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Page 1: PRINCE OF WALES DRIVEPrince of Wales Drive is ideally placed to enjoy all that London has to offer. Prince of Wales Drive is a considered collection of 1, 2 and 3 bedroom homes within

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Page 2: PRINCE OF WALES DRIVEPrince of Wales Drive is ideally placed to enjoy all that London has to offer. Prince of Wales Drive is a considered collection of 1, 2 and 3 bedroom homes within

P R I N C E O F W A L E S D R I V E

B A T T E R S E A L O N D O N S W 8

C R E A T E D B Y S T W I L L I A M

Perfectly located in Zone 1 with all that Battersea old and new has to offer,

including one of London’s finest parks, Battersea Park on the doorstep.

Prince of Wales Drive also provides access to both underground and overground

stations less than 5 minutes’ walk away and the new Northern Line extension,

due to open in 2020, will cut journey times to the City and West End

to just under 15 minutes*.

With easy access to the river and Chelsea, via Chelsea Bridge,

Prince of Wales Drive is ideally placed to enjoy all that London has to offer.

Prince of Wales Drive is a considered collection of 1, 2 and 3 bedroom homes within

11 distinctive pavilions together with cafés, shops and a crèche. The stunning

residents’ facilities include a pool, sauna, steam room, eighth floor residents’

roof terrace, concierge and secure residents’ basement parking.**

All set within 2.5 acres of open space.

Designed by leading architects Squire & Partners, the sophisticated,

spacious apartments are inspired by the historic mansion blocks

that surround Battersea Park.

Landscape architects, Gillespies have designed a tranquil landscape

that will be beautiful by day and stunning by night.

World-renowned interior designers The Gallery HBA, have been influenced

by the industrial heritage of the area and the park, combining these

to create distinctive and striking interiors.

The St William vision for Prince of Wales Drive is to create a distinguished,

considered scheme that places the landscape as the focal point

– all backed by the Berkeley Group and its commitment

to quality and customer service.

* All times are based on travelling at 7.30am on a weekday. Sources: tfl.gov.uk and Google maps.** Available to purchase on a ‘right to park’ basis as both unallocated and allocated terms, subject to certain criteria.

01

Page 3: PRINCE OF WALES DRIVEPrince of Wales Drive is ideally placed to enjoy all that London has to offer. Prince of Wales Drive is a considered collection of 1, 2 and 3 bedroom homes within

W E L C O M E T O P R I N C E O F W A L E S D R I V E

Prince of Wales Drive.Computer generated image, indicative only.

0302

Page 4: PRINCE OF WALES DRIVEPrince of Wales Drive is ideally placed to enjoy all that London has to offer. Prince of Wales Drive is a considered collection of 1, 2 and 3 bedroom homes within

Battersea Power Station tube location is indicative only and correct at time of print.Computer enhanced image, indicative only.

C H E L S E A B R I D G E

C H E L S E A

H O U S E S O F P A R L I A M E N T

S E T W I T H I N A P R I M E Z O N E 1 L O C A T I O N , P R I N C E O F WA L E S D R I V E O F F E R S E A S Y A C C E S S T O B A T T E R S E A P A R K , C H E L S E A , T H E R I V E R T H A M E S A N D T H E C I T Y B E Y O N D .

L O N D O N E Y E

C I T Y T H E S H A R D

B A T T E R S E A P O W E R S T A T I O N

C A N A R Y W H A R F

B A T T E R S E A P O W E R S T A T I O N ( D U E 2 0 2 0 )

B A T T E R S E A P A R K S T A T I O N

B A T T E R S E A P A R K

0504

Page 5: PRINCE OF WALES DRIVEPrince of Wales Drive is ideally placed to enjoy all that London has to offer. Prince of Wales Drive is a considered collection of 1, 2 and 3 bedroom homes within

