P R I M A R Y & S E C O N D A R Y

S O U R C E SL 1

NAME:

Know the difference between primary and secondary sources

Understand methods of conducting primary research

Be able to carry out some primary research

#primary #source#secondary

OBJECTIVES

KEY WORDSPrimary Source: Information taken from the original

source or someone who was there.

Secondary Source: Information about something that originally appeared elsewhere.

Source: A place or person where information can be gathered from.

STARTER TASKComplete survey below answering each question honestly. 1 is not at all/very poor and 10 is very much so/very good

How are you enjoying the course far (1>10):

My digital literacy skills have improved (1>10):

I understand how and where media and pre-production documents are used (1>10):

My theory knowledge is good (1>10):

My teacher explains things clearly (1>10):

I would like to do more of:

To improve this course my teacher could:

This survey will give me feedback on how I can improve the Creative iMedia course & teaching methods in future. I just need your honest opinion.

• What do you think our student voice survey will tell me?

• Why?

• Is this Primary or Secondary research (for me)?

PRIMARY VS SECONDARY

• What’s the difference between these two sources?

• Provide a definition and 2 examples for each.

SURVEY ANALYSIS

• Primary Source

• Secondary Source

Research needs to be carried out on the target audience before you can begin working on any project:

COMPARISON

PRIMARY SOURCE

• Questionnaire

• Meeting

• Discussion

SECONDARY SOURCE

• Websites

• Books

• Statistics

#primary #source#secondary

N E W F R A G R A N C E L A U N C H

YO U A R E L A U N C H I N G A N E W F R AG R A N C E / A F T E R S H AV E .

W H AT I N F O R M AT I O N WO U L D YO U N E E D A B O U T YO U R A U D I E N C E ?

T H I N K O F 3 T H I N G S T H AT C O U L D H AV E A N I M PAC T O N YO U R A U D I E N C E S C H O I C E S .

I N F O R M AT I O N• You could gather the following information about your target audience:

Income

Social Life

1: YOUR TASK VISUALISATION DIAGRAMCreate a visualization diagram for BOTH the bottle and packaging for yourfragrance:

Your visualization diagram must be:

– Detailed

– Annotated/labelled

– Coloured

#visualisation

2: YOUR TASKCreate a Survey Monkey account and makea questionnaire for your fragrance:

Your questionnaire should include a varietyof question types:

– Single Answer

– Multiple Answer

– Ratings

Remember this is primary research togather data and make an informed choice!Ask questions which link to the categorieswe have discussed in this unit (gender, ageetc.)

Carry out some primary research

#primary #source#secondary

Email the link to your survey so that the group or friends/family cancomplete it.

Now complete surveys from your peers help collect their data.

SHARE YOUR SURVEY: