Group, MasterCard, the Volkswagen Group and O2 .

Our aim is to be the reference business for the industry and, in 2010, we began a strategic partnership with Cranfield School of Management to help us attract and grow best talent.

Finally, in 2012 we celebrate our 25th birthday.

Quadrangle

Principal Sponsor

40 41

AQR The Association for Qualitative Research (AQR) is the UK’s principal authority on qualitative research. Our core aims are to promote the highest professional standards across the industry and to develop understanding of the commercial value and competitive advantage that qualitative research delivers.

ASCThe ASC (Association for Survey Computing) exists to provide an international forum for those concerned with survey research and statistical computing, and in the application of technology within survey research. This is achieved by the organisation of a range of conferences and social events offering an exceptionally high standard of discourse and debate on the subject.

AURA AURA is a community of clientside insight and research people who share our experiences of creating and leveraging actionable insight in our businesses. We do this through our unrivalled networking capabilities including seminars, training and discussion forums.

Sponsors

With members in more than seventy countries, MRS is the world’s largest association representing providers and users of market, social and opinion research, and business intelligence. MRS serves both individuals and organisations who identify with its core values of professionalism, excellence and effectiveness. All members and Company Partners must comply with the MRS Code of Conduct.

Organiser

I N S P I R I N G I N S I G H T

ascassociation for survey computing

42 43

Discovery Discovery reflects the highest standards of quality throughout our business operations: ‘Discovery’, the research arm; ‘Spectrum’, the largest viewing facilities in the UK; and ‘The Thinking Shed’, the online tool for insight communities and online qual. We are proud to sponsor the Annual Conference Best Presentation Award and recognise others who reflect our standards. Congratulations to the winners.

Lark InsuranceWe are focused on providing expert insurance advice with the clients’ requirements taking precedence. We are proud of the lasting relationships we build with our clients, and by providing a dedicated Account Handler, we are always on hand to help with any insurance needs.

Sponsors

BIGBIG is the autonomous organisation dedicated to supporting and promoting the interests of individuals involved in any aspect of business intelligence and market research. All membership interests are represented – whether as information users or suppliers. It provides a platform to reflect business intelligence and research issues for all those with shared interests, to develop networking opportunities and to promote best practice in B2B research.

CSA Recruitment CSA Recruitment is the leading recruitment consultancy which works exclusively for the market research industry. We handle permanent and contract vacancies at all levels of market research, from Director to Research Executives. Since we started specialising in market research recruitment back in 1996, we have developed an unrivalled reputation for our friendly, ethical and professional services.

Sponsors

KD Consulting KD Consulting is a finely tuned recruitment consultancy serving the world of marketing research, market planning, consumer insight and strategic information management. Focusing on senior roles, KDC offers a discreet and discerning service based on substantial industry expertise, a trusted, influential positioning and an unrivalled reputation for integrity and professionalism.

CREDOS CREDOS is an advertising think-tank, funded by the industry, and overseen by an independent advisory board which assures the quality and objectivity of its work. CREDOS seeks to understand better the role of advertising in the UK, how it is perceived, its value to UK society and the economy.

44

The New Fieldwork CompanyThe New Fieldwork Company – new in name but still as enthusiastic and willing as the day we started in 1983. Suppliers of fieldwork to the market research industry.

ResearchResearch magazine’s commanding editorial approach will give you everything you need to interpret and capitalise on developments in the market research industry. For the best in news, international coverage, analysis, debate and recruitment turn to the industry’s most authoritative and innovative source of intelligence. The website, Research-Live.com, is a powerful online resource for research professionals, bringing thought-provoking content throughout the day. Research Live is a high functionality site delivering the news as it happens, in-depth features, video and audio interviews, comment from industry figures and the highly popular blogs.

TNSTNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world’s largest insight, information and consultancy groups.

Sponsors Sponsors 43Sponsors

TruthTruth is a strategic insight consultancy. The most successful strategies are those which meet and anticipate change. We believe in the power of truth as a driver of change: recognising it, understanding it and creating it. We help our clients build profitable brand and business strategies, based on insight into the way people think, feel and behave. Our job is to find truth, distil it, and bring it to life in a way that can change things for the better.

WarcWarc is the global provider of ideas and evidence to marketing people. At the heart of Warc is warc.com, our unique service relied upon by creative and media agencies, market researchers, media owners, advertisers and business schools to help tackle marketing challenges. We also publish respected magazines and journals and organise conferences attended by marketers from across the world.

The Worshipful Company of MarketorsThe Worshipful Company of Marketors is proud to present the MRS Advanced Certificate Award. The Marketors is the City Livery Company for marketing professionals. One of the Company’s aims is to promote excellence in the education and practice of marketing through awards made to individuals who demonstrate outstanding success in one or more of the marketing disciplines.