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www.theprincetonsun.com AUGUST 29-SEPTEMBER 4, 2012 FREE

Calendar . . . . . . . . . . . . . . . . 8Classified . . . . . . . . . . . . 14-15Editorials . . . . . . . . . . . . . . . 6

INSIDE THIS ISSUENew school name

District changes name forconsolidation. PAGE 2

By JULIE STIPEThe Princeton Sun

In its latest move to block construction bythe Institute for Advanced Study (IAS) of afaculty housing development on lands nearthe Princeton Battlefield, the Princeton Bat-tlefield Society has filed an appeal of the

Princeton Regional Planning Boards ap-proval of the plan.

The plan calls for the construction of a 15-unit faculty housing development on land

owned by the Institute for Advanced Study,an independent center for theoretical re-search that boasts as former faculty mem-bers Albert Einstein, J. Robert Oppen-heimer and Kurt Gdel. The site of theplanned development is located betweenEinstein Drive and the Battlefield Park,which the Battlefield Society argues is the

site of the counterattack that led to GeorgeWashingtons victory at the Battle of Prince-

Battlefielddebate

Battlefield society files appeal after plan approval

please see SOCIETY, page 11

JULIE STIPE/The Princeton Sun

The addition of a buffer zone (shown) between the Institute for Advanced Studys pro-posed housing development and the Princeton Battlefield Park has not satisfied the Bat-tlefield Society, which believes the site of the proposed development was the center of

an important counterattack in the Battle of Princeton.

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2 THE PRINCETON SUN AUGUST 29-SEPTEMBER 4, 2012

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Princeton schools change name to preparefor borough and township consolidation

By JULIE STIPEThe Princeton Sun

With the first day of school fastapproaching, parents may wellwant to know whats new at theschools.

To begin with, the PrincetonRegional Schools have just be-come the Princeton PublicSchools. The name change is inpreparation for the consolidationof the borough and township on

Jan. 1 of next year, when the dis-trict will no longer qualify as re-gional.

This is in the middle of our

school year so we made the namechange early, effective July 1, andwe redesigned our website withnew and relevant information forstudents, parents and the commu-nity for this year, said AssistantSuperintendent for CommunityRelations Lewis Goldstein.

Visitors to the districts web-site will also find a new logo to gowith the new title and website.The districts logo was designedto suggest wings, or the pages of

an open book, according to theschool website, and retains thetraditional blue and white colorsassociated with the school.

The redesigned website allowsparents to find out what theirchild will be learning during theyear through a curriculum map,which shows learning expecta-tions for children at each gradelevel and subject, and helps par-ents understand the flow of thecurricula. The maps are availableat http://curriculum.prince-tonk12.org/Curriculum/.

Also new to the schools are 35teachers, according to Goldstein.

Some of the hires will fill newlycreated positions in the district,including a STEM (science, tech-nology, engineering and mathe-

matics) teacher and second Man-darin language teacher at JohnWitherspoon Middle School.

At the high school level the dis-trict has added two new positionsin special education, one new po-sition in mathematics, one newposition in social studies, and anew guidance counselor, saidGoldstein. A new full-time accel-erated intervention servicesteacher who will help kids whohave fallen behind academically

catch up to their grade level willserve Riverside and Littlebrook

please see NEW, page 4

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AUGUST 29-SEPTEMBER 4, 2012 THE PRINCETON SUN3

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LABOR DAY SPECIAL

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Coming in September

How to make your own

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Celebrating 40 Years of Realizing the

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Elementary Schools. The highschool library welcomes a neweducational media specialist thisschool year, who will replace a re-tiring employee.

The district will offer a secondcourse in Mandarin this year,Goldstein said. Last year thecourse was offered before schoolto sixth graders, and this year theaddition of a second Mandarinteacher will allow the middle

school to offer a Mandarin classfor seventh graders as well, Gold-stein said. A new course in robot-ics will also be offered this year atJohn Witherspoon Middle.

Three new courses are comingto Princeton High School, accord-ing to Assistant Superintendentfor Curriculum and InstructionBonnie Lehet. The diverse groupof classes includes OrganicChemistry, Science and Technolo-

gy in a 21st Century Society andEast Asian studies.