220 ACRES

H Y D E PA R K

K E N S I N G T O N G A R D E N S

G R E E N PA R K

S T J A M E S ’ PA R K

B AT T E R S E A PA R K

C L A P H A M C O M M O N

P R I N C E O F WA L E S D R I V E

CH E L S E A B R I D G

E R OA

D

K I NG ’ S

RO A D

G R O S V E N O R R O A D

L A M B E T H

B E L G R AV I A

VA U X H A L L

C O V E N T G A R D E N

S O U T H WA R K

C I T Y O FL O N D O NS O H O

M AY FA I R

K N I G H T S B R I D G EK E N S I N G T O N

B AY S WAT E R

PA D D I N G T O N

C H E L S E A

C H E L S E A H A R B O U R

C L A P H A M

B AT T E R S E A

P U T N E Y

P I M L I C O

F U L H A M

R I V E R T H A M E S

PRINCE OF WALES DRIVE

BATTERSEA PARK ROAD

VAUXHALL BRIDGE ROAD

BATTERSEA BRID

GE RO

AD

WA

ND

SWO

RTH

RO

AD

NINE ELMS LA

NE

1 M I L E 1/2 M I L E

HIGH STREET KENS INGTONKNIGHTSBR IDGE

HYDE PARK CORNER

P ICCADIL LY C IRCUS

EMBANKMENT

WESTMINSTER

OXFORD C IRCUS

BOND STREET

LE ICESTER SQUARE

CHARING CROSS

COVENT GARDEN

GREEN PARK

QUEENSWAY

BAYSWATER

LONDON V ICTORIA

SLOANE SQUARE

IMPER IAL WHARF

EARLS COURT

FULHAM BROADWAY

PUTNEY BR IDGE

QUEENSTOWN ROAD

WANDSWORTH ROAD

BATTERSEA PARK

VAUXHALL

P IML ICO

ELEPHANT & CASTLE

LONDON BR IDGE

CLAPHAM JUNCT ION

CLAPHAM COMMON

NINE ELMS (DUE 2020)

CLAPHAM HIGH STREET

CLAPHAM NORTH

OVAL

BATTERSEA POWER STAT ION (DUE 2020)

STOCKWELL

LONDON

WATERLOO

COVENT GARDEN OPERA HOUSEEARLS COURT THE SAVOY

BUCKINGHAM PALACELONDON EYEWESTMINISTER BUCKINGHAM PALACE

BATTERSEA POWER STATION

BUCKINGHAM PALACE

APOLLO THEATRE

LONDON EYE

NATIONALGALLERY

THEDORCHESTER

HARVEY NICHOLS

NATURAL HISTORY MUSEUM

THE RITZ

HORSE GUARDSPARADE

10 DOWNINGSTREET

TATEBRITAIN

THE OVAL

LONDON SOUTH BANK UNIVERSITY

THE SHARD

TATE MODERN

ST PAULS

WESTMINSTER

COVENT GARDEN OPERA HOUSE

SAVOY HOTEL

SAATCHI GALLERY

THE IVYCHELSEA GARDEN

ROYAL ALBERT HALL

SERPENTINE GALLERY

KENSINGTONPALACE

DANIELLE ARNAUDGALLERY

NEWPORT ROADGALLERY

ROYAL FESTIVAL HALL

HARRODS

LONDON COLLEGEOF COMMUNICATION

EUROPEAN SCHOOLOF ECONOMICS

WESTMINSTERSCHOOL

IMPERIALCOLLEGE

LONDON SCHOOLOF ECONOMICS

CITY OF LONDON SCHOOLKING’S COLLEGE

LONDON

ROYAL ACADEMYOF ARTS

ROYAL COLLEGE OF ART

FALKNER HOUSESCHOOL

GLENDOWER PREP SCHOOL

KNIGHTSBRIDGE SCHOOL

Map is not to scale. All distances are indicative only. Sources: Google maps.

P E R F E C T L Y P L A C E DLess than 180 metres away from

the iconic 200 acre Battersea Park,

a few minutes’ walk to Chelsea Bridge

and just over a mile from fashionable

Sloane Square. Prince of Wales Drive

is within easy reach of all that London

has to offer.

06 07

Page 6: PRINCE OF WALES DRIVEPrince of Wales Drive is ideally placed to enjoy all that London has to offer. Prince of Wales Drive is a considered collection of 1, 2 and 3 bedroom homes within

C L A P H A MJ U N C T I O N

N I N EE L M S

B A T T E R S E AP O W E R

S T A T I O N

W A N D S W O R T HR O A D

C L A P H A MH I G H S T R E E T

C L A P H A MN O R T H

B A T T E R S E AP A R K

Q U E E N S T O W NR O A D

S T O C K W E L L

C L A P H A MC O M M O N

C L A P H A M S O U T H

K E N N I N G T O N

O V A L

V I C T O R I A

W A T E R L O O

V A U X H A L L

S O U T H W A R K

E M B A N K M E N T

W E S T M I N S T E R

S T J A M E S ’ SP A R K

S O U T HK E N S I N G T O N

S L O A N ES Q U A R E

L A M B E T HN O R T H

E L E P H A N T& C A S T L E

C H A R I N GC R O S S

T H E L O N D O N U N D E R G R O U N D – C O N N E C T I N G T H E C A P I T A L

T R A V E L – D I S T A N C E , T I M E S A N D W H E R E Y O U C A N G O

Overground

Battersea Park Station - 0.3 miles- 5 minute walk- Train to Victoria

is approx. 7 minutes

Queenstown Road - 0.4 miles- 6 minute walk- Train to Waterloo

is approx. 10 minutes

Underground (Northern Line due 2020)

