Principal objective:Strengthen institutional capacities for the applications of monitoring and information management systems(collection, processing, disseminationn and communication)

In support of the formulation and implementations of tourism policies aiming at improving sustainability, quality and competitiveness.

Policy tools

INDICATORS

Coming up:Observatory of Sustainability and

Quality in Tourism

Examples of international observatory initiatives

Ejemplos de iniciativas internacionales de Observatorio

Global Urban Observatory – “Better information for better cities”

Create an internationally recognized observatory for the tourism sector

-supplement to GRI

Functions of the Observatory: Capacity building (workshops, seminars, on-line tools, train-

the trainers)Develop pilot projects – demonstration destinations, and link

with UNWTO technical cooperation activities.Identification and dissemination of good practices in

monitoring and indicators use Networking – expert groups (consultations, web-forum, direct

contacts, advisory)Reports on trends and advances in policies and monitoring

techniquesEstablish a Global Observatory portal (guidelines and tools,

support to establish national and destination observatory portals)

The most comprehensive

guidebook:

Making Tourism More

Sustainable:A Guide for

Policy Makers

Holistic approach, long term planning

• Global

• Regional

• National

• Local (Destination)

OBSERVATORY

Partnerships:

•Association of Caribbean States

•UNESCO

•UNEP – Marrakech Task Force

•EU

•TOI

Regional consultations on policies and standards (norms) for sustainable tourism

Waste Management through Multi-stakeholder Partnership in Side, Turkey

Indicators demonstrate the significant progress achieved in waste management: Over 100 hotels and all local shops and restaurants participate in the waste separation scheme.

Waste collected during the last seven months of 2003:276 tons of inorganic waste, 11.978 batteries, 102 storage batteries

Twenty waste bins for separate collection

New land fill area

Sustainability indicators – basic tool

To identify and measure the entire range of impacts (environmental and socio-economic) that tourism can have in a particular area or society.

Accurate information is needed for responsible decision-making

Sustainability indicators are information sets which are formally selected for a regular use to measure changes in key

assets and issues of tourism destinations and operations.

“What you cannot measure, you cannot manage”

Algarve, Portugal

C-- 39-- 38-- 37-- 36-- 35---

Indicators:

A “thermometer” of tourism sustainabilityfor destinations

Alert: remedial action!!Alert: remedial action!!

Caution: preventive measures!Caution: preventive measures!

OK, doing wellOK, doing well

UNWTO’s Indicators Initiative• 1993-6 Initial task force on indicators • 1994-5 Case studies in pilot destinations• 1997 Publication of initial Guide • 1998-2003 Regional workshops

• 2004- New Indicators Guidebook

• Lake Balaton - Hungary (Central Europe)

• Cozumel - Mexico (Spanish-speaking Caribbean)

• Villa Gesell - Argentina (South America)

• Beruwala - Sri Lanka (South Asia)

• Kukljica - Croatia (Mediterranean)

• As well, specific studies were done in Cyprus, and Cape Breton Canada.

• New series of workshops: Bolivia, China, Saudi Arabia,Venezuela, Indonesia

UNWTO Guide on Indicators• Extensive review of international experiences• Involvement of 62 experts from 20 countries• Focus on local destinations, also covering applications at

regional, national and business levels • A recommended procedure

for indicators development • A categorized list of common

issues and indicators • Destination-specific applications• The role of indicators in

tourism policy and planning• Ample range of case studies

Examples of tourism destination observatoriesCalvià, Mallorca, Balearic Islands, Spain

Boom starts in the 60-es

In the 80-es tourism fell by 20 %

Over-saturation, over-construction, environemntal deterioration, loss of heritage, loss of attractiveness, drop in tourist numbers, fall in living standard – over-depency on tourism

The response: Local Agenda 21

Broad-based participatory process leading to action plan with 10 lines of action, 40 initiatives as master plan for future development, regular monitoring and evaluation using indicators

6 Key areas:

•Urban system

•Environmental sectors (energy, water, waste)

•Cultural Heritage

•Local ecology

•Integration and quality of life

•Total Population

OBSERVATORYMonitoring and evaluating implementation

27 Fields of Reference

250 Indicators

• A regular reporting on the implementation of actions and their impacts, to keep a high mobilization on the Agenda 21