The district is also holding areferendum this year to under-take a number of projects tomaintain and improve existingschool facilities. The cost of theprojects will be approximately$10.9 million, with a tax impact ofless than $150 a year for the aver-age assessed home, officials said.

The referendum will be held onSept. 24. Among the projectsplanned are energy efficient cli-mate controls, playground safetymeasures, sensor controlled light-ing, door and window replace-ments, refurbished baseball and

other practice fields, bleacher re-placements, classroom renova-tions, locker room improvements,the re-purposing of the JohnWitherspoon Middle School gyminto a media center, and the in-stallation of air-conditioning onthe middle schools second floor.

For more information on thereferendum, including polling lo-cations, visit www.princetonk12.org/referendum/.

NEWContinued from page 2

New courses being offered

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DanceVision, Inc., is proud toannounce the return of the origi-nal ballet, The Snow Queen,choreographed by RisaKaplowitz. The show will be per-formed on Dec. 15 and 16 at TheCollege of New Jersey's KendallTheater. Auditions will be held atPrinceton Dance and Theater Stu-dio, 116 Rockingham Row, Prince-ton on Saturday, Sept. 8, and areopen to area ballet students.

From 12:30 to 2 p.m. an optionalopen class will be offered prior toauditions for dancers 12 and over(or any female dancer on pointe).The cost of the open class is $16.

Dancers who do not wish to at-tend the class should arrive earlyenough to warm up on their own.

From 2 to 2:15 p.m. registrationwill take place for ages 12 and upwith the following experience:boys intermediate or advancedand girls with at least two yearson pointe.

From 2:15 to 3:45 auditions will

take place for ages 12 and up withthe following experience: boys in-termediate or advanced and girlswith at least two years on pointe.

From 3:30 to 3:45 p.m. registra-tion will take place for ages 8 andup for boys and girls with two ormore years of ballet and/or jazztraining.

From 3:45 to 4:45 p.m. auditionswill take place for ages 8 and upfor boys and girls with two ormore years of ballet and/or jazztraining.

From 4:30 to 4:45 p.m., registra-tion will take place for ages 6-7 forboys and girls with one or more

years of ballet/jazz training.From 4:45 to 5:30 p.m., audi-

tions will take place for ages 6-7for boys and girls with one ormore years of ballet/jazz train-ing.

A mandatory meeting for par-ents will be held during each au-dition. For more information,email [email protected].

Audition for ballet

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20 Nassau Street, Suite 26A

Princeton, NJ 08542

609-751-0245

The Sun is published weekly by ElauwitMedia LLC, 20 Nassau Street, Suite 26A,Princeton, NJ 08542. It is mailed weekly toselect addresses in the 08042 and 08540 ZIPcodes. If you are not on the mailing list, six-month subscriptions are available for$39.99. PDFs of the publication are online,free of charge. For information, please call609-751-0245.

To submit a news release, please [email protected]. For advertis-

ing information, call (609) 751-0245 oremail [email protected] Sun welcomes comments from readers including any information about errors thatmay call for a correction to be printed.

SPEAK UPThe Sun welcomes letters from readers.Brief and to the point is best, so we look forletters that are 300 words or fewer. Includeyour name, address and phone number. Wedo not print anonymous letters. Send lettersto [email protected], via fax at

609-751-0245, or via the mail. Of course,you can drop them off at our office, too. ThePrinceton Sun reserves the right to reprintyour letter in any medium including elec-tronically.

PUBLISHER Steve Miller

GENERAL MANAGER & EDITOR Alan Bauer

VICE PRESIDENT OF SALES Joe Eisele

NEWS

MANAGING EDITOR Mary L. Serkalow

PRODUCTION EDITOR Kristen Dowd

PRINCETON EDITOR Julie Stipe

OPERATIONS

DIGITAL MEDIA DIRECTOR Tim Ronaldson

ART DIRECTOR Tom Engle

CHAIRMAN OF THE BOARD Russell Cann

CHIEF EXECUTIVE OFFICER Barry Rubens

VICE CHAIRMAN Michael LaCount, Ph.D.

ELAUWIT MEDIA GROUP

CHAIRMAN OF THE BOARD Dan McDonough, Jr.