Battersea Power Station - 0.1 miles- 5 minute walk- Tube to Leicester Square

will be approx. 15 minutes

Cycle Hire Scheme (proposed)

- Directly outside development- Circa 20 docking stations

Eurostar

St Pancras International - 5.1 miles- 25 minutes- Train to Victoria and

then to King’s Cross

Airports

Heathrow - 16.1 miles- Approx. 50 minute drive - Tube to Paddington and then

34 minutes on Heathrow Connect

Gatwick- 27.9 miles- Train to Clapham Junction

and then 25 minutes to Gatwick- Train to Victoria and then

30 minutes on Gatwick Express- Approx. 70 minute drive

A S H O R T W A L K T O O V E R G R O U N D A N D U N D E R G R O U N D S T A T I O N S

55M I N U T E WA L K

0 . 3 M I L E S

M INUTE WALK TO NEW NORTHERN L INE

EXTENS ION

(DUE 2020 )

B A T T E R S E A P A R K

B A T T E R S E A P O W E R S T A T I O N

6M I N U T E WA L K

0 . 4 M I L E S

Q U E E N S T O W N R O A D B A T T E R S E A

C A P I T A L C O N N E C T E DPrince of Wales Drive is perfectly positioned

for both overground via Battersea Park Station,

and underground via Battersea Power Station*,

within five minutes walk.

Benefiting from the new Northern Line extension*,

the underground station will provide access to

the City and West End in just under 10 minutes,

making Prince of Wales Drive an ideal base

for living in London.

C L A P H A MJ U N C T I O N

N I N EE L M S

B A T T E R S E AP O W E R

S T A T I O N

W A N D S W O R T HR O A D

C L A P H A MH I G H S T R E E T

C L A P H A MN O R T H

B A T T E R S E AP A R K

Q U E E N S T O W NR O A D

S T O C K W E L L

C L A P H A MC O M M O N

C L A P H A M S O U T H

K E N N I N G T O N

O V A L

V I C T O R I A

V A U X H A L L

S O U T H W A R K

E M B A N K M E N T

W E S T M I N S T E R

S T J A M E S ’ SP A R K

S O U T HK E N S I N G T O N

S L O A N ES Q U A R E

L A M B E T HN O R T H

E L E P H A N T& C A S T L E

C H A R I N GC R O S S

Overground

Northern Line Extension (due 2020)

Tube

* Northern Line extension due 2020. All times, excluding car travel, are based on travelling at 7.30am on a weekday. Sources: tfl.gov.uk and Google maps. Rail map not to scale.

08 09

Page 7: PRINCE OF WALES DRIVEPrince of Wales Drive is ideally placed to enjoy all that London has to offer. Prince of Wales Drive is a considered collection of 1, 2 and 3 bedroom homes within

D I S T I N C T I V E D E S I G N

S P A C I O U S L I V I N G A N D D I S T I N C T I V E D E S I G N I N C O N T E M P O R A R Y M A N S I O N B L O C K S , S U R R O U N D E D B Y B E A U T I F U L L A N D S C A P E D G A R D E N S A N D A N E W P U B L I C S Q U A R E .

Prince of Wales Drive.Computer generated image, indicative only.

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Page 8: PRINCE OF WALES DRIVEPrince of Wales Drive is ideally placed to enjoy all that London has to offer. Prince of Wales Drive is a considered collection of 1, 2 and 3 bedroom homes within

B E A U T I F U L B Y D A YPrince of Wales Drive comprises 1, 2 and 3 bedroom homes

within 11 distinctive pavilions set in 2.5 acres of open space.

New cafés, shops, crèche, secure underground parking* and

office space together with stunning residents facilities create

a real sense of place.

* Available to purchase on a ‘right to park’ basis as both unallocated and allocated terms, subject to certain criteria.

Looking South across central gardens.Computer generated image, indicative only.

12 13

Page 9: PRINCE OF WALES DRIVEPrince of Wales Drive is ideally placed to enjoy all that London has to offer. Prince of Wales Drive is a considered collection of 1, 2 and 3 bedroom homes within

AT THE HE ART OF PR INCE OF WALES DR IVE ARE D IVERSE SPACES FOR RES IDENTS TO REL A X AN D TAKE T IME O UT AWAY FROM THE BUSY C I T Y.

Stephen Richards, Partner, Gillespies, Landscape Architects

S T U N N I N G B Y N I G H TIn contrast to the bustling City, the central gardens provide

a space to relax. At night, the gardens transform and will be

beautifully lit, providing a real amenity for residents to enjoy.

Looking South over the central gardens.Computer generated image, indicative only.

