Upload
philbaumann
View
221
Download
0
Embed Size (px)
Citation preview
8/9/2019 Priming Healthcare for Twitter
1/73
Priming Healthcare for TwitterAn Introduction to Leading on Twitter
Phil Baumann, RN
CEO, CareVocate LLC@[email protected]
8/9/2019 Priming Healthcare for Twitter
2/73
Twitter: Tiny Is The New Huge
8/9/2019 Priming Healthcare for Twitter
3/73
8/9/2019 Priming Healthcare for Twitter
4/73
Popular Microblogging
8/9/2019 Priming Healthcare for Twitter
5/73
Aggregation Microblogging
8/9/2019 Priming Healthcare for Twitter
6/73
Enterprise Microblogging
8/9/2019 Priming Healthcare for Twitter
7/73
Image source: Seth Godin
Bandwidth
Interactivity
8/9/2019 Priming Healthcare for Twitter
8/73
"Share and discover what's happening
right now, anywhere in the world."
"The Pulse of the Planet"
8/9/2019 Priming Healthcare for Twitter
9/73
Twitter is to brains...
...what Google is to servers.
8/9/2019 Priming Healthcare for Twitter
10/73
Twitter's Growth - Google Trends
8/9/2019 Priming Healthcare for Twitter
11/73
WARNING
Next Slide May Cause Blindness
8/9/2019 Priming Healthcare for Twitter
12/73
8/9/2019 Priming Healthcare for Twitter
13/73
Twitter Anatomy 101
8/9/2019 Priming Healthcare for Twitter
14/73
The Barebones of Twitter
Follow Unfollow Block
Tweet
140
Reply
@DM
Asymmetrical Relationships
8/9/2019 Priming Healthcare for Twitter
15/73
8/9/2019 Priming Healthcare for Twitter
16/73
Enter Tweet(Hint: answer a
different question
than the one
Twitter asks)
@ =
Reply
DirectMessage
(Private)
Reverse
Chronologic
al Order
8/9/2019 Priming Healthcare for Twitter
17/73
@ = Reply
8/9/2019 Priming Healthcare for Twitter
18/73
Direct Messages (Private)
8/9/2019 Priming Healthcare for Twitter
19/73
Advanced Features & Uses Twitters API (3rd Party
Applications)
Hashtags # Tiny Hyperlinks
Metrics
Tools & theiroriginal uses
diverge over time.
8/9/2019 Priming Healthcare for Twitter
20/73
Twitter's API
(Application Programming/Platform Interface)
Twitters interface is limited
API enables alternative user
experiences
8/9/2019 Priming Healthcare for Twitter
21/73
Twitters
API
Application
Database
Tweets
Follow counts
Controlled
Access
Request/Call
8/9/2019 Priming Healthcare for Twitter
22/73
TweetDeck (Desk-top & Mobile)Groups
8/9/2019 Priming Healthcare for Twitter
23/73
Seesmic (Desktop & Web)
8/9/2019 Priming Healthcare for Twitter
24/73
HootSuite (Web)
8/9/2019 Priming Healthcare for Twitter
25/73
TweetRiver - Premium
8/9/2019 Priming Healthcare for Twitter
26/73
8/9/2019 Priming Healthcare for Twitter
27/73
8/9/2019 Priming Healthcare for Twitter
28/73
8/9/2019 Priming Healthcare for Twitter
29/73
8/9/2019 Priming Healthcare for Twitter
30/73
The Micro-link Economy
Q: How can long hyperlinks fit into 140 characters?A: URL Shorteners
http://www.techcrunch.com/2009/07/16/twitters-internal-strategy-laid-bare-to-be-the-pulse-of-the-planet/
http://bit.ly/S90l3
8/9/2019 Priming Healthcare for Twitter
31/73
Link Metrics
Integrated into 3rd Party
Applications
User-level link data
Aggregate link data
Real-time Data
8/9/2019 Priming Healthcare for Twitter
32/73
People Over Numbers
8/9/2019 Priming Healthcare for Twitter
33/73
The Re-Tweet Is Sweet
8/9/2019 Priming Healthcare for Twitter
34/73
People
YoureFollowing
People
Following
You
Not Necessarily
Following EachOther
ReTweet
(RT)
RT
8/9/2019 Priming Healthcare for Twitter
35/73
RT @Username Copy & Paste
RT @Username This tweet intentionally
left useless.
NOT
@ RT This tweet intentionally left useless.
8/9/2019 Priming Healthcare for Twitter
36/73
Search: Real-time
8/9/2019 Priming Healthcare for Twitter
37/73
Twitter: We Have a Problem
8/9/2019 Priming Healthcare for Twitter
38/73
8/9/2019 Priming Healthcare for Twitter
39/73
Contextualizing Twitter
8/9/2019 Priming Healthcare for Twitter
40/73
8/9/2019 Priming Healthcare for Twitter
41/73
The Pushbutton Web
Pushbutton Sharing
8/9/2019 Priming Healthcare for Twitter
42/73
Distributed Messaging
Real-time feeds pulled from Twitter to
RSS to FriendFeed to Blog
8/9/2019 Priming Healthcare for Twitter
43/73
#Hashtags
A hashtag
demarcates a
tweet into a#topic and
provides
searchable
meta-data.