VICE CHAIRMAN Alan Bauer

With schools preparing to

open their doors soon, now

is a good time to talk about

the upcoming academic year.

At The Sun, were all about commu-

nity news, which, of course, includes

covering the local school districts.

Well be at as many school board meet-ings as possible and do our best to stay

on top of the hard news taxes,

budgets, elections and the like.

But we want to be able to bring our

readers so much more. To do that, we

need your help.

When students achieve in the class-

room, in the arts, in sports, etc., we

want to hear about it, so that we can

share that news with the entire com-

munity.

Making the honor roll to winning a

spelling bee, excelling in an extra-cur-ricular activity, its all news to us.

Problem is, we dont always hear

about these accomplishments. Thats

where you come in.

If youre a parent, and your child

does something special, shoot us an

email. Include a photo, if possible.

If youre a teacher or principal, and

you have a special event coming up or

there is other news that your home-

town should know about, tell us about

it. If possible, well have a reporter

present to cover the event or write a

story and take photos. If not, well fig-

ure out a way to get your news into the

paper, one way or another.

Too often, the news is driven by

events that anger or sadden people.

Too often, the good work of young peo-

ple is ignored or, at the least, certainlynot celebrated the way it should be.

And there are a lot of young people

doing good these days.

We want to change that. We want to

let everyone in town know when

theres something positive going on,

when young people go beyond the ordi-

nary to help someone or have an out-

standing accomplishment.

Call, email or write. Just let us know

whats happening in your school so

that we can share it.

in our opinion

School bells to ring soonThroughout the year, The Sun wants to be your source for school information

School news

With the start of a new school yearupon us, we want to invite everyone toshare their news with us. From theclassroom to extra-curricular activities,let us know about what is happening inyour school, and well spread the word.

McCarter Theatre Center, under the di-rection of artistic director Emily Mannand managing director Timothy J. Shields,

has announced that Genevieve Angelson,Shalita Grant, Billy Magnussen, KristineNielsen, David Hyde Pierce and SigourneyWeaver will be featured in the world pre-miere of Vanya and Sonia and Masha andSpike, a new play by Christopher Durang,to be directed by Nicholas Martin, begin-ning performances Friday, Sept. 7, andopening on Friday, Sept. 14. The productionwill run through Oct. 7.

A McCarter Theatre commission,Vanya and Sonia and Masha and Spike isproduced in association with Lincoln Cen-ter Theater, where it will play following its

Princeton run.Its a lovely day at Vanya (David Hyde

Pierce) and his stepsister Sonias (KristineNielsen) farmhouse in Bucks County, Pa.But instead of spending the morningstrolling through their cherry orchard,

these wacky siblings have their hands fullwith a prophetic cleaning woman, a neigh-borhood costume party, and a surprise

visit from their movie-star sister Masha(Sigourney Weaver) and her studly newboy-toy, Spike (Billy Magnussen). Comicgenius Christopher Durang (Miss Wither-spoon, Beyond Therapy) makes a spectacu-lar return to McCarter Theatre with thishysterical world premiere that turnsChekhov on its head. Durangs signatureblend of neuroses and absurdity has neverbeen more endearing...or relentlesslyfunny.

Durangs plays include A History of theAmerican Film (Tony nomination), Sis-ter Mary Explains It All For You (Obie

Award), Beyond Therapy, Baby WithThe Bathwater, The Marriage of Betteand Boo (Obie Award and Guild Hull War-riner Award), Sex and Longing, Laugh-ing Wild, Bettys Summer Vacation(Obie Award), Miss Witherspoon (pro-

duced by McCarter Theatre Center, 2005Pulitzer Prize finalist) and, most recently,Why Torture Is Wrong, and the People

Who Love Them.Martins New York credits include Sat-urn Returns, The New Century, Ob-serve The Sons of Ulster Marching To-wards the Somme, The Time of theCuckoo and Chaucer in Rome.

Martin has collaborated with Durang onWhy Torture Is Wrong, and the PeopleWho Love Them and Bettys Summer Va-cation (Obie Award and Drama Desknomination). His other Broadway and off-Broadway credits include Butley,Match, Hedda Gabler, You NeverCan Tell, The Rehearsal, Fully

Committed, Full Gallop andSophistry.