14 15

Page 10: PRINCE OF WALES DRIVEPrince of Wales Drive is ideally placed to enjoy all that London has to offer. Prince of Wales Drive is a considered collection of 1, 2 and 3 bedroom homes within

R E F E R E N C E S W E R E TA K E N F R O M T H E O R I G I N A L V I C T O R I A N I N D U S T R I A L H E R I TA G E , W I T H A N E L E G A N T 2 6 - S T O R E Y M E TA L F R A M E D ‘ C A M PA N I L E ’ T O W E R D E S I G N E D A S A F O C A L P O I N T AT T H E E N D O F T H E C E N T R A L G A R D E N S .

Michael Squire,

Squire & PartnersDEC ORAT IVE BRICKW ORK

F EAT URE BALC ON IES

ME T AL F RAMED CAMP AN ILE

D I S T I N C T I V E A R C H I T E C T U R E B Y S Q U I R E & P A R T N E R SWorld-class architects Squire & Partners creatively conceived the plans

for Prince of Wales Drive as a collection of contemporary apartments

centred around landscaped gardens, providing a new visual landmark

for Battersea. Crafted elevations include decorative brickwork, feature

metal work and inset balconies, inspired by the mansion buildings

located on the historic Prince of Wales Drive and the original

Battersea gasholders.

Prince of Wales Drive.Computer generated image, indicative only.

16 17

Page 11: PRINCE OF WALES DRIVEPrince of Wales Drive is ideally placed to enjoy all that London has to offer. Prince of Wales Drive is a considered collection of 1, 2 and 3 bedroom homes within

W E W E R E I N S P I R E D B Y T H E P R O X I M I T Y O F B AT T E R S E A PA R K A N D S O U G H T T O B R I N G T O G E T H E R T H E B U I L D I N G S A N D T H E PA R K T H R O U G H A F I N E LY D E TA I L E D TA P E S T RY O F SEASONAL F LOWERS , TREES AND PLANT ING.

Stephen Richards, Partner, Gillespies

I N S P I R E D L A N D S C A P I N G B Y G I L L E S P I E SPrince of Wales Drive has been designed to completely change its

original setting – from one of industrial endeavour into a peaceful

new neighbourhood. The unique and compelling landscaping by

Gillespies is central to this transformation. By sensitively referencing

the area’s past, the choice of richly detailed materials offers access to

a collection of beautiful and tranquil gardens.

Gillespies has also designed the exclusive eighth floor roof terrace,

for residents to enjoy all year round.

The central gardens.Computer generated image, indicative only.

1918

Page 12: PRINCE OF WALES DRIVEPrince of Wales Drive is ideally placed to enjoy all that London has to offer. Prince of Wales Drive is a considered collection of 1, 2 and 3 bedroom homes within

A 3 bedroom premium apartment kitchen.Computer generated image, indicative only.

E L E G A N T I N T E R I O R S

I N E V E R Y A P A R T M E N T , S P A C I O U S O P E N P L A N L I V I N G , H I G H Q U A L I T Y F I N I S H I N G A N D W O R L D - C L A S S D E S I G N O F F E R T H E P E R F E C T E N V I R O N M E N T T O B O T H R E L A X A N D E N T E R T A I N .

2120

Page 13: PRINCE OF WALES DRIVEPrince of Wales Drive is ideally placed to enjoy all that London has to offer. Prince of Wales Drive is a considered collection of 1, 2 and 3 bedroom homes within

T H I S I S M O D E R N L I V I N G AT I T S B E S T W I T H I N T E R I O R S T H AT A R E R E F I N E D , Y E T A L S O W E L C O M I N G ; A S P I R AT I O N A L W H I L E A L S O V E RY C O M F O RTA B L E ; A N D I N S P I R E D B Y L O C A L HER I TAGE BUT ALSO COMPLETE LY CONTEMPORARY.

Inge Moore, Principal and Creative Director, The Gallery HBA

D I S T I N C T I V E I N T E R I O R D E S I G N B Y T H E G A L L E R Y H B AThe Gallery HBA established a palette of materials and

colours that uniquely belong to Prince of Wales Drive.

With a visual identity and carefully considered features

that ensure the urban industrial history and nature of the

park is carried through in spectacular detail. The interior

design is complemented by the hidden acoustic insulation,

comfort cooling, underfloor heating and floor-to-ceiling glazing.

Photograph of the 2 bedroom show apartment showing an indicative living area.

Photograph of the 2 bedroom show apartment showing an indicative kitchen in the Urban palette.

22 23

Page 14: PRINCE OF WALES DRIVEPrince of Wales Drive is ideally placed to enjoy all that London has to offer. Prince of Wales Drive is a considered collection of 1, 2 and 3 bedroom homes within

T H E PA L E T T E O F M AT E R I A L S A N D C O L O U R S U N I Q U E LY B E L O N G S I N T H I S L O C AT I O N W I T H C A R E F U L LY C O N S I D E R E D F E AT U R E S T H AT E N S U R E T H E U R B A N I N D U S T R I A L C O N T E X T A N D N AT U R E O F B AT T E R S E A PA R K I S C A R R I E D T H R O U G H I N T H E D E TA I L S .