8/9/2019 Priming Healthcare for Twitter
44/73
#Healthcare Chats
#HCSM
Healthcare Social Media
Sundays 9pm EDT
@HealthSocMed
#HCMKTG
Healthcare Marketing
Fridays 1pm EDT
@HCMKTG
8/9/2019 Priming Healthcare for Twitter
45/73
8/9/2019 Priming Healthcare for Twitter
46/73
Twitter in Healthcare
8/9/2019 Priming Healthcare for Twitter
47/73
8/9/2019 Priming Healthcare for Twitter
48/73
On Twitter, Ask
8/9/2019 Priming Healthcare for Twitter
49/73
And You Shall Receive
8/9/2019 Priming Healthcare for Twitter
50/73
Source: http://ebennett.org/data/
Hospitals Are Adopting
8/9/2019 Priming Healthcare for Twitter
51/73
Get Listed: http://ebennett.org/data/
Blogs Are Hard!
Tweets Are Easy! Yes, but
8/9/2019 Priming Healthcare for Twitter
52/73
A BriefStrategic Time-out
8/9/2019 Priming Healthcare for Twitter
53/73
Live-tweeting Surgery
8/9/2019 Priming Healthcare for Twitter
54/73
Twitter & Crisis
8/9/2019 Priming Healthcare for Twitter
55/73
8/9/2019 Priming Healthcare for Twitter
56/73
CDC & Social Media
8/9/2019 Priming Healthcare for Twitter
57/73
CDC encourages the strategic use of Twitter to
effectively and inexpensively reach individuals andpartners with timely health and safety information.
8/9/2019 Priming Healthcare for Twitter
58/73
CDCs Twitter Metrics
8/9/2019 Priming Healthcare for Twitter
59/73
Mayo Clinic on Twitter
8/9/2019 Priming Healthcare for Twitter
60/73
Offer Practical Value
8/9/2019 Priming Healthcare for Twitter
61/73
Help Find Clinical Trials
Link: Using TrialX with Twitter
8/9/2019 Priming Healthcare for Twitter
62/73
Breaking: Pharma & Social Media
8/9/2019 Priming Healthcare for Twitter
63/73
Suggested Uses
DisasterAlerting & Response
Drug Safety Alerts
Diabetes Management
Medical Crowd-sourcing
Disease Tracking & Resource Connection
8/9/2019 Priming Healthcare for Twitter
64/73
Suggested Uses
Post-discharge Patient Support
Recruitment of Health Care Staff
Clinical Trial Awareness
Promoting Healthy Lifestyles
Health Care Marketing
8/9/2019 Priming Healthcare for Twitter
65/73
HIPAA
Its possible to communicate w/o violating HIPAA
Hospitals are tweeting daily w/o complaints
Big Pharma is tweeting (most difficult industry)
8/9/2019 Priming Healthcare for Twitter
66/73
HIPAA
Staff Appropriately
Supervise
Audit
Set Policy
Shift Conversation to Another Medium
8/9/2019 Priming Healthcare for Twitter
67/73
Warnings
Twitters Architectural
Problems Security Risks
Twitters Management
Twitters Future
Uncertain BusinessModel
8/9/2019 Priming Healthcare for Twitter
68/73
General Tips
Do
Listen, Monitor, Search
Follow appropriately
Engage followers Respond to replies
Offer value
Retweet interesting content
Thank Followers
Dont
Spam
Auto-follow
Auto DM (exceptions) Focus on follower #s
Ignore followers
Self-boast
Get brandjacked
8/9/2019 Priming Healthcare for Twitter
69/73
On Twitter
Lead More Than You Follow
8/9/2019 Priming Healthcare for Twitter
70/73
Questions?
8/9/2019 Priming Healthcare for Twitter
71/73
About Phil Baumann
Phil Baumann is CEO of CareVocate LLC, helping clients out
with their online presence. Although he is a registered nurse
with a background in critical care and drug safety, he actually
started his career in enterprise accounting and treasury
operations and has been interested in computer technology
for over thirty years. He therefore brings a unique and
valuable perspective to online collaboration technologies and
communities. He blogs at PhilBaumann.com.
@PhilBaumann
484-362-0451
8/9/2019 Priming Healthcare for Twitter
72/73
Disclaimers
Statements expressed are solely those of Phil Baumann on
behalf of CareVocate LLC.
Products referenced herein are not sponsored nor
endorsed with guarantees nor otherwise warranted.
Participants are encouraged to establish, practice and
enforce safe, secure and responsible online policies and
procedures.
8/9/2019 Priming Healthcare for Twitter
73/73
Copyrights
This work is licensed under CC 3.0 Attribution-
Noncommercial-Share Alike 3.0.
Please attribute to Phil Baumann with a link to
PhilBaumann.com
Please refer to Creative Commons for more details
(http://creativecommons.org/licenses/by-nc-sa/3.0/us/)