PRIDEPersonal Responsibility In a Desirable Environment

Fundraising Tips

PRIDE Initiative

• Founded in 1997 by Congressman Hal Rogers & the late General James Bickford, who was the Ky. Environmental Protection Secretary

• The PRIDE mission is to:1. Improve water quality2. Clean up solid waste

problems3. Promote environmental

education & awareness

Personal Responsibility In a Desirable Environment

PRIDE Service Area

• 42 counties in Southern & Eastern Kentucky

• PRIDE Coordinators (volunteers) appointed by all judge-executives & many mayors

Personal Responsibility In a Desirable Environment

PRIDE Progress

• 411,167 Volunteers• 1,379,065 Volunteer hours• 29,556 Homes with septic systems or

sewer access• 2,882 Illegal dumps eliminated• 796,551 Bags of trash & an additional

179,365 tons of trash collected• 962,939 Old tires recovered• 42,459 Tons of appliances recycled• 657,819 Students impacted by education

grants• 397 Outdoor classrooms & 129

greenhouses built• 55 School recycling projects launched

Region-Wide Since 1997

Fundraising Basics

• Don’t be afraid to ask• Be prepared to ask:

– Tailor your request to each donor

– How will that donor’s funds be used?

– Why is your project a good investment for that donor?

– What will the benefit be to that donor?

Get Organized

• Form a nonprofitorganization so donationswill be tax deductible

• Spread responsibility forfundraising across acommittee– Can reach more potential donors in less

time– Committee members can personally

reach out to the people they know, reducing “cold calls”

• Invite potential donors to your planning meetings so they can “buy in” to the project

Start with Partners

• Identify potential donors as you build partnerships to help with cleanups

• Brainstorm specific groups in your community that may want to help with cleanups (volunteer, promote, etc.)

• Ask to speak at theirnext meetings

• Ask them to recruitvolunteers and promoteyour cleanups internally

Identify Donors

• As you build partnerships, look for individuals and groups to make financial or in-kind donations

• Cash donations may be easiest for some donors

• If cash isn’t an option, suggest in-kind donations, such as:– Supplying food and door prizes– Publicizing or staffing your cleanups– Sponsoring one of your cleanups– Sponsoring their own cleanup– Etc.

What’s In It For Them• Remind donors their support is a

highly visible service to your community — which is very appealing to many businesses and organizations

• Give them credit inpromotions before,during and after theevent, including:– Banners/signs– Press releases– Social media

Example: Ride for PRIDE• Planning committee

– Invite anyone who can help

– Start meeting early– Set a regular meeting

time• In-kind donations save

you money– London Drag Way– Portable showers– Etc.

Example: Ride for PRIDE• Offer a variety of incentives for

donors– Logo on T-shirt– Sign at entrance– Recognition in press releases, on web,

etc.

Contact

Mark DavisEastern Kentucky PRIDE, Inc.

2292 S. Hwy. 27Somerset, KY 42501

888-577-4339 (toll free)PRIDE@centertech.com

www.kypride.orgwww.facebook.com/EasternKentuckyPRIDE