Princeton Inside the Admission Office April 07

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    Inside the Admission Office:

    How Colleges Decide Who to Admit

    Don Betterton

    Betterton College [email protected]

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    Types of Colleges(4200 total)

    In the U.S. there is a higher education opportunity for every level of

    student interest and ability. My categories:

    Register and attend (1900)

    Routine enrollment processSpecialty schools (300)

    Admit on interest and talent

    Meet basic standards (1500)Admit more than 75% of applicants

    Competitive (400)

    Admit from 40% to 75% of applicantsSelective (100)

    Admit fewer than 40% of applicants

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    Competitive and Selective

    5-year grad rate:

    50% or more for publics

    80% or more for privates

    50% or more of freshmen have SAT over1200,

    ACT over24

    3.5 average high school GPA

    1/3 or more from top 10% of h.s. class

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    Competitive and Selective

    Although these colleges make up only about

    25% of the 4-yr non-profit, much of the college-going

    preparation and pressure is focused here.

    They are the types of colleges where good admission

    planning is needed.

    They tend to be more expensive and information about how topay, with or without aid, is important.

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    Admission Recruiting Methods Create

    Unrealistic Expectations

    It is hard to judge where a student stands

    because top colleges send We Want You

    messages even knowing full well they willonly admit some of the students they

    encourage to apply.

    This is an unusual buyer(student) seller

    (college) relationship.

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    What Would Wal-Mart Do If it Behaved

    Like a Top College?

    Wal-Mart would mount an extensive advertising campaign thatincluded:

    Print ads (college catalog)

    Internet ads (college Web site) Send salesmen on the road (admission staff)

    Invite potential buyers to tour the store (campus visits)

    Have previous buyers seek out new customers (alumni recruiters)

    Mount a large direct mail campaign (search lists)

    Use techniques to get a better product review in ConsumerReports-style publications (U.S. News ratings)

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    What Next?

    Wal-Marts outreach methods succeed at generating

    a very high demand for its product.

    But,

    It turns out that all along Wal-Mart only had enough productto sell to 1/3 of potential buyers.

    Not only that, but Wal-Mart will decide who will be allowed

    to make a purchase. Roles are reversed. Wal-Mart

    becomes the buyer. The customer must now submit an

    application to sell himself.

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    And Next

    Excited by all the Wal-Mart advertising, the

    potential customer wants to judge how he

    compares to others who are also interested in

    being selected, and asks,

    What criteria do you use to choose those who will

    be allowed to buyyour product?

    At this point,Mr. Walton responds, It depends.

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    Welcome to the Admission Process at the

    Top Colleges

    The current demand for a high quality college education results

    in the top schools becoming selective. They get to selectwho

    will be able to purchase their educational product.

    If the student is striving to go to one of these colleges, it is

    important to understand this relationship between supply and

    demand.

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    Supply and Demand

    Supply is steady.

    While there are many more students seeking to attend college,the number of openings has remained about the same.

    Demand is growing overall.

    The number of high school grads has never been higher. Now exceeds 3,000,000

    The percent going to college is increasing.

    From 45% to nearly 60% since 1980s

    The increase in demand is greatest for students wanting to attend agood school.

    Yet, of20004-year colleges, only about 500 select fewer than 3 of4applicants.

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    Perhaps this is the problem:

    Its hard for kids to get into colleges because

    they only want to go to colleges that are hard

    to get into.

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    What to Do

    When you are among a great many who want to

    purchase the education of a top college, it pays

    to know its selection standards.

    This knowledge can help in 2 ways:

    It can help you prepare, both inside and outside the

    classroom, to meet those standards

    Courses, grades Achievements, activities

    It can help you make a realistic college list

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    Life Isnt Easy in Admissions

    While admission offices make it hard on

    themselves because of their drive to generate

    more applications, it does create a problem.

    There are more and more students to

    evaluate, but it is increasingly hard to choose

    among them.

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    Consider:

    There is academic Bunching

    Increased enrollment in hard courses

    Honors, Advanced Placement,International Baccalaureate

    College courses in high school, summer enrichment

    Distinctions are blurred

    Grade inflation (3.4 average h.s. GPA)

    Multiple valedictorians, other honors

    SAT recentering, take the highest score, subject tests, ACT

    strategy Test prep courses

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    And

    There is personal Polishing

    Students are more savvy about building a resume

    with activities and accomplishments, strategizing the

    essay, using summer for extra college prep

    High schools feel the pressure -- reluctant to lessen

    student chances inflation in teacher and counselor

    recs

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    To Complicate Matters Further ..