For tickets, call (609) 258-2787; visit on-line at www.mccarter.org; or in person atthe McCarter Theatre Center Ticket Officeat 91 University Place in Princeton.

Vanya and Sonia and Masha and Spike debuts Sept. 7

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The Horizon Foundation for

New Jersey has announced theawarding of $342,500 in grants toassist 19 nonprofit organizationsacross New Jersey in undertak-ing important programs and fur-thering their charitable missions.The Horizon Foundation for NewJersey supports charitable organ-izations that promote health andthe arts throughout New Jersey.

The grants are part of $2.3 mil-lion in total awards from the sec-ond round of corporate giving

this year, which includes $2 mil-lion for 13 New Jersey health cen-ters. Since its inception in 2004,the Foundation has made morethan 750 grant awards to New Jer-sey nonprofit organizations, total-ing more than $28 million.

The Horizon Foundation forNew Jersey proudly supports or-ganizations that enrich and makea positive difference in the lives of

the people they touch, said

Robert A. Marino, chairman ofthe Foundation Board and Chair-man and CEO of Horizon BlueCross Blue Shield of New Jersey."These grant awards will help en-able community organizations toimplement programs and deliverservices that will benefit New Jer-sey residents all across the state.

The Foundation awarded 19grants, including a grant of$15,000 to Young Audiences ofNew Jersey in Princeton to sup-

port the Trenton Adopt-A-SchoolInitiative: Family Arts & Creativi-ty Program.

This after-school and eveningprogram will serve up to fiveTrenton schools, bringing togeth-er students, parents and profes-sional teaching artists in hands-on art-making workshops that en-gage families to explore and learntogether.

Princeton nonprofitreceives $15,000 grant

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AUG. 29Reading and Discussion: Christo-

pher Durang and Kristine Nielsen:7:30 to 9 p.m. at Princeton Library

Community Room. PlaywrightChristopher Durang and ObieAward-winning actress KristineNielsen will read and discussDurangs work, including hisnewest play. For more informationvisit www.princetonlibrary. org.

AUG. 30Hepatitis Support Group meeting:

Monthly meeting at 7 p.m. atPrinceton Township MunicipalBuilding, 400 Witherspoon St., incourt room. Led by JoAnn Hill,RN, infection preventionist/ hep-atitis educator, trainer and mem-

ber of the Princeton RegionalHealth Commission. Questions,call (609) 497-7610 or [email protected].

Princeton Farmers Market: 11 a.m.to 4 p.m. at Hinds Plaza. Seasonalproduce, flowers, crafts and avariety of edibles from local farm-ers and artisans are for sale atthis weekly five-hour event,which features live music at 12:30

p.m.

AUG. 31Acoustic Road: 6 to 8:45 p.m. at

Hinds Plaza. This Montgomery-based acoustic and classic rockduo is known for faithful recre-ations of favorites from the 60s,70s and 80s.

SEPT. 1Saturday Stories: Ages 2 to 8 with

an adult. 10:30 to 11 a.m. atPrinceton Library Story Room.Stories, songs and movement.SEPT. 2

Sunday Stories: Ages 2 to 8 with anadult. 3:30 to 4 p.m. at PrincetonLibrary Story Room. Stories,songs and movement.

SEPT. 3Labor Day: All township offices will

be closed in observance of theholiday. SEPT. 4

Princeton Eats featuring BakerDenis Granorolo: 10 to 11 a.m. in

Princeton Library CommunityRoom. The baker from the TerraMomo group of restaurants willgive a lesson inspired by itemsfound in the Princeton FarmersMarket. Registration notrequired.

Mac Time for Teens: 4 to 6 p.m. atPrinceton Library TechnologyCenter. Designed to encouragecreative collaboration on thelibrarys new iMacs.

The Writers Room Group: 7 to 9

p.m. at Princeton Library Prince-ton Room. Writers can receiveconstructive feedback at thesesessions, during which partici-pants read their work and mem-bers offer suggestions. Worksread are usually less than 15 min-utes long, so there is time to dis-cuss a number of pieces duringeach session. Non-fiction and fic-tion writers welcome. Partici-pants range from published

authors to those looking toimprove their skills.

