Pricing Survey
Thank you for taking part in this survey. We are doing this
survey as part of our academic project at IIM A. This survey should
only take 5-7 minutes to complete. Be assured that all the answers
provided by you will be kept confidential.
Q 1. Which age group you belong to?Below 15 yrs.15 - 25 yrs.25 -
35 yrs. 35 - 50 yrs. Above 50 yrs.
Q 2. Which of the following best describes your
occupation?Business ProfessionalStudent Home Maker Other
____________________
Q 3. Did you ever had a membership subscription for a fitness
center or are you having one at present?Yes No Q 4. If the answer
to above question is yes,how frequently do you attend the fitness
studio where you are having a subscription1- 2 times/week 3 - 4
times/week 5 or more times/week
Q 5. If you have a membership, what is the range of your monthly
membership charges? Mark the appropriate optionBelow Rs. 1500 Rs.
1500 - Rs 2500 Rs. 2500 - Rs. 3500 Above Rs. 3500 Q 6. Given that
you can choose different activities daily from your fitness package
[Barre, Boxing, Cycling, Dance, Gym, Martial Arts, Pilates,
Rowing]at different fitness centers and it is provided under one
membership for all fitness centers. Which payment mode would you
prefer for your fitness services? Mark most preferred as 1 to least
preferred as 3.3
Pay per session 1
Weekly Subscription 2
Monthly Subscription
Q 7. Given that you can choose different activities daily from
the Package and also per session charge would vary inrange[Rs.85 -
Rs. 180] if you pay per session based while in subscription mode it
is fixed. What mode of payment would you prefer, Mark most
preferred as 1 to least preferred as 3?3
Vary within [ Rs.85, Rs. 180] per session
2
Rs. 840 per week [Rs.120 per session]
1
Rs. 3300 per month [Rs. 110 per session]
Q 8. Given that you can avail all activities at different
fitness centers in your package under one membership, What kind of
plan would you prefer for fitness services. Mark most preferred as
1 and least preferred as 3.3
I would like to pay per class as I am not regular and this would
save me money 2
I would like weekly subscription as I don't want the payment
procedure daily 1
I would go for monthly subscription as Im regular and monthly
subscription is cost effective
Q 9. What time of day do you normally attend workout/activity
sessions (most of the day)? Mark your appropriate option 6:00 am -
9:00 am 9:00 am - 2:00 pm 2:00 pm - 4:00 pm 4:00 pm 6:00 pm 6:00 pm
10:00 pm
Q10. Are you flexible to change your workout timing if the
studio charges you lower than the normal price ?Yes No
Q 11. Over an online app based platform you can book
gym/activity sessions offered from different fitness centers. All
gyms/studios are of comparable quality but vary in-terms of price,
timing [ can attend anytime in given slot], and distance from your
place. From the following pairs of options presented below, mark
your preference in each case.Rs135
rs180
rs 135
rs110
rs 160
rs110
rs 85
rs 180
rs 85
rs 110
rs 110
rs 110
rs 135
rs 135
rs 135
rs 160
rs 160
rs 180
rs 85
rs 180
rs135
rs 180