Inge Moore, Principal and Creative Director, The Gallery HBA

P A R K / R I V E R / N A T U R E

M A T E R I A L P A L E T T E

BAT HRO OM WALL T ILES

BAT HRO OM F LO OR T ILES

B A T H R O O M M A T E R I A L S - U R B A N

F LUT ED BAT HRO OM SHOWER SCREEN

A C O N S I D E R E D C O M B I N A T I O NCombining industrial heritage with natural materials,

creating a very distinctive design incorporating

a range of features including; feature taps, fluted glass,

contemporary vanity units with feature lighting and

freestanding baths.

A 3 bedroom premium apartment en-suite.Computer generated image, indicative only.

K I T CHEN / BA T HRO OM SURFACES

Photograph of the 2 bedroom show apartment showing an indicative bathroom in the Urban palette.

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Page 15: PRINCE OF WALES DRIVEPrince of Wales Drive is ideally placed to enjoy all that London has to offer. Prince of Wales Drive is a considered collection of 1, 2 and 3 bedroom homes within

T H E A P A R T M E N T S A T P R I N C E O F W A L E S D R I V E A R E D E S I G N E D F O R M O D E R N L I V I N G A T I T S B E S T W I T H I N T E R I O R S T H A T A R E R E F I N E D A N D W E L C O M I N G .

A 3 bedroom premium apartment living area.Computer generated image, indicative only.

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Page 16: PRINCE OF WALES DRIVEPrince of Wales Drive is ideally placed to enjoy all that London has to offer. Prince of Wales Drive is a considered collection of 1, 2 and 3 bedroom homes within

R E L A X I N T H E R E S I D E N T S ’ P O O L A N D S P AExclusively for the residents; the serenity of the 17m swimming pool

and the warm jets of the vitality pool are the perfect way to unwind.

Enjoy a swim or simply relax poolside and forget all about the

outside world in the sauna or steam room.

The residents' swimming pool and spa.Computer generated image, indicative only.

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Page 17: PRINCE OF WALES DRIVEPrince of Wales Drive is ideally placed to enjoy all that London has to offer. Prince of Wales Drive is a considered collection of 1, 2 and 3 bedroom homes within

F R O M T H E E N T R A N C E L O B B Y T O T H E R O O F G A R D E NThe 24-hour concierge service brings security, convenience and peace

of mind. Relax on the eighth floor residents’ roof terrace and enjoy the

views sheltered from the elements in the elegantly designed Pavilion,

or spend a lazy afternoon in the sun.

The residents' roof terrace.Computer generated image, indicative only.

The entrance lobby in Kensington House.Computer generated image, indicative only.

3130

Page 18: PRINCE OF WALES DRIVEPrince of Wales Drive is ideally placed to enjoy all that London has to offer. Prince of Wales Drive is a considered collection of 1, 2 and 3 bedroom homes within

B A T T E R S E A P A R K

L E S S T H A N 1 8 0 M E T R E S F R O M P R I N C E O F W A L E S D R I V E , I S O N E O F L O N D O N ’ S F I N E S T P A R K S . P R O V I D I N G 2 0 0 A C R E S O F O P E N S P A C E O N T H E R I V E R T H A M E S , I T O F F E R S S P A C E T O R U N , C Y C L E , R O W , S T R O L L A N D E N J O Y .

Battersea Park entrance.

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Page 19: PRINCE OF WALES DRIVEPrince of Wales Drive is ideally placed to enjoy all that London has to offer. Prince of Wales Drive is a considered collection of 1, 2 and 3 bedroom homes within

*Subject to Network Rail approval

Boating on the lake at Battersea Park.

Tree-lined avenues, Battersea Park.

O U T D O O R S A L L Y E A R R O U N DWith a new pedestrian access through its own

reclaimed railway arch*, Prince of Wales Drive

is always close to the seasonal changes in the park

– a truly idyllic place to spend time in the fresh air.

Set within 200 acres, with views out across the river,

a huge lake and glorious fountains, there is a lakeside

café, sports facilities, children’s zoo and plenty of

year-round events to keep the family entertained.

34 35

Page 20: PRINCE OF WALES DRIVEPrince of Wales Drive is ideally placed to enjoy all that London has to offer. Prince of Wales Drive is a considered collection of 1, 2 and 3 bedroom homes within

B A T T E R S E A , C H E L S E A A N D B E Y O N D

I N T H E C E N T R E O F A B U Z Z I N G L O C A L C O M M U N I T Y , A F E W M I N U T E S F R O M T H E T R A N Q U I L I T Y O F T H E R I V E R T H A M E S A N D J U S T A M I L E F R O M S L O A N E S Q U A R E .