CALENDARPAGE 8 AUGUST 29-SEPTEMBER 4, 2012

WANT TO BE LISTED?

To have your meeting or affair listed in the Calendar or Meetings,information must be received, in writing, two weeks prior to thedate of the event.

Send information by mail to: Calendar, The Sun, 108 Kings HighwayEast, Haddonfield, NJ 08033. Or by email: [email protected]. Or you can submit a calendar listing through our website(www.theprincetonsun.com).

We will run photos if space is available and the quality of the photois sufficient. Every attempt is made to provide coverage to allorganizations.

Lic #10199 Cont Lic #13VH01382900

Please recycle this newspaper.

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The Foundation of Morris Hall/St. Lawrence Inc. PRESENTS

WITH SPECIAL GUESTSJODI BENSON SAL VIVIANO

Saturday, September 29, 2012 8:00pm

Patriots Theater at the Trenton War Memorial

Tickets: $35-$85 Visit www.thewarmemorial.com or call 609-791-9451Patron tickets, including a Champagne Reception with Peter Nero, Ms. Benson and Mr. Viviano

can be purchas ed by calling 609-896-9500, ext. 2215, or [email protected].

LastminuteFALLsailings

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Please recycle this newspaper.

On Wednesday, Sept. 12, from 7to 9 p.m., CHADD (Children andAdults with Attention Deficit/Hy-peractivity Disorder) of Prince-ton-Mercer County will be host-

ing a lecture titled BecomingYour Childs ADHD Expert Navi-gator: Tips for what works athome, in school, and in the com-munity.

The speaker will be MaryFowler, author of Maybe YouKnow My Kid and the OriginalCHADD Educators Manual. Thecommunity is welcome to join us.We meet in the Gym of the River-side School at 58 Riverside Drive,Princeton. For more information

call (609) 683-8787 or email [email protected] over 25 years, Mary has

been working with teachers and

administrators to meet the needsof students with ADHD and relat-ed mental health conditions, so-cial and emotional issues, trau-matic stress, and positive class-

room management practices, in-cluding body/mind based emo-tional regulation techniques andpositive school and classroom cul-tures. In addition to workshopsand trainings, Mary also provideshands-on, in-class professionaldevelopment for school districtsseeking technical assistance.Through her parent coachingpractice, Mary also helps parentssolve problems with school-basedinterventions, accommodations,

and modifications.An internationally recognizedexpert on ADHD, she is the au-thor of four books, including the

best seller, Maybe You Know MyKid (3rd edition), the originalCHADD Educators Manual, nu-merous book chapters, and theADHD Briefing Paper (National

Information Center for Childrenand Youth with Disabilities).Mary served as a consultant onthe US Department of EducationFederal Resource Center TaskForce on ADHD and has testifiedbefore Congressional sub-com-mittees on ADHD-related educa-tion issues.

To download a copy of herbook chapter, Mindful Disciplinefor Emotionally DistressedLearners. Emotional Disorders:

A Neuropsychological, Psy-chopharmacological, and Educa-tional Perspective (2009), visit herwebsite at www.maryfowler.com

ADHD lecture set for Sept. 12 in Princeton

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new Princeton branch.Waldorf School of Princetons

summer camp runs every yearfrom late June to early August,and offers three two-week ses-sions of general and specialtycamps for children ages 4 through14.

During the school year, stu-

dents spend much time in Wal-

dorf School of Princetons one-

acre garden, planning, planting,studying, and harvesting. Gar-dening, farming, sustainabilityand the life sciences are integralparts of the Waldorf curriculum,which is used in more than 1,000schools worldwide. The WaldorfSchool of Princeton is New Jer-seys only Waldorf school, educat-ing the heads, hearts, and handsof children from early childhoodthrough eighth grade. Visitwww.princetonwaldorf.org for

more information.

LIFEContinued from page 3

Life sciences integralpart of curriculum

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ton.Battlefield Society president

Jerald Hurwitz said its clear thatthe site slated for developmentwas the center of the counterat-tack at the 1777 battle, whenWashington rallied Americantroops and scattered the Britishin a victory that became a turn-ing point for the American side.

