Kids (3-5)

Kids (6-8)

Inspire curiosity Keep them engaged

Be relevant & aspirational

Primary

Secondary

Adults (18-34)

Inspire curiosity, discovery and playfulness

and deliver the unexpected!

Monsters

Munchies Meddling kids

Mystery

57% CP

Games

EST/TVoD

Home Video

• All iterations of Scooby air all day everyday on Boomerang

• Brand new FTA broadcaster CiTV launched end of July

• Sky led the launch of their Kids App in May with Scooby

• Have built long-term plans with both broadcasters

• Boomerang running Oct half-term on air and off air promotion

• Scrambled every Saturday morning on ITV

• Brand new animation series Be Cool Scooby-Doo successfully launched – Boomerang launch achieved triple the timeslot average

– CiTV launch last weekend

• Parent and child co-viewing

• Has a monthly channel reach of 1.9M (Disney 1.6M & Nick 1.5M)

• Audience peak at 122K for all kids

• The franchise (including the movies) attracts a younger audience with 71% of viewers aged 4 – 7 with an even male/female split

• Scooby-Doo has reached 2.6m 4-15 year-olds this year and overall 7.3m viewers have tuned in

• Runs as standalone channel on freeview as well as ITV weekend mornings

• July launch with What’s New Scooby-Doo

• Has reached 17% of children aged 4 - 9

• Averages 170K viewers each episode

• Be Cool launch 10th Sep

• Nearly a quarter of parents and children named Scooby-Doo their most-loved kids TV show

• Kids re-watch their favourite show an extraordinary 53 times a year

• Parents admitted to still watching their beloved childhood TV show 12 times in the past 12 months

Top 10 shows of all time voted for by children and adults:

Top 6 reasons kids re-watch their favourite shows:

Tom

and

Jerry

SpongeBob

SquarePants

Peppa Pig

Ben & Holly's

Little Kingdom

Teenage Mutant

Ninja Turtles

Paw Patrol

Dora the

Explorer

Horrible Histories

Ben Ten

Likeable

characters

Because it makes

them happy

Enjoyable

character

adventures

Loveable music,

theme tunes

and songs

Pretending they are a

character in the show They find

the plot or

characters

funny

• No.1 non-theatrical kids franchise four out of the last five years

• Over 8M units sold, £43M in value to date

• Four releases in 2016 and then again in 2017

• 21% YoY increase in digital value

• All releases slated to school holiday periods

• New release creates brand peaks but back catalogue drives volume

• Strong partnerships on content

• LEGO Dimensions – No.1 selling team pack

• Over 10M downloads across 4 apps

• Clips, games and shorts on scoobydoo.com

• Social engagement with 27M fans

–

• Animated movie slated 21st September 2018

• From the Warner Animation Group – The LEGO Movie grossed £34M at the UK box office

• Directed by Tony Cervone (Space Jam)

• Produced by Charles Roven (DC movies and previous Scooby movies) – Scooby-Doo (2002) £22.6M

– Scooby-Doo 2 (2004) £20.7M

Airs every weekday; blocks at the weekend; Scrambled every Saturday morning

Q1 Q2 Q3 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Theatrical

WHE - DTV

WBIE

TV - Turner

Drive Periods

Q4

Digital Apps

Toys

Publishing

FMCG

Promotions

Themed Events

S.C.O.O.B. LEGO

Scooby LEGO

Scooby

2016 2017 2018

LEGO Dimensions Team Pack

Scooby WWE LEGO

Scooby Scooby Wild

West LEGO

Scooby Scooby DTV

Scooby Batman

WHE - Ep Be Cool Be Cool Be Cool Be Cool

WHE - Cat Summer GWP

Halloween & xmas specials

LEGO Scooby Haunted Isle (1M). Saving Shaggy (1M). Boom Make and Race (1M). My Friend Scooby-Doo (£2.35)

Kids magazine, annuals, colouring & activity books

DC Scooby Apocalypse

HB Collection

West End Show

Regional Stage Show Tour

Sky Kids App Launch

WWE Live Show &

Screening

Financial Services Partner

ASDA Exclusive Range New Range

Launch New Range

Launch

Party Cake Launch

Heinz Launch

TV - CiTV

West End Comp

Halloween Promo

Easter Stunt Summer

Stunt Halloween

Promo

WWE

S.C.O.O.B.

New product SKUs

New product SKUs

New product SKUs

New product SKUs

WWE Promotion