Albert Bridge.

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Page 21: PRINCE OF WALES DRIVEPrince of Wales Drive is ideally placed to enjoy all that London has to offer. Prince of Wales Drive is a considered collection of 1, 2 and 3 bedroom homes within

Battersea Power Station.

O R I G I N A L B A T T E R S E ABattersea is steeped in tradition and an area defined

by its quirky contrasts. Independent shops, cafés

and bistros are being boosted as a result of a wider

regeneration area that will see a gleaming new town

centre stand out from its more traditional mansion

block architecture. The local village feel of Battersea

Square and surrounding lanes remains even as the

area becomes better connected to the centre of the

City via the new Northern Line extension.

Prince of Wales Drive.

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Page 22: PRINCE OF WALES DRIVEPrince of Wales Drive is ideally placed to enjoy all that London has to offer. Prince of Wales Drive is a considered collection of 1, 2 and 3 bedroom homes within

C H E L S E A C A L L I N GWithin minutes of Prince of Wales Drive is the Royal

Borough, and the always fashionable, Kensington and

Chelsea. This is where opulence, tradition and style

are everywhere – from shopping at Harrods or on the

King’s Road, to some of the Capital’s best art and fine

dining experiences.

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Page 23: PRINCE OF WALES DRIVEPrince of Wales Drive is ideally placed to enjoy all that London has to offer. Prince of Wales Drive is a considered collection of 1, 2 and 3 bedroom homes within

THE HAPPINESS OF LONDON IS NOT TO BE CONCEIVED BUT BY THOSE WHO HAVE BEEN IN IT.

Samuel Johnson, English writer (1709–1794)

W E S T E N D D I N I N G A N D S H O P P I N GFamous for its theatres, tourist hotspots and shopping,

the West End is London’s jewel in the crown for

entertainment. The National Gallery, The National

Portrait Gallery and The Royal Academy of Arts stand

amongst some of London’s most iconic shopping streets

– Bond Street, Regent Street, Oxford Street and more.

Its flagship stores, fine dining and the Capital’s favourite

bistros offer the opportunity to experience something

new on every visit.

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Page 24: PRINCE OF WALES DRIVEPrince of Wales Drive is ideally placed to enjoy all that London has to offer. Prince of Wales Drive is a considered collection of 1, 2 and 3 bedroom homes within

CUS TOMER SERV ICE I S OUR PR IOR I T Y

We place the highest priority on customer

service and will manage the whole moving

process for you. Our Customer Care Teams

will contact you shortly after you complete

to ensure that everything in your new home

is absolutely to your liking. Our homes also

benefit from a 10-year warranty, the first

two years of which are covered by St William.

GREEN L IV IN G AND SUS TA IN ABLE DEVELOPMENT I S TOP OF OUR AGENDA

As a company, we are committed to reducing

energy, water and waste on our construction

sites, in our offices and in the homes that

we build. Almost all of our developments are

built on brownfield land and we always take

care to protect and enhance biodiversity and

natural habitats. Our homes include features

to encourage sustainable living such as

dual-flush WCs, recycling bins and energy

efficient white goods.

QUAL I T Y I S AT THE HEART OF EVERY TH IN G WE DO

At St William, quality takes precedence, from

choosing the right location and style of home,

to the construction processes we practice, the

materials we use and the specifications we

put into our homes. For extra peace of mind,

in addition to the 10-year warranty all new

homes receive, St William operates a 2-year

policy with dedicated Customer Service Teams

on hand 24 hours a day to deal with enquiries

quickly and effectively.

UNPARALLE LED C HOICE OF HOMES IN THE MOS T SOUGHT AFTER LOC AT IONS

As one of the UK’s leading house builders,

we are able to offer our customers an

unrivalled choice of property location, size and

type. From city penthouses to country retreats,

modern studio apartments to traditional family

homes, you will find the perfect home to match

your requirements. Our homes are also built in

some of Britain’s most desirable locations from

market towns and rural villages to major towns

and cities, and countryside to the coast –

we build in the locations you want to live.

A COMMITMENT TO CREAT IN G SUS TA IN ABLE COMMUNIT I ES

St William’s homes and developments are

not just built for today. They are designed

to enhance the neighbourhoods in which

they are located permanently. We achieve

this through our commitment to excellence

in design, sensitive landscaping, sympathetic

restoration, and impeccable standards of

sustainability. We aim to address the needs

not only of our customers but their neighbours

and the broader community of which they

are a part. It is a long-term view: we want to

create exceptional places for people to live,

work and relax in, and build communities

that will thrive today and for years to come.