Were not talking about aminor site, Hurwitz said. This

was one of the most importantevents in American history. Thiswas a tremendous victory.

The IAS does not feel quite thesame way about the site, writingon its website that a 2007 histori-cal and archaeological study ofthe area concluded that the levelof military activity in the projectarea was very limited, and thatthe major engagements of thebattle, which over the course ofthat day traversed much ofPrinceton, took place outside of

the project area.In an interview, IAS public af-

fairs officer Christine Ferrara,like the institutes website,stressed the contributions madeby IAS to the park, rather thanthe relationship between the or-ganizations.

Were very focused on the waythe plan can help enhance thepark, Ferrara said.

Ferrara said the plan calls for a200-foot buffer between the con-struction site and the park. Thebuffer will become permanently

preserved land, adding an addi-tional 14 acres to the park. The in-stitute has also promised to usecare in preserving any artifacts itcomes across during construc-tion.

It speaks to the level of appre-ciation (of the park) that we wereable to develop a plan that helpsus improve Battlefield Park, Fer-rara said. I would say weve pro-ceeded in an extremely sensitivemanner.

But this hasnt smoothedthings over with the battlefield so-ciety, which is not satisfied by for-mation of the buffer zone, and notconvinced the measures the insti-tute plans to take will be suffi-cient to save artifacts.

We dont buy it, Hurwitzsaid.

The Battlefield Society has anumber of organizations on itsside, including Preservation NewJersey, which has named the bat-tlefield one of the 10 most endan-

gered site in New Jersey, and theNational Park Service, which la-beled the battlefield as very his-torically significant and requir-ing immediate preservation ac-tion.

Clashes between the BattlefieldPark Society and the institutedate back to the seventies, whenthe society was formed in themidst of a similar dispute.

Our organization got startedbecause of the institute trying toput faculty housing on anotherpart of the field, Hurwitz said.

The society blocked the insti-tute from building the develop-ment in 1971, and in the ninetieshelped negotiate the formation ofa conservation easement on alarge portion of the woods ownedby the institute to prevent theconstruction of housing there, of-ficials said.

In 2003, the institute broughtits first version of the currenthousing plan to the planningboard. The institute was told to

revise the plans slightly to in-clude a buffer zone, but most ofthe site was zoned for residentialdevelopment by the planningboard.

An archaeological report com-missioned by the institute foundmany archaeological artifacts onthe site, to the Battlefield Soci-etys excitement, but the insti-tutes website also states the re-port determined it very unlikelythat any concentrations of addi-tional artifacts of the Battle of

Princeton may be found on thebuilding site.

The institutes argumentsseem to have convinced thePrinceton planning board, whichunanimously approved the hous-ing plan on July 20 of this year.

For IAS, finding ways to ac-commodate faculty close to themain campus has long been anissue, with what Ferrara called a

steady decline of housing op-tions in the area, mostly due tothe high price of real estate inPrinceton. Only 10 of the insti-

tutes 28 faculty members live inthe neighborhood surroundingthe institute, Ferrara said.

The institute also remainsadamant that its faculty live nearthe institute campus, preferablywithin walking distance, as thissituation aligns best with its goalof being a physical community ofscholars.

Its very important that ourcommunity and scholars have theopportunity to interact and ex-

change ideas, Ferrara said.Over the years its become in-creasingly difficult for faculty tofind housing.

But Hurwitz argues that the in-stitute has other areas on its 800-acre campus on which it couldbuild.

They have alternatives, Hur-witz said. Theyre just somehowstuck on this.

In its appeal of the planningboard decision, the Battlefield So-ciety argues that the institutesplan is not in compliance with

zoning requirements, that theplan has the possibility to affectwetlands, and that the plan willdamage the historic and archaeo-logical features of the site. Theseare just the major points of theappeal, which challenges theplanning board decision on 12counts.

Hurwitz has hopes for the ap-peal, but said if it doesnt accom-plish the desired result, the socie-ty isnt out of ideas.

This (appeal) isnt the onlyarrow we have in our quiver,Hurwitz said. Were going tofight them on every level.

