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Primer for Beginners
The ‘A to Z’ Essential Components
of a Comprehensive Development Program
National Catholic Development Conference
Sunday, September 13, 2015
Presenters
Elizabeth Góral-MakowskiDevelopment Director
SOAR! Washington, DC
Sr. Peggy Scarano, OPDevelopment Director
Dominican Sisters, Sparkill, NYRegional RepresentativeSOAR! Washington, DC
Overview of Session:
Fundraising as a Ministry Sharing Thoughts and Insights from:
~ Most Rev Thomas J. Murphy, RIP ~ Henri J. M. Nouwen, RIP ~ Presenters Personal Experiences
The Primer
Knowing Your Organization’s MissionStrategic Planning ~ Case for Support
Annual GoalsCommunicating with Donors
Data Base ManagementBudgets
‘The Reaches’ – yet essential components!
Knowing Your Organization’s Mission
The ‘Elevator Speech’
Strategic Planning Importance of having a written plan
- Case for Support – Internal to External
- Who is Your Audience??
- Annual Goals/Funding Needs-Objectives and Action Steps-Who needs to be involved in identifying these
Communicating with DonorsMailing ThemCalling Them
Thanking Them Making Donors Feel Special
Social Media● Website● Email addresses● Texting● Twitter● Instagram● Etc., Etc., Etc.‘
Data Base Management
Storing All the Facts!
Budgeting
What to includeWhat to anticipate
The What If’s
The Reaches!
Planned Giving
Major Gifts
Capital Campaigns
Grants
Preparing a Personal Conference Plan
-What do you want to take back to the office with you?-What sessions would be the best to attend?-How to get ‘the most’ out of the conference