Proud to be a member of the Berkeley Group of Companieswww.berkeleygroup.co.uk

P R I N C E O F W A L E S D R I V E – D E S I G N E D F O R L I F EBuying a home is one of the most important decisions

you will ever make. The qualities that make St William

different mean that you can choose a new home from

us with complete confidence. When you buy a home

from St William you can be safe in the knowledge that

it is built to very high standards of design and quality,

has low environmental impact and that you will enjoy

an exceptional customer experience.

We want the places built by St William to be renowned

for the quality of their landscape and the open space.

The term ‘landscape’ comes from two words meaning

‘to shape a place where people belong’. That idea inspires

our approach. The space between buildings is where

you create a community and somewhere that is sociable,

sustainable and safe.

We believe beautiful landscaped open spaces give room

to breathe and sit in harmony with our vision for the

carefully considered architecture and thoughtfully

designed interiors throughout our developments.

To pioneer a landscape-led approach to urban developments

is hugely important to us. We truly believe these spaces

between the buildings are as important as the buildings

themselves, where one’s well-being within that space can

be emphasised through positive design.

Backed by the strength and expertise of National Grid

and the Berkeley Group, St William will regenerate sites

at the heart of communities across London and the South

of England, creating homes for everyone.

O U R G O A L I S T O T R A N S F O R M I N D U S T R I A L S I T E S F R O M A B Y G O N E A G E I N T O B E A U T I F U L P L A C E S , W H I C H P E O P L E C A L L H O M E .

Tony Pidgley CBE

Chairman of Berkeley Group

C R E AT E D B Y: S T W I L L I A M

O U R D I F F E R E N C E

St William is a joint venture between Berkeley Group

and National Grid.

Our vision is to develop sites that have been closed

to the public for decades and reconnect them

to the community.

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AN EXCEPT ION AL CUS TOMER EXPER IEN CE

We aim to put customers at the heart of

our decisions. Dedicated Sales Teams will

provide exceptional service throughout the

buying process, and teams will manage

the customer relationship from exchange

of contracts through to completion, delivery

of the new home and after occupancy.

HIGH QUAL I T Y HOMES

When you buy a new home from Berkeley

you can be safe in the knowledge that it is

built to very high standards of design and

quality and has low environmental impact.

We meet specific space standards for new

homes and aim to deliver a home which

has fibre broadband infrastructure.

GREAT P L ACES

We seek to create beautiful, successful

places characterised by the quality of their

design, external spaces, transport and

access to jobs and amenities. These are

places where people choose to live, work

and spend their time and which directly

encourage people’s well-being and quality

of life.

EFF IC I ENT AND CONS IDERATE OPERAT IONS

We reduce the impact of the construction

process on the local community by

registering all of our sites with the

Considerate Constructors Scheme. We set

targets to reduce water, energy and waste.

We work with our supply chain to ensure

high quality services and materials are

consistently provided.

A COMMITMENT TO PEOPLE AND SAFET Y

Safety is a high priority on all of our

construction sites. We also aim to have

a positive impact on society and enable

young and unemployed people to get

into work through our support of the

Berkeley Foundation.

THE BERKELEY FOUNDAT ION

Berkeley takes social responsibility

very seriously. In 2011 we set up the

Berkeley Foundation, with the aim

of supporting Britain’s young people

and their communities.

We do this through a number of partner

charities that tackle some of the most

pressing social problems affecting young

people today, including homelessness and

unemployment. The money raised comes part

from the Berkeley Group, and also through

the tireless and inventive efforts of our staff.

We have set a goal for the Berkeley

Foundation to invest £10 million over the

next five years to support young people and

their communities. Every penny will be spent

on charitable activities and worthy causes to

ensure that maximum benefit is achieved.

www.berkeleyfoundation.org.uk

www.berkeleygroup.co.uk

A C O M M I T M E N T T O T H E F U T U R EOver the years, the Berkeley Group has won many

prestigious awards for the quality, design and

sustainability of its developments.

Our Vision is Berkeley’s plan for the business,

designed to raise standards higher still. Our goal

is to be a world-class company creating successful,

sustainable places where people aspire to live.

We take our responsibilities towards our customers,

the environment, the workforce and the communities

in which we work very seriously.

Our plan for the business has five areas of focus:

Customers, Homes, Places, Operations and Our People.

A 3 bedroom apartment terrace.Computer generated image, indicative only.

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S A L E S A N D M A R K E T I N G S U I T EO P E N D A I L Y 1 0 A M – 6 P M ( 1 0 A M – 8 P M T H U R S D A Y )

Chelsea Bridge Wharf 348 Lanson Building, Queenstown Road, BatterseaLondon SW8 3QQ

Call 0203 053 6901 Email [email protected] Visit princeofwalesdrive.co.uk

Please note that parking is available at the Sales and Marketing Suite.