• A system of notation with a synthetic index to reach an annual overall evaluation

Indicators System for Sustainable Tourism: 4 main and 12 sub-themes, 27 indicators. Comprehensive diagnosis of destinations

Environment

Socio-economic conditions

Tourism

Urban development

WaterEnergyAir qualityWaste Environmental Education

Economic benefits from tourismSocial Impact

Tourism Demand

Tourism supply

Planning

Integrated Urban Development

Urban Image

Priority ActionPreventive MeasureAdequate condition

THEMES SUBTHEMES

Indicator evaluation:

Theme: Socio-economic issues

Indicador / Variable

Evaluación

Diagnóstico Preliminar RecomendacionesCualitativa Cuantitativa

11. Predial

• Participación del predial de los recursos municipales

• La participación del predial como fuente de ingresos municipales es superior al parámetro establecido.

• Mantener la captación de ingresos a través del predial.

12. Impacto en la población

• Nivel de bienestar

• Empresas locales de participación social

• El índice de bienestar del municipio se ubica dentro del rango establecido.

• Instrumentar programas de desarrollo social en las zonas populares de la ciudad.

n/d n/d • No se cuenta con información disponible.

• Generar la estadística que permita evaluar este indicador

13. Presión demográfica

• Tasa de crecimiento de la población

• Aunque se ha estabilizado el crecimiento poblacional, éste sigue siendo alto.

• Prever medidas para atender el impacto del fenómeno migratorio en cuanto a vivienda y empleo principalmente.

Diagnósticos del Sistema de Indicadores, a noviembre del 2006

52. Tampico - Cd. Madero53. Tapalapa54. Taxco55. Tehuacán56. Tepoztlán57. Tequila58. Tijuana59. Tlaxcala60. Topolobampo61. Uruapan62. Valle de Bravo63. Veracruz-Boca del Río64. Villahermosa65. Zacatecas

58

RP. Región Lago de Pátzcuaro

66. Erongarícuaro 67. Huiramba 68. Lagunillas 69. Pátzcuaro 70. Quiroga 71. Salvador Escalante 72. Tzintzuntzan

1

5

6

11 8

12

16

13

19

22

20

21

26

27

29

30

32

34

35

42

RP

47

51

5052

54

56

31

60

23

36. Palenque37. Parras de la Fuente38. Puebla39. Puerto Escondido40. Puerto Peñasco41. Puerto Progreso

42. Puerto Vallarta43. Querétaro

23. La Paz24. León25. Loreto26. Los Cabos27. Manzanillo28. Mazamitla29. Mazatlán30. Mérida31. Mineral del Chico32. Mineral del Monte33. Morelia34. Nuevo Vallarta35. Oaxaca

1. Acapulco 2. Aguascalientes 3. Bahía de los Ángeles 4. Bahía Kino 5. Campeche 6. Cancún 7. Comala 8. Cozumel 9. Creel10. Cuernavaca11. Cuetzalan12. Chetumal13. Durango14. Ensenada15. Guachochi16. Guanajuato17. Guaymas18. Hermosillo19. Huasca de Ocampo20. Huatulco21. Ixtapa -Zihuatanejo22. Jalcomulco

3

2

9

10

14

18

40

25

33

36

37

38

39

41

43

44

46

48

49

5962 63

64

65

44. Real de Catorce45. Rincón de Guayabitos46. Riviera Maya47. Rosarito48. San Blas49. San Cristóbal de las Casas50. San Luis Potosí51. San Miguel de Allende

4

7

15

17

24

28

45

53

57

55

61

Establishment of an expert team(support from the Zhongshan University)Establish a central databaseMonitoring of water qualityMonitoring of safety measuresVisitor and resident surveys

UNWTO Workshop on Sustainability Indicators for Tourism DestinationsYangshuo-Guilin, China, May 2005

Yangshuo Sustainable Tourism Observatory and Research Station

Yangshuo Sustainable Tourism Observatory and Research Station

UNWTO training approach on indicators

• Training is done as a hands-on case study and workshop at a local destination

• Experts, participants from the host destination and other destinations, key local stakeholders all participate

• Workshop is led through a real test case, identification and feasibility assessment of indicators through stakeholder dialogue

• Triggering local planning process, encouraging the replication of the exercise at other destinations