AUGUST 29-SEPTEMBER 4, 2012 THE PRINCETON SUN 11

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SOCIETYContinued from page 1

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The Princeton Regional Con-vention and Visitors Bureau(PRCVB), a program of thePrinceton Regional Chamber of

Commerce (PRCC), is proud toannounce that tourism expendi-tures in Mercer County were$1.08 billion in 2011, an all-timehigh.

This record for Mercer Countymarks a 10 percent increase com-pared to 2010s expenditures, ac-cording to the recent release ofthe 2011 Economic Impact Studyof Tourism in New Jersey, con-ducted by the States Division ofTravel & Tourism.

The PRCVB is thrilled to bethe only state-accredited destina-tion travel organization in Mer-cer County promoting the manyassets of the Princeton Region

and Mercer County, says LoriRabon, chairwoman of thePRCVB Steering Committee.Our primary focus continues to

be showcasing the Region as adestination for both the leisureand business travelers.

Adam Perle, vice president ofthe PRCC, says that tourism is anessential contributor to economicdevelopment in Mercer County,the Princeton Region, as well asthe rest of Central New Jersey.

The Princeton Region wel-comes nearly two million visitorseach year, which positively im-pacts the collection of sales and

occupancy taxes, says Perle. InNew Jersey, tourism is the third-largest business sector and em-ploys one of every 10 residents.

Jack Morrison, president of

JM Group, which includes Nas-sau Street Seafood, Blue PointGrill, Witherspoon Grill andPrinceton Farmers Market, says

that growth in tourism and eco-nomic success inevitably gohand-in-hand.

We continue to see a directcorrelation of growth in our busi-ness and growth in tourism, saysMorrison. These two goals,which we strive to fulfill withinour target location in the Prince-ton Region, are undeniably linkedtogether.

The PRCVB aims to increasethe economic impact of tourism

in the area by marketing thePrinceton Region as a vibrantdestination for all travelers, andthe PRCVB team is proud to rep-resent our stakeholders and all

other business members acrossthe Princeton Region, says Perle.

Coby Green-Rifkin, director ofmarketing at Grounds for Sculp-

ture, a world-renown sculpturegarden in Hamilton, says that thePRCVB is a strong voice for theircontinued success.

The PRCVB is always seekingopportunities for us to promoteour services to the regions travel-ers and visitors, says Green-Rifkin. These opportunities havehelped us extend our outreach innew and exciting ways, and weare pleased to have such a dedi-cated and proactive destination

marketing organization support-ing us.As a program of the Princeton

Regional Chamber of Commerce,the Princeton Regional Conven-tion and Visitors Bureau is the of-ficial destination marketing or-ganization for an 18-municipalityarea that includes of all of Mer-cer County as well as parts ofMiddlesex and Somerset County.

The PRCVBs mission is to cre-

ate strategic alliances in an effortto drive tourism, enhance eco-nomic development, and increaseeconomic growth and impact for

the Princeton Region.Funding for these efforts is pro-

vided by a grant from the NewJersey Division of Travel &Tourism.

Herbert K. Ames, president ofthe Devin Group and member ofthe PRCC Board of Directors,says that the PRCVB makes abroad effort to reach out to re-gional partners.

We actively work to create al-liances with various regional or-

ganizations, like the County ofMercer, Princeton Merchants As-sociation, Trenton Downtown As-sociation and local colleges anduniversities to expand our initia-tives with tourism and economicgrowth, says Ames.

For more information aboutthe PRCC or PRCVB, please visitwww.princetonchamber.org orcall President and CEO PeterCrowley at (609) 924-1776.

108 Kings Highway East | Haddonfield, NJ 08033

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Cherry HillHaddonfield

Marlton

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Tourism expenditures at all-time high for Mercer County

Cooperating Agencies:Rutgers, the State University of New Jersey, U.S. Department of Agriculture, andCounty Boards of Chosen Freeholders. Rutgers Cooperative Extension a unit of the New Jersey Agricul-tural Experimental Station, is an equal opportunity program provider and employer. Contact your localExtension Office for information regarding special needs or accommodations. Contact the State Exten-

sion Director's Office if you have concerns related to discrimination, 732-932-5000, ext. 584.

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