350 ACRES

220 ACRES

242 ACRES H Y D E PA R KK E N S I N G T O N G A R D E N S

G R E E N PA R K

S T J A M E S PA R K

C L A P H A M C O M M O N

47 ACRES

57 ACRES

K I NG ’ S

RO A D

L A M B E T H

B E L G R AV I A

C O V E N T G A R D E N

S O U T H WA R K

C I T Y O FL O N D O NS O H O

M AY FA I R

K N I G H T S B R I D G E

K E N S I N G T O N

B AY S WAT E R

PA D D I N G T O N

C H E L S E A

C H E L S E A H A R B O U R

C L A P H A M

B AT T E R S E A

P U T N E Y

P I M L I C O

F U L H A M

VAUXHALL BRIDGE ROAD

BATTERSEA BRID

GE RO

AD

WA

ND

SWO

RTH

RO

AD

NINE ELMS LA

NE

HIGH STREET KENS INGTONKNIGHTSBR IDGE

HYDE PARK CORNER

P ICCADIL LY C IRCUS

EMBANKMENT

WESTMINISTER

OXFORD C IRCUS

BOND STREET

LE ICESTER SQUARE

CHARING CROSS

COVENT GARDEN

GREEN PARK

QUEENSWAY

BAYSWATER

LONDON V ICTORIA

SLOANE SQUARE

IMPER IAL WHARF

EARLS COURT

FULHAM BROADWAY

PUTNEY BR IDGE

WANDSWORTH ROAD

VAUXHALL

P IML ICO

ELEPHANT & CASTLE

LONDON BR IDGE

CLAPHAM JUNCT ION

CLAPHAM COMMON

NINE ELMS (DUE 2020)

CLAPHAM HIGH STREET

CLAPHAM NORTH

OVAL

STOCKWELL

LONDON

WATERLOO

BATTERSEA POWER STAT ION (DUE 2020)

COVENT GARDEN OPERA HOUSEEARLS COURT THE SAVOY

BUCKINGHAM PALACELONDON EYEWESTMINISTER BUCKINGHAM PALACE

BUCKINGHAM PALACE

APOLLO THEATRE

LONDON EYE

NATIONALGALLERY

THEDORCHESTER

HARVEY NICHOLS

NATURAL HISTORY MUSEUM

THE RITZ

HORSE GUARDSPARADE

10 DOWNINGSTREET

THE OVAL

LONDON SOUTH BANK UNIVERSITY

THE SHARD

TATE MODERN

ST PAULS

WESTMINISTER

COVENT GARDEN OPERA HOUSE

SAVOY HOTEL

ROYAL ALBERT HALL

SERPENTINE GALLERY

KENSINGTONPALACE

DANIELLE ARNAUDGALLERY

NEWPORT ROADGALLERY

ROYAL FESTIVAL HALL

HARRODS

LONDON COLLEGEOF COMMUNICATION

EUROPEAN SCHOOLOF ECONOMICS

WESTMINSTERSCHOOL

IMPERIALCOLLEGE

LONDON SCHOOLOF ECONOMICS

CITY OF LONDON SCHOOLKING’S COLLEGE

LONDON

ROYAL ACADEMYOF ARTS

ROYAL COLLEGE OF ART

FALKNER HOUSESCHOOL

GLENDOWER PREP SCHOOL

KNIGHTSBRIDGE SCHOOL

B AT T E R S E A PA R K

P R I N C E O F WA L E SD R I V E

PRINCE OF WALES DRIVE

GROSVENOR ROAD

BATTERSEA PARK ROAD

BATTERSEA PARK

QUEENSTOWN ROAD

BATTERSEAPOWER STATION

R I V E R T H A M E S

G R O S V E N O R R O A D

M A R K E T I N G S U I T EO P P O S I T E T H E P E S TA N A H O T E L

CH E L S EA B R I DG

E ROA

DC

HE

LSE

A B

RI D

GE

VA U X H A L L B R I D G E

ALB

ER

T BR

I DG

E

The information in this document is indicative and is intended to act as a guide only as to the finished product. Accordingly, due to St Williams' policy of continuous improvement, the finished product may vary from the

information provided. These particulars should not be relied upon as statements of fact or representations and applicants must satisfy themselves by inspection or otherwise as to their correctness. This information does not

constitute a contract or warranty. The dimensions given on plans are subject to minor variations and are not intended to be used for carpet sizes, appliance sizes or items of furniture. Prince of Wales Drive is a marketing name

and will not necessarily form part of the approved postal address. Applicants are advised to contact St William to ascertain the availability of any particular property. All computer generated images and lifestyle photography

are indicative only. September 2016 – W200/05CA/0416

Proud to be a member of the Berkeley Group of companiesProud to be a member of the Berkeley Group of companies

Albert Bridge.

48

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PROUD TO BE A MEMBER OF THE