    College admission offices have a split personality They are a meritocracy

    Admit the best

    They also practice institutional engineering Admit to meet other objectives

    The result is not one, but two admissions processes at topcolleges One for regular applicants

    One for special applicants

    This is where confusion increases and predictability decreases.

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    WhatTo Do

    The most common reason a good student does not get admittedto a top college is that he is in the Regularcategory and doesntrealize the admission standards for him are well above thepublished averages.

    In fact, there may not be that many average admits.

    A public university 700 SAT out-of-state,500 SAT in-state

    In making college list, and estimating chances, important to knowifyou are a RegularorSpecial.

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    Special Categories

    The 4 most common Special categories are:

    Listed athlete (+30%)

    Underrepresented minority(where not restricted by

    legislation)(+28%) Legacy(+20%)

    Early applicant (+20%)

    One that is growing in popularity: Disadvantaged, low income, first generation college

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    Other Special Categories

    These tend to vary a great deal by institution.

    In-state, out-of-state

    Expressed interest

    Special institutional need female engineer, cello

    player, Latin scholar

    Donors and other forms of service

    Misc president and trustee lists, faculty child,etc

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    Special Categories

    Examples: Level 1

    Recruited Division I Athletes

    Level II

    Affirmative action minorities (depending)

    Non-scholarship athletes

    State residents for publics

    Level III

    Legacies

    Early Decision

    Low income, disadvantaged background (may be level II)

    Special institutional needs not formal classics, dancer, tuba

    Donors, Presidents list (may be level II)

    Faculty children Level IV

    Geography

    Expressed interest

    Other: sib enrolled, full pay

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    Special Strategies

    Minority-- find out if they give a preference

    Legacy-- apply to college parents attended(Check grad school, grandparents, service)

    Athlete apply to colleges where you will be

    listed by coach

    Apply early E.D., E.A.

    Disadvantaged ask admission rep

    Other--

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    College List Making Advice

    Regular compare yourself to the top 75% of

    the academic profile

    Special

    Minority: 25th - 50th percentile

    Listed athlete: the coach will tell you what your

    chances are. Div I and II scholarship athletes

    have minimum standards. Legacy and E.D.: 40th - 50th percentile

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    An Admission Exercise

    Top colleges rate applicants on academic

    and personal scales.

    Because they have to sort through so many

    apps, they use a number system.

    Assume you are an admission officer and you

    are rating your student.

    This system is 1(low) to 8 (high) on bothacademic and personal.

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    ACADEMIC RATING TABLE

    Average GPA Rank SAT ACT Acad

    Awards

    Courses

    8 A+ 4.0 up 1-2% 750-800 35-36 Intern/National

    IB or

    All AP

    7 A 3.9 3-5% 710-740 33-34 Region 4 AP

    6 A- 3.7-3.8 6-9% 680-700 31-32 State 3 AP

    5 B+ 3.5-3.6 10-15% 650-670 29-30 County 1,2 APHonors

    4 B/B- 3.1-3.4 20% 600-640 26-28 School Honors

    3 C+ 2.5-3.0 25% 550-590 23-25 None All Pre-College

    2 C 2.4-2.8 33% 480-540 20-22 None SomePre-Coll

    1 C- 2.0-2.3 Top 1/2 400-470 16-19 None Routine

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    Personal Ratings

    The personal rating assigned to an applicant is based on acombination of attributes in different areas. They typicallyinclude:

    Achievement

    Talent

    Leadership/positions of responsibility

    How you are revealed in the application Service to others

    Overcoming obstacles

    Personal attributes

    Personal attributes primarily come from school and teacher

    reports and required interviews.T

    he categories are:Respect accorded by faculty, class participation, academic achievement,intellectual promise, writing quality, creativity, work habits, maturity,motivation, leadership, integrity, reaction to setbacks, concern for others,self-confidence, initiative, and independence

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    PERSONAL RATINGS

    8Achievement/Talent/Leadership: International, national/ rare talent/ extraordinary leader

    Personal Characteristics: One of few in career. Essay: will appear in How toWrite Essays book

    Service/Obstacles: Extraordinary contribution, major effect/ overcame severe obstacles

    7Achievement/Talent/Leadership: Regional, state/ unusual talent/ very strong leader

    Personal Characteristics: Outstanding, top 5% Essay: passed around admission office

    Service/Obstacles: Significant role in important service/ quite difficult road

    6Achievement/Talent/Leadership: County, league-wide/ strong talent/ admirable leadership qualities

    Personal Characteristics: Excellent. Top 10% Essay: impresses reader

    Service/Obstacles: Well beyond typical service/ some obstacles

    5

    Achievement/Talent/Leadership: Major school/ above average talent/ solid leader

    Personal Characteristics: Very goodE

    ssay: adds to applicationService/Obstacles: Well meaning contribution/ none

    4Achievement/Talent/Leadership: Minor school, good class/ typical talent/ occasional leader

    Personal Characteristics: Good Essay: typical

    Service/Obstacles: Typical contribution/ none

    3Achievement/Talent/Leadership:Average class/minor talent/ minor roles at best

    Personal Characteristics:Average Essay: fair

    Service/Obstacles: Only whats required/ none

    2Achievement/Talent/Leadership: Nothing stands out

    Personal Characteristics: Below average Essay: doesnt add anything

    Service/Obstacles: none/ none

    1Achievement/Talent/Leadership: None

    Personal Characteristics: Some questions Essay: negative impression

    Service/Obstacles: none/ none

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    Acad

    8 7 6 5 4 3 2 1

    1

    7

    6

    5

    4

    3

    2

    1

    8

    PERSONAL/ACADEMIC COMBINED

    Personal

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    14 HYP, Stanford,MIT, Cal Tech

    13 Columbia, Brown, Dartmouth, Penn, Duke,Wash U, Rice, Amherst,Williams

    12 UVA,William & Mary, Cal,UCLA,USC, Cornell, JHU, NW, Vandy, ND,Gtwn, Claremont-McKenna,Middlebury, Carleton,Wesleyan, Haverford,

    Chicago,Emory, Carnegie-Mellon, Bowdoin, Vassar, Davidson,W&L

    11 Michigan,UNC,Maryland,Wake Forest, BC, NYU, GW, Colgate, Oberlin,Colby, Hamilton, Bates, Bucknell, Trinity, Richmond, Conn College

    10 SUNY Binghamton,Wisconsin,Illinois, F&M, TCNJ, RPI, American,Villanova, BU, Smith, Holy Cross, Stevens, Lafayette, Gettysburg,Union

    9 UConn, Rutgers, Ohio State, Penn State, Delaware, Syracuse, Loyola,Northeastern, Fordham, Providence, Fairfield, Skidmore, Babson

    8 SUNY Buffalo,Minnesota, Rowan, Clark,Ithaca, Quinnipiac, Drew, StLawrence, VMI, BYU, St Lawrence,Wooster

    7 St Josephs, Vermont,UNH,UMass, Catholic, Susquehanna, Clarkson, NJTech, Hofstra, Purdue, Colorado

    6 Minimally competitive

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    Specials

    The rating system is a constant. Thedefinition of an Academic 6 or a Personal 5

    does not change.

    What does change is who, at a given rating,gets admitted, and who doesnt.

    Strong specials, i.e. minorities and athletes

    might move up 2 levels, legacy and E.D. 1

    level. (For example, a listed 10 athlete has a chanceat a 12 college.)

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    HowTo Improve Your Chances

    Make a realistic list,3-5-2. Be enthusiastic about match schools.

    Take good courses

    Plan test taking strategy, including ACT

    Add colleges where you might be a Special

    Look at personal side. Avoid resume fillers, try to distinguishyourself. The 2 strong profile is appealing.

    Pay attention to teacher recs, essay, evaluative interview

    Below top level expressed interest can be important

    Essay answer the question, make it about you, show attractivequality, endearing flaw better than bragging, something you careabout

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    Conclusion

    Plan ahead to present the best version of who youare, not a makeover. Look for polish, not plasticsurgery.

    Dont try to become a different person for the sakeof college admission.

    Have a number of strike zone colleges that you willbe pleased to attend.

    Finding a college that fulfills your academic potential

    and is a good fit personally is more important thenattending